Maresia

What Maresia does

Maresia (legal entity SAND BEACH INDUSTRIA DE CONFECCOES LTDA) is a Brazilian surfwear and beach lifestyle brand founded in 1986 and headquartered in Fortaleza, Brazil. The company designs, manufactures (in-house via its "Industria de Confeccoes" operation), and sells apparel and accessories under the Maresia label, alongside an authorized assortment of Vans-branded footwear and skate/street product, through an owned direct-to-consumer e-commerce storefront. The catalog spans men's, women's, and plus-size ranges, with extensions such as the Surface sub-brand collection and functional SKUs including UV-protective t-shirts, indicating a deliberate move from pure surfwear into broader beach and lifestyle segments.

The business model is B2C retail with optional installment checkout (3x to 6x interest-free), aligned with Brazilian consumer credit conventions, targeting individual end consumers rather than wholesale or enterprise accounts. Maresia combines vertically integrated production (Fortaleza-based manufacturing) with multi-brand distribution, using the Vans partnership to broaden basket size and capture adjacent skate/street demand without owning the underlying brand IP. Headcount of 501-1,000 employees implies a substantial design, production, and operations footprint, though no revenue, GMV, or unit-volume figures are publicly disclosed.

Strategically, recent activity has centered on assortment expansion (Vans, Surface, plus-size, UV-functional) and commercial levers (installments) rather than on geographic expansion, M&A, or external funding. There is no disclosed AI/ML, proprietary technology platform, or international footprint; the company operates as a traditional vertically integrated apparel manufacturer-retailer within the Brazilian domestic market, with its primary intangible asset being the heritage and cultural association of the Maresia brand with Brazilian surf and beach culture.

Name

Maresia

Legal name

SAND BEACH INDUSTRIA DE CONFECÇÕES LTDA

Website

https://maresia.com.br

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maresia is a Brazilian surfwear and beach lifestyle brand founded in 1986 and based in Fortaleza, selling its own apparel line plus authorized Vans products through a direct-to-consumer e-commerce site serving individual Brazilian consumers across men's, women's, and plus-size ranges.

Ownership category

akta.pro rank

Product category

Surfwear and Beach Apparel

NAICS

Other Leather and Allied Product Manufacturing (31699)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Surfwear apparel
• Beach fashion
• Boardshorts swimwear
• Casual beachwear
• Lifestyle clothing

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time retail sales of surfwear, beach fashion, and accessories through e-commerce platform. Products include boardshorts, bermudas, camisetas, wetsuits, and accessories. Offers installment payments (3x-6x interest-free) and occasional discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maresia is a Brazilian surfwear and beach lifestyle clothing brand that designs, manufactures, and sells its own branded apparel through a direct-to-consumer e-commerce platform. Operating under the legal entity SAND BEACH INDUSTRIA DE CONFECCOES LTDA, the company produces beachwear, casual wear, and surf-inspired clothing for individual consumers and also distributes Vans branded merchandise.

Product overview

Maresia is a Brazilian surfwear fashion retailer operating as a unified e-commerce platform. The company offers an extensive portfolio of surf and beach lifestyle products organized into men's and women's clothing categories, wetsuits for both genders, and diverse accessories. Core products include boardshorts, bermudas, t-shirts, shirts, long john wetsuits, lycra and surf gear for both men and women. The accessory lineup encompasses caps, backpacks, sunglasses, surf accessories, and a comprehensive Vans footwear and apparel collection. The brand also features special collections like Coleção Surface, alongside sale/discounted merchandise. The company operates under the legal name SAND BEACH INDUSTRIA DE CONFECCOES LTDA.

Differentiator

Problem solved

Functional benefit

Products and services

• Maresia Surfwear Apparel Maresia branded surfwear, beachwear, and casual lifestyle clothing including boardshorts, t-shirts, and accessories designed for surfers, beachgoers, and consumers of casual beach-inspired fashion in Brazil.
• Vans Branded Merchandise

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• VansminorChannel Partner/ Reseller/ DistributorMaresia operates as an authorized retailer of Vans branded products including footwear, backpacks, caps, t-shirts, and wallets. Vans products are sold alongside Maresia's own surfwear brand on the e-commerce platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Vans (VF Corporation): Global skate/surf footwear and apparel brand and existing channel partner of Maresia. Relevant as both an adjacent lifestyle competitor (Vans-branded apparel sold in Maresia's own store) and as the licensing partner whose assortment diversifies Maresia's catalog.

Direct peers

• Hang Loose: Long-established Brazilian surfwear brand (founded 1985) selling men's and women's boardshorts, t-shirts, and beach apparel. Closely comparable to Maresia in heritage, product mix, and Brazilian surf-culture positioning.
• Mormaii: Brazilian surf and beach lifestyle brand headquartered in Florianópolis, offering apparel, wetsuits, eyewear, and surf accessories. Direct competitor to Maresia in the same Brazilian surfwear retail category.

Broad incumbents

• Billabong: Global surf brand with a Brazil storefront offering boardshorts, wetsuits, and casual apparel. Overlaps directly with Maresia's surfwear assortment but competes from a much larger international platform.
• Rip Curl: Global surfwear incumbent operating in Brazil with apparel, wetsuits, and accessories. Competes with Maresia across premium boardshorts and wetsuit categories but with significantly larger scale and global brand equity.
• O'Neill: Heritage surf brand known for wetsuits and performance surfwear, with global DTC distribution. Comparable to Maresia in wetsuit and surf-gear focus but with much broader international footprint.
• Quiksilver: Iconic global surfwear brand with operations in Brazil covering boardshorts, wetsuits, and lifestyle apparel. Direct category competitor with stronger international marketing and athlete endorsement capability.
• Hering: Brazilian basic-apparel mass-market incumbent with nationwide retail and e-commerce. Competes with Maresia in t-shirts and casual apparel at lower price points, anchoring the value end of the Brazilian apparel market.

Emerging players

• Salty Crew: American surf-and-fishing lifestyle apparel brand with growing international DTC presence. Comparable in surfwear-plus-accessories product mix and DTC-only distribution, though currently focused on US/ANZ markets.

Regional players

• Reserva: Large Brazilian premium casual apparel brand with a strong e-commerce presence. Adjacent competitor in Brazilian lifestyle apparel, overlapping on casual t-shirts, polos, and beach-adjacent clothing but not surf-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maresiaoficial
• Xx.com/maresiaoficial
• Facebookfacebook.com/maresiaoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maresia