Elektron Online

What Elektron Online does

Elektron Online is a privately held Polish electrical equipment distributor operating under the legal name Firma Handlowa "Elektron" Hurtownia Artykułów Elektrycznych Piotr i Elżbieta Balcerzak Spółka Jawna, a family general partnership owned by Piotr and Elżbieta Balcerzak and headquartered in Gostynin, Mazovia. The company runs a hybrid wholesale-retail model combining a 24/7 PHP-based e-commerce storefront at elektrononline.pl (built and maintained by Proman Software) with three physical branch locations in Gostynin (headquarters and main warehouse at ul. Kutnowska 74A), Kutno (ul. Spółdzielcza 7), and Płock (TYTAN Salon Techniczny at ul. Rembielińskiego 10). Its catalog spans over 30 product categories covering industrial and consumer electrical needs, including LED fixtures, photovoltaic equipment, modular DIN-rail apparatus, measuring instruments, street lighting poles and foundations (including spun concrete poles from STRUNOBET-MIGACZ), cable trays and chambers, alarm systems, smart home devices, heating and ventilation, batteries, fuses, and workshop tools, sourced from manufacturers such as V-TAC, GL, ELUM, Wojnarowscy, ORNO POLSKA, MAGNUM, ROSA, and ETI POLAM.

The company's revenue model is transaction-based: one-time sales of electrical articles, tools, and construction materials at publicly listed PLN unit prices for catalog items, with quote-based pricing for heavy infrastructure (spun concrete poles, foundations, large street lighting columns requiring individual transport arrangements). Payment options include cash on delivery, bank transfer, credit/debit card via Przelewy24 (PayPro SA settlement), and installment financing through Credit Agricole Bank Polska S.A. Distribution combines self-serve online ordering, counter sales at branches, third-party couriers for parcels, and an own transport fleet for oversized loads, with nationwide delivery across Poland. Marketing relies on organic SEO, a Facebook presence (facebook.com/elektrononlinegostynin), email newsletter opt-ins, and assisted phone/email sales ([email protected] for tools, [email protected] for electrical products).

Elektron Online serves three primary customer segments: trade professionals and electrical contractors (primary), retail consumers and small businesses, and construction companies. It has received regional recognition including Gazele Biznesu 2008 and 2009, Forbes Polska 2009, and Rzetelna Firma (KRD) trustworthiness certification in 2009. The company has no external institutional investment, no disclosed funding rounds, and no parent entity — it operates as an independent, self-funded family partnership with no documented AI/ML capabilities, no public API, and no mobile applications.

Name

Elektron Online

Legal name

Firma Handlowa "Elektron" Hurtownia Artykułów Elektrycznych Piotr i Elżbieta Balcerzak Spółka Jawna

Website

https://elektrononline.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Elektron Online is a privately held Polish family-owned electrical equipment wholesaler and retailer, operating a PHP-based e-commerce platform at elektrononline.pl alongside three physical branches in Gostynin, Kutno, and Płock (TYTAN), serving trade professionals, electrical contractors, construction companies, and retail consumers across Poland with catalog and quote-based sales.

Ownership category

akta.pro rank

Product category

Electrical Equipment Distribution

NAICS

Electronics and Appliance Retailers (449210)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Consumer Electronics & Appliances Online Retailers (CRAFADAD)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Cables, Connectors & Wiring Harnesses Retail (CRACAKAE), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Electrical wholesale distribution
• Lighting equipment supply
• Photovoltaic components retail
• Electrical tools wholesale
• Construction electrical materials

Headquarters

HQ city

Gostynin

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Wholesale/Retail): One-time sale of electrical articles, tools, and construction materials to business customers (B2B wholesale) and retail consumers. Revenue is generated per-transaction with no recurring subscription component. Payment methods include cash on delivery, bank transfer, credit/debit card via Przelewy24, and installment financing via Credit Agricole.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Elektron Online distributes and sells electrical equipment, lighting fixtures, hand and power tools, photovoltaic (solar) components, and construction electrical materials through an online storefront and three physical branches in central Poland. The company sources products from multiple manufacturers (including V-TAC, GL, ELUM, Wojnarowscy, ORNO POLSKA, BOSH, MAGNUM, and STRUNOBET-MIGACZ) and sells to both trade professionals (electrical contractors, construction firms) and retail end-consumers, offering installment financing through Credit Agricole.

Product overview

Elektron Online is an internet-based electrical equipment wholesale and retail platform operated by Firma Handlowa 'Elektron' Hurtownia Artykułów Elektrycznych Piotr i Elżbieta Balcerzak Spółka Jawna, based in Gostynin, Poland. The platform offers a comprehensive catalog of over 30 product categories including LED lighting fixtures (Oprawy LED), photovoltaic equipment (Fotowoltaika), measuring instruments (Mierniki) such as digital multimeters and insulation testers, modular equipment (Aparatura modułowa) for DIN rail installations, poles and masts (Słupy i maszty) for street lighting infrastructure, electrical installation hardware (Osprzęt instalacyjny), heating and cooling equipment, smart home devices, alarm systems, transformers, cable routing systems, and workshop tools. The product portfolio spans industrial-grade electrical infrastructure components (spun concrete poles from STRUNOBET-MIGACZ, cable junction boxes from ROSA, ETI POLAM) alongside consumer electrical products and professional tools. Products are sourced from multiple manufacturers including V-TAC, GL, ELUM, Wojnarowscy, ORNO POLSKA, BOSH, and MAGNUM. The platform enables 24/7 online ordering with home delivery across Poland, supplemented by three physical branch locations in Gostynin, Kutno, and Płock.

Differentiator

Problem solved

Functional benefit

Brands

• TYTAN: Hardware and power tools retail store brand operating in Płock as a physical branch of the company, selling construction equipment, power tools, electrical accessories, and building materials.

Products and services

• Elektron Online e-commerce store (elektrononline.pl) Online storefront selling electrical equipment, lighting, tools, photovoltaic components, and construction electrical materials to trade professionals and retail consumers across Poland. Built on the Proman Software e-commerce engine and integrated with Przelewy24 payments and Credit Agricole installment financing.
• Elektron Online Gostynin branch (headquarters store) Physical retail/wholesale branch of Elektron Online in Gostynin (Mazovia region) selling the full electrical, lighting, tools, and photovoltaic product catalog to walk-in trade and retail customers.
• Elektron Online Kutno branch Physical retail/wholesale branch of Elektron Online in Kutno selling the company's full electrical equipment, lighting, tools, and photovoltaic product catalog to walk-in trade and retail customers.
• TYTAN electrical store (Płock branch) Physical retail/wholesale branch of Elektron Online operating under the TYTAN brand in Płock, selling electrical equipment, lighting, tools, and photovoltaic products to walk-in trade and retail customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Hager Poland: Hager is a European manufacturer of electrical installation systems (distribution boards, modular DIN-rail devices, cable management) with Polish operations supplying the same trade customer base Elektron Online targets. Comparable in product overlap and customer segment, but operating as a brand-side supplier rather than multi-brand distributor.
• Schneider Electric Polska: Schneider Electric is a global manufacturer of electrical installation equipment, switchgear, and energy management solutions with a Polish subsidiary. Comparable to Elektron Online as a key supplier brand whose products Elektron resells, and as a broader competitor in electrical distribution at the manufacturer-direct level.
• Legrand Polska: Legrand is a global electrical and digital building infrastructure manufacturer with a Polish subsidiary selling wiring devices, cable management, and distribution equipment. Comparable through overlapping product categories (switches, sockets, cable trays) that Elektron Online distributes, with much broader geographic and channel coverage.
• Praktiker (formerly Castorama Poland): Castorama is a major Polish DIY/home improvement chain selling lighting, electrical accessories, tools, and installation equipment to retail consumers. Comparable to Elektron Online's B2C/retail channel overlap, particularly in lighting and consumer electrical products, though without the trade-professional focus or heavy-infrastructure assortment.
• Leroy Merlin Polska: Leroy Merlin is a leading French home improvement retailer with a large Polish footprint selling lighting, electrical installation, tools, and smart-home products. Overlaps with Elektron Online's retail-consumer lighting and electrical product categories, competing for DIY and small-contractor customers at much larger scale.

Direct peers

• TIM SA: TIM SA is a publicly listed Polish electrical wholesale distributor operating a national branch network and online platform (tim.pl), selling cables, lighting, switchgear, automation, and tools to professional electricians and contractors. Closely comparable business model to Elektron Online, with national reach versus Elektron's regional Mazovia focus.
• REXEL Poland: REXEL is a global electrical distribution leader with Polish operations offering cables, lighting, energy solutions, and tools through branches and e-commerce. Comparable to Elektron Online as a multi-channel electrical wholesaler targeting professional installers and contractors, but operating at vastly greater scale and with a broader energy-services portfolio.
• Alfa Elektro: Alfa Elektro is a Polish regional electrical wholesaler with branches and an online store, selling installation equipment, lighting, cabling, and tools. Directly comparable to Elektron Online as a multi-branch Polish electrical distributor serving electricians and retail customers with overlapping product categories.
• Volt Electric (Volt.pl): Volt.pl is a Polish e-commerce-led electrical wholesaler selling cables, lighting, switchgear, and tools to trade and retail customers. Comparable to Elektron Online's online-led distribution model with overlapping SKU coverage in installation and lighting categories.
• Grodno (Tauron Dystrybucja Pomiary): Grodno is one of the largest Polish electrical wholesale distributors with a nationwide branch network and e-commerce platform, offering cables, lighting, switchgear, tools, and renewable energy equipment. Directly comparable to Elektron Online as a hybrid B2B/B2C electrical wholesaler serving Polish trade professionals, but at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elektrononlinegostynin
• LinkedInlinkedin.com/company/fh-tytan-elektron-gostynin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elektron Online