Cambria Downtown Asheville

What Cambria Downtown Asheville does

Cambria Downtown Asheville is a 139-key upscale lifestyle hotel located at 15 Page Avenue in downtown Asheville, North Carolina, operated as a franchisee under Choice Hotels International's Cambria brand (NYSE: CHH). Founded in 2019 with 1–10 employees at the property level, the asset comprises 136 rooms and 3 suites, ranging from king and queen configurations to accessible rooms and 1- and 2-bedroom suites with capacities of two to five guests. The property received the 2021 Best of Choice Hotel of the Year for the Cambria Brand, indicating top-quartile performance within the brand's portfolio.

The hotel's core product surface spans three integrated verticals: lodging, on-site dining via Hemingway's Cuba Restaurant and Rooftop Bar (a 4th-floor Cuban restaurant and rooftop terrace with Blue Ridge Mountains views), and meetings & events (10 venues totaling 10,000+ sq ft, accommodating up to 300 guests across the Arcade Ballroom, Hemingway's Cuba Terrace, and smaller meeting rooms). Ancillary amenities include a fitness center, valet parking ($22/night for guests), and a live music adjacency at Fitz and the Wolfe at 1 Battery Park Avenue. Distribution is omnichannel: direct booking via cambriadowntownasheville.com, phone reservations, walk-ins, the Choice Hotels network, and Choice Privileges loyalty pricing (7% member discount), with OpenTable for F&B reservations and Uber Eats, DoorDash, and Grubhub for delivery. The core technology stack is a modern property management system integrated with Choice Hotels' brand platform; there is no disclosed proprietary AI, data, or technology differentiation.

The business model is asset-heavy hospitality with multiple revenue streams: transient and leisure room nights at base rates starting at $110 USD/night, package bookings (Bed & Breakfast, Park & Stay, Romance), corporate and social event venue rentals with full catering, restaurant and rooftop bar F&B (open to outside guests), and parking. Customers span leisure travelers visiting Asheville's arts, brewery, and Blue Ridge scenes; corporate meeting and event planners; individual business travelers; and families. Go-to-market mixes direct-to-consumer booking (website, phone, walk-in) with enterprise field sales for the meetings & events vertical, supported by social media, an on-site events calendar, and Choice Hotels' loyalty email program.

Name

Cambria Downtown Asheville

Legal name

Cambria Downtown Asheville

Website

https://cambriadowntownasheville.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cambria Downtown Asheville is a 139-room upscale franchise hotel operated under Choice Hotels International's Cambria brand, featuring on-site Hemingway's Cuba restaurant and rooftop bar, 10,000+ sq ft of meeting space, and a downtown Asheville location near the Grove Arcade.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA)

Keywords

• Hotel accommodations
• Meeting event venues
• On-site dining
• Hospitality services
• Loyalty program stays

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Rentals: Core revenue from overnight accommodations across 136 rooms and 3 suites, with various room types including king beds, queen beds, accessible rooms, and suites. Nightly rates starting at $110 USD with Choice Privileges membership discounts of 7%.
2. Food & Beverage - Hemingway's Cuba Restaurant and Rooftop Bar: On-site Cuban restaurant on the 4th floor featuring authentic Cuban cuisine, craft cocktails, and rooftop terrace dining with Blue Ridge Mountains views. Also includes Fitz and the Wolfe venue within the building. Revenue from dine-in, catering, and grab-and-go breakfast.
3. Meetings & Events: Event venue rentals including Hemingway's Cuba Rooftop Terrace (4,000 sq ft), Arcade Ballroom (3,300 sq ft), and multiple smaller meeting rooms. Services include catering, audiovisual support, and bar service for corporate meetings, weddings, and social events.
4. Valet Parking: Valet parking service at $22 per night for hotel guests. Restaurant visitors pay $7 for first 3 hours plus $7 per additional hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Cambria Downtown Asheville operates a 136-room upscale hotel in downtown Asheville, NC, offering overnight accommodations, over 10,000 sq ft of meeting and event space, on-site Cuban dining at Hemingway's Cuba Restaurant and Rooftop Bar, valet parking, and a fitness center. The property operates under the Choice Hotels Cambria brand and participates in the Choice Privileges loyalty program.

Product overview

Cambria Downtown Asheville is a hotel offering guest rooms and suites as its core accommodation product, complemented by extensive meeting and event venues totaling over 10,000 sq. ft. The property features on-site dining through Hemingway's Cuba Restaurant and Rooftop Bar, a Cuban dining experience with rooftop terrace views. Additional services include fitness facilities, valet parking, and various package offerings including Choice Privileges membership rates, bed and breakfast, park and stay, and romance packages. The hotel caters to both business and leisure travelers with 10 meeting venues accommodating up to 300 guests, supported by full catering services.

Differentiator

Problem solved

Functional benefit

Brands

• Hemingway's Cuba Restaurant and Rooftop Bar: On-site Cuban dining experience and rooftop bar located on the 4th floor with sunset views of the Blue Ridge Mountains
• Fitz and the Wolfe

Products and services

• Guest Rooms and Suites Hotel accommodations including 136 rooms and 3 suites with configurations such as 1 King Bed, 2 Queen Beds, accessible rooms, and suites with max guest capacities ranging from 2 to 5 people. Rooms feature complimentary Wi-Fi, flat-screen TVs, mini-fridges, and coffee makers. Nightly rates start at $110 USD.
• Meeting and Event Spaces

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Choice Hotels InternationalcoreChannel Partner/ Reseller/ DistributorCambria Downtown Asheville operates as a franchisee of Choice Hotels International. The hotel is part of the Choice Privileges loyalty program, which offers members exclusive rates, savings of 7%, and points earned on stays. The brand provides marketing platform, reservation system, and quality standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AC Hotel Asheville Downtown: Marriott lifestyle-brand hotel in downtown Asheville targeting upscale business and leisure travelers. Directly comparable to Cambria Downtown Asheville in location, target guest, and upscale full-service positioning.
• Hotel Indigo Asheville Downtown: IHG boutique/lifestyle hotel in downtown Asheville. Competes head-to-head for the same leisure and corporate travelers visiting Asheville's arts and brewery scene, with a similar upscale room count and amenity profile.
• The Foundry Hotel Asheville: Independent boutique hotel in downtown Asheville with strong F&B and event programming. Comparable as a downtown upscale competitor targeting leisure travelers with differentiated dining and event spaces.
• Cambria Hotel Nashville Downtown: Sister Cambria-brand property under Choice Hotels. Same brand standards, room product, and Choice Privileges integration — the closest brand-level benchmark for unit economics and operating model.
• Renaissance Asheville Hotel: Marriott full-service downtown Asheville hotel with meeting and event space. Comparable in full-service positioning, group/event capability, and downtown corporate demand capture.
• Aloft Asheville Downtown: Marriott select-service lifestyle hotel in downtown Asheville. Closely comparable on target demographic (millennial business and leisure), downtown location, and modern amenity offering.
• Hyatt Place Asheville Downtown: Hyatt select-service property in downtown Asheville. Competes directly for group, leisure, and business demand in the same downtown catchment with overlapping brand-loyalty mechanics.

Broad incumbents

• Choice Hotels International: Parent franchisor of the Cambria brand and operator of the Choice Privileges loyalty program. Sets brand standards, distribution, and technology stack that drive Cambria Downtown Asheville's commercial model.
• The Omni Grove Park Inn: Iconic luxury resort in Asheville with extensive meeting, spa, and F&B amenities. Sets the upper bound of Asheville's lodging market and competes for high-end leisure, wedding, and group demand against the Cambria.
• Hilton Asheville Biltmore Park: Hilton full-service hotel in the Biltmore Park area of Asheville. Broader incumbent competing for corporate and group demand in the Asheville market with full Hilton Honors loyalty reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CambriaAVL
• Facebookfacebook.com/CambriaDowntownAsheville
• Instagraminstagram.com/cambriadowntownasheville
• LinkedInlinkedin.com/company/cambria-downtown-asheville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cambria Downtown Asheville