What Positive Design does

Positive Design is a Singapore-headquartered luxury retail interior design and shopfitting firm founded in 1990, serving global luxury brands across perfume and cosmetics, jewelry and watches, fashion and accessories, travel retail, and wine and spirits. The company operates exclusively through direct enterprise engagement with brand managers, in-house architects, and mall/airport operators, delivering bespoke retail environments as single-vendor turnkey projects. Named clients include Levi's, SK-II, Gucci Beauty, Bvlgari, and Gucci Heinemann, with publicly cited engagements spanning Asia-Pacific, Oceania (Australia), and Europe.

The company's service portfolio is built around five core offerings — Turnkey Solutions, Interior Fit-Out and Shopfitting, Visual Merchandising, Custom Fabrication and Fixtures, and Project Management and Maintenance — executed through a five-stage process (Conceptualisation, Design Implementation, Fabrication, Installation, Maintenance). Manufacturing combines CNC routers, laser cutters, and precision welding stations with hand-finishing by skilled craftsmen across materials including stainless steel, hardwood, acrylic, glass, exotic woods, natural stones, tempered glass, polished metals, and composite panels. Design implementation uses 3D modeling and rendering software for visualization. The company claims 400+ completed retail projects since 1990 and has demonstrated capacity for large-scale rollouts, including a 100-store Levi's Thailand deployment in six months.

The revenue model is project-based professional services with bespoke quoting per engagement, billed under multi-year contract cadences. Operations span the Singapore headquarters, wholly-owned regional subsidiaries in Thailand (including a manufacturing facility), China, Malaysia, and Vietnam, enabling in-region execution for multi-site luxury rollouts. The company has invested in ESG credentials, holding EcoVadis Bronze (Top 35% globally as of February 2025) and GHG Scope 3 certification under SBTi-aligned standards, and partnered with CleanHub (2026) to embed ocean waste collection contributions into every project. No revenue, headcount trend, or financial disclosures are publicly available.

Name

Positive Design

Legal name

Positive Design Pte Ltd

Website

https://positive-design.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Design is a Singapore-based luxury retail interior design and shopfitting firm founded in 1990, serving global luxury brands across perfume, cosmetics, jewelry, fashion, and travel retail with end-to-end turnkey solutions, custom fabrication, installation, and maintenance.

Ownership category

akta.pro rank

Product category

Luxury Retail Interior Design & Shopfitting

NAICS

Interior Design Services (54141)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

Keywords

• Luxury retail design
• Shopfitting services
• Custom fixture fabrication
• Visual merchandising
• Store fit-out

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Turnkey Solutions: Full-service project delivery from conceptual planning and 3D rendering to custom fixture fabrication and on-site installation. Revenue generated through project-based professional services fees.
2. Custom Fixture Fabrication: Bespoke counters, shelves, display cases, and interactive stations produced to client specifications. Revenue from custom fabrication services.
3. Visual Merchandising Services: Design and implementation of product displays, window displays, storytelling zones, and seasonal/event-based visual merchandising updates.
4. Project Management & Maintenance: Ongoing project coordination, inspections, repairs, refurbishments, upgrades, and emergency repair services for delivered retail spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Positive Design manufactures, installs, and maintains bespoke counters, boutiques, and visual merchandising displays for luxury retail brands. The company delivers end-to-end turnkey retail interior design and shopfitting solutions—spanning conceptualisation, 3D design, custom fixture fabrication with CNC and laser cutting, on-site installation, and post-launch maintenance. It serves global luxury brands across perfume and cosmetics, jewelry and watches, fashion and accessories, travel retail, and wine and spirits sectors.

Product overview

Positive Design offers a unified platform of luxury retail interior design and shopfitting services structured around a five-stage process: Conceptualisation, Design Implementation, Fabrication, Installation, and Maintenance. The core service portfolio consists of Turnkey Solutions (end-to-end project management), Interior Fit-Out & Shopfitting, Visual Merchandising, Custom Fabrication & Fixtures, and Project Management & Maintenance. These services are designed to work as an integrated offering, allowing clients to engage a single partner for complete retail environment creation—from initial brand analysis and creative concept development through to custom fixture production, on-site installation, and long-term after-sales support. The company operates across multiple industries including perfume & cosmetics, jewelry & watches, fashion & accessories, travel retail, and wine & spirits.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100 stores delivered in 6 months for Levi's Thailand rollout, with 70 stores completed in just 9 nights
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CleanHubcoreStrategic or Co-development Partner · 1 January 2026Since the beginning of 2026, Positive Design has partnered with CleanHub, a Berlin-based organisation connecting coastal communities to proper waste collection where it didn't previously exist. Every project undertaken contributes to this commitment, meaning that when clients build with Positive Design, they play a part in ocean waste collection initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Landor & Fitch: Global brand and retail experience consultancy (within WPP) delivering brand strategy, store concept, and design for multinational brands. Comparable as a large-scale retail design incumbent serving luxury and lifestyle clients, though operating at much broader scale and through a strategy-led model rather than in-house fabrication.
• Fitch (part of Landor & Fitch): Global retail design consultancy and part of WPP/Omnicom-affiliated brand groups, delivering store concept, design, and implementation for many of the world's largest brands. Comparable as a scaled retail design provider though with broader portfolio beyond luxury and a heavier consulting-led model.

Regional players

• Household Design: Australian retail design consultancy serving fashion, lifestyle, and luxury brands across Australia and Asia-Pacific. Comparable as a regional retail interiors partner with overlapping client verticals, though focused on the Australian market where Positive Design also delivers projects (e.g., SK-II at David Jones).

Direct peers

• KFI Studios: Specialist retail and hospitality design agency delivering store concepts, fixtures, and rollouts for global brands. Comparable in providing end-to-end retail interior services with an international delivery model, focused on premium and lifestyle clients.
• HMKM: London-headquartered retail and brand design agency serving global fashion, beauty, and luxury clients with concept-to-installation services. Comparable as a design-led retail interior partner for premium brands with international rollout requirements.
• M Worldwide: International retail design and brand consultancy delivering store concepts and rollouts for luxury, fashion, and beauty brands. Comparable service scope — concept design through implementation — with a similar global brand client base.
• Storeplan: UK-based retail design and shopfitting company delivering turnkey store interiors, fixtures, and installations for fashion and lifestyle brands. Comparable as an integrated shopfitting provider with similar mid-sized project scale.
• Checkland Kindleysides: London-based retail and brand experience design consultancy delivering concept, design, and rollout services for global retailers and luxury brands. Comparable in delivering design-led retail environments with a multi-market rollout capability similar to Positive Design's turnkey model.
• Dalziel & Pow: UK-based retail design and brand experience agency creating flagship stores and retail environments for international brands. Directly comparable in offering design-led retail interior services to enterprise brands, with similar client profile across fashion, beauty, and luxury.
• Schweitzer Group: Schweitzer is a long-established German luxury shopfitting and fixture manufacturer serving global brands such as LVMH, Richemont, and Chanel. Highly comparable to Positive Design as a vertically integrated provider of custom retail fixtures and interior fit-out for the luxury segment, though focused on European brand rollouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Design