Ivy Lane Pediatrics

What Ivy Lane Pediatrics does

Amazing Care Home Health Services is a privately held, full-service home health provider operating across Colorado, Utah, and Texas under CEO and founder Arthur Lowry, who established the company in Aurora, Colorado in 2004. The firm delivers collaborative therapeutic, nursing, and rehabilitative services through 15 office locations, with a core focus on pediatric home care (including the Ivy Lane Pediatrics practice in Ogden, Utah), private duty nursing for medically complex adults and children, in-home support services (IHSS) with family caregiver reimbursement, and adult and senior home health. Pediatric services include nursing, speech and language therapy, occupational therapy, and physical therapy, with long-term pediatric care available through age 21.

The company's technology footprint is a conventional home health delivery platform coordinating care plans established in collaboration with referring physicians, supporting field-staff scheduling, and facilitating insurance billing across Medicare, Medicaid, and five major commercial payors. There is no evidence of proprietary software products, AI capabilities, or app-based patient interfaces. Service delivery is fundamentally labor-intensive, relying on licensed nurses, certified nurse assistants, and therapists dispatched to patient homes.

The business model is fee-for-service home health care reimbursed by government and commercial payors; pricing is not publicly disclosed, and revenue mechanics depend on episodic Medicare/Medicaid rates and negotiated commercial contracts. Go-to-market is sales-led through a healthcare provider referral network, supported by direct website intake, social media presence, and a dedicated career site for clinical hiring. End customers are individual patients (primarily pediatric and adult/senior) and their families, with no enterprise or B2B anchor accounts, and customer concentration is moderate, weighted toward government payors.

Name

Ivy Lane Pediatrics

Legal name

Amazing Care Home Health Services LLC

Website

https://ivylane.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Amazing Care Home Health Services is a privately held, multi-state home health agency providing pediatric, adult, and senior in-home nursing and therapy services across Colorado, Utah, and Texas, reimbursed by Medicare, Medicaid, and major commercial insurers.

Ownership category

akta.pro rank

Product category

Pediatric Home Health Care Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLADAFAC

Pediatric Skilled Home Health (Home Nursing & Therapy)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

SECONDARYHLAFAEAJ

Pediatric Home Health & Pediatric Private Duty Nursing

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABACAL

Pediatric Skilled Home Nursing (Private Duty Nursing)

Home & Personal Services/Elder Care & In-Home Care Services/Skilled Nursing & Clinical Home Health

Keywords

• Pediatric home health
• Home health care services
• Private duty nursing
• In-home support services
• Family care provider

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Home Health Care Services: Revenue generated from providing home health care services including in-home support services (IHSS), private duty nursing, pediatric care, adult care, and therapy services. Services are reimbursed through Medicare, Medicaid, and private insurance plans.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ivy Lane Pediatrics is a pediatric home health care agency that delivers in-home nursing, therapy, and caregiver support services to children from birth through age 21, along with adjacent adult and senior home care offerings delivered under a coordinated, patient-centered care model. Services are billed through Medicare, Medicaid, and private insurance, and provided across a multi-state office network spanning Colorado, Utah, and Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Pediatric Home Care In-home nursing, speech and language therapy, occupational therapy, and physical therapy delivered to children from birth through age 21 based on an individualized care plan established in collaboration with the child's physician; emphasis on family involvement and Long-Term Pediatric services.
• In-Home Support Services (IHSS) Support services that allow patients and families to direct their own care at home, ranging from complex medical tasks such as syringe feeding to daily living assistance like meal preparation, with agency support and reimbursement available for non-licensed caregivers including family members.
• Private Duty Nursing (PDN) Skilled in-home nursing for patients with complex acute and chronic medical needs, enabling medically complex adults and children to remain at home with their families rather than in facility-based care.
• Family Care Provider Program that supports family members acting as primary caregivers, helping them navigate complex care and reimbursement systems, identify appropriate options for their situation, and secure reimbursement for the care they provide, regardless of caregiver licensure status.
• Adult Home Care / Senior Care Nursing and therapy services for adults and seniors requiring support following hospital admission or to manage long-term conditions, delivered on an acute or long-term basis under an individualized care plan co-established with the patient's physician.
• Pediatric Outpatient Therapy Pediatric outpatient therapy services offered as a complement to in-home pediatric care for children requiring speech/language, occupational, or physical therapy.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• MedicarecoreOthersMedicare coverage for home health care services including intermittent Skilled Nursing, CNA, Physical Therapy, Occupational Therapy, Speech Therapy, and Medical Social Workers for homebound patients.
• MedicaidcoreOthersMedicaid coverage for Skilled Nursing, CNA, Physical Therapy, Occupational Therapy, Speech Therapy, Medical Social Workers, Private Duty Nursing, and In Home Support Services across Colorado, Utah, and Texas state programs.
• AetnaminorOthersPrivate insurance provider covering home health services for homebound patients.
• Blue Cross Blue ShieldminorOthersPrivate insurance provider covering home health services for homebound patients.
• CignaminorOthersPrivate insurance provider covering home health services for homebound patients.
• United Health OneminorOthersPrivate insurance provider covering home health services for homebound patients.
• United HealthcareminorOthersPrivate insurance provider covering home health services for homebound patients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Maxim Healthcare Services: National home health staffing and personal care services provider with a strong pediatric private duty nursing franchise. Comparable on PDN, IHSS-adjacent personal care, and multi-state office footprint.
• Pediatric Home Service: Pediatric-focused home health and medical equipment provider serving medically complex children. Closely comparable to Ivy Lane's pediatric nursing, therapy, and long-term age-21 care approach.
• Help at Home: Personal care and home health provider focused on Medicaid waiver and HCBS populations. Comparable on IHSS, personal care reimbursement, and dependence on state Medicaid programs for revenue.
• Aveanna Healthcare: Large national pediatric and adult home health provider with private duty nursing and therapy across multiple states. Closest direct comparable to Ivy Lane's mix of pediatric home nursing, IHSS-style support, and multi-payer reimbursement.
• Bayada Home Health Care: National nonprofit home health operator with substantial pediatric private duty nursing and adult home health programs. Overlaps with Ivy Lane on PDN, therapy services, and physician-coordinated care models.

Broad incumbents

• Enhabit Inc. Public home health and hospice operator with multi-state footprint and Medicare-heavy payer mix. Comparable on referral-driven patient acquisition and home nursing/therapy service lines, though focused on adults.
• BrightSpring Health Services: Diversified home and community health platform spanning pharmacy, hospice, and home health. Comparable on multi-state home health delivery and payer relationships though broader and not pediatric-specialized.
• Elara Caring: Multi-state home health, hospice, and personal care provider with a pediatric program. Comparable on multi-state home health operations and mixed Medicare/Medicaid/private payer model.
• Interim HealthCare: Franchised home health, hospice, and personal care network operating across the U.S. Comparable on multi-state service delivery, payer mix, and full-suite adult/pediatric offerings.

Emerging players

• CareCentrix: Home and post-acute care benefits manager coordinating home health services for payers. Adjacent peer relevant for payer contracting dynamics that affect Ivy Lane's revenue and referral flow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AmazingCareHHS
• Facebookfacebook.com/IvyLanePeds
• LinkedInlinkedin.com/company/ivy-lane-pediatrics-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ivy Lane Pediatrics