La Perle
La Perle is a permanent live aqua-acrobatic show in Dubai, produced by Franco Dragone and owned by Al Habtoor Group. It generates revenue through tiered ticket sales, dinner-and-show packages, venue hire, and merchandise, serving tourists, families, couples, and corporate event clients.
- Company typePrivate
- Founded2016
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2C
- OfferingServices
What La Perle does
La Perle is a permanent live aqua-acrobatic theatrical show located at Al Habtoor City on Sheikh Zayed Road in Dubai, UAE. Created and produced by world-renowned Artistic Director Franco Dragone through his company Dragone, the show is positioned as the region's first permanent theatrical production and is operated under the ownership of Al Habtoor Group, a diversified UAE conglomerate. The proprietary venue features a 2.7 million litre aqua theatre with a stage that transforms between dry and wet configurations, 270-degree immersive projection across walls, floors, and a cyclorama, high-definition surround sound, an 860 sqm stage, and 1,288 premium seats, supporting performances that include 25-metre dives and aerial feats.
Revenue is generated primarily through tiered ticket sales (Silver, Gold, Platinum, and VIP) distributed via the official website, an on-site box office, and the PlatinumList third-party ticketing platform. Complementary revenue streams include Dinner & Show packages bundled with pre-fixe meals at partner restaurants within Al Habtoor City, venue hire for corporate events and private functions (up to 1,288 guests), group bookings of 4 or more, on-site merchandise, and the cross-property Loyal by AHG rewards app. Pricing ranges from approximately 216 AED for entry-level seats under group promotions to 400+ AED for VIP and Dinner & Show bundles.
The customer base spans inbound tourists and hotel guests from co-located luxury properties, families and groups, couples, and corporate event clients. Marketing relies on direct digital channels (website, Facebook, Instagram, email), hotel concierge partnerships with V Hotel, Al Habtoor Palace, Hilton Dubai Al Habtoor City, and Al Habtoor Grand Resort, plus institutional relationships with Dubai Tourism (Official Partner) and ADCB (Official Sponsor). The company reports 251-500 employees but does not disclose revenue, headcount trends, or capital structure in the source data.
La Perle firmographics
Firmographics- Name
- La Perle
- Legal name
- La Perle Dubai
- Website
- https://laperle.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- La Perle is a permanent live aqua-acrobatic show in Dubai, produced by Franco Dragone and owned by Al Habtoor Group. It generates revenue through tiered ticket sales, dinner-and-show packages, venue hire, and merchandise, serving tourists, families, couples, and corporate event clients.
- Ownership category
- akta.pro rank
La Perle industry classification
Industry- Product category
- Live Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)
Keywords
Where La Perle is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
La Perle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from selling show tickets at various tier levels (Silver, Gold, Platinum, VIP) to individual visitors and groups
- Dinner & Show Packages: Bundled packages combining show tickets with pre-fixe three-course dinners at partner restaurants within Al Habtoor City
- Venue Hire & Events: Corporate events, private functions, exclusive shows, and venue rentals for up to 1,288 guests with advanced AV systems and 860 sqm stage
- Group Bookings: Discounted group bookings for 4+ people with special offers like Friends & Family packages and Kids Go Free promotions
- Merchandise & Amenities: On-site merchandise sales and amenities including full merchandise, onsite WiFi, ticketing counters, and concierge services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Silver Tier - Standard seating |
| Unit Pricing | Pay-as-you-go | Gold Tier - Premium seating |
| Unit Pricing | Pay-as-you-go | Dinner & Show Package - Full evening experience |
| Unit Pricing | Pay-as-you-go | Couples Getaway - 30% off second ticket |
| Unit Pricing | Pay-as-you-go | Friends & Family - Group discount |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
La Perle product offering
Product offeringCore offering
La Perle operates a permanent live aqua-theatre show at Al Habtoor City in Dubai, featuring immersive artistic performances that combine acrobatics, diving (up to 25 metres), aerial acts, and 270-degree projection inside a custom 1,288-seat auditorium with a 2.7 million litre pool that transforms from dry to wet stage. The company sells tiered show tickets, dinner-and-show packages with partner restaurants, and full venue hire for corporate and private events.
Product overview
La Perle is a live aqua-theatre entertainment show located at Al Habtoor City in Dubai. The core product is the main show featuring immersive performances with water and aerial effects in a 2.7 million litre aqua theatre. The product portfolio is supported by complementary offerings including Dinner & Show Packages (combining tickets with pre-fixe dining at Al Habtoor City restaurants from 259 AED), Group/Family offers (Kids Go Free, Endless Wonders, Couples Getaway with up to 30% discounts), and Venue Hire for corporate/social events hosting up to 1,000 guests. Additional services include the Loyal by AHG rewards app and direct ticket sales via PlatinumList and on-site counters.
Differentiator
Problem solved
Functional benefit
Products and services
- La Perle Show A live aqua-theatre show featuring immersive artistic performances, imagery, and technology with aqua and aerial feats, including a 270-degree seating experience, a 2.7 million litre pool that transforms from dry to wet stage instantly, and artists diving up to 25 metres. Targeted at general visitors, tourists, families, couples, and corporate audiences seeking world-class live entertainment in Dubai.
- Dinner & Show Package A bundled ticket and dining experience starting from 259 AED, pairing Silver, Gold, Platinum, or VIP show tickets with a pre-fixe three-course dinner at Al Habtoor City restaurants including Le Patio, Babiole, SORA by Neera, La Selva by Neera, and Il Pastaio. Targeted at visitors seeking a complete evening entertainment and dining experience.
- Venue Hire & Events Corporate and social event hosting service at the La Perle Theatre, accommodating up to 1,000 guests in a pre-function area and 1,288 premium seats in the auditorium, with an 860 sqm stage, advanced lighting and sound systems, and dedicated event coordination. Targeted at businesses and organizations hosting award ceremonies, product launches, conferences, graduations, and private functions.
Companies that use La Perle
Customer profileSegments4 records
Ideal customer profiles4 records
La Perle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Perle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ADCB (Abu Dhabi Commercial Bank)coreADCB is the Official Sponsor of La Perle. The partnership provides exclusive banking offers to ADCB customers and cross-promotional marketing benefits for both entities.
- Dubai TourismcoreDubai Tourism is the Official Partner of La Perle, supporting the show as a premier tourist attraction in Dubai. The partnership promotes Dubai as a world-class entertainment destination.
- Al Habtoor GroupcoreAl Habtoor Group brought La Perle to Dubai and hosts the venue at Al Habtoor City. The parent company owns and operates the theatre and surrounding hotel and entertainment complex.
- DragonecoreWorld-renowned entertainment company led by Franco Dragone that created and produces La Perle. Dragone is internationally recognized for reinventing theatre with shows including Celine Dion - A New Day, Le Rêve (Las Vegas), and The House of Dancing Water (Macau).
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
La Perle competitors and assessment
Company assessmentOthers
- Dragone Entertainment: Parent creative/production company of La Perle, led by Franco Dragone. Not a competitor but the closest comparable in business model—creator and producer of large-scale resident theatrical shows globally.
- Al Habtoor Group (Hospitality & Entertainment Division): Parent conglomerate operating the venue and surrounding hotel, restaurant, and residential complex. Operationally intertwined with La Perle through venue ownership, hotel distribution, and the Loyal by AHG rewards program.
Regional players
- Atlantis, The Palm (Aquaventure / resident shows): Major Dubai resort with water-themed attractions and resident entertainment offerings. Comparable as a Dubai-based integrated resort combining hotel, F&B, and live entertainment targeting tourist guests.
- IMG Worlds of Adventure: Large indoor theme park and entertainment destination in Dubai. Competes for the same tourist and family entertainment wallet in Dubai and represents an alternative live-experience offering in the regional market.
- The Dubai Fountain: Iconic choreographed water, light, and music attraction at Downtown Dubai/Burj Khalifa Lake. While free and outdoor, it competes for tourist entertainment time in Dubai and reinforces Dubai's identity as a premium water-based entertainment destination.
- Dubai Opera: Performing arts venue in Downtown Dubai presenting opera, ballet, concerts, and theatrical productions. Comparable as a Dubai-based premium live entertainment venue serving tourist and resident audiences, though programming is presenter-style rather than a single resident production.
Direct peers
- Cirque du Soleil: Global leader in resident and touring theatrical entertainment shows. Closely comparable to La Perle in product format (immersive live acrobatic/theatrical productions), target market (tourists and families), and premium ticketing model.
- The House of Dancing Water: Resident aqua-based theatrical show at City of Dreams, Macau, also created by Franco Dragone. Direct format comparator: water-based staging, acrobatic diving, premium tiered ticketing, and integration with a luxury hotel/casino complex.
- Le Rêve - The Dream: Resident aquatic theatrical production at Wynn Las Vegas, originally directed by Franco Dragone. Direct format and creative-team comparator to La Perle, operating within a luxury integrated resort and targeting tourist audiences.
Emerging players
- La Clique / Mad Apple by Cirque du Soleil: Resident Cirque du Soleil shows in Las Vegas and elsewhere (e.g., Mad Apple at New York-New York, O at Bellagio) targeting similar tourist and group-booking audiences with tiered premium ticketing. Comparable resident show economics and tourist-segment focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
La Perle social profiles
Digital presenceLa Perle financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Perle leadership team
Management profileNumber of profiles
Profiles1 record
La Perle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Perle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Perle
What does La Perle do?
La Perle operates a permanent live aqua-theatre show at Al Habtoor City in Dubai, featuring immersive artistic performances that combine acrobatics, diving (up to 25 metres), aerial acts, and 270-degree projection inside a custom 1,288-seat auditorium with a 2.7 million litre pool that transforms from dry to wet stage. The company sells tiered show tickets, dinner-and-show packages with partner restaurants, and full venue hire for corporate and private events.
Is La Perle a public or private company?
La Perle is a private company. It is classified as corporate owned and is currently operating.
When was La Perle founded?
La Perle was founded in 2016. It employs 251 to 500 people.
Where is La Perle based?
La Perle is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does La Perle make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are dinner & Show Packages, venue Hire & Events, group Bookings and merchandise & Amenities.
Who are La Perle's main competitors?
Others on record are Dragone Entertainment and Al Habtoor Group (Hospitality & Entertainment Division). Regional players are Atlantis, The Palm (Aquaventure / resident shows), IMG Worlds of Adventure, The Dubai Fountain and Dubai Opera. Direct peers are Cirque du Soleil, The House of Dancing Water and Le Rêve - The Dream. La Clique / Mad Apple by Cirque du Soleil is listed as an emerging player.
Does La Perle have an API?
No public API is recorded for La Perle.
What industry is La Perle in?
La Perle's product category is Live Entertainment. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 7900.