IVF Canada
IVF Canada is a physician-owned private fertility clinic with two full-service GTA locations (Markham and Scarborough) offering IVF, ICSI, PGT-A/PGT-M, cryopreservation, and third-party reproduction to Ontario residents, international patients, LGBTQIA+ families, and cancer patients via government-funded OFP and self-pay models.
- Company typePrivate
- Founded1983
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IVF Canada does
IVF Canada is a private, physician-owned fertility clinic operating two full-service locations in the Greater Toronto Area — Markham (7191 Yonge St., Suite 1111) and Toronto/Scarborough (2347 Kennedy Rd., Suite 304) — both equipped with state-of-the-art embryology laboratories and Level 3 Operating Rooms. The clinic traces its origin to the 1983 LIFE Program at Toronto East General Hospital, Canada's first IVF treatment program, and was established as a private clinic in 1988 to meet growing demand and shorten wait times. Its founding team, led by Dr. Peter Leung, is credited with multiple Canadian firsts in reproductive technology (IVF pregnancy, ICSI, frozen embryo transfer, donor ova, gestational surrogacy, PGD).
The clinic's clinical platform spans the full assisted reproductive technology (ART) stack: IVF and ICSI, embryo transfer, laser-assisted hatching, PGT-A and PGT-M genetic testing, cryopreservation and vitrification of gametes and embryos (>90% post-thaw survival), as well as diagnostic and surgical services (semen analysis, cycle monitoring, ovulation induction, hysteroscopy, laparoscopy, testicular sperm extraction). Supporting services include an on-site pharmacy, wellness counseling, naturopathic medicine, and licensed Traditional Chinese Medicine/acupuncture — making IVF Canada a one-stop integrated fertility practice rather than a single-procedure provider.
Revenue mechanics combine Ontario Fertility Program (OFP) government funding for eligible Ontario residents (one IVF cycle per lifetime, unlimited IUI cycles), self-pay fertility treatments (private IVF ~$12,500 cycle fee plus ~$7,500 ancillary, totalling ~$20,000; egg freezing $8,300 plus $3,000–$5,000 medication), Credit Medical financing, on-site pharmacy sales of fertility medications, and tax-credit-eligible services under the 2025 Ontario Fertility Treatment Tax Credit. Customer acquisition runs through a hybrid DTC (website, bilingual English/Chinese content, Instagram, Facebook, WeChat, blog, testimonials), inside-sales (OFP enrollment), and sales-led (physician referrals, walk-in clinic partnerships across Markham, Scarborough, North York, Thornhill, Richmond Hill, and Vaughan) motion, serving Ontario residents, LGBTQIA+ individuals and couples, cancer patients requiring oncofertility preservation, and international patients accessed via telemedicine.
IVF Canada firmographics
Firmographics- Name
- IVF Canada
- Legal name
- IVF Canada
- Website
- https://ivfcanada.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IVF Canada is a physician-owned private fertility clinic with two full-service GTA locations (Markham and Scarborough) offering IVF, ICSI, PGT-A/PGT-M, cryopreservation, and third-party reproduction to Ontario residents, international patients, LGBTQIA+ families, and cancer patients via government-funded OFP and self-pay models.
- Ownership category
- akta.pro rank
IVF Canada industry classification
Industry- Product category
- Fertility Services
- NAICS
- Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industry
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)
Keywords
Where IVF Canada is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
IVF Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Ontario Fertility Program (OFP) Government Funding: IVF Canada is an authorized OFP clinic offering government-funded IVF (one cycle per patient per lifetime) and unlimited IUI cycles to eligible Ontario residents with a valid OHIP card. The Ontario government invested $250 million over three years to expand the program. This is a significant revenue channel subsidized by the provincial government.
- Private Pay Fertility Treatments: Self-pay patients fund treatments not covered or partially covered by OFP, including egg freezing ($8,300 procedure + $3,000-$5,000 medication per cycle), additional IVF cycles beyond the funded one, PGT-A/PGT-M genetic testing, embryo storage fees, donor sperm/eggs, and surrogacy-related services. Average one IVF cycle costs approximately $12,500 with additional costs of $7,500 for fertility services totaling approximately $20,000.
- Financing and Payment Plans: IVF Canada offers flexible financing for fertility treatments through Credit Medical, enabling patients to manage costs through payment plans rather than upfront payment. This reduces financial barriers and broadens the customer base to include patients who cannot afford full upfront costs.
- On-Site Pharmacy: The clinic maintains an on-site pharmacy with inventory of fertility medications and supplies, providing medications directly to patients as part of their treatment cycles. Medication costs (not covered by OFP) represent an additional revenue stream.
- Ontario Fertility Treatment Tax Credit (OFTTC): Starting 2025, patients can claim a refundable 25% tax credit on eligible fertility expenses (medication, IVF treatment, travel, diagnostic testing) up to $5,000 annually. While this is a patient benefit rather than clinic revenue, it indirectly supports patient affordability and demand for clinic services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Egg Freezing Procedure |
| Subscription | Multi-year contract | Ontario Fertility Program (OFP) Funded IVF |
| Outcome Based/ Performance | Annual | Ontario Fertility Treatment Tax Credit (OFTTC) |
| One time/ perpetual license | Pay-as-you-go | Private/Out-of-Pocket IVF |
| Subscription | Pay-as-you-go | Fertility Assessments |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
IVF Canada product offering
Product offeringCore offering
IVF Canada is a full-service fertility clinic operating in the Greater Toronto Area, providing diagnostic fertility workups, intrauterine insemination (IUI), in vitro fertilization (IVF), fertility preservation (egg, sperm, and embryo freezing), preimplantation genetic testing, and reproductive surgery including advanced procedures such as transabdominal cerclage. The clinic serves both self-pay patients and those eligible under Ontario's funded IVF program, with services delivered across two physical locations.
Product overview
IVF Canada is a full-service fertility clinic offering a comprehensive portfolio of assisted reproductive technology (ART) services. The core clinical offerings center on In Vitro Fertilization (IVF) as the primary treatment platform, complemented by Intrauterine Insemination (IUI), cryopreservation (egg, sperm, and embryo freezing), and advanced reproductive procedures including ICSI, Laser Assisted Hatching, and Preimplantation Genetic Testing (PGT-A and PGT-M). The clinic provides diagnostic services such as cycle monitoring, sperm testing, laparoscopy, and hysteroscopy, alongside supportive services including an on-site pharmacy, wellness counseling, naturopathic medicine, and acupuncture. The Ontario Fertility Program (OFP) funding enables access to government-covered fertility treatments for eligible Ontario residents. Both Markham and Scarborough locations are fully equipped with Level 3 Operating Rooms and embryology laboratories.
Differentiator
Problem solved
Functional benefit
Products and services
- In Vitro Fertilization (IVF)
Quantifiable outcome
- Embryo survival rate greater than 90% post-thaw for frozen embryos
- +5 more outcomes
Companies that use IVF Canada
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
IVF Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
IVF Canada partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Canadian Cancer SocietycoreIVF Canada and the Canadian Cancer Society have partnered to assist cancer patients with fertility preservation and their ultimate dream of building a family. The partnership supports the Oncofertility program, helping women and men facing cancer treatment preserve their reproductive future. This is a GTM partnership focused on patient referrals and awareness for fertility preservation among cancer patients.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
IVF Canada competitors and assessment
Company assessmentDirect peers
- Hannam Fertility Centre: Toronto-based fertility clinic providing full ART services including IVF, ICSI, PGT, and egg freezing. Participates in the Ontario Fertility Program and competes directly with IVF Canada for GTA patients.
- Anova Fertility & Reproductive Health: Canadian fertility clinic with locations in Ontario and other provinces, offering full ART services including IVF and PGT. Competes for OFP-funded patients and private-pay clients in the GTA.
- Trio Fertility: Ontario-based fertility clinic with multiple GTA locations offering IVF, IUI, and advanced reproductive services. Direct competitor in the same OFP-funded market as IVF Canada.
- Markham Fertility Centre: Full-service fertility clinic also located in Markham, Ontario, offering IVF, IUI, PGT, and OFP-funded treatments. Same city and same OFP funding channel make it the closest direct competitor to IVF Canada.
- NewLife Fertility Centre: Ontario-based fertility clinic network offering IVF, IUI, and third-party reproduction services. Direct competitor in the OFP-funded and private-pay Canadian fertility market.
Regional players
- Pacific Centre for Reproductive Medicine (PCRM): Western Canadian fertility clinic offering IVF, IUI, PGT, and fertility preservation. Similar clinical capabilities to IVF Canada but serving primarily British Columbia and Alberta patients.
- Olive Fertility Centre: Vancouver-based fertility clinic offering comprehensive IVF and ART services. Comparable clinical model and product offerings, but operates in a different Canadian province with its own funding dynamics.
Broad incumbents
- Shady Grove Fertility: Major US fertility practice with broad IVF, IUI, and donor service offerings. Comparable service portfolio to IVF Canada but much larger scale and US-focused operations.
- CCRM Fertility: Large US-based fertility clinic network with comprehensive IVF and genetic testing services. Comparable clinical service line and lab technology, but operates at significantly larger scale across the United States.
Others
- Generate Life Sciences: US-based reproductive services company operating egg-freezing and fertility-related ventures. Adjacent to IVF Canada through fertility preservation focus but broader, more consumer-facing business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
IVF Canada social profiles
Digital presenceIVF Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
IVF Canada leadership team
Management profileNumber of profiles
Profiles1 record
IVF Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IVF Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IVF Canada
What does IVF Canada do?
IVF Canada is a full-service fertility clinic operating in the Greater Toronto Area, providing diagnostic fertility workups, intrauterine insemination (IUI), in vitro fertilization (IVF), fertility preservation (egg, sperm, and embryo freezing), preimplantation genetic testing, and reproductive surgery including advanced procedures such as transabdominal cerclage. The clinic serves both self-pay patients and those eligible under Ontario's funded IVF program, with services delivered across two physical locations.
Is IVF Canada a public or private company?
IVF Canada is a private company. It is classified as unknown and is currently operating.
When was IVF Canada founded?
IVF Canada was founded in 1983. It employs 11 to 50 people.
Where is IVF Canada based?
IVF Canada is headquartered in Markham, Canada, in the North America region.
How does IVF Canada make money?
Five revenue lines are on record. Ontario Fertility Program (OFP) Government Funding is the primary driver. The others are private Pay Fertility Treatments, financing and Payment Plans, on-Site Pharmacy and ontario Fertility Treatment Tax Credit (OFTTC).
Who are IVF Canada's main competitors?
Direct peers on record are Hannam Fertility Centre, Anova Fertility & Reproductive Health, Trio Fertility, Markham Fertility Centre and NewLife Fertility Centre. Regional players are Pacific Centre for Reproductive Medicine (PCRM) and Olive Fertility Centre. Broad incumbents are Shady Grove Fertility and CCRM Fertility. Generate Life Sciences is listed as an others.
Does IVF Canada have an API?
No public API is recorded for IVF Canada.
What industry is IVF Canada in?
IVF Canada's product category is Fertility Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 621 and its SIC code is 8093.