Obility

What Obility does

Obility GmbH is a Koblenz, Germany-based software company that develops browser-based E-Business Print solutions for the printing industry, serving approximately 350 print service providers across the DACH region. Its modular platform comprises four products: PRINTMANAGER (ERP/MIS core), PRINTSELLER (e-commerce/Web-to-Print), PRINTMAKER (online design and calculation), and PRINTBUYER (print procurement). The platform is built on a three-tier headless commerce architecture with open APIs and incorporates a proprietary rules-based expert system that automates production routing and costing based on machine parameters, material costs, and labor times. Integration coverage includes SAP OCI/Punchout, DATEV, prepress workflows, and shipping providers, alongside EUDR compliance workflows.

The company employs approximately 30 staff spanning IT, software development, commercial consulting, and print production specialisation, and is privately held with no disclosed external investors. Revenue is generated through a mix of on-premise perpetual licenses (PRINTMANAGER Server), ASP hosting with dedicated application instances, the newly launched PRINTMANAGER SaaS subscription tier (2025, targeting smaller print shops), and professional services for implementation and consulting. Go-to-market relies primarily on direct sales, the annual "Obility Insight" customer event, content marketing, and active participation in industry associations including Programmatic Print, FMP, We love Print, and Initiative Online Print.

Customer references span enterprise printing groups such as Schellenberg Gruppe (13 subsidiaries), Grunewald GmbH, and Printec Solutions, alongside corporate print buyers including Porsche Holding Salzburg and Wüstenrot Bausparkasse. The 2025 SaaS launch and EUDR workflow development indicate ongoing product broadening and regulatory adaptation within the DACH print vertical.

Name

Obility

Legal name

Obility GmbH

Website

https://obility.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Obility GmbH is a Koblenz-based software vendor that provides browser-based ERP/MIS, e-commerce, and procurement software (PRINTMANAGER, PRINTSELLER, PRINTMAKER, PRINTBUYER) to roughly 350 print service providers across the DACH region, generating revenue from on-premise licenses, ASP hosting, SaaS subscriptions, and professional services.

Ownership category

akta.pro rank

Product category

Print Management Software (Print MIS/ERP)

NAICS

Software Publishers (5132), Support Activities for Printing (323120)

SIC

Service Industries For The Printing Trade (2790)

akta.pro primary industry

POD Platform Software & Workflow Automation (Order Routing, Prepress, MIS) (MPAJANAL)

Keywords

• Print management software
• Web-to-print platform
• Print MIS ERP
• Print e-commerce software
• Print procurement system

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Obility is operated as SaaS in the cloud, offering subscription-based access to the E-Business Print Platform. This includes all software features, updates, and cloud infrastructure. Particularly highlighted for smaller printing companies with the PRINTMANAGER SaaS offering.
2. On-Premise License: Customers can purchase perpetual licenses to operate Obility software on their own infrastructure or through hosting providers. This includes the PRINTMANAGER Server model for larger operations.
3. ASP (Application Service Providing): Individual application hosting model where each customer receives a dedicated application instance that can be customized to individual requirements while maintaining update capability.
4. Professional Services: Implementation consulting, workflow planning, and architecture services provided during system deployment and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Obility sells a browser-based E-Business Print Platform for printing companies consisting of four integrated modules: PRINTMANAGER (ERP/MIS for print costing, order processing, production, warehouse and shipping), PRINTSELLER (B2B/B2C Web-to-Print e-commerce), PRINTMAKER (online print product calculator and designer), and PRINTBUYER (print procurement). It is offered as cloud SaaS, on-premise perpetual license, or ASP hosting, with open APIs (SAP/OCI, DATEV, shipping, payment) and a proprietary rules-based expert system for automated print calculation.

Product overview

Obility is an E-Business Print platform consisting of four integrated modules: PRINTMANAGER (core ERP/MIS), PRINTSELLER (e-commerce/shop), PRINTMAKER (Web-to-Print), and PRINTBUYER (print procurement). The platform is browser-based, runs as SaaS/cloud or On-Premise, and connects customers, suppliers, and partners into unified digital workflows. A PRINTMANAGER SaaS variant launched in 2025 targets smaller print shops, while the full PRINTMANAGER Server supports larger operations.

Differentiator

Problem solved

Functional benefit

Brands

• PRINTMANAGER: ERP/MIS software system for print companies - automates calculation, order management, production control, inventory and shipping
• PRINTSELLER
• PRINTMAKER
• PRINTBUYER

Products and services

• PRINTMANAGER Browser-based ERP/MIS system for print companies covering intelligent print costing, automated inventory management, production control, document management, and cross-location operation. Serves as the central module integrating all other Obility components.
• PRINTSELLER Integrated e-commerce module for B2B and B2C sales with Web-to-Print functionality. Provides open shop (public e-commerce) and closed shop (customer portal) capabilities for online ordering of print products.
• PRINTMAKER Online calculation and design tool for print products with Editor, Designer, Calculator, and Publisher modules for configuring, pricing, and creating print-ready artwork.
• PRINTBUYER Procurement module for digital supply chain management enabling print buyers to optimize purchasing workflows in collaboration with print service providers, including supplier integration and procurement automation.
• PRINTMANAGER SaaS SaaS variant of the PRINTMANAGER ERP/MIS launched in 2025 for small print shops. Includes all essential functions for smaller operations at a reduced price point with cloud-based delivery and a growth path to the full PRINTMANAGER Server model.

Quantifiable outcome

• Significant efficiency gains in administrative core processes with elimination of error sources
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered minor.

• Programmatic PrintminorOthersIndustry partnership in the Programmatic Print initiative, contributing to the development and promotion of programmatic print technologies in the printing industry.
• FMPminorOthersPartnership with FMP (Fachverband Medienproduktion or similar industry body) as part of industry networking and promotion of printing industry standards.
• We love PrintminorOthersInitiative partnership promoting the value and relevance of print media, encouraging industry collaboration and print appreciation.
• Initiative Online PrintminorOthersActive membership in the Initiative Online Print industry group focused on promoting online print services and e-commerce in the printing industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• OneVision Software: OneVision provides prepress automation, file preparation, and print-shop workflow software used by commercial printers worldwide. Comparable to Obility's PRINTMANAGER prepress and PRINTMAKER design-and-calculation capabilities.
• Aleyant (tilia Labs): Aleyant offers Web-to-Print, online design, and prepress automation (via tilia Labs) for commercial printers, with strong direct-to-customer e-commerce emphasis. Competes most directly with Obility's PRINTSELLER and PRINTMAKER modules in the mid-market printer segment.
• Heidelberg (Prinect): Heidelberg's Prinect is the dominant MIS/ERP and Web-to-Print platform for commercial printers, especially in DACH. Like Obility, it covers production planning, job costing, prepress, and shop integration, but bundles tightly with Heidelberg press equipment.
• PrintVis: PrintVis is a vertical MIS/ERP built on Microsoft Dynamics 365 Business Central for commercial printers and packaging converters. Competes with Obility PRINTMANAGER for ERP/MIS deals in the SMB-to-mid-market printer segment.
• Canon Production Printing: Canon's PRISMAsync / OnePrint production workflow suite bundles MIS-adjacent job submission, scheduling, and Web-to-Print portals for commercial printers. Competes with Obility on integrated MIS plus press-vendor workflow for mid-market accounts.
• Enfocus: Enfocus (part of Esko) specializes in PDF prepress automation, Switch workflow orchestration, and customer-portal integrations used inside print MIS environments. Adjacent overlap with Obility's prepress workflow and open-interface strategy.
• EFI (Fiery): EFI/Fiery provides MIS, ERP, and Web-to-Print solutions (e.g., EFI PrintSmith, EFI DirectSmile, Monarch) targeting commercial and packaging printers. Competes head-on with Obility in digitizing print-shop workflows and customer-facing print portals.
• Ricoh (TotalFlow): Ricoh's TotalFlow suite includes MIS, production workflow, and Web-to-Print modules for commercial printers. Like Obility, it emphasizes integrated print-shop automation, but is typically sold alongside Ricoh's own production print hardware.
• Kodak (PRINERGY): Kodak's PRINERGY workflow platform plus Kodak INSITE prepress portal provides MIS-adjacent capabilities for commercial printers, including job submission, prepress automation, and customer portals. Overlaps with Obility's PRINTMANAGER and PRINTSELLER modules.

Broad incumbents

• SAP SE: SAP is the broad enterprise-software incumbent whose procurement and ERP platforms Obility integrates with via OCI/Punchout. While not a direct print MIS competitor, SAP is the strategic 'system of record' that anchors Obility's enterprise integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ObilityGmbH
• Facebookfacebook.com/obilityebusiness
• LinkedInlinkedin.com/company/obility

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obility