Zanzibar Beach Resort

What Zanzibar Beach Resort does

Paradise & Wilderness Ltd, operating commercially as Hotel Zanzibar / Zanzibar Beach Resort, is a Dutch family-owned Tanzanian hospitality group founded by Bert and Ana Schoonvelde. The company runs a portfolio of five properties in Zanzibar — the 5-star luxury all-inclusive Dream of Zanzibar (Uroa), the 4-star Paradise Beach Resort (Marumbi), Zanzibar Bay Resort (104 rooms, adjacent to Paradise Beach), Reef & Beach Resort (Jambiani/Makunduchi, 600 metres of seafront), and the 4-star Shaba Boutique Hotel in Stone Town — with two additional properties (Corals of Zanzibar and Paradise Island Zanzibar) in active pipeline. Through affiliated brands Africa Safari, Beach Safari Aviation, Now Safari, and the Paradise & Wilderness Foundation, the group extends from Zanzibar beach stays into fully-serviced safaris, charter flights, and lodges near Serengeti, Ngorongoro, Tarangire, Lake Manyara, Lake Natron, and Selous/Nyerere, and operates its own transportation fleet without subcontractors.

The underlying operating stack is conventional: a website front end (hotelzanzibar.com) on WordPress, the ProfitRoom booking engine powering direct reservations across all properties, WhatsApp and phone for inquiries, and third-party listings on TripAdvisor and Google. There is no proprietary technology, no AI/ML layer, and no public API; booking and customer interaction are channel-standard for an independent mid-market resort group. Activity offerings (Stone Town tours, Spice Tours, Mnemba snorkelling, submarine reef tours, Blue Safari dhow cruises, deep-sea and local fishing, PADI diving courses, dolphin adventures, Jozani Forest, Prison Island, horseback riding, and safari extensions) are priced per person between roughly $48 and $243, while accommodation is sold through room-and-meal-plan tiers including All-Inclusive, Premium All-Inclusive, and Bed & Breakfast.

The business model combines direct-to-consumer bookings (website, WhatsApp, phone, email) with a B2B travel-agent channel via the Beach Safari brand for package holidays bundling beach stays with mainland safaris. Revenue streams span resort accommodations, activity bookings, package holidays, transportation/transfer services, and PADI diving. Pricing varies by property, room type, and meal plan and is not publicly disclosed for nightly rates; package bookings carry a 25% deposit within 7 days with the balance due four weeks before departure. The group serves leisure tourists, safari-and-beach combination travelers, couples and honeymooners, cultural/heritage tourists, and water-sports enthusiasts across global inbound markets, with operations concentrated in Tanzania and Zanzibar.

Name

Zanzibar Beach Resort

Legal name

Paradise & Wilderness Ltd

Website

https://hotelzanzibar.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Paradise & Wilderness Ltd is a Dutch family-owned Tanzanian hospitality group operating five Zanzibar beach resorts and boutique hotels plus affiliated mainland safari lodges, aviation, and tour brands, serving international leisure tourists, couples, and safari-beach combination travelers via direct booking and travel-agent channels.

Ownership category

akta.pro rank

Product category

Beach Resort and Safari Hospitality

NAICS

All Other Traveler Accommodation (721199), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Beach resort hospitality
• Zanzibar hotel booking
• Safari tour packages
• Water sports excursions
• Boutique accommodation services

Headquarters

HQ city

Zanzibar

HQ country

Tanzania

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Resort Accommodations: Revenue from hotel room bookings across multiple properties: Shaba Boutique Hotel (Stone Town), Dream of Zanzibar (Uroa), Paradise Beach Resort, Zanzibar Bay Resort, and Reef & Beach Resort. Various room categories from standard rooms to luxury suites.
2. Activity Bookings: Tours and activities including snorkeling excursions, spice tours, Stone Town tours, dolphin adventures, safari combinations, submarine adventures, and water sports. Pricing from $48 to $243 per person.
3. Package Holidays: Pre-arranged tour packages combining beach holidays with safari experiences on mainland Tanzania, including transportation, accommodations, and activities.
4. Transportation Services: Airport transfers, taxi services at resorts, and internal transportation in Zanzibar and Northern Tanzania.
5. Diving Services: PADI diving courses and diving excursion desk at resorts for underwater exploration activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zanzibar Beach Resort, operating under the Dutch family-owned Paradise & Wilderness Group, owns and operates a portfolio of beachfront resorts and boutique hotels on Zanzibar (Dream of Zanzibar, Paradise Beach Resort, Zanzibar Bay Resort, Reef & Beach Resort, and Shaba Boutique Hotel) selling nightly accommodations, all-inclusive and bed & breakfast meal plans, and on-site amenities such as spas, swimming pools, and free WiFi. The group also sells bookable tours, water activities (snorkeling, diving, fishing, dhow cruises, submarine tours), and pre-arranged package holidays combining Zanzibar beach stays with mainland Tanzania safari experiences through affiliated brands Africa Safari, Beach Safari, Beach Safari Aviation, and Now Safari.

Product overview

Paradise & Wilderness Group operates a portfolio of beach resorts and boutique hotels in Zanzibar, Tanzania, including Dream of Zanzibar (5-star luxury all-inclusive), Paradise Beach Resort, Zanzibar Bay Resort, Reef & Beach Resort (all 4-star), and Shaba Boutique Hotel (4-star). The group also offers comprehensive activity services including guided tours (Stone Town, Spice Farms), water activities (snorkelling, submarine adventures, dhow cruises, fishing), PADI diving, and combined beach-and-safari packages extending to Tanzania's mainland national parks through affiliated brand Africa Safari. Properties offer free WiFi, multiple dining options, spa facilities, and excursion booking services.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Zanzibar: Beach holidays booking platform featuring multiple resorts and a boutique hotel in Zanzibar
• Africa Safari
• Beach Safari Aviation
• Now Safari
• Paradise & Wilderness Foundation

Products and services

• Dream of Zanzibar Resort Boutique-style luxury 5-star all-inclusive resort on the white sands of Uroa along Zanzibar's east coast, featuring Swahili and Arabic-inspired architecture, premium dining, spa, hammam, rooftop shisha lounge, and panoramic Indian Ocean views, targeted at couples, honeymooners, and luxury leisure travelers.
• Paradise Beach Resort 4-star beach resort situated in Marumbi on a pristine white beach offering charming accommodation in traditional African style, featuring spa, sauna, hammam, gym, swimming pools, and shared amenities with the neighboring Zanzibar Bay Resort.
• Zanzibar Bay Resort 4-star beachfront resort offering 104 rooms in a serene seaside environment next to Paradise Beach Resort on Zanzibar's east coast, sharing amenities between both neighboring properties.
• Reef & Beach Resort 4-star resort located between Jambiani and Makunduchi villages with 600 metres of seafront, offering traditional African-style accommodations for leisure travelers.
• Shaba Boutique Hotel 4-star boutique hotel situated in a historic building among the winding alleyways of Stone Town, a 2-minute stroll from the waterfront, offering authentic Swahili character, cultural immersion, and bed & breakfast only at a $25 administration fee per booking.
• Zanzibar Activities & Excursions Comprehensive tour and excursion offerings including Spice Tours, Stone Town Tours, Mnemba Snorkelling, Dolphin Adventures, Jozani Forest, Prison Island, Blue Lagoon Snorkelling, Deep Sea Fishing, Local Fishing, PADI Diving Courses, Submarine Adventures, Horseback Riding, Dhow Cruises, and Safari Extensions, sold to resort guests and external visitors.
• Safari Holidays (Africa Safari) Fully-serviced safari holidays to Tanzania's national parks including Serengeti, Ngorongoro Crater, Tarangire, Lake Manyara, Lake Natron, and Selous/Nyerere, operated through the affiliated Africa Safari brand, marketed both direct-to-consumer and through travel agents via Beach Safari.
• Stone Town Tour Cultural walking tour through Stone Town's winding streets, visiting historical sites including the former Slave Market, Anglican Cathedral, House of Wonders, Sultan's Palace Museum, and local markets, for culture and heritage travelers.
• Spice Tour Guided half-day tour through spice plantations learning about cloves, vanilla, nutmeg, and cardamom, with tastings of tropical fruits and spices, priced from $48 per person.
• Mnemba Snorkelling Snorkelling excursion around Mnemba Island atoll, approximately 3 km off the northeast coast, offering access to diverse marine life and crystal-clear waters, priced from $63 per person.
• Zanzibar Submarine Adventure Semi-submarine experience exploring the Indian Ocean 1.80 meters below the surface near Bawe Island, featuring underwater views, HD screens, and professional photography, priced from $69 per person.
• Blue Safari Full-day sailing excursion on a traditional Arabian dhow to Kwale Island and Blue Lagoon, including snorkelling, seafood lobster lunch, and exploration of secluded sandbanks, starting at $98 per person.
• Package Holidays (Beach + Safari Combinations) Pre-arranged tour packages combining Zanzibar beach holidays with safari experiences on mainland Tanzania, including transportation, accommodations, and activities, with deposit and payment terms (25% within 7 days, remainder 4 weeks before departure).

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Beach SafariflagshipStrategic or Co-development PartnerBeach Safari is a subsidiary of Paradise & Wilderness Group, offering fully-serviced safari holidays and operating lodges near famous national parks in Tanzania. Primary B2B and B2C brand for safari products.
• Africa SafariflagshipStrategic or Co-development PartnerAfrica Safari brand offers fully-serviced safari holidays and operates lodges near famous national parks including Serengeti, Ngorongoro, Tarangire, and others.
• Now SafaricoreStrategic or Co-development PartnerNow Safari arranges last-minute safaris from Zanzibar to famous national parks in Tanzania, providing flexible booking options.
• Beach Safari AviationcoreStrategic or Co-development PartnerBeach Safari Aviation organizes flights to game-rich areas of Tanzania's national parks, providing integrated air transportation for safari packages.
• Paradise & Wilderness FoundationcoreOthersFoundation established to give back to communities in Tanzania by establishing community projects near all accommodations, including schools, hospitality initiatives, and environmental programs.
• ProfitRoomcoreTechnology or IntegrationBooking platform provider powering the online reservation systems for resort properties (booking.profitroom.com).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• &Beyond: Pan-African luxury safari and beach operator running lodges across Tanzania (Serengeti, Ngorongoro) plus beach properties. Comparable through integrated safari+beach package structure at scale, but operates much more broadly across Africa.
• Asilia Africa: Tanzania-focused safari operator with camps in Serengeti, Ngorongoro, and Ruaha. Comparable through the safari-extension side of the Zanzibar Beach Resort package offering, though Asilia lacks substantial Zanzibar beach inventory.
• Singita: Ultra-luxury safari brand with properties in Serengeti, Grumeti, and Lamai. A high-end comparator for the Africa Safari side of Paradise & Wilderness, sharing a similar luxury positioning and emphasis on conservation-led hospitality.

Others

• Africa Travel Association: Industry body promoting intra-Africa tourism; not a competitor but a relevant ecosystem adjacency given the group's reliance on European source markets and DMC/tour-operator partnerships for distribution.
• Coastal Aviation: Tanzania domestic airline flying tourists between Dar es Salaam, Zanzibar, Arusha, and safari parks. Functions as both a competitor and adjacent service provider to Beach Safari Aviation for inter-park and island transfers.

Direct peers

• Melia Zanzibar: International 5-star beach resort operator on Zanzibar offering multiple room categories, all-inclusive plans, and dive/excursion services. Closest scaled branded competitor targeting overlapping guests.
• Breezes Beach Club & Spa Zanzibar: Long-established 4-star all-inclusive beach resort on the southeast coast with a similar focus on cultural excursions, diving, and water sports. Directly comparable in tier, location, and activity-led guest experience.
• Nomad Tanzania: Tanzania safari specialist operating mobile and seasonal camps across Serengeti, Tarangire, and Ruaha with strong European agent relationships. Direct competitor for safari component of combined beach-and-safari packages sold from Zanzibar.
• Baraza Resort & Spa Zanzibar: Luxury 5-star beach resort on Zanzibar's southeast coast operating all-inclusive and villa products. Direct overlap with Dream of Zanzibar and Paradise Beach Resort on island luxury beach hospitality for international leisure travelers.
• The Residence Zanzibar: Luxury villa-style resort on Zanzibar's southwest coast with similar all-inclusive plans, spa, and activity offerings. Competes head-to-head with the Paradise & Wilderness portfolio for the same European luxury leisure segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/hotelzanzibar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zanzibar Beach Resort