We Love Prints
We Love Prints (WESTLOFT) is a UK-based e-commerce retailer selling curated contemporary art prints, canvas prints, and soy candles to individual home decorators and gift buyers worldwide, with products made to order in the UK.
- Company typePrivate
- Founded2015
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What We Love Prints does
We Love Prints, which operates commercially under the WESTLOFT brand, is a UK-based e-commerce retailer of curated contemporary art prints and complementary home decor products. Founded in 2015 and headquartered in Edinburgh, the company sells wall art across multiple themes (abstract, botanical, fashion, food and drink, fragrance, wildlife) and room categories (bedroom, living room, kitchen, bathroom, hallway, dining room, home office, kids and teens rooms), as well as canvas prints and a soy candle line under the Wax & Wick / Haute Bohème collection. Products are made to order in the UK and shipped worldwide, with pricing starting at approximately $62 per print and a 90-day returns promise. The company cites 70,000+ homes transformed by its products as a scale indicator.
The business operates a direct-to-consumer, product-led growth model through a Shopify-based e-commerce storefront (westloft.co.uk), supplemented by a physical WestLoft London Lifestyle Store and content marketing via WESTLOFT Magazine. Distribution is supported by a broad set of payment integrations including Visa, Mastercard, American Express, Apple Pay, Google Pay, Shop Pay, Clearpay installments, and several regional methods (iDEAL, Bancontact, Union Pay), with free UK delivery offered above £120. Customer segments are primarily individual home decorators and gift buyers, with secondary exposure to interior designers and hospitality buyers.
The company is privately held, has a small team of 1-10 employees, has not disclosed any external funding rounds, and shows no management team, partnership, acquisition, or AI-related disclosures in the available data.
We Love Prints firmographics
Firmographics- Name
- We Love Prints
- Legal name
- WESTLOFT
- Website
- https://weloveprints.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Love Prints (WESTLOFT) is a UK-based e-commerce retailer selling curated contemporary art prints, canvas prints, and soy candles to individual home decorators and gift buyers worldwide, with products made to order in the UK.
- Ownership category
- akta.pro rank
We Love Prints industry classification
Industry- Product category
- Wall Art & Home Decor
- NAICS
- Art Dealers (45992), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where We Love Prints is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
We Love Prints business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Art Print Sales: One-time sale of art prints including abstract, botanical, fashion, food & drink, and fragrance artwork. Products are made to order in the UK.
- Fragrance Products: Sale of candles and fragrance products under the WLP brand, including the Haute Boheme collection.
- Installment Payments: Clearpay integration allowing customers to split payments over 4 installments, facilitating higher order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard art print pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
We Love Prints product offering
Product offeringCore offering
We Love Prints (trading as WESTLOFT) designs, curates and sells contemporary wall art prints and complementary home decor objects through its own e-commerce storefront, with products made to order in the UK. The portfolio spans abstract, botanical, fashion, food & drink, fragrance, and typographic prints in paper and canvas formats, alongside a soy wax candle collection (Wax & Wick / Haute Bohème) and an editorial content platform (WESTLOFT Magazine). Customers worldwide shop by room, style, and theme, with flexible installment payments and free UK delivery over £120.
Product overview
We Love Prints (operated as WESTLOFT) is a UK-based e-commerce platform selling curated wall art prints and home decor products. The core product is art prints available in multiple formats including standard paper prints and canvas prints. The portfolio encompasses numerous sub-categories organized by theme (Abstract, Botanical, Fashion, Food & Drink, Fragrance, Animal/Wildlife) and room placement (Bedroom, Living Room, Kitchen, Bathroom, Home Office, Kids Rooms, Teens Rooms). The company also offers a complementary fragrance collection (Wax & Wick soy candles) and editorial content through WESTLOFT Magazine. Products are made to order in the UK with worldwide shipping, and the company offers a membership program for exclusive sales and early access to new collections.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Prints Contemporary wall art prints in multiple styles (abstract, botanical, fashion, food & drink, fragrance, typography, figurative) available in various sizes and formats for room-specific home decor. Designed and made to order in the UK for individual consumers decorating their homes.
- Canvas Prints Gallery-quality canvas prints of the brand's artwork collections, positioned as statement pieces for living spaces. Made to order in the UK for individual home decorators seeking premium format options.
- Haute Bohème Fragrance Collection (Wax & Wick) Soy wax candle collection under the WLP / Haute Bohème brand, featuring signature scents such as 'Afterhours' designed to complement the art prints aesthetic. Targets the same individual home decorator audience as the prints.
- WESTLOFT Magazine Editorial content platform featuring articles on art, interiors, styling tips, seasonal trends, and home inspiration. Supports discovery and conversion for the art prints and candle product lines.
- Membership Program Email-based membership offering member-only sales, early access to new collections, limited editions, and exclusive offers. Supports repeat purchases and customer retention for the art prints and candle product lines.
- Summer 2026 Collection Seasonal collection of summer-themed wall art prints and warm, light-inspired designs, launched as the Summer 2026 drop on the e-commerce storefront.
Quantifiable outcome
- 70,000+ homes transformed with WESTLOFT products
Companies that use We Love Prints
Customer profileSegments3 records
Ideal customer profiles3 records
We Love Prints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
We Love Prints partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
We Love Prints competitors and assessment
Company assessmentDirect peers
- Desenio: Swedish-founded, pan-European online retailer of curated art prints and posters organised by room and style. Closest direct competitor to WESTLOFT in terms of target customer (style-conscious women decorating homes), price band, and merchandising taxonomy.
- Poster Store: Scandinavian art print and poster retailer with Scandinavian-design aesthetic, room-based navigation, and international shipping. Highly comparable in product mix, target customer and DTC e-commerce model.
- Juniqe: Berlin-based online art print and poster retailer curating independent artist designs across room and style categories. Direct competitor to WESTLOFT in the European curated art print space.
- Society6: Large US-based marketplace and DTC platform for art prints, posters and home decor featuring thousands of independent artists. Competes with WESTLOFT for the same digitally-native decor shopper with a much broader catalogue.
- Fy!: UK-based online retailer and marketplace for wall art, prints and home decor with strong British customer base. Closest direct UK-based head-to-head competitor to WESTLOFT.
- King & McGaw: UK art print specialist with a large catalogue of museum and contemporary prints, serving both consumer and trade/interior designer channels. Directly comparable in product category and UK trade-customer focus.
- Saatchi Art: Global online art gallery selling original art, prints and photography from emerging artists. Comparable in art-print e-commerce model and customer demographic of design-aware home buyers.
Broad incumbents
- Etsy: Global marketplace where thousands of independent sellers offer art prints and posters. Provides the long-tail competitive alternative to WESTLOFT's curated model and is a major channel for similar SKUs.
- Anthropologie: US/UK lifestyle retailer with a strong home and wall art assortment targeting the same design-conscious female shopper. Broader incumbent that competes for the same discretionary decor wallet.
Regional players
- Oliver Bonas: UK-based lifestyle and homeware retailer with a curated art print and home accessories assortment sold through its own stores and website. Comparable in UK positioning, 'haute bohemian'-adjacent aesthetic, and lifestyle brand extension strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
We Love Prints social profiles
Digital presenceWe Love Prints financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Love Prints leadership team
Management profileNumber of profiles
We Love Prints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Love Prints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Love Prints
What does We Love Prints do?
We Love Prints (trading as WESTLOFT) designs, curates and sells contemporary wall art prints and complementary home decor objects through its own e-commerce storefront, with products made to order in the UK. The portfolio spans abstract, botanical, fashion, food & drink, fragrance, and typographic prints in paper and canvas formats, alongside a soy wax candle collection (Wax & Wick / Haute Bohème) and an editorial content platform (WESTLOFT Magazine). Customers worldwide shop by room, style, and theme, with flexible installment payments and free UK delivery over £120.
Is We Love Prints a public or private company?
We Love Prints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Love Prints founded?
We Love Prints was founded in 2015. It employs 1 to 10 people.
Where is We Love Prints based?
We Love Prints is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does We Love Prints make money?
Three revenue lines are on record. Art Print Sales are the primary driver. The others are fragrance Products and installment Payments.
Who are We Love Prints's main competitors?
Direct peers on record are Desenio, Poster Store, Juniqe, Society6, Fy!, King & McGaw and Saatchi Art. Broad incumbents are Etsy and Anthropologie. Oliver Bonas is listed as a regional player.
Does We Love Prints have an API?
No public API is recorded for We Love Prints.
What industry is We Love Prints in?
We Love Prints's product category is Wall Art & Home Decor. Its primary akta.pro industry code is CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 45992 and its SIC code is 5700.