Bodegas y Viñedos Verum

What Bodegas y Viñedos Verum does

Bodegas y Viñedos Verum is a family-owned Spanish winery founded in 2005 by the López Montero family in Tomelloso, Ciudad Real (La Mancha D.O.), operating as the premium-wine vehicle of a lineage with documented winemaking activity dating to 1788 and a parallel legacy entity, Altosa, founded in 1963. The company produces wines and spirits from approximately 80 hectares of organically and regeneratively farmed estate vineyards across four Tomelloso fincas (El Romeral, Las Tinadas, Los Arcángeles, Casa Ramiro), part of a ~250-hectare family estate, with additional production in La Rioja (Cordovín, San Vicente de la Sonsierra) since 2023 and in Alto Valle del Río Negro, Patagonia, Argentina since 2016.

Its portfolio spans five wine lines — Verum Gama Clásica (entry-tier still wines), Vinos de Paraje (single-vineyard wines from specific plots), Ulterior (recovered autochthonous and climate-adapted varieties developed with IVICAM), Verum La Rioja, Verum La Patagonia — plus Espumosos (Gran Cueva Brut Nature sparkling) and Destilados (espíritus, including a Tempranillo Roble aguardiente and a Gewürztraminer aguardiente recognized as world's best in its category). Winemaking combines stainless steel, French/American oak, and recovered centenary clay tinajas (tinajas de barro) for fermentation and aging, with parcel-based vinification across the four fincas. The business is run by winemaker Elías López Montero and his siblings under the family ownership, with all distribution flowing through the company's own D2C e-commerce storefront (bodegasverum.com/tienda/), the Club Verum loyalty program, and on-premise enotourism at the Tomelloso estate (Saturdays by appointment), supplemented by trade-event B2B presence.

Name

Bodegas y Viñedos Verum

Legal name

Bodegas y Viñedos Verum, S.L.

Website

https://bodegasverum.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodegas y Viñedos Verum is a family-owned Spanish winery founded in 2005 in Tomelloso, La Mancha, producing premium organic wines, sparkling wines, and grape distillates across estates in Spain (La Mancha and La Rioja) and Argentina (Patagonia), selling primarily direct-to-consumer via its own e-commerce and enotourism channels.

Ownership category

akta.pro rank

Product category

Premium Estate Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Distilleries (31214), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wines
• Organic viticulture
• Wine tourism
• Artisanal spirits
• Regenerative agriculture

Headquarters

HQ city

Ciudad Real

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine and Spirit Sales (B2C E-commerce): The primary revenue stream comes from direct-to-consumer sales of wines, spirits, and gift packs through the company's own online store (bodegasverum.com/tienda/). Products include still wines (reds, whites, rosés), sparkling wines, spirits (aguardientes), and wine gift boxes. Sales are made to individuals in peninsular Spain, with free shipping on orders over €75 (peninsula). The store also sells enotourism experiences (tastings, visits).
2. Enotourism Experiences: Organized visits to the winery including tours of modern facilities, aging cave, distillery, and guided tastings, lasting approximately two hours. Visits are offered on Saturday mornings by prior appointment. Revenue is generated through ticket sales for these experiences as well as through the enotourism product category in the online store.
3. Club Verum Membership: A loyalty program (Club Verum) offering members 20% discount on all online purchases, free shipping on orders over €70, exclusive access to wines not sold commercially, invitations to exclusive events, and complimentary visit tickets with first purchase over €100. The club drives recurring revenue through member engagement and higher purchase frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bodegas y Viñedos Verum is a family-owned Spanish winery (founded 2005) producing and selling estate wines, spirits (aguardientes), sparkling wines, and wine gift boxes from approximately 250 hectares of certified organic vineyards across Tomelloso (Ciudad Real), La Rioja, and Patagonia, Argentina. The portfolio spans entry-level Gama Clásica wines, single-parcel Vinos de Paraje, the Ulterior line of recovered autochthonous varieties, Patagonian wines, La Rioja wines, and distillates. The winery also operates wine tourism experiences and a Club Verum loyalty program.

Product overview

Bodegas y Viñedos Verum is a family-owned Spanish winery (Tomelloso, Ciudad Real) producing a multi-tier portfolio of wines, spirits, and wine tourism experiences. The core wine range is organized into five product lines: Verum Gama Clásica (mainstream wines including Tempranillo Reserva, Merlot, Cencibel Roble, and blends), Vinos de Paraje (single-vineyard wines from specific plots like Las Tinadas and Paraje La Divina), Ulterior (premium parcel wines from recovered and climate-adapted varieties like Albillo Real, Tinto Velasco, and Graciano at Finca El Romeral), and Verum La Patagonia (wines from Patagonia Argentina). Additional lines include Espumosos (Gran Cueva sparkling wine) and Destilados (spirits including the award-winning Gewürztraminer aguardiente and Tempranillo Roble). The company also operates a wine tourism division offering guided tastings and cave visits, and a Club Verum loyalty program. Operations span four vineyard estates in Tomelloso (El Romeral, Las Tinadas, Los Arcángeles, Casa Ramiro), totaling approximately 250 hectares (80 hectares for Verum wines) certified as organic, plus international vineyards in Patagonia and La Rioja.

Differentiator

Problem solved

Functional benefit

Brands

• Ulterior: Project focused on recovered native and climate-adapted grape varieties (Albillo Real, Mazuelo, Graciano, Tinto Velasco, Moravia Agria, Garnacha, Malvasía) launched in 2018, producing wines from the El Romeral estate.
• Verum La Patagonia
• Verum La Rioja
• Verum Las Tinadas Parcelas
• Verum Ulterior Parcelas
• Espirituosos Verum

Products and services

• Verum Gama Clásica Core entry-to-mid-tier Verum wine range sold through the online store; includes Cencibel Roble, Airén Terra, Rosado, Sauvignon Blanc + Gewürztraminer, Merlot, Tempranillo Reserva de Familia, and Verum Tosca. For individual wine consumers seeking everyday premium Spanish wines.
• Vinos de Paraje Premium single-vineyard wines from specific plots including Las Tinadas Cuvée Especial CVC, Las Tinadas Cencibel, Las Tinadas Airén de Pie Franco, Paraje La Divina, and Paraje Madrigal. Targeted at collectors and connoisseurs seeking ultra-premium terroir expressions.
• Ulterior Wine Line Premium parcel wines from the El Romeral estate made from recovered and climate-adapted native varieties including Albillo Real, Mazuelo, Graciano, Tinto Velasco, Garnacha, and Ulterior Naranja (orange wine). Launched in 2018 as part of the ULTERIOR climate-adaptation project with IVICAM.
• Verum La Patagonia Wines produced in Patagonia, Argentina (Alto Valle del Río Negro D.O.P.) including María Victoria Malbec, Malbec Clásico, Pinot Noir, Chardonnay, Semillón Reserva, Cabernet Franc Reserva, and Soul D Chardonnay/Pinot Noir. Sub-brand launched in 2016.
• Verum La Rioja Wines produced in the La Rioja region, including ITERVERUM SVS Tempranillo from San Vicente de la Sonsierra and ILUSIOVERUM CDVIN Garnacha from Cordovín. Sub-brand launched in 2023.
• Espumosos (Sparkling Wines) Sparkling wines including Gran Cueva Brut Nature, a 36-month traditional-method sparkling wine made from Chardonnay grapes from Finca Los Arcángeles.
• Destilados (Spirits) Artisanal grape-based distillates including Tempranillo Roble (first Tempranillo distillate in the world), Sauvignon Blanc, Gewürztraminer (Grand Gold Medal — best distillate in the world in its category), and Airén de Hierbas herbaceous spirit.
• Club Verum Loyalty Program Membership-based loyalty program offering Gold (free) and Premium tiers with 20% discount on online purchases, free shipping on qualifying orders, exclusive member-only wines, and complimentary winery visit tickets. Drives recurring revenue through member engagement.
• Enoturismo (Wine Tourism) Saturday wine tourism experiences at the Tomelloso estate, including guided winery tours, aging cave visits (8,000 m² of galleries in limestone Tosca rock), distillery tours, and tastings lasting approximately two hours. Available to consumers and small groups by appointment.

Quantifiable outcome

• Ulterior Parcela 6 Garnacha 2020 received 96 points from Tim Atkin MW — among the top 10 wines in Spain (Discover Spain 2025 report)
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IVICAM (Instituto de la Vid y el Vino de Castilla-La Mancha)coreStrategic or Co-development PartnerVerum collaborates with IVICAM on the El Romeral estate, a research and development project dedicated to the recovery of regional minority varieties. IVICAM researchers previously catalogued nearly extinct autochthonous varieties across the region, and Verum planted selected recovered varieties as part of the ULTERIOR project initiated in 2007. This partnership provides Verum with access to exclusive genetic material and scientific credibility for its variety recovery efforts.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Familia Torres: Largest family-owned Spanish wine group with international distribution, broad varietal portfolio, and active climate-adaptive viticulture R&D. Broader incumbent with overlapping themes of climate-adaptive varieties and global premium Spanish wine — but at vastly larger scale.
• CVNE (Compañía Vinícola del Norte de España): Major Spanish premium wine group based in Rioja with multiple brands across price points, including historic and modern sub-brands. Comparable portfolio breadth and Rioja presence, but at significantly larger scale than Verum.
• Vega Sicilia: Iconic ultra-premium Spanish winery (Ribera del Duero) widely regarded as the benchmark for Spanish fine wine. Comparable on premium brand equity and DTC exclusivity, but operates at materially larger scale and longer heritage cycle.

Direct peers

• Marqués de Murrieta: Premium traditional Spanish winery with deep heritage, estate vineyards, and significant enotourism operations in Rioja. Comparable in long-standing family heritage, multi-tier product range, and emphasis on estate-grown quality positioning.
• Bodegas Muga: Family-owned premium Rioja winery combining traditional and modern winemaking, with on-site aging facilities and enotourism. Closely comparable in family ownership structure, multi-product portfolio (wines + spirits), and emphasis on cellar/cave heritage.
• Pago de Carraovejas: Premium boutique Spanish winery from Ribera del Duero with strong DTC, hospitality, and brand-building focus. Comparable in premium positioning, restaurant/HoReCa distribution, and the strategy of elevating a single-origin narrative.
• Bodegas Volver: Spanish boutique winery with direct presence in La Mancha and Jumilla — directly overlapping Verum's home region. Comparable in elevating undervalued Spanish appellations through premium winemaking, international critic outreach, and selective varietal focus.
• Bodegas Roda: Boutique premium Spanish winery based in Rioja, family-controlled with a similar terroir-focused, parcel-based winemaking philosophy. Comparable in scale and direct-to-consumer sophistication, and competes for the same premium on-trade and critic-driven customer base.
• Bodegas El Nido: Boutique ultra-premium Spanish winery from Jumilla (Murcia) — a historically undervalued region. Highly comparable to Verum's positioning of producing world-class wines from a non-prestige Spanish appellation and earning top critic scores against regional perception.

Regional players

• Bodega Chacra: Premium boutique winery in Patagonia, Argentina producing Pinot Noir and Chardonnay from old vines. Highly relevant as a peer in the Patagonia sub-project — comparable in producer profile, terroir-driven approach, and small-scale premium positioning, though in a different hemisphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLsofaUf1b0fB4p70CCLEbA
• Xx.com/verumbodegas
• Facebookfacebook.com/verumbodegas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodegas y Viñedos Verum