Selena

What Selena does

Selena S.A. is a Polish manufacturer and distributor of construction chemicals (chemia budowlana), founded in 1992 and headquartered in Wrocław, Poland at ul. Legnicka 48A. The company produces polyurethane foams, sealants, adhesives, and waterproofing systems, anchored by its flagship Tytan Professional® brand, which has maintained contractor trust for over 30 years. Selena operates a multi-brand portfolio including Quilosa Professional, Selena Energy, COOL-R, TACK-R, PRAXA, Artelit Professional, Matizol, WINS, and Imperalum, each with dedicated brand websites covering specialized construction and renovation categories.

The company distributes products through a wide network in Poland spanning professional contractor networks, hardware stores, and retail channels, with Tytan Professional also distributed internationally. Selena's revenue model is built on one-time product sales of construction chemicals to professional contractors (primary segment) and DIY consumers (secondary segment), with quote-based B2B pricing that is not publicly disclosed. Selena S.A. is a publicly listed company on the Warsaw Stock Exchange, operating as a subsidiary of parent holding entity Selena FM S.A.

The Selena Group emphasizes strong production and research infrastructure, innovation, and new technology development, while cultivating brand values around passion, dynamism, openness, and courage. Recent strategic activity includes the announcement on 28 October 2025 of a planned merger between Selena S.A. and Selena Digital Distribution sp. z o.o., both based in Wrocław, representing internal group consolidation. Selena has been recognized by Forbes Diamonds (2020) and the European Economic Congress (2020, "Investor Without Borders").

Name

Selena

Legal name

Selena FM S.A.

Website

https://selena.pl

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Selena S.A. is a Polish manufacturer and distributor of construction chemicals founded in 1992, producing polyurethane foams, sealants, adhesives, and waterproofing systems under its flagship Tytan Professional® brand and multiple sub-brands, serving professional contractors and DIY consumers globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Construction Chemical Products Sales: Selena generates revenue through the manufacture and distribution of construction chemicals including polyurethane foams, sealants, adhesives, and waterproofing products sold under brands like Tytan Professional and Quilosa Professional.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Selena manufactures and distributes construction chemicals (chemia budowlana), including polyurethane foams, sealants, adhesives, and waterproofing systems, sold under a multi-brand portfolio anchored by Tytan Professional. The company operates a wide distribution network in Poland and internationally, serving professional contractors and DIY consumers with solutions for every stage of construction and renovation.

Product overview

Selena is a global leader and distributor of construction chemistry (chemia budowlana) operating through a multi-brand portfolio. The core brand Tytan Professional® serves as the flagship product line, trusted for 30 years by contractors worldwide. The portfolio includes specialized sub-brands: Quilosa Professional for professional sealing and adhesives, Selena Energy for energy-related solutions, and multiple construction product brands (COOL-R, TACK-R, PRAXA, Artelit Professional, MATIZOL, WINS, Imperalum) that together provide comprehensive solutions for every stage of construction or renovation, from adhesives and sealants to thermal insulation and waterproofing.

Differentiator

Problem solved

Functional benefit

Brands

• Tytan Professional: Professional construction chemicals and adhesives brand with 30 years of market presence
• Quilosa Professional
• Selena Energy
• Selena Green Investments
• Matizol
• WINS
• COOL-R
• TACK-R
• PRAXA
• Artelit Professional
• Imperalum

Products and services

• Tytan Professional

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Selena Digital Distribution sp. z o.o.coreOthers · 28 October 2025Selena S.A. is merging with Selena Digital Distribution sp. z o.o. Both companies are based in Wrocław, Poland. The merger plan was approved by company boards on October 28, 2025, with the merger expected to be completed in 2025. This is an internal consolidation within the Selena Group.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Soudal: Belgian family-owned manufacturer and the world's largest independent producer of sealants, PU-foams, and adhesives. Highly comparable to Selena in core categories (especially Tytan Professional PU foams and sealants) with overlapping contractor and DIY distribution channels across Europe.
• Mapei S.p.A. Italian global manufacturer of adhesives, sealants, and chemical products for the building industry. Closely mirrors Selena's product mix (adhesives, sealants, waterproofing) and contractor-focused go-to-market, making it one of the most directly comparable specialty construction chemicals players.
• Kreisel GmbH & Co. KG: European specialty manufacturer of construction chemicals including adhesives, renders, and waterproofing systems. Comparable product mix and Central European footprint, representing a similar-sized regional competitor to Selena in the construction chemicals space.
• Tremco Construction Products Group: Specialty construction chemicals manufacturer focused on sealants, waterproofing, and concrete restoration. Comparable product focus and contractor-channel go-to-market, though with primary strength in North America rather than Europe.

Broad incumbents

• BASF SE: World's largest chemical company with construction chemicals among its many segments. Competes with Selena in sealants, waterproofing, and performance chemicals but is vastly more diversified across industries and geographies.
• Bostik (Arkema): Adhesives and sealants business of Arkema, offering construction adhesives, sealants, and waterproofing systems globally. Comparable product portfolio and end-market exposure to Selena, with the strength of a global specialty chemicals parent behind it.
• Sika AG: Swiss global leader in specialty chemicals for construction and industry, offering sealants, adhesives, waterproofing, and concrete admixtures. Directly comparable to Selena across the full construction chemistry portfolio but at vastly larger scale and global reach.
• H.B. Fuller Company: US-based global adhesives manufacturer serving construction, packaging, and industrial markets. Comparable in adhesive technology and formulation know-how, though more weighted toward industrial rather than construction end markets.
• Henkel AG: German multinational with an Adhesive Technologies division covering construction adhesives, sealants, and waterproofing. Overlaps with Selena in construction adhesives and sealants but operates across many more end markets and at significantly greater scale.

Others

• Selena FM S.A. (parent): Holding parent of Selena S.A. and broader Selena Group, encompassing the same construction chemicals business plus energy and green-investment subsidiaries. While not an external peer, it is the closest comparable group-level entity and is referenced because it controls Selena S.A.'s operating perimeter.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SelenaGrou98002
• YouTubeyoutube.com/c/SelenaGroup
• Facebookfacebook.com/SelenaWorld
• LinkedInlinkedin.com/company/selenagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selena