Connected in Motion
Connected in Motion is a Canadian non-profit founded in 2008 that delivers experiential, peer-based Type 1 diabetes education for adults through outdoor adventure retreats, including Slipstream weekends, Adventure Team expeditions, and virtual programs.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Connected in Motion does
Connected in Motion (legally The Experiential Diabetes Education Group) is a registered Canadian charity founded in 2008 by Chloe Vance to deliver peer-based, experiential diabetes education for adults living with Type 1 diabetes (T1D). The organization, operating from Ontario with a core staff of approximately 11 people, runs an integrated portfolio of programs including Slipstream weekend retreats, multi-day Adventure Team backcountry expeditions, the Platinum Club online community for adults aged 55+, the Mental Health Hub, virtual sessions, and single-day events. CIM's model deliberately moves T1D education and peer support outside clinical settings and into outdoor adventure contexts, with 100% of in-person Slipstream participants reporting increased confidence managing their diabetes in 2024.
The organization's underlying technology stack is minimal: CIM operates as an experiential programming non-profit without a proprietary technology platform, relying instead on standard website, email, social media (Facebook, LinkedIn, YouTube, Instagram, TikTok), video (Motion series), and Zoom-based virtual delivery. There is no AI/ML component, no mobile app, no disclosed API, and no software integrations beyond standard marketing and CRM tooling.
CIM's revenue model is diversified across four streams typical of a mid-sized Canadian charity: (1) individual, corporate, and foundation donations; (2) event registration fees (e.g., $450 per participant for Michigan Slipstream 2027, with Adventure Team members committing to raise CAD $4,500); (3) corporate sponsorships from major diabetes technology and pharmaceutical companies including Dexcom, Omnipod, Tandem Diabetes Care, Sanofi, and mylife Diabetescare; and (4) government grants such as the New Horizons for Seniors program. In 2024 CIM served over 700 people across 11 programs and delivered 90+ educational sessions, supported by collaborations with 60+ healthcare professionals.
Connected in Motion firmographics
Firmographics- Name
- Connected in Motion
- Legal name
- The Experiential Diabetes Education Group
- Website
- https://connectedinmotion.ca
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Connected in Motion is a Canadian non-profit founded in 2008 that delivers experiential, peer-based Type 1 diabetes education for adults through outdoor adventure retreats, including Slipstream weekends, Adventure Team expeditions, and virtual programs.
- Ownership category
- akta.pro rank
Connected in Motion industry classification
Industry- Product category
- Diabetes Education and Community Support Services
- NAICS
- Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adult Skill-Building Expeditions & Courses (Leadership, Survival, Navigation) (THAAAOAC)
- akta.pro secondary industry
- Hiking, Trekking & Mountain Guiding (THAJABAA)
Keywords
Where Connected in Motion is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Connected in Motion business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: The organization is a registered Canadian charity (BN 85032 4658 RR0001) that relies on donations from individuals, corporations, and foundations to fund programming and operations.
- Event Registration Fees: Program fees for events such as Slipstream weekends and Adventure Team expeditions. Michigan Slipstream 2027 is listed at $450 per participant.
- Corporate Sponsorships and Partnerships: Partnerships with diabetes technology companies (Dexcom, Omnipod, Tandem Diabetes, mylife Diabetescare) and pharmaceutical companies (Sanofi) who sponsor programs and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Standard Event Registration - Michigan Slipstream 2027 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Connected in Motion product offering
Product offeringCore offering
Connected in Motion delivers experiential, peer-based Type 1 diabetes education for adults through a portfolio of outdoor adventure retreats (Slipstreams), multi-day backcountry expeditions (Adventure Team), a free online community for adults 55+ (Platinum Club), virtual educational sessions, single-day events, and a Mental Health Hub with blogs and recorded content. Programs blend outdoor activity with diabetes self-management workshops and peer connection, delivered across Canada and parts of the U.S. and via Zoom.
Product overview
Connected in Motion operates as a unified platform offering experiential, peer-based Type 1 diabetes education through multiple interconnected programs. The core offerings include Slipstreams (weekend retreats), the Adventure Team (multi-day backcountry expeditions), Platinum Club (senior-focused online community), Virtual Sessions (remote programming), Day Events (shorter activities), and the Mental Health Hub (emotional support resources). All programs emphasize peer connection, outdoor adventure, and practical diabetes self-management education.
Differentiator
Problem solved
Functional benefit
Products and services
- Slipstreams Multi-day residential weekend retreats for adults (19+) living with Type 1 diabetes, combining outdoor adventure activities, educational workshops on diabetes self-management, and peer connection. Includes Slipstream in the City events for urban settings.
- Adventure Team Multi-day backcountry adventures for Type 1 diabetes community members, combining wilderness travel with peer support and fundraising commitments (e.g., CAD $4,500 goal). Annual cohorts explore remote trails across North America via an application process.
- Platinum Club Free online community for adults aged 55 and over living with Type 1 diabetes, offering monthly virtual sessions, social gatherings, ongoing Slack-based connection, and age-specific resources.
- Virtual Sessions Online programming including virtual Slipstream series and educational sessions covering diabetes management, technology, mental health, and lifestyle, delivered via Zoom for remote participants.
- Day Events Shorter-duration single-day community events for people with Type 1 diabetes, including canoe paddles (e.g., Humber River Paddle), escape rooms, marathon weekends, ice skating, and holiday parties in specific cities.
Quantifiable outcome
- 100% of participants at in-person Slipstreams reported increased confidence managing T1D
- +2 more outcomes
Companies that use Connected in Motion
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Connected in Motion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connected in Motion partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, core and supporting.
- Beyond Type 1majorBeyond Type 1 is a key partner for CIM Slipstream programming, sponsoring events and helping expand the diabetes community reach. The partnership includes slipstream sponsorship and cross-promotion of programs.
- Friends for Life CanadamajorFriends for Life Canada Conference partnership supporting the bringing of the renowned FFL conference back to Canada with CIM sponsorship involvement.
- DexcomcoreDexcom, a leading continuous glucose monitoring (CGM) company, partners with CIM to support programs and diabetes education initiatives.
- OmnipodcoreOmnipod (Insulet Corporation) sponsors CIM programming as an insulin pump company serving the Type 1 diabetes community.
- Tandem Diabetes CarecoreTandem Diabetes Care partners with CIM to support diabetes education and community programs for T1D adults.
- SanoficoreSanofi, a major pharmaceutical company with diabetes medications, partners with CIM as a program sponsor.
- mylife Diabetescaresupportingmylife Diabetescare provides sponsorship support for CIM programming and events.
- Diabetes SolutionssupportingDiabetes Solutions partners with CIM to support the diabetes community through programming sponsorships.
- Diabetes ExpresssupportingDiabetes Express, an online diabetes supply retailer, sponsors CIM events and programming.
- VRTX.casupportingVRTX.ca partners with CIM to support diabetes education and community programming.
- Government of Canada (New Horizons for Seniors)supportingCanada.ca New Horizons for Seniors program provides funding support for CIM programming.
- Dolphin Gaming CentresupportingDolphin Gaming Centre raises essential funds for CIM through charity gaming initiatives to continue building community for adults with Type 1 diabetes.
- Healthcare and Community ProfessionalscoreOver 60 healthcare and community professionals collaborate with CIM to support safe, informed programs and refer patients to CIM events.
- DiabetesSanghasupportingDiabetesSangha collaborates with CIM at Slipstream programs to infuse wellness through meditation and mindfulness education, providing holistic health support.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Connected in Motion competitors and assessment
Company assessmentDirect peers
- Beyond Type 1: US-based T1D community organization with peer support, education, and digital programs; listed as a CIM Slipstream partner, directly comparable mission serving adults living with Type 1 diabetes through community programming.
- Children with Diabetes: Long-running T1D education organization running conferences (Friends for Life) and camps; CIM's Executive Director Jen Hanson is also affiliated. Comparable peer-led diabetes education mission though focused on youth and families.
- Riding On Insulin: Non-profit that runs action sports and outdoor programs (ski, mountain bike, surf) for people with Type 1 diabetes; directly mirrors CIM's experiential adventure-based T1D education model across North America.
Broad incumbents
- JDRF International: Largest T1D-focused non-profit globally, with CIM board member Hilary Welter a former JDRF Young Leadership Committee chair. Comparable disease focus but heavily weighted toward research funding rather than experiential adult education.
- American Diabetes Association: US national diabetes advocacy and education organization; CIM board member Christine Fallabel previously served as Director of Government Affairs and Advocacy there. Comparable disease community focus with much larger scale.
- Diabetes Canada: National Canadian diabetes umbrella organization; CIM board member Ellen Fraser has worked on its youth programming. Overlapping mission space in Canada with broader mandate across all diabetes types and research.
Emerging players
- College Diabetes Network: US non-profit providing peer support and resources for young adults with T1D; overlaps with CIM's adult peer-support mission though focused on the college-age segment.
- diaTribe Foundation: T1D and T2D patient education non-profit producing digital content and community programs; comparable adult-focused diabetes education mission with broader digital footprint.
- Diabetes Sports Project: T1D athletic-focused initiative with CIM board member Anne Marie MacDonald as a Champion. Overlaps with CIM's adventure and sport-based experiential education for T1D adults.
- Insulin Nation: Digital media and community platform serving the T1D community; comparable adult T1D education and community engagement mission though delivered via content rather than experiential programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Connected in Motion social profiles
Digital presenceConnected in Motion financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connected in Motion leadership team
Management profileNumber of profiles
Profiles18 records
Connected in Motion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connected in Motion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connected in Motion
What does Connected in Motion do?
Connected in Motion delivers experiential, peer-based Type 1 diabetes education for adults through a portfolio of outdoor adventure retreats (Slipstreams), multi-day backcountry expeditions (Adventure Team), a free online community for adults 55+ (Platinum Club), virtual educational sessions, single-day events, and a Mental Health Hub with blogs and recorded content. Programs blend outdoor activity with diabetes self-management workshops and peer connection, delivered across Canada and parts of the U.S. and via Zoom.
Is Connected in Motion a public or private company?
Connected in Motion is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Connected in Motion founded?
Connected in Motion was founded in 2008. It employs 1 to 10 people.
Where is Connected in Motion based?
Connected in Motion is headquartered in Toronto, Canada, in the North America region.
How does Connected in Motion make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are event Registration Fees and corporate Sponsorships and Partnerships.
Who are Connected in Motion's main competitors?
Direct peers on record are Beyond Type 1, Children with Diabetes and Riding On Insulin. Broad incumbents are JDRF International, American Diabetes Association and Diabetes Canada. Emerging players are College Diabetes Network, diaTribe Foundation, Diabetes Sports Project and Insulin Nation.
Does Connected in Motion have an API?
No public API is recorded for Connected in Motion.
What industry is Connected in Motion in?
Connected in Motion's product category is Diabetes Education and Community Support Services. Its primary akta.pro industry code is THAAAOAC, Adult Skill-Building Expeditions & Courses (Leadership, Survival, Navigation), with a secondary code of THAJABAA, Hiking, Trekking & Mountain Guiding. Its NAICS code is 611620 and its SIC code is 7900.