What Addis Muse does

Addis Muse (株式会社アディスミューズ, ADDIS MUSE Co., Ltd.) is a privately held Japanese commercial-space solutions provider founded in September 1978 and headquartered in Nihonbashi-Hamacho, Chuo-ku, Tokyo. The company operates a one-stop service model spanning mannequin and fixture rentals, full store interior design and construction, event and exhibition design, and pop-up store execution, serving primarily apparel, cosmetics, food-service, and general retail clients in Japan. Its core technology combines a large physical-asset inventory of original mannequin series — (v)series, PICT, calm, the sustainable Eggshell Torso, and the 100% fiber-waste Upcycle Panel — with proprietary fixture lines (Stone, Black Frame, Point) and digital visualization services (Addis AR, Addis VR, Cloud Cat digital catalog).

The firm generates revenue through four streams: recurring monthly rentals of mannequins and fixtures (priced uniformly for 1 day to 1 month, with minimum-order unit rentals and 1–2 week lead times), one-time sales of mannequins, display items, and sustainable hangers, project-based design and construction services for retail interiors, events, and pop-ups, and professional digital services for AR/VR visualization. Supporting logistics and execution are delivered through a nationwide network of nine Japanese offices (Tokyo headquarters, Sapporo, Aomori, Sendai, Koriyama, Niigata, Kita-Kanto, Yokohama, and two Tokyo distribution centers), with international reach via ADDIS (THAILAND) CO.,LTD in Bangkok. Pricing tiers include standard monthly rental unit pricing, setting services from ¥15,000–¥38,000 with premiums for off-hours, and tiered delivery fees by vehicle size and distance.

The business operates as part of the broader Addis Group, which includes affiliate companies covering retail supplies (Nihon Enso), B2C rental (Darling Corporation), exhibition rental panels (Alter), café and bakery interior design (Rentik), and custom fixture manufacturing (Tokyo Sozo Art). The company is led by CEO/President Takuya Takahashi, reports 101–250 employees, and has demonstrated recent operational momentum through wage increases of 5.78% (April 2024) and 5.53% (April 2025), a sequence of sustainability-focused product launches between 2022 and 2026, and recent earned-media coverage on NHK General television.

Name

Addis Muse

Legal name

株式会社アディスミューズ

Website

https://addismuse.co.jp

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Short description

Addis Muse is a Tokyo-based commercial-space solutions provider founded in 1978, offering mannequin and fixture rentals, store interior design, event and pop-up design, and AR/VR visualization services to apparel, cosmetics, food-service, and general retail clients across Japan and Thailand.

Ownership category

akta.pro rank

Product category

Commercial Space Design & Display Solutions

NAICS

Indoor and Outdoor Display Advertising (541850), Interior Design Services (54141), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO), Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Commercial space design
• Mannequin rental
• Retail fixture rental
• Shop interior design
• Exhibition event design

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Rental Services: Mannequin and fixture rental services. Rental rates are based on monthly pricing (1 day to 1 month at same rate). Professional setting and decoration services available.
2. Sales: Sale of mannequins, display items, and sustainable hangers
3. Design and Construction Services: Store interior design, event/exhibition design, pop-up store design and construction from planning to execution
4. Digital Services: AR, VR, and digital catalog services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Addis Muse is a commercial space solutions company that rents and sells mannequins and retail display fixtures, and provides end-to-end event/exhibition/pop-up store and shop interior design and construction services. Its offerings also include proprietary AR, VR, and digital catalog (Cloud Cat) visualization tools, supported by a nationwide Japan delivery network of 9 offices and distribution centers. The company also offers sales items including mannequins, bodies, and sustainable hangers, with growing emphasis on sustainable product lines such as the Eggshell torso and Upcycle Panel.

Product overview

Addis Muse is a commercial space solutions provider offering a comprehensive one-stop service for mannequins, display fixtures, event/exhibition design, and store interior design. The company operates primarily through rental services organized around core offerings: mannequin rental (with subcategories for ladies, mens, kids, and torso types, plus specialized series like (v)series, PICT, and calm), fixture rental (encompassing tables, clothes rails, shelving, showcases, lighting, stages, and retail display equipment), event and pop-up store design services, and shop interior design for restaurants, retail stores, and service facilities. Digital services including AR (Addis AR), VR (Addis VR), and digital catalog (Cloud Cat) complement the physical product offerings. The company also offers sales items for mannequins and display products, with a focus on sustainable product lines including the Eggshell sustainable torso and Upcycle Panel made from recycled materials.

Differentiator

Problem solved

Functional benefit

Brands

• (v)series: Mannequin series line
• PICT
• calm
• Stone
• Black Frame
• ポイントシリーズ (Point Series)
• 古材 (Reclaimed Materials)
• エッグシェル (Egg Shell)
• アップサイクルパネル (Upcycle Panel)
• アディス AR
• アディス VR
• Cloud Cat

Products and services

• Mannequin Rental Rental service for mannequins including ladies, mens, kids, and torso categories for retail, event, and exhibition display needs.
• Fixture Rental Comprehensive rental service for display fixtures including tables, clothes rails, gondolas, showcases, fitting rooms, lighting, stages, mirrors, panels, partitions, retail wagons, signage stands, and related retail display equipment.
• Event, Exhibition, Display & Pop-up Store Services End-to-end event, exhibition, display, and pop-up store design and construction services for brands, event organizers, and exhibition participants.
• Shop Interior & Store Design Services Commercial space interior design and construction services for restaurants, food stores, retail shops, and service facilities, expressing brand vision through spatial design.
• Digital Services (AR, VR, Digital Catalog) Original digital solutions including AR (Addis AR), VR (Addis VR), and digital catalog creation (Cloud Cat) to enhance commercial space visualization for clients.
• Sales Items (Mannequins, Bodies, Sustainable Hangers) For-sale offering of various mannequin bodies, mannequins, and sustainable-material hangers available for outright purchase.
• Eggshell (エッグシェル) Sustainable Torso Sustainable torso made with eggshell material composition, reducing environmental impact for retail display use.
• Upcycle Panel (アップサイクルパネル) Display panel made from 100% fiber waste materials, representing sustainable upcycling for retail display and exhibitions.
• 古材 (Old Materials) Fixture Series Fixture series made from reclaimed/old materials, expanding Addis Muse's sustainable product lineup.

Quantifiable outcome

• Over 40 years of continuous operation since 1978
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ADDIS (THAILAND) CO.,LTDcoreStrategic or Co-development PartnerOverseas expansion of Addis Muse services to Bangkok, Thailand. Provides mannequin rental, fixture rental, interior design, and event design/construction services with Japanese quality standards.
• 株式会社日本演出 (Nihon Enso Co.)minorChannel Partner/ Reseller/ DistributorGroup company specializing in retail store supplies. Offers store fixtures, display items, store operation equipment, signs and displays through e-commerce.
• 株式会社ダーリングコーポレーション (Darling Corporation)minorChannel Partner/ Reseller/ DistributorGroup company operating BtoC rental services. Offers baby products, camping goods, large-scale event rentals through internet platform.
• 株式会社アルター (Alter Inc.)minorChannel Partner/ Reseller/ DistributorGroup company offering rental panels suitable for nailing and screwing. Provides push-pin panels (BF System) and rental panels for academic conferences, exhibitions, and events.
• 株式会社レンティック (Rentik)minorStrategic or Co-development PartnerGroup company specializing in café and bakery interior design. Provides comprehensive design services and construction for café and bakery interiors and event spaces.
• 株式会社東京総合アート (Tokyo Sozo Art)minorStrategic or Co-development PartnerGroup company of specialists in fixture manufacturing. Provides custom store fixture manufacturing and sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nomura Co., Ltd. Japan's leading exhibition booth and event space design-and-build firm. Directly comparable for Addis Muse's event, exhibition, and pop-up store design services, especially for trade shows and large-scale brand activations.
• Universal Display Works Co., Ltd. Japanese mannequin and display manufacturer serving fashion, cosmetics, and general retail. Direct competitor in the mannequin supply and rental category that forms Addis Muse's core product line.
• Tanseisha Co., Ltd. Japanese commercial space design and construction firm offering shop interior design, signage, and display solutions for retail and events. Closest direct peer given similar full-service commercial space focus in Japan.
• Royal Display Co., Ltd. Japanese mannequin maker and supplier for retail and exhibition use. Comparable product line to Addis Muse's mannequin rental business, particularly across fashion and department store customers.

Broad incumbents

• Jack Morton Worldwide: Global experiential brand agency producing large-scale brand activations, pop-ups, and event environments. Broader and global incumbent relative to Addis Muse's domestic event/pop-up design work.
• MG2 Design: US-based retail design and brand environment firm delivering full-service store planning, fixture, and display programs. Comparable as a broader retail design incumbent, but without the rental-led model.
• Sparks (Publicis Groupe): Global experiential and retail marketing agency inside Publicis, producing pop-ups, brand activations, and retail experiences. Broader incumbent in the same space as Addis Muse's experiential/pop-up services.

Regional players

• Display International Group: UK-based mannequin manufacturer and visual merchandising supplier serving fashion retail worldwide. Regional peer (Europe) in the mannequin product category that anchors Addis Muse's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addis Muse