What Elara Caring does

Elara Caring is a privately-held, multi-state home-based care provider headquartered in Dallas, Texas, founded in 1975 and operating across 18 states in the Northeast, Midwest, and Southwest. The company delivers a unified portfolio of five service lines — Skilled Home Health, Hospice Care, Personal Care Services, Behavioral Health, and Palliative Care — through approximately 26,000 caregivers and 3,000 clinicians across more than 200 office locations, serving over 60,000 patients daily. Elara is Medicare-certified and accepts Medicare Advantage, Medicaid, veterans' benefits, long-term care insurance, and private pay (Family Funded), making payor mix a defining feature of the business model.

The company's technology layer is centered on ElaraConnect, a proprietary platform comprising four modules — Monitor (telehealth monitoring equipment), Check In (post-episode follow-up), Engage (touchpoints between visits), and Transition (support for movement to higher-acuity care including hospice). Elara has supplemented its stack with third-party integrations including CareBestie's voice AI for between-visit patient engagement, POM Safe's safety intelligence for intake risk assessment, and Nevvon's digital training platform for caregiver onboarding. Specialized program brands (Front and Center for veterans, Mindful CARE, EMBRACE, BRAVE, BELIEVE, Functional Advantage, Neuro Advantage) support condition-specific and persona-specific care pathways.

Elara's go-to-market combines enterprise field sales targeting hospital systems, physicians, and facility referral sources with direct-to-consumer marketing through elara.com, online assessment tools, and community outreach. Distribution and patient acquisition are primarily referral-driven, with provider and hospital partnerships representing the bottom-of-funnel channel. The company has pursued an aggressive inorganic growth strategy, completing three home health acquisitions between 2023 and 2024, and received approximately $900 million of new capital in February 2026 — a $200M strategic minority investment from DaVita and Ares Management alongside a $700M private credit facility led by HPS Investment Partners with participation from Sixth Street — earmarked for M&A, clinical program development, and a co-developed chronic kidney disease home care model.

Name

Elara Caring

Legal name

Elara Caring

Website

https://elara.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Elara Caring is a Dallas-based, privately-held home health provider delivering skilled nursing, hospice, personal care, behavioral health, and palliative services across 18 states through approximately 26,000 caregivers and the proprietary ElaraConnect platform, serving over 60,000 patients daily.

Ownership category

akta.pro rank

Product category

Home Health Care

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Hospice Agencies (HLAFAEAC)

akta.pro secondary industries

Routine In-Home Hospice Care (HSABAFAA), End-of-Life Personal Care Support (Non-Clinical) (HSABABAL), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG)

Keywords

• Home health care
• Hospice care services
• Personal care services
• Palliative care
• Behavioral health services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Medicare/Medicaid Reimbursement: Most skilled home health and hospice services are covered by Medicare Part A. Medicaid programs and waiver programs cover personal care services in some cases. The company is a Medicare-certified provider.
2. Private Insurance: Coverage available through Medicaid or private insurance for various services including personal care services, behavioral health, and palliative care. Medicare Advantage plans accepted.
3. Private Pay: Family Funded program offers flexible private pay personal care services for individuals and families who want extra support at home. Also workers' compensation and alternative funding accepted.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elara Caring provides personalized in-home healthcare services across five integrated service lines: Skilled Home Health (short-term medical recovery), Hospice Care (end-of-life comfort), Personal Care Services (non-medical daily living assistance), Behavioral Health (at-home mental health), and Palliative Care (symptom management for serious illness). Services are delivered by approximately 26,000 caregivers and 3,000 clinicians serving 60,000+ patients daily across 18 states through the ElaraConnect technology platform.

Product overview

Elara Caring is a multi-state home health provider offering a unified platform of in-home care services. The core product portfolio includes five integrated service lines: Skilled Home Health (short-term medical recovery care), Hospice Care (end-of-life comfort-focused services), Personal Care Services (non-medical daily living support), Behavioral Health (at-home mental health services), and Palliative Care (symptom relief for serious illness). These services are delivered through the proprietary ElaraConnect technology platform, which enables telehealth monitoring, patient check-ins, virtual touchpoints between visits, and care transition management. The company also operates specialized programs including veteran care (Front and Center), the Family Funded private-pay option, and diagnosis-specific care pathways for conditions like cancer, dementia, heart disease, and kidney disease.

Differentiator

Problem solved

Functional benefit

Brands

• ElaraConnect: Technology platform that provides monitoring, check-in, engagement, and transition services for patients receiving home care
• Front and Center
• Family Funded
• Mindful CARE
• EMBRACE
• BRAVE
• BELIEVE
• Get Home Stay Home
• Functional Advantage
• Neuro Advantage
• By Your Side
• BRAVE Hospice

Products and services

• Skilled Home Health Short-term medical care at home for people recovering from illness, surgery, or managing new diagnoses. Services include intermittent skilled nursing, physical/occupational/speech therapy, chronic condition management, fall prevention, medication management, wound care, and health education. Covered under Medicare Part A with physician referral.
• Hospice Care End-of-life care for patients with life-limiting illnesses who have chosen comfort over curative treatment. Provides expert pain management, nursing visits, medications, medical equipment, emotional/spiritual support, and bereavement services. Medicare-certified and covered under the Medicare Hospice Benefit.
• Personal Care Services Non-medical in-home support for individuals needing help with daily living activities such as bathing, dressing, meal preparation, light housekeeping, medication reminders, mobility support, and companionship. Delivered by approximately 20,000 caregivers across multiple states.
• Behavioral Health At-home mental health services for individuals navigating anxiety, depression, bipolar disorder, schizophrenia, PTSD, trauma, or substance use disorders. Includes specialized programs such as Mindful CARE, EMBRACE, BRAVE, and BELIEVE.
• Palliative Care Specialized medical care for people living with serious or long-term illnesses, focused on relieving symptoms, improving comfort, and helping patients and families navigate complex health conditions. Can be provided alongside curative treatments.
• ElaraConnect Proprietary technology platform that connects patients to in-home care options and enables technology-enabled care delivery. Includes Monitor (telehealth monitoring equipment), Check In (follow-up program after home health ends), Engage (additional touchpoints between clinician visits), and Transition (helping patients move to higher levels of care such as hospice or palliative care). Utilizes state-of-the-art telehealth monitoring equipment and virtual touchpoints.

Quantifiable outcome

• Home Health NPS Score of 95 (80+ is world class)
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and support.

• NevvoncoreTechnology or Integration · 26 March 2026Elara Caring extended its strategic partnership with Nevvon to continue using Nevvon's digital training platform for caregiver onboarding, training, and compliance. The partnership enabled Elara to shift from a manual, travel-intensive training model to a centralized and scalable system, reducing administrative burden while improving caregiver readiness.
• POM SafesupportTechnology or Integration · 24 March 2026POM Safe, a workplace violence prevention and safety intelligence platform, partnered with Elara Caring to integrate its Intake Risk Assessment capability into Elara's intake workflows. The platform aggregates safety data including sex offender registries and criminal court records to identify potential risks before caregiver visits, delivering assessments in under 60 seconds.
• DaVitacoreStrategic or Co-development Partner · 4 February 2026DaVita, a kidney care provider, is acquiring a minority stake in Elara Caring for $200 million alongside Ares Management. The partnership aims to develop an in-home support model for patients with chronic kidney disease, leveraging DaVita's clinical expertise and Elara's home care capabilities to reduce hospitalizations and lower total care costs.
• CareBestiesupportTechnology or Integration · 22 January 2026CareBestie, a home health voice engagement AI firm, partnered with Elara Caring as an enterprise agency partner. CareBestie's platform conducts AI conversations with patients between caregiver visits, supporting more than 55,000 average daily census patients through enterprise partners including Elara Caring.
• National HMEsupportStrategic or Co-development Partner · 1 January 2026Elara Caring and National HME announced an exclusive partnership to provide durable medical equipment services nationwide. This partnership ensures consistent, quality DME provision across Elara's service footprint.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Encompass Health: Encompass operates one of the largest networks of inpatient rehabilitation hospitals and previously ran Enhabit's home health and hospice business. Comparable as a large-scale home health/hospice provider with Medicare-certified operations.
• BrightSpring Health Services: BrightSpring is a large home and community-based health services platform serving complex populations across all 50 states, including home health and personal care. Highly comparable diversified in-home services platform.
• Enhabit Inc. Enhabit is a pure-play home health and hospice operator spun off from Encompass Health, serving 30+ states. Directly comparable on service mix (skilled home health + hospice) and Medicare reimbursement model.
• Aveanna Healthcare: Aveanna is a national home health, hospice, and medical solutions provider operating across 30+ states with both pediatric and adult services. Closely comparable to Elara on multi-service home-based care platform and payor mix.
• Amedisys: Amedisys is one of the largest U.S. home health and hospice providers (pending acquisition by UnitedHealth/Optum). Directly comparable as a multi-state home health and hospice operator with strong quality metrics.
• Option Care Health: Option Care Health is the largest independent provider of home and alternate-site infusion services in the U.S. Comparable as a home-based clinical services platform serving chronic/complex patients.
• The Pennant Group: Pennant operates home health, hospice, and senior living services across the Western and Southern U.S. Comparable as a home health/hospice operator with growth via local leadership model.
• Addus HomeCare: Addus provides personal care, hospice, and home health services across 20+ states, with significant Medicaid exposure. Directly comparable on personal care services scale and dual-eligible patient focus.
• Chemed Corporation (VITAS Healthcare): Chemed owns VITAS Healthcare, the largest U.S. hospice provider, plus Roto-Rooter. Directly comparable hospice operations scale and Medicare-certified hospice model.
• Help at Home: Help at Home is the largest U.S. personal care services provider focused on Medicaid-funded in-home support for the elderly and disabled. Closely comparable to Elara's 20,000-caregiver personal care services segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elaracaring
• Facebookfacebook.com/ElaraCaring
• LinkedInlinkedin.com/company/elara-caring
• Instagraminstagram.com/elaracaring

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elara Caring