Town And Style
Town&Style is a privately held, St. Louis-based lifestyle magazine covering community news, dining, charity events, health, home design, and senior services for metro-area readers and regional advertisers through print and digital channels.
- Company typePrivate
- Founded2014
- HeadquartersSaint Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Town And Style does
Town&Style is a privately held lifestyle magazine serving the St. Louis metropolitan area, founded in 2014 and operating with a small team of 11-50 employees. The publication covers six core editorial verticals — community news (Town Talk), charity and culture (including Snapped! party coverage, engagements, and weddings), food and lifestyle (dining, fashion), health and beauty, T&S Home (home design and featured properties), and senior services — distributed through a hybrid print and digital model. The print product is sold via newsstands and direct subscriptions across St. Louis city, St. Louis County, St. Charles County, and surrounding regions, while digital distribution runs through townandstyle.com's digital edition viewer, Facebook and Twitter/X social channels, and Constant Contact email newsletters.
The company's underlying technology is intentionally light-weight: a WordPress-based content management system, a dated digital edition viewer, and standard social/email tooling. There is no proprietary platform, no native mobile application, no disclosed API, and no AI or machine learning capabilities. Product differentiation is driven by local editorial coverage and advertiser integration rather than technology.
The business model is primarily advertiser-supported, with revenue derived from regional St. Louis brands and institutions — including healthcare providers, senior living communities, nonprofits, real estate, fashion, and home design advertisers — seeking to reach engaged local consumers. No publicly disclosed subscription or advertising pricing exists in the source materials, and the company has no institutional funding, parent company, or disclosed ownership structure. The firm appears to operate as a bootstrapped, independent lifestyle publication with high advertiser concentration risk in a single regional market.
Town And Style firmographics
Firmographics- Name
- Town And Style
- Legal name
- Town&Style
- Website
- https://townandstyle.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Town&Style is a privately held, St. Louis-based lifestyle magazine covering community news, dining, charity events, health, home design, and senior services for metro-area readers and regional advertisers through print and digital channels.
- Ownership category
- akta.pro rank
Town And Style industry classification
Industry- Product category
- Regional Lifestyle Magazine
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
Keywords
Where Town And Style is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Town And Style business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels4 records
Town And Style product offering
Product offeringCore offering
Town & Style is a St. Louis-based lifestyle magazine published in both print and digital formats on a recurring issue basis. Editorial coverage spans local community news, charity and culture events, dining and food, fashion, health and beauty, home design, and senior living. The publication serves as both an editorial content product for readers and an advertising platform for local St. Louis businesses and brands.
Product overview
Town & Style is a St. Louis-based lifestyle magazine published in both print and digital formats. The publication covers a range of lifestyle categories including local news and community features (Town Talk), charity and cultural events, food and dining, health and beauty, and home design (T&S Home). The magazine releases regular issues and offers a digital edition accessible through their website. The company operates primarily as a content publication rather than a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Town & Style Magazine A St. Louis-based lifestyle magazine covering local news, dining, fashion, health, home design, and community events. Published in both print (newsstand and subscription) and digital formats (online digital editions via townandstyle.com) with regular issues released throughout the year, including a current issue dated June 17, 2026.
- Town & Style Digital Edition Access Free online digital edition access to Town & Style magazine issues via the publication's website, with embedded advertiser content and an email newsletter signup via Constant Contact for digital edition alerts and content updates.
- Print Edition Subscription and Newsstand Distribution Print magazine distribution to St. Louis metro area readers via newsstands and direct subscriptions, covering St. Louis city, St. Louis County, St. Charles County, and surrounding regions, with periodic issues such as the June 17, 2026 issue on stands.
- Town & Style Advertising Placements Advertising placements sold to local businesses and organizations in print issues, digital editions, and on the publication's website, enabling advertisers to reach an engaged St. Louis readership. Examples of advertisers featured in the magazine include BioSTL, FitnessLabs, The Gatesworth, Aberdeen Heights senior living, and Gladys Manion.
Companies that use Town And Style
Customer profileSegments2 records
Ideal customer profiles2 records
Town And Style technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Town And Style partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Town And Style competitors and assessment
Company assessmentDirect peers
- Ladue News: Historic St. Louis suburban society/lifestyle publication covering local events, philanthropy, and community news in the same affluent zip codes Town & Style targets. Direct overlap in content verticals and advertiser base.
- ALIVE Magazine: St. Louis–based lifestyle publication with strong charitable-event and society coverage, including photo-heavy party features ('Snapped!'-style). Direct overlap in the Charity & Culture vertical and nonprofit/event advertisers.
- Sauce Magazine: St. Louis–focused dining and food magazine. Competes with Town & Style's Food & Lifestyle / Dining section for both local restaurant advertisers and foodie readers in the same market.
- St. Louis Magazine: The most direct competitor: another St. Louis–based city/regional lifestyle magazine covering dining, fashion, home, and culture. Directly competes for the same readers and advertisers in the same St. Louis metro DMA.
- House Magazine STL: St. Louis–area home, design, and lifestyle publication. Directly competes with Town & Style's T&S Home vertical for home design advertisers (builders, designers, realtors) and home-focused readers in the same metro.
Emerging players
- Apartment Therapy: Digital-first lifestyle/home media brand. Competes for digital lifestyle reader share and for ad budgets that might otherwise be allocated to regional print lifestyle publications like Town & Style.
Broad incumbents
- Domino: National home design and lifestyle brand. While national, it competes for the same reader attention in the home/lifestyle category and for national home and fashion brand advertisers that could otherwise spend in local titles like Town & Style.
- St. Louis Business Journal: Larger, established regional media outlet covering business news in St. Louis. While B2B-focused, it competes for the same local advertiser dollars and shares audience overlap among affluent St. Louis professionals.
Regional players
- Front Door Home (St. Louis Homes & Lifestyles): Regional home and lifestyle publication serving St. Louis metro with luxury home, design, and lifestyle content. Comparable niche overlap with Town & Style's home/lifestyle coverage and a similar affluent advertiser base.
Others
- Local Lifestyle Magazines (e.g., CityScene / City Lifestyle national network): National network of local lifestyle magazines franchised across many U.S. metros. Represents the broader competitive set of small, hyperlocal lifestyle publications that compete for the same readers, advertisers, and operational playbook as Town & Style.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Town And Style social profiles
Digital presenceTown And Style financial estimates
Financial estimateRevenue estimate
Valuation estimate
Town And Style leadership team
Management profileNumber of profiles
Town And Style funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Town And Style M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Town And Style
What does Town And Style do?
Town & Style is a St. Louis-based lifestyle magazine published in both print and digital formats on a recurring issue basis. Editorial coverage spans local community news, charity and culture events, dining and food, fashion, health and beauty, home design, and senior living. The publication serves as both an editorial content product for readers and an advertising platform for local St. Louis businesses and brands.
Is Town And Style a public or private company?
Town And Style is a private company. It is classified as unknown and is currently operating.
When was Town And Style founded?
Town And Style was founded in 2014. It employs 11 to 50 people.
Where is Town And Style based?
Town And Style is headquartered in Saint Louis, United States, in the North America region.
Who are Town And Style's main competitors?
Direct peers on record are Ladue News, ALIVE Magazine, Sauce Magazine, St. Louis Magazine and House Magazine STL. Apartment Therapy is listed as an emerging player. Broad incumbents are Domino and St. Louis Business Journal. Front Door Home (St. Louis Homes & Lifestyles) is listed as a regional player. Local Lifestyle Magazines (e.g., CityScene / City Lifestyle national network) is listed as an others.
Does Town And Style have an API?
No public API is recorded for Town And Style.
What industry is Town And Style in?
Town And Style's product category is Regional Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAB, Women’s Interest & Parenting Magazines. Its NAICS code is 51312 and its SIC code is 2721.