Name

NYS Music

Legal name

NYS Music

Website

https://nysmusic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Donations and Support: NYS Music operates as a non-profit music news website that relies on donations from readers. The website explicitly requests support with donation amounts of $5 or $1 mentioned, stating that contributions support the journalists, editors and photographers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NYS Music is a non-profit online music news magazine that publishes comprehensive coverage of music scenes, history, and events across New York State. The platform delivers content including news articles, concert reviews, album reviews, artist interviews, festival coverage, artist and venue profiles, and an event calendar organized by region and genre. Operations are funded by voluntary reader donations that support the journalists, editors, and photographers producing the content.

Product overview

NYS Music is a non-profit music news website that operates as a single, unified platform providing comprehensive coverage of music scenes, history, and events across New York State. The main product is the NYS Music News Website, which delivers content through multiple channels including news articles, concert reviews, artist interviews, festival coverage, and event calendars. Supporting products include NYS Music Merch (merchandise store), the NYS Music Newsletter (email subscription service), and the Artist Resource Guide (industry directory). The platform organizes content by genre (spanning Alternative/Indie, Country, Blues/Jazz, Hip Hop/Rap, Rock, Pop, and more) and by New York State region (Capital District, Hudson Valley, NYC Metro, Western NY, Central NY, Northern NY, and Beyond NYS).

Differentiator

Problem solved

Functional benefit

Products and services

• NYS Music News Website A non-profit music news website providing comprehensive coverage of music scenes, history, and events across New York State, featuring news articles, concert reviews, artist profiles, and event calendars for music enthusiasts, musicians, and venues throughout the state.
• NYS Music Merch Merchandise store offering NYS Music branded apparel and accessories, providing readers with branded goods and serving as an additional funding channel beyond donations.
• NYS Music Newsletter Email newsletter subscription service delivering regular updates on New York State music news, events, features, and concert information to subscribed readers.
• Artist Resource Guide Directory of music industry resources for artists in New York State, including promoters, venues, radio stations, and other services to support independent musicians.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tupper ArtsminorStrategic or Co-development PartnerNYS Music partners with Tupper Arts to promote their Summer Sunset Series and Little Loggers Kids Shows events at Tupper Lake Bandshell in Flanders Park.

Scale indicators8 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Jambands.com: Online publication dedicated to the jam band and progressive music scene with news, reviews, and tour coverage. Comparable in genre-specific (Jam/Progressive) coverage and live-event editorial focus relevant to NYS Music's jam band content.
• Aquarium Drunkard: Independent music blog focused on indie, folk, jazz, and Americana with reviews and features. Comparable as a niche music journalism outlet with editorial depth in specific genre niches.

Regional players

• WVFF / Local NPR member station music programming: Public radio stations producing regional music news, interviews, and event coverage within New York State. Comparable as a non-commercial, regionally-focused music media outlet supporting local artists and venues.

Broad incumbents

• Pitchfork: Major online music publication covering album reviews, news, and features with national and global reach. Comparable in editorial format (reviews, news, features) but operates at significantly larger scale and broader geography.
• Billboard: Industry-leading music trade publication covering charts, news, and business of music. Comparable in music journalism but operates at national/global scale with industry-data focus rather than regional coverage.
• Rolling Stone: Major music and culture magazine with extensive news, reviews, and feature coverage. Comparable in editorial format and music coverage but operates as a national incumbent with significantly broader reach.

Direct peers

• The Fader: Music and culture magazine covering emerging artists, album reviews, and cultural features. Comparable in editorial format (artist profiles, reviews, features) and focus on music discovery.
• Stereogum: Independent online music publication offering news, reviews, interviews, and streaming features. Comparable as a digital-first music journalism outlet with similar review/interview editorial mix.
• Paste Magazine: Independent music and entertainment magazine covering news, reviews, features, and interviews. Comparable in editorial scope (reviews, features, news) and digital-first distribution model.
• Brooklyn Vegan: Independent music news site covering NYC and broader music scenes with concert listings, reviews, and interviews. Directly comparable as a regional music journalism outlet with similar editorial categories and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NYStateMusic
• YouTubeyoutube.com/channel/UCS88e5EXZlzUBEqM_BUxDng
• Facebookfacebook.com/nystatemusic
• Instagraminstagram.com/nystatemusic
• LinkedInlinkedin.com/company/nysmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYS Music