What M Worldwide does

M Worldwide is a London-headquartered brand experience design consultancy founded in 2001 by David Martin and Michael Heanue. The firm combines customer insight, spatial design, environmental design, customer experience design, and digital integration under its trademarked Futureback™ methodology — a strategic planning process that develops future visions and road maps over a five-year horizon — to deliver transformation programmes to enterprise clients. The firm operates as an independent, private agency with no disclosed institutional or private equity backing, and maintains delivery teams across Europe, the Middle East, Asia, and North America.

The company serves enterprise clients across seven primary verticals: Financial Services, Retail, Hospitality & Leisure, Travel, Workplace, Placemaking & Destinations, and Digital. Named clients include Lloyds Banking Group, Newcastle Building Society, Bank of Scotland, Subway (EMEA), Netto Iceland, Morrisons, Húsasmiðjan, Arion Bank, Bank Nizwa, Kringlan Mall, Game Nation, Blackpool Heritage and Museum Trust, and Oscar Mayer. Service offerings span Transformation Programmes, Customer Experience Design, Environmental Design, Brand and Communications Design, Research/Insights/Trends Analysis, and Project Accelerators (entry-level engagements). Pricing is project-based and tailored to client requirements with no publicly disclosed rate cards.

The business model is professional services revenue from project-based engagements sourced and delivered through direct enterprise field sales. Go-to-market relies on thought-leadership content marketing (the 'Views' blog), industry award recognition (DBA Design Effectiveness Awards, Transform Awards, Retail Week Interiors, FAB Awards, D&AD), conference participation, and earned PR. Distribution is direct client engagement with senior leadership at enterprise accounts — no intermediary or channel partnerships for sales. Documented outcomes include +20% sales lift and +50% cash-and-carry buying improvement for Metro AG's Kirana Convenience format, 50% retail floor-space rationalisation for Hagkaup with unchanged sales, and dwell-time extension from 1.5 to 4.5 hours in destination environments when group activities are integrated.

Name

M Worldwide

Legal name

M Worldwide

Website

https://mworldwide.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

M Worldwide is a London-based brand experience design consultancy founded in 2001 that uses its trademarked Futureback™ methodology to design and deliver transformation programmes, customer experience, environmental design, and brand communications for enterprise clients in financial services, retail, hospitality, workplace, and placemaking sectors.

Ownership category

akta.pro rank

Product category

Brand Experience Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Transformation & Change Management (MPAAAFAO)

Keywords

• Brand experience design
• Environmental design services
• Customer experience consulting
• Transformation programme design
• Placemaking strategy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Experience Design Consultancy: Professional services revenue from providing brand experience design, transformation programmes, environmental design, customer experience design, and strategic consultancy to enterprise clients across financial services, retail, hospitality, travel, workplace, and placemaking sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

M Worldwide is a brand experience design agency that sells project-based consulting and design services to enterprise clients. Its core offerings span Transformation Programmes (using the Futureback™ methodology), Customer Experience Design, Environmental Design, Brand and Communications Design, and Research/Insights and Trends Analysis, with Project Accelerators as introductory engagements for clients at the start of a transformation journey.

Product overview

M Worldwide is a brand experience design agency that offers a portfolio of interconnected consulting and design services rather than a unified software product. The core offering consists of Transformation Programmes (using the Futureback™ methodology), Customer Experience Design, Environmental Design, Brand and Communications Design, and Research/Insights services. Project Accelerators serve as introductory engagement products for clients beginning their transformation journey. All services are delivered by multidisciplinary teams of strategists, creative thinkers, branding experts, environmental/digital/CX designers, architects, planners, technicians, and project managers. The company operates across multiple sectors including Financial Services, Retail, Hospitality & Leisure, Workplace, Travel, Digital, and Placemaking & Destinations.

Differentiator

Problem solved

Functional benefit

Products and services

• Transformation Programmes Strategic consultancy offering using the Futureback™ methodology to develop future visions and road maps for established enterprise brands, helping them remain relevant to changing end-user needs over a 5-year horizon. Aimed at large enterprise clients undergoing brand or estate transformation.
• Customer Experience Design Design offering shaping consistent and joined-up customer experiences across all physical and digital touchpoints, using end-user journey mapping, sensory design, and hybrid design principles. Aimed at enterprise clients seeking to align CX across channels.
• Environmental Design 360-degree environmental design offering spanning macro and micro planning, traffic flow analysis, layout and adjacency planning, exterior and interior architecture and design, and digital integration of physical environments. Targeted at enterprise clients reshaping retail, hospitality, workplace, banking, and placemaking spaces.
• Brand and Communications Design Brand and proposition development offering covering brand proposition development, visual identity and logo development, visual language refresh, communication hierarchies, and architectural integration of brand into physical environments. Targeted at enterprise clients needing refreshed or expanded brand systems.
• Research, Insights and Trends Analysis Research and insights offering combining qualitative and quantitative methodologies — focus groups, data analysis, deep dives, one-to-one consultation, CX end-user segmentation mapping, and competitor and parallel-world trend analysis — to inform transformation and design engagements.
• Project Accelerators Entry-level accelerators for enterprise clients at the start of a transformation journey, including brand and experience audits, experience safaris, trend reports, digital AR flythroughs, ideation workshops, and internal conference speaking.

Quantifiable outcome

• Sales increase of +20% with improved margin mix and improved Cash & Carry buying of +50% for Metro AG convenience store format
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• RileyminorOthersExpert partner helping deliver rich variety of ground breaking solutions across several sectors.
• Worktech AcademyminorOthersExpert partner contributing to delivering solutions across sectors as part of M Worldwide's global partner network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landor & Fitch: Landor & Fitch is a global brand and experience design consultancy specialising in brand strategy, identity and environmental design for enterprises, comparable in client base, methodology and cross-sector transformation remit to M Worldwide.
• FutureBrand: FutureBrand is an Interpublic-owned brand consultancy that combines brand strategy with experience and environmental design, serving similarly global enterprise clients across financial services, retail and hospitality verticals.
• Lippincott: Lippincott is a brand strategy and design consultancy advising global enterprises on brand identity, customer experience and transformation, comparable to M Worldwide's brand and communications design practice.
• 8 INC: 8 INC is an experiential design and retail branding agency focused on flagship stores, concept shops and brand experience work, directly comparable to M Worldwide's retail format and environmental design projects.
• FITCH: FITCH is a brand experience and retail design consultancy (within WPP) that delivers environmental branding, customer experience and format design for global retail and hospitality clients, directly comparable to M Worldwide's branch, retail and hospitality transformation work.
• Wolff Olins: Wolff Olins is a global brand transformation consultancy (within Omnicom) working with multinationals on brand strategy and experience, closely comparable to M Worldwide's enterprise transformation programmes.
• Siegel+Gale: Siegel+Gale is a global brand experience and design consultancy delivering brand strategy, identity and environmental design for enterprise clients, comparable in service mix and customer base to M Worldwide.
• Superunion: Superunion is a WPP-owned brand and experience consultancy that combines brand strategy with customer and employee experience work for large enterprises, directly comparable to M Worldwide's integrated transformation offerings.

Broad incumbents

• Gensler: Gensler is a global architecture, design and brand experience firm with a much larger footprint, addressing overlapping retail, hospitality, workplace and placemaking mandates that M Worldwide pursues but at significantly greater scale.
• IDEO: IDEO is a large, established design and innovation consultancy with adjacent human-centred design and transformation capabilities that compete with M Worldwide's research, experience and transformation programmes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mworldwide
• Instagraminstagram.com/mworldwideldn
• Xx.com/MWorldwideLDN

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M Worldwide