Friendsview Retirement Community

What Friendsview Retirement Community does

Friendsview Retirement Community is a privately owned, not-for-profit 501(c)(3) Type A Life Plan Community (CCRC) founded in 1961 by the Northwest Yearly Meeting of Friends (Quakers) and located in Newberg, Oregon, approximately 23 miles from Portland. It is the only privately owned, not-for-profit Type A Life Plan Community in Oregon. The organization provides a full continuum of care for residents aged 62 and older across multiple independent living neighborhoods (Sutton Terrace at University Village, Creekside, Gardenside, Manor, Pennington Terrace, Springbrook Meadows, Cherry Street Village, and Meadow Way), supportive living, residential care, Gardenview Memory Care, 24-hour nursing care at Charles Beals Plaza, and Care at Home services. Its Quoted operating inventory after the 2023 build-out includes 96 Sutton Terrace apartments, 79 nursing suites at Charles Beals Plaza, 38 Pennington Terrace apartments, 10 Gardenside apartments, and additional units across the legacy neighborhoods.

The business model combines one-time entry fees (ranging from approximately $101,000 for Manor apartments to approximately $451,000 for Springbrook Meadows homes) with recurring monthly service fees under Type A Life Care agreements that lock residents into predictable pricing across all care levels. Revenue is supplemented by charitable donations (capital improvements, Residents' Assistance Fund, staff scholarships) and a Friendsview Resale Store that raised $67,810.96 in 2025 for resident activities. Go-to-market is sales-led with a dedicated Residency Planning team, an Intent List (waitlist) program, personal tours, events (Coffee and Conversation, Lunch and Learn, Home for the Holidays), and direct outreach. Distribution is concentrated in the Willamette Valley / Yamhill County / Portland metro region, with strategic community partnerships anchoring the brand (George Fox University for intergenerational programming, Friends Services Alliance, LeadingAge, and LeadingAge Oregon). The organization employs 251–500 staff and is governed by a Board of Directors with resident representation. Technology is limited to standard enterprise software and the third-party TouchTown mobile app for resident engagement; there is no proprietary technology platform.

Name

Friendsview Retirement Community

Legal name

Friendsview

Website

https://friendsview.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

251–500 employees

Short description

Friendsview Retirement Community is a privately owned, not-for-profit Type A Life Plan Community (CCRC) in Newberg, Oregon, serving seniors 62+ through independent living neighborhoods, memory care, residential care, skilled nursing, and home care under a Life Care agreement model with Quaker heritage.

Ownership category

akta.pro rank

Product category

Senior Living / Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Senior living services
• Continuing care retirement
• Life care community
• Memory care services
• Independent living apartments

Headquarters

HQ city

Newberg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Independent Living Entry Fees: Residents pay an upfront entry fee to move into independent living neighborhoods, which secures their place in the Life Care agreement and covers initial community amenities and services.
2. Monthly Service Fees: Standard monthly service fees cover meals, utilities, and a wide range of services. If and when residents need higher levels of care, fees remain predictable under the Life Care agreement rather than market rate pricing.
3. Resale Store Proceeds: The Friendsview Resale Store generates revenue through selling donated items. In 2025, the store raised $67,810.96 for Resident Council and committees, funding resident activities and projects.
4. Charitable Donations: As a registered not-for-profit 501(c)3 organization, Friendsview receives charitable donations from individuals and organizations supporting the mission. Donations fund capital improvement projects, Residents' Assistance Fund, and staff scholarships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Friendsview operates a Type A Life Plan Community offering independent living across multiple neighborhoods, a full continuum of future care (residential, memory, nursing), and a Type A Life Care agreement that locks in predictable monthly fees and access to higher levels of care as residents' needs change. Residents pay an entry fee plus monthly service fees and gain priority access to on-site assisted living, memory care, skilled nursing, and in-home care services.

Product overview

Friendsview Retirement Community is a Christ-centered, not-for-profit Type A Life Plan Community (CCRC) offering a comprehensive continuum of care for seniors aged 62 and older in Newberg, Oregon. The community provides Independent Living through multiple neighborhoods including Sutton Terrace at University Village, Creekside, Gardenside, Manor, Pennington Terrace, Springbrook Meadows, Cherry Street Village, and Meadow Way. Future Care services include Residential Care, Gardenview Memory Care, Supportive Living, and Care at Home, with nursing care provided at Charles Beals Plaza. The community operates on a Life Care agreement model offering predictable costs for both independent living and future care needs. Additional services include an Intent List waitlist program, on-site dining through Cherry Street Bistro, wellness programs, and the Friendsview Resale Store which funds resident activities and committees.

Differentiator

Problem solved

Functional benefit

Products and services

• Sutton Terrace at University Village 96-apartment independent living neighborhood located directly across from George Fox University in a 5-story building with Cherry Street Bistro, underground parking, and nine floor plans ranging from 1,170 to 1,400 sq. ft. with large patios, open-concept designs, and stainless steel appliances. Entry fees start at approximately $415,000.
• Creekside Renovated independent living neighborhood offering studio, one- and two-bedroom apartments overlooking Hess Creek Canyon or George Fox University campus, with quartz countertops, updated cabinets, stainless steel appliances, and open, airy finishes. Entry fees start at approximately $176,500.
• Gardenside Independent living neighborhood with 10 apartments nestled between Hess Creek Canyon and the community garden, steps away from the Library and Dining Room. Entry fees start at approximately $183,000.
• Manor The original Friendsview building offering studio, one- and two-bedroom apartments with classic and modern design elements, large windows, panoramic views, and community kitchens. Entry fees start at approximately $101,000.
• Pennington Terrace 38-apartment independent living neighborhood on four levels with a unique building design allowing each apartment to have two or more sides with windows, featuring a large outdoor barbecue area, community room, and mini-library. Entry fees start at approximately $330,500.
• Springbrook Meadows Independent living neighborhood located two miles from main campus adjacent to Chehalem Glenn Golf Course, featuring spacious two-bedroom and two-bedroom-with-den floor plans with private enclosed garages and an expanded community center with event space, full kitchen, and yoga room. Homes start at approximately $451,000.
• Cherry Street Village Two-bedroom four-plexes in a peaceful setting next to the Friendsview garden, with a close-knit neighborhood hosting mini-libraries and gatherings. Two-bedroom four-plexes start at approximately $202,500.
• Meadow Way Warm and welcoming duplex homes with attached garages on a tree-lined loop near Hess Creek Canyon, available for resident transfers only. Duplex homes start at approximately $418,500.
• Life Care Agreement Type A Life Care agreement offering predictable costs for independent living and future care needs. Residents pay an entry fee plus monthly service fee, with significant savings on care services when higher levels of care are needed, including residential care, memory care, and nursing care.
• Intent List Waitlist program for prospective residents providing exclusive access to annual events for Intent List members and priority consideration when homes become available at the community.
• Residential Care Person-centered residential care providing 24-hour support with medication management, dressing, personal care, transportation, and mobility assistance in a cozy apartment setting surrounded by personal belongings.
• Gardenview Memory Care Memory care neighborhood providing safe, nurturing, family-like environments for residents with Alzheimer's or dementia, featuring 24-hour specialized care, personalized care plans, enclosed garden spaces, and engagement programming for spiritual, social, and recreational needs.
• Supportive Living Care-inclusive living offering transparent, all-inclusive rates with access to the full continuum of care including Supportive Living, Memory Care, 24-Hour Licensed Nursing, and comprehensive care services without complex fee structures.
• Care at Home In-home care services for residents whose health conditions are well established, including caregiver/companion services, light housekeeping and laundry, shopping and errands, and medication assistance and support.
• Charles Beals Plaza State-of-the-art nursing care facility with 79 studio and one-bedroom suites, featuring circadian lighting, private rooms with accessible showers and kitchens, Hess Creek views, spa room, and 24-hour licensed nursing care.
• Cherry Street Bistro On-site restaurant and dining venue located at Sutton Terrace, serving residents and visitors with seasonal, local ingredients from the Willamette Valley.
• Friendsview Resale Store Not-for-profit resale store operating five days a week, offering donated furniture, clothing, books, and household items at low prices. Proceeds fund resident activities and committees, raising $67,810.96 for the Resident Council and committees in 2025.

Quantifiable outcome

• In 2024, nearly 63% of new residents had never been on the Intent List, demonstrating strong demand and brand appeal beyond the waitlist
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Chehalem Valley Chamber of CommerceminorStrategic or Co-development PartnerNewberg has been named one of Oregon's most desirable communities by Portland Magazine. The Chamber partnership supports the area as a great place to live and work, aligning with Friendsview's community-building mission.
• Friends Services AlliancecoreStrategic or Co-development PartnerAn association of Quaker organizations that provide services to older adults. This alliance connects Friendsview with a broader network of Quaker senior living communities and resources.
• George Fox UniversitycoreStrategic or Co-development PartnerThe only Christian university in the Pacific Northwest classified by U.S. News & World Report as a national university. Friendsview enjoys a close relationship spanning decades, bringing together students and residents through creative and meaningful programs. Intergenerational connections include educational programming and volunteer opportunities.
• LeadingAgecoreStrategic or Co-development PartnerLeadingAge's Consumer Hub offers information and support to help people make the most of the aging experience. This includes a directory of not-for-profit organizations committed to meeting people's needs and preferences as they age.
• LeadingAge OregoncoreStrategic or Co-development PartnerStatewide association of not-for-profit and mission-directed organizations dedicated to advancing quality aging services in Oregon through advocacy, education, and fellowship. Works with national LeadingAge to advance policies, promote practices, and conduct research supporting people to live fully as they age.
• Chehalem Park and Recreation DistrictminorStrategic or Co-development PartnerProvides parks, sports complexes, a BMX track, a dog park, a public golf course, and recreational events and activities for all ages including sports, fitness, arts & crafts, education, and music.
• Chehalem Aquatic & Fitness CenterminorStrategic or Co-development PartnerFull-featured facility with leisure pool, climbing walls, lazy river, competition pool, spa/hot tub, and party/meeting rooms. Friendsview provides memberships to this facility as part of wellness programming.
• Chehalem Cultural CenterminorStrategic or Co-development PartnerHonors art, community, education, and heritage with fine arts gallery, exhibition hall, arts studio classrooms, clay studio, recording studio, meeting space, and grand ballroom for private and public events.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Willamette View: Continuing care retirement community located in Portland, Oregon (Milwaukie) operated by a not-for-profit; offers independent living, assisted living, memory care, and skilled nursing on a single campus, directly comparable to Friendsview's continuum-of-care model.
• Cedar Sinai Park: Portland-based not-for-profit CCRC offering independent living, assisted living, and nursing care with a Jewish cultural heritage; competes in the same Pacific Northwest faith-affiliated Life Plan segment.
• Emerald Heights: Not-for-profit CCRC in Redmond (Greater Seattle), Washington offering independent living, assisted living, memory care, and skilled nursing; comparable Life Plan structure serving the Pacific Northwest market.
• Rose Villa Senior Living: Not-for-profit CCRC in Portland, Oregon providing independent living, residential care, memory care, and skilled nursing; comparable Life Plan structure and Portland-metro market overlap.
• Holladay Park Plaza: Not-for-profit continuing care retirement community in Portland, Oregon offering independent living, assisted living, and skilled nursing; comparable urban-Oregon CCRC with Life Care-style contracts.
• Mary's Woods at Marylhurst: Not-for-profit Life Plan Community in Lake Oswego, Oregon offering independent living, assisted living, memory care, and skilled nursing with a faith-based heritage; competes for the same Portland-metro senior demographic.
• Mirabella Portland: Continuing care retirement community in Portland operated by Pacific Retirement Services; offers independent living, assisted living, memory care, and skilled nursing in the same metro market.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio of independent living, assisted living, and memory care communities nationwide; represents the scaled for-profit competitive backdrop against which Friendsview competes for talent and residents.
• Atria Senior Living: National for-profit operator of independent living, assisted living, and memory care communities; competes for the same affluent 62+ demographic with a broader geographic footprint but less mission-driven positioning.

Others

• Friends Services Alliance: Association of Quaker-affiliated organizations serving older adults; connects Friendsview with peer Quaker CCRCs and shared services/resources, functioning as an industry network and standards body.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/friendsview
• LinkedInlinkedin.com/company/friendsview

Revenue estimate

Valuation estimate

Number of profiles

Profiles30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friendsview Retirement Community