El Camino Fort Lauderdale
El Camino Fort Lauderdale is a casual Mexican Soul Food & Tequila Bar operating one of four Southeast Florida locations under Modern Restaurant Group, serving general-public diners and corporate/private-event clients with from-scratch cuisine, craft cocktails, daily happy hour, catering, and delivery.
- Company typePrivate
- Founded2014
- HeadquartersFort Lauderdale, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What El Camino Fort Lauderdale does
El Camino Fort Lauderdale is one of four restaurant locations operated under the El Camino Mexican Soul Food & Tequila Bar brand by Modern Restaurant Group, a privately held hospitality company headquartered in Delray Beach, Florida. Founded in 2014 by Brian Albe, Brandon Belluscio, and chef Anthony Pizzo, the chain operates four locations across Southeast Florida — Delray Beach (the 2014 original), Fort Lauderdale on Las Olas Boulevard (2018), West Palm Beach at The Square (July 2022), and Boca Raton at Restaurant Row in Midtown Boca (December 2023, 10,000 sq ft flagship). The core offering is from-scratch Mexican cuisine — tortillas, sauces, and menu items made in-house daily, with no freezers for food storage and locally sourced ingredients — paired with craft cocktails and an extensive tequila and mezcal program.
The business model is direct-to-consumer casual dining with multiple revenue streams: dine-in service (lunch, dinner, weekend brunch, and late-night service until 2AM), online ordering for pickup, Uber Eats delivery, off-premise catering for corporate and private events, and large-format private event hosting (Boca Raton accommodates up to 300 guests). Pricing is unit-based across three tiers: aggressive daily happy hour ($3 tacos, $4 draft beers, $6 handcrafted margaritas, 4PM–7PM at all locations), regular menu items ($14–$28 entrees), and specialty craft cocktails. Customer segments are predominantly general-public diners plus a secondary corporate/private-events segment; marketing relies on Instagram (30,000+ followers), email newsletter, press coverage, sports viewing parties (World Cup, NFL), and community events.
Technically, El Camino's differentiation rests on operational craft — scratch kitchen processes, signature Ruben Ubiera murals at each location, and a curated tequila/mezcal program — rather than on proprietary technology. The chain uses OpenTable for large-party reservations and Uber Eats for delivery. There is no proprietary app, no AI/ML capabilities, no disclosed technology platform, and no external funding; Modern Restaurant Group remains founder-controlled with Francis Lake serving as VP of Operations. Stated expansion plans target Tampa, Orlando, and Key West.
El Camino Fort Lauderdale firmographics
Firmographics- Name
- El Camino Fort Lauderdale
- Legal name
- El Camino Fort Lauderdale
- Website
- https://elcaminoftlauderdale.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- El Camino Fort Lauderdale is a casual Mexican Soul Food & Tequila Bar operating one of four Southeast Florida locations under Modern Restaurant Group, serving general-public diners and corporate/private-event clients with from-scratch cuisine, craft cocktails, daily happy hour, catering, and delivery.
- Ownership category
- akta.pro rank
El Camino Fort Lauderdale industry classification
Industry- Product category
- Casual Mexican Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Neighborhood Bars & Taverns (CRANACAA), Neighborhood & Sports Bars (THAFAEAA), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where El Camino Fort Lauderdale is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
El Camino Fort Lauderdale business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at restaurant locations including lunch, dinner, weekend brunch, and late-night service.
- Delivery and Takeout: Online ordering and Uber Eats delivery service for off-premise consumption.
- Catering Services: Corporate events, private parties, and off-site catering for celebrations including birthdays, weddings, and corporate functions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour Pricing - Bar: $3 Tacos, $4 Draft Beers, $6 Handcrafted Margaritas (Daily 4PM-7PM) |
| Unit Pricing | Pay-as-you-go | Regular Menu Items - Entree prices ranging $14-$28 |
| Unit Pricing | Pay-as-you-go | Specialty Cocktails - Margaritas and craft cocktails |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
El Camino Fort Lauderdale product offering
Product offeringCore offering
El Camino Fort Lauderdale operates a full-service Mexican Soul Food & Tequila Bar restaurant at 817 East Las Olas Blvd, Fort Lauderdale, serving scratch-made Mexican cuisine (house-made tortillas and sauces, no freezers for food storage) with craft cocktails, margaritas, and a large tequila/mezcal selection. Offerings include lunch, dinner, weekend brunch, late-night service until 2AM, daily happy hour, delivery through Uber Eats, direct online ordering for pickup, off-premise catering, and private event hosting.
Product overview
El Camino is a Mexican restaurant chain operating as a unified brand of Mexican Soul Food & Tequila Bars. The core offering consists of authentic, made-from-scratch Mexican cuisine complemented by craft cocktails, margaritas, and an extensive tequila and mezcal selection. Additional services include catering, private event hosting, daily happy hour promotions, and delivery/takeout through Uber Eats. The chain has expanded from its original Delray Beach location to include Fort Lauderdale, West Palm Beach, and Boca Raton locations, each featuring signature murals by artist Ruben Ubiera and consistent menu offerings with location-specific exclusives.
Differentiator
Problem solved
Functional benefit
Products and services
- Mexican Soul Food Restaurant Dining Full-service dine-in Mexican restaurant at 817 East Las Olas Blvd, Fort Lauderdale, offering from-scratch Mexican cuisine (house-made tortillas, 25 sauces, locally sourced ingredients, no freezers), craft cocktails, margaritas, and an extensive tequila and mezcal selection. Open daily 11AM-2AM with lunch, dinner, weekend brunch, and bar service.
- Daily Happy Hour Daily happy hour available across all El Camino locations with $3 tacos, $4 draft beers, and $6 handcrafted margaritas, plus location-specific extensions including 12AM-2AM late-night happy hour at Boca Raton and 12AM-Close at Delray Beach; designed to drive repeat visits and traffic during off-peak hours.
- Catering Services Off-premise catering service for corporate events, office parties, private celebrations, birthdays, and home gatherings, with customizable menus for events of various sizes.
- Private Events & Group Dining Event hosting and group dining services at restaurant locations for birthdays, bridal/baby showers, corporate parties, bar/bat mitzvahs, weddings, rehearsal dinners, and bachelor/bachelorette parties, with capacity up to 300 guests at the Boca Raton flagship.
- Delivery & Takeout Online ordering service for pickup via company-owned online order storefront and delivery via Uber Eats partnership, allowing customers to order El Camino menu items for off-premise consumption.
Quantifiable outcome
- 50,000-70,000 monthly customers at Fort Lauderdale and West Palm Beach locations
- +1 more outcomes
Companies that use El Camino Fort Lauderdale
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
El Camino Fort Lauderdale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
El Camino Fort Lauderdale partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Uber EatscoreUber Eats partnership for food delivery services allowing customers to order El Camino menu items for home delivery. Available at multiple locations including West Palm Beach with promotional offers.
- PEBB EnterprisescoreDeveloper partner for Restaurant Row development in Midtown Boca Raton. PEBB Enterprises selected El Camino as anchor tenant for their dining destination development.
- Ruben UbieracoreMiami neo-figurative artist creating signature murals and artwork for all El Camino locations. Ubiera's graffiti-inspired 'Postgraffism' style has become integral to brand identity.
- Modern Restaurant GroupcoreParent company headquartered in Delray Beach that owns El Camino along with Park Tavern and Cut 432 restaurants. Founded by Brian Albe, Brandon Belluscio, and Anthony Pizzo.
Scale indicators6 records
Recent moves10 records
Expansion highlights3 records
El Camino Fort Lauderdale competitors and assessment
Company assessmentDirect peers
- Bartaco: Modern upscale-taqueria concept with scratch kitchen, tequila/mezcal focus, and patio-driven social dining—competing in the same contemporary Mexican casual segment with similar price points.
- Cantina Laredo: Modern Mexican casual dining chain with table service, scratch kitchen, and craft cocktails, positioned at similar price points and competing for the contemporary Mexican diner.
- Rosa Mexicano: Upscale Mexican restaurant group with premium tequila/mezcal programs and elevated from-scratch cuisine, targeting the same higher-end casual diner with comparable per-cover economics.
- Bodega Taqueria y Tequila: Mexican taqueria and tequila bar concept with a strong nightlife/late-night positioning, similar happy hour mechanics, and a comparable scratch-cocktail focus targeting the same social-occasion customer.
- Uncle Julio's: Casual upscale Mexican dining chain with table service, scratch kitchen, and full bar program including margaritas—competing for the same Mexican-casual diner with comparable entrée price points.
- Rocco's Tacos: Florida-based Mexican restaurant and tequila bar concept with multiple South Florida locations, directly competing with El Camino on Mexican cuisine, tequila/mezcal selection, and late-night happy hour occasions.
Regional players
- Masa Mexican Cocina: Regional scratch-kitchen Mexican concept with tequila bar focus, comparable to El Camino's from-scratch positioning and happy hour-driven value proposition in its core geography.
- Taco Mac: Sports-bar-meets-casual-dining chain with strong happy hour and game-day programming—overlapping with El Camino's sports viewing, late-night, and beverage-promo positioning though Mexican cuisine is not the focus.
Broad incumbents
- Chuy's: Established national Tex-Mex casual dining chain with scratch kitchen, full bar, and a fun/quirky brand identity—serving a similar menu mix and demographic at broader geographic scale.
Others
- Park Tavern (Modern Restaurant Group): Sibling restaurant under the same Modern Restaurant Group parent as El Camino; useful as a comp for group-level operating economics, shared back-office, and management depth rather than direct menu competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
El Camino Fort Lauderdale social profiles
Digital presenceEl Camino Fort Lauderdale compliance and trust
Trust signalCompliance1 record
El Camino Fort Lauderdale financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Camino Fort Lauderdale leadership team
Management profileNumber of profiles
Profiles4 records
El Camino Fort Lauderdale subsidiaries and ownership
Company hierarchySubsidiaries3 records
El Camino Fort Lauderdale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Camino Fort Lauderdale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Camino Fort Lauderdale
What does El Camino Fort Lauderdale do?
El Camino Fort Lauderdale operates a full-service Mexican Soul Food & Tequila Bar restaurant at 817 East Las Olas Blvd, Fort Lauderdale, serving scratch-made Mexican cuisine (house-made tortillas and sauces, no freezers for food storage) with craft cocktails, margaritas, and a large tequila/mezcal selection. Offerings include lunch, dinner, weekend brunch, late-night service until 2AM, daily happy hour, delivery through Uber Eats, direct online ordering for pickup, off-premise catering, and private event hosting.
Is El Camino Fort Lauderdale a public or private company?
El Camino Fort Lauderdale is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Camino Fort Lauderdale founded?
El Camino Fort Lauderdale was founded in 2014. It employs 51 to 100 people.
Where is El Camino Fort Lauderdale based?
El Camino Fort Lauderdale is headquartered in Fort Lauderdale, United States, in the North America region.
How does El Camino Fort Lauderdale make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeout and catering Services.
Who are El Camino Fort Lauderdale's main competitors?
Direct peers on record are Bartaco, Cantina Laredo, Rosa Mexicano, Bodega Taqueria y Tequila, Uncle Julio's and Rocco's Tacos. Regional players are Masa Mexican Cocina and Taco Mac. Chuy's is listed as a broad incumbent. Park Tavern (Modern Restaurant Group) is listed as an others.
Does El Camino Fort Lauderdale have an API?
No public API is recorded for El Camino Fort Lauderdale.
What industry is El Camino Fort Lauderdale in?
El Camino Fort Lauderdale's product category is Casual Mexican Dining Restaurants. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of CRANACAA, Neighborhood Bars & Taverns. Its NAICS code is 722511 and its SIC code is 5812.