Pento
Pento is a Dutch healthcare foundation operating eight audiological centers and early-intervention locations across Central and Northern Netherlands, serving ~25,000 clients annually with hearing, speech, language, and dyslexia care reimbursed via Dutch health insurance and delivered by 400+ clinicians.
- Company typePrivate
- Founded2007
- HeadquartersApeldoorn, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Pento does
Pento (legal entity Stichting Pento) is a Dutch healthcare foundation operating eight audiological centers and multiple early-intervention locations across Central and Northern Netherlands, employing more than 400 colleagues and serving approximately 25,000 clients annually. Its services span comprehensive audiological diagnostics and rehabilitation (hearing tests, hearing-aid provision, tinnitus, hyperacusis, and balance/vertigo assessments), Vroegbehandeling (early intervention for young children with auditory or communicative disabilities), and Dyslexienetwerk Pento — a certified dyslexia-care collaboration spanning Friesland, Groningen, Drenthe, and Overijssel. Patient access is referral-gated via huisarts and KNO specialists, with services reimbursed under Dutch basic health insurance through contracts with every major Dutch insurer for 2025.
The organization's technology footprint is primarily clinical rather than software-driven. Notable proprietary assets include the Cognitive Sound Exposure Therapy (CSET) protocol for hyperacusis, published in the American Journal of Audiology; Theory of Mind/ToMmie training books for children with auditory disabilities; the FonoBomb video intervention for phonological development; and ImPACTOS, an indirect parent-mediated language therapy program developed with NSDSK and Auris. Digital tools include MedMij-certified Personal Health Environment (PGO) integration across all eight centers, a hearing-loss simulation app, and the 'Kijken naar je Oren' preparatory photo book for intellectually disabled clients. The organization holds ISO 9001, ZonMw expertise recognition (2023-2026), and Dutch Dyslexia Quality Institute certification through May 2028.
Revenue derives almost entirely from health-insurer-reimbursed clinical services delivered through the audiological centers and Vroegbehandeling locations. A small but distinct B2B revenue stream comes from paid accredited professional training (FonoBomb €545-590 incl. VAT, ImPACTOS €660 excl. VAT) for external speech therapists. Marketing is referral-driven rather than paid-advertising-led; the organization also generates scientific credibility through peer-reviewed publications and international congress participation. As a Stichting, Pento has no external shareholders and reinvests surplus into care, research, and facility expansion.
Pento firmographics
Firmographics- Name
- Pento
- Legal name
- Stichting Pento
- Website
- https://pento.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pento is a Dutch healthcare foundation operating eight audiological centers and early-intervention locations across Central and Northern Netherlands, serving ~25,000 clients annually with hearing, speech, language, and dyslexia care reimbursed via Dutch health insurance and delivered by 400+ clinicians.
- Ownership category
- akta.pro rank
Pento industry classification
Industry- Product category
- Audiological and Speech-Language Healthcare Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC)
- akta.pro secondary industries
- Literacy-Related Language Intervention (Phonological Awareness, Narrative, Curriculum Language) (EDAKAEAJ), Speech-Language & Communication Intervention Materials (EDAGAMAF)
Keywords
Where Pento is headquartered
LocationHeadquarters
- HQ city
- Apeldoorn
- HQ country
- Netherlands
- HQ region
- Europe
Offices9 records
Markets served
Pento business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Others, Infrastructure
Revenue model
- Audiological Care (Audiologische zorg): Core audiological services including hearing tests, hearing aid provision, tinnitus treatment, hyperacusis treatment, and dizziness/balance assessments. Funded through contracted health insurance under the basic health insurance package (basisverzekering).
- Early Intervention (Vroegbehandeling): Specialized early treatment for young children with auditory and communicative disabilities. Covered under sensory disability care (zintuiglijke gehandicaptenzorg) through health insurance contracts.
- Dyslexia Care (Dyslexiezorg): Diagnosis and treatment of dyslexia for children qualifying for reimbursed dyslexia care through the Dyslexienetwerk Pento, a collaboration between Pento centers and affiliated speech therapy practices.
- Professional Training Courses: Pento offers paid professional development courses for speech-language therapists and other professionals, including FonoBomb (€545-590), ImPACTOS (€660), and Theory of Mind training programs. These generate professional services revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FonoBomb training course |
| One time/ perpetual license | Pay-as-you-go | ImPACTOS two-day course |
| Subscription | Annual | Audiological care covered by health insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Pento product offering
Product offeringCore offering
Pento is a Dutch regional healthcare organization (Stichting Pento) that delivers diagnostic, therapeutic, and early-intervention services for hearing, speech, and language disorders. Operating eight Audiologische Centra and multiple Vroegbehandeling locations across Central and Northern Netherlands, Pento serves approximately 25,000 clients annually through multidisciplinary teams of audiologists, speech therapists, social workers, and behavioral scientists. It also operates the Dyslexienetwerk Pento for reimbursed dyslexia care and offers accredited professional training courses for speech therapists.
Product overview
Pento is a Dutch audiological care organization operating eight Audiological Centers and Vroegbehandeling (Early Treatment) locations across Central and Northern Netherlands. The organization offers a comprehensive portfolio of services centered around hearing, speech, and language care. Core offerings include hearing testing and diagnosis (Gehooronderzoek), early intervention for young children with auditory or language disorders (Vroegbehandeling), and a Dyslexia Network for children with reading/spelling difficulties. The Vroegbehandeling division includes specialized treatment groups: Babbel for children (2-5 years) with language development disorders and Wapper for deaf and hard-of-hearing children. Pento has also developed proprietary treatment programs including Cognitive Sound Exposure Therapy (CSET) for hyperacusis and Theory of Mind (ToM) Training for children with auditory impairments. Digital offerings include a Hearing Loss Sounds Like app, a Personal Health Environment (PGO) integration, and educational tools like the 'Kijken naar je Oren' photo book. The organization offers professional training programs (FonoBomb, ImPACTOS) for speech therapists and collaborates with over 400 colleagues serving approximately 25,000 clients.
Differentiator
Problem solved
Functional benefit
Brands
- Dyslexienetwerk Pento: A collaboration between Pento Audiologisch Centrum Friesland, Pento Audiologisch Centrum Zwolle, and various speech therapy and dyslexia practices providing professional dyslexia care for children with reading and spelling problems.
Products and services
- Audiologisch Centrum Care Comprehensive audiological diagnostic and treatment services for children and adults with hearing impairment, tinnitus, hyperacusis, and balance/vertigo disorders, delivered at eight regional audiological centers upon physician referral.
- Gehooronderzoek (Hearing Testing) Comprehensive hearing examination services including audiometry, speech audiometry, otoacoustic emissions (OAE), tympanometry, and BERA testing for children and adults, available at all locations and on-site for people with intellectual disabilities.
- Vroegbehandeling (Early Intervention) Specialized early intervention and treatment for young children from birth to school age with auditory impairments or language/speech development disorders (TOS), including individual treatment, group therapy, Video-hometraining (VHT), and parent courses.
- Dyslexienetwerk Pento Professional dyslexia care network providing screening, diagnosis, and treatment for children eligible for reimbursed dyslexia care across Friesland, Groningen, Drenthe, and Overijssel, via a collaboration between Pento audiological centers and affiliated speech therapy practices.
- Behandelgroep Babbel Group treatment program for hearing children aged 2-5 years with suspected language development disorder (TOS), providing playful stimulation of language development in a safe environment staffed by multidisciplinary teams including speech therapists, pedagogical counselors, and behavioral scientists.
- Behandelgroep Wapper Treatment group for deaf and hard-of-hearing children providing early intervention support for communication development, including sign language and spoken language skills.
- Cognitive Sound Exposure Therapy (CSET) Proprietary treatment program for hyperacusis combining psychoeducation, sound exposure, and counseling, delivered by a multidisciplinary team over approximately six sessions to help patients tolerate everyday sounds that were previously experienced as disturbing.
- Theory of Mind (ToM) Training Program Proprietary training programs and accompanying publications for children with auditory impairments to address social-emotional development delays, delivered through two documented books targeting different school grade groups.
- FonoBomb Training Professional development course for speech therapists working with young children (1.6-4 years) with auditory impairments, teaching use of FonoBomb videos for auditory and phonological stimulation. Priced at €590 incl. VAT per participant.
- ImPACTOS Course Evidence-based two-day training course for speech therapists working with children with language development disorder (TOS) and their parents, providing indirect language therapy where parents are trained as active therapy partners.
- Hearing Loss Sounds Like App Mobile application that simulates how sounds are perceived based on a user's audiogram, allowing family and friends to understand the impact of hearing loss by uploading or selecting audio clips and playing them with and without the hearing loss filter.
- Persoonlijke Gezondheidsomgeving (PGO) Integration Personal Health Environment integration that allows clients (16+) to securely view medical data from Pento, including audiograms and audiology reports, and add personal health measurements via MedMij-certified PGO platforms.
- Kijken naar je Oren (Photo Book) Photo book designed to prepare people with intellectual disabilities for hearing examinations, containing photos of materials used during hearing tests and explanations of procedures.
- Hearing Aids (Hoortoestellen) Provision Information, fitting, and trial services for hearing aids including bone conduction hearing devices, with reimbursement assistance for non-standard category hearing devices.
- Hoorinfotheek (Hearing Assistive Device Advisory) Advisory information service providing advice on hearing assistive devices such as loop systems, doorbell notifications, adapted telephones, and special alarm clocks for people with hearing impairment.
Quantifiable outcome
- Pento Vroegbehandeling received a client satisfaction score of 8.8 out of 10 in the annual Cliëntervaringsmeting (CEM).
- +3 more outcomes
Companies that use Pento
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Pento technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature5 records
Pento partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- DeelkrachtcorePento is an active member of Deelkracht, a multi-year sector plan recognized by ZonMw for sensory disability care. Within this collaboration, Pento is involved in various projects, treatment monitors, and congress organization, with numerous partnerships established with universities and stakeholder organizations in ZG care.
- NSDSKcoreNSDSK (Nederlandse Stichting voor het Dove en Slechthorende Kind) collaborated with Pento on the VIPP5 subsidy project for implementing Personal Health Environment (PGO) integration, contributing to digital healthcare advancement.
- AuriscoreAuris collaborated with Pento in scientific research on the effectiveness of the ImPACTOS treatment method at TOS treatment groups. Auris is a major Dutch organization for children and young people with hearing and language impairments.
- Nederlands Kwaliteitsinstituut DyslexiecoreThe Nederlands Kwaliteitsinstituut Dyslexie grants quality certificates to dyslexia care providers. Dyslexienetwerk Pento has been certified since September 2010, with current certification valid until May 31, 2028, demonstrating compliance with national quality standards.
- Dutch Health Insurers (all major)corePento contracts all major Dutch health insurers for 2025, including Zilveren Kruis (with labels De Friesland, FBTO, Interpolis, ZieZo), A.S.R., CZ, DSW, Eucare, Menzis, ONVZ, VGZ, Zorg en Zekerheid, and Salland zorgverzekeringen. This ensures universal patient access to Pento's audiological and early intervention services.
- Logopedie- en Dyslexiepraktijken (Speech Therapy Practices)coreDyslexienetwerk Pento is a collaboration between Pento audiologische centra in Zwolle and Friesland and affiliated speech therapy and dyslexia practices across Friesland, Groningen, Drenthe, and Overijssel, enabling children to receive care close to home.
- TNO Child HealthcoreTNO Child Health collaborated with Pento audiologists on the research and publication of the CSET (Cognitive Sound Exposure Therapy) treatment for hyperacusis, published in the American Journal of Audiology.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Pento competitors and assessment
Company assessmentDirect peers
- Auris: Auris is a major Dutch organization providing education, care and treatment for children and young people with hearing and language impairments, including early intervention and TOS services. It is a direct peer of Pento's Vroegbehandeling division and an explicit research partner on ImPACTOS.
- Adelante Zorggroep: Adelante is a Dutch healthcare organization offering audiology, rehabilitation and special education services including hearing care and speech therapy. It competes with Pento for audiology referrals and offers comparable multidisciplinary services.
- GGMD (Geestelijke Gezondheidszorg voor Doven en Slechthorenden): GGMD provides mental health and social care specifically for deaf, hard-of-hearing and HoH-blind people in the Netherlands. It overlaps with Pento's multidisciplinary audiological and social work offerings for sensory disability clients.
- Libra Revalidatie & Audiologie: Libra delivers rehabilitation and audiology services across the Netherlands, including hearing tests, hearing aid fitting and balance diagnostics. It directly competes with Pento's audiological centra and tinnitus/balance offerings.
- NSDSK (Nederlandse Stichting voor het Dove en Slechthorende Kind): NSDSK is a Dutch foundation supporting deaf and hard-of-hearing children through early intervention, education and family support. It co-developed Pento's PGO/VIPP5 integration and overlaps directly with Pento's pediatric hearing services.
- Kentalis: Kentalis is one of the largest Dutch organizations for people who are deaf, hard of hearing or have language communication difficulties, operating audiological centers, schools and early intervention nationwide. It directly competes with Pento in audiological diagnostics and Vroegbehandeling across overlapping Dutch regions.
Broad incumbents
- Sonova (Phonak): Sonova is a global hearing aid manufacturer (Phonak, Unitron, Hansaton) that supplies hearing devices to Dutch audiology centers including Pento. It is an incumbent supplier whose technology roadmaps and reimbursement positioning materially shape Pento's hearing aid services.
- Demant (Oticon): Demant is a global hearing healthcare group (Oticon, Bernafon, Sonic) manufacturing hearing aids and audiometry equipment sold through Dutch audiology networks. It is an adjacent incumbent in the broader audiology value chain serving Pento.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pento social profiles
Digital presencePento compliance and trust
Trust signalCompliance4 records
Pento financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pento leadership team
Management profileNumber of profiles
Profiles10 records
Pento funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pento M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pento
What does Pento do?
Pento is a Dutch regional healthcare organization (Stichting Pento) that delivers diagnostic, therapeutic, and early-intervention services for hearing, speech, and language disorders. Operating eight Audiologische Centra and multiple Vroegbehandeling locations across Central and Northern Netherlands, Pento serves approximately 25,000 clients annually through multidisciplinary teams of audiologists, speech therapists, social workers, and behavioral scientists. It also operates the Dyslexienetwerk Pento for reimbursed dyslexia care and offers accredited professional training courses for speech therapists.
Is Pento a public or private company?
Pento is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pento founded?
Pento was founded in 2007. It employs 101 to 250 people.
Where is Pento based?
Pento is headquartered in Apeldoorn, Netherlands, in the Europe region.
How does Pento make money?
Four revenue lines are on record. Audiological Care (Audiologische zorg) is the primary driver. The others are early Intervention (Vroegbehandeling), dyslexia Care (Dyslexiezorg) and professional Training Courses.
Who are Pento's main competitors?
Direct peers on record are Auris, Adelante Zorggroep, GGMD (Geestelijke Gezondheidszorg voor Doven en Slechthorenden), Libra Revalidatie & Audiologie, NSDSK (Nederlandse Stichting voor het Dove en Slechthorende Kind) and Kentalis. Broad incumbents are Sonova (Phonak) and Demant (Oticon).
Does Pento have an API?
No public API is recorded for Pento.
What industry is Pento in?
Pento's product category is Audiological and Speech-Language Healthcare Services. Its primary akta.pro industry code is HLAKAMAC, Otology & Neurotology (Ear/Hearing/Balance), with a secondary code of EDAKAEAJ, Literacy-Related Language Intervention (Phonological Awareness, Narrative, Curriculum Language). Its NAICS code is 62134 and its SIC code is 8011.