Petroleum Marketers Association of America

What Petroleum Marketers Association of America does

Energy Marketers of America (EMA), formerly the Petroleum Marketers Association of America (PMAA), is a nonprofit trade federation representing 48-49 state and regional associations whose members are primarily family-owned small businesses engaged in energy marketing across the United States. The organization's end-member base spans heating fuels distribution, motor fuels distribution, and convenience store operations. EMA operates from the Washington DC metropolitan area (Virginia) to facilitate federal advocacy, with a small staff in the 11-50 employee range.

EMA's product portfolio is organized around four pillars: advocacy infrastructure (SBC PAC, Marketer Defense Fund, Legislative Action Center), industry publications (EMA Journal published three times per year, Weekly Review, EMA Today, News From Capitol Hill, Regulatory Report, Annual Directory), member events (national executive meetings including the FM2026 conference and regional meetings across member states), and member services including the Disaster Fuel Response Program, public-awareness campaigns (#FuelMatters, The Spirit® brand), and a multi-tier corporate partner program.

Revenue is generated through recurring membership dues paid by the 48-49 affiliated state and regional associations, supplemented by tiered corporate partner contributions across an Executive Committee Council, a Board of Directors Council, and Platinum/Gold/Silver/Bronze sponsorship tiers. Major oil companies (Valero, Citgo, ExxonMobil, Chevron, HF Sinclair, BP, Shell, Phillips 66, Marathon Petroleum), insurance providers (Federated Insurance), and consumer goods companies (Altria, Philip Morris International, R.J. Reynolds) participate as strategic partners. The organization does not operate as a technology vendor and has no disclosed AI/ML capabilities, APIs, or proprietary software platform.

Name

Petroleum Marketers Association of America

Legal name

Energy Marketers of America

Website

https://pmaa.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Energy Marketers of America (EMA), formerly PMAA, is a nonprofit trade federation of 48-49 state and regional associations representing family-owned SMB energy marketers across the United States, providing federal advocacy, publications, events, disaster response coordination, and corporate partner programs.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Trade association services
• Energy marketing advocacy
• Petroleum industry lobbying
• Fuel marketing federation
• Regulatory compliance support

Headquarters

HQ city

Virginia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: EMA operates as a trade association representing 48-49 state and regional associations. Revenue is generated through membership dues from affiliated state and regional energy marketing trade associations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels11 records

Core offering

Energy Marketers of America (EMA), formerly Petroleum Marketers Association of America, is a federation of 48 state and regional trade associations that provides federal advocacy, industry publications, disaster fuel response coordination, and networking services for family-owned and operated small businesses in the U.S. energy marketing sector. The organization operates advocacy programs (SBC PAC, Marketer Defense Fund, Legislative Action Center), produces recurring publications (EMA Journal, Weekly Review, Annual Directory, regulatory updates), and facilitates connections between members and major industry partners.

Product overview

Energy Marketers of America (EMA) is a federation of 48 state and regional trade associations representing energy marketers throughout the United States. The organization functions as a trade association rather than a technology product company, offering a portfolio of member services including publications (EMA Journal published 3x/year, EMA Weekly Review, EMA Today, News From Capitol Hill, Regulatory Report), advocacy programs (SBC PAC, Marketer Defense Fund, Legislative Action Center), disaster response coordination, regional and national meetings, and public awareness campaigns (The Spirit Brand, #FuelMatters). The portfolio consists primarily of advocacy services, industry publications, member networking events, and disaster response coordination for family-owned small business energy marketers.

Differentiator

Problem solved

Functional benefit

Products and services

• EMA Journal The official magazine of Energy Marketers of America, published three times per year, covering industry news and issues for member associations and energy marketers.
• EMA Weekly Review A weekly publication providing updates on important national industry issues for energy marketers and member associations.
• EMA Annual Directory Annual directory publication listing EMA member associations and industry information.
• EMA Today Timely news reports covering current events and updates relevant to energy marketers.
• News From Capitol Hill Legislative news and updates from Washington D.C. affecting the energy marketing industry.
• Regulatory Report Updates on regulatory issues and compliance requirements for energy marketers and member associations.
• Disaster Fuel Response Program Program connecting companies seeking fuel following a disaster with appropriate resources and responders within the EMA member network.
• EMA Small Business Committee PAC (SBC PAC) Political Action Committee advocating for energy marketers through campaign contributions and legislative engagement.
• Marketer Defense Fund Defense fund supporting legal and regulatory advocacy for energy marketers facing regulatory or legal challenges.
• Legislative Action Center Platform enabling members to contact legislators and engage in advocacy efforts on key industry issues.
• EMA Region Meetings Regional meetings connecting energy marketers across different geographic areas of the United States.
• EMA Executive Meetings National executive meetings bringing together EMA leadership and member association representatives for networking and strategic discussions.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• ValerocoreGTM or Marketing PartnerValero is a member of EMA's Executive Committee Council, supporting the association's advocacy and member services initiatives.
• CitgocoreGTM or Marketing PartnerCitgo participates in EMA's Executive Committee Council, contributing to the association's strategic initiatives.
• ExxonMobilcoreGTM or Marketing PartnerExxonMobil is a member of EMA's Executive Committee Council, supporting industry advocacy efforts.
• ChevroncoreGTM or Marketing PartnerChevron participates in EMA's Executive Committee Council as a strategic partner.
• HF SinclaircoreGTM or Marketing PartnerHF Sinclair is part of EMA's Executive Committee Council supporting association activities.
• BPcoreGTM or Marketing PartnerBP participates in EMA's Executive Committee Council as a supporting partner.
• ShellcoreGTM or Marketing PartnerShell is a member of EMA's Executive Committee Council, contributing to industry representation.
• Phillips 66coreGTM or Marketing PartnerPhillips 66 participates in EMA's Executive Committee Council as a strategic partner.
• Federated InsurancecoreGTM or Marketing PartnerFederated Insurance is a member of EMA's Board of Directors Council, providing insurance services to members.
• R.J. Reynolds Tobacco Company (rjrt)coreGTM or Marketing PartnerR.J. Reynolds participates in EMA's Board of Directors Council as a supporting partner.
• Marathon PetroleumcoreGTM or Marketing PartnerMarathon is a member of EMA's Board of Directors Council, supporting association initiatives.
• Philip Morris InternationalcoreGTM or Marketing PartnerPhilip Morris International participates in EMA's Board of Directors Council.
• AltriacoreGTM or Marketing PartnerAltria is a member of EMA's Board of Directors Council supporting association activities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Western States Petroleum Association (WSPA): WSPA represents petroleum industry participants across Western US states, functionally comparable to a single regional member association within the EMA federation. Both organizations advocate for fuel marketers and distributors on regional regulatory and policy issues.
• SIGMA: SIGMA represents fuel retailers and suppliers across the European Union, functioning as EMA's functional European counterpart. Both associations focus on downstream fuel marketing, retail operations, and downstream policy advocacy under different regulatory regimes.
• Energy UK: Energy UK represents UK energy generators and suppliers, providing a regional parallel to a national energy trade association. While broader than EMA's downstream fuel focus, it shares the trade-association function of policy advocacy and member services for energy sector companies.
• Fuels Europe: Fuels Europe represents petroleum refiners and fuel marketers in the European Union, providing a regional analog to EMA's fuel marketing advocacy role. Both organizations engage on decarbonization policy, fuel standards, and the energy transition, though in different markets.

Direct peers

• NACS (National Association of Convenience Stores): NACS represents the US convenience store and fuel retail industry, with direct overlap to EMA's motor fuels and convenience store member segments. Both associations serve similar SMB and family-operated fuel retailers and advocate on shared policy issues including payment card interchange, fuel standards, and tobacco/sales regulations.
• National Propane Gas Association (NPGA): NPGA is the US trade association for the propane industry, directly comparable to EMA's Heating Fuels Committee and propane/LPG distribution members. Both associations serve heating fuels distributors, advocate on energy efficiency programs, and engage with state-level associations on safety and regulatory matters.
• NATSO: NATSO represents truck stop and travel plaza operators in the US, a near-perfect overlap with EMA's motor fuel distribution and convenience store member constituents. Both associations advocate on similar issues like fuel taxes, parking, rest area regulations, and direct shipper/dealer relationships with major fuel brands.

Broad incumbents

• American Petroleum Institute (API): API is the largest US oil and natural gas industry trade association, representing upstream, midstream, and downstream companies. While EMA focuses specifically on downstream fuel marketers and is federation-structured, both organizations advocate for petroleum industry interests in Washington, D.C., and overlap in policy areas like RFS and fuel regulations.
• American Fuel & Petrochemical Manufacturers (AFPM): AFPM represents US fuel and petrochemical manufacturers, sitting upstream of EMA's downstream fuel marketer members. The two organizations coordinate on overlapping policy priorities including RFS, fuel quality standards, and refiners/marketers interfaces.
• World LPG Association: World LPG Association is the global trade body for the LPG industry, overlapping with EMA's heating fuels member segment. Both organizations advocate for LPG distribution, safety standards, and LPG's role in the energy transition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pmaa_47
• Facebookfacebook.com/thepetroleummarketersassociationofamerica
• LinkedInlinkedin.com/company/petroleum-marketers-association-of-america

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Petroleum Marketers Association of America