Focus Camera
Focus Camera is a small Hungarian e-commerce retailer (Option Line Kft., Budapest) selling consumer electronics, photography gear, home appliances, and general merchandise across 14+ categories to individual Hungarian consumers via its own website and the Pepita.hu marketplace.
- Company typePrivate
- Founded2007
- HeadquartersBudapest, Hungary
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Focus Camera does
Focus Camera is a Hungarian e-commerce retailer operated by Option Line Kft., headquartered in Budapest. The company runs a single online storefront at focuscamera.hu, selling a broad, horizontal assortment of consumer products spanning 14+ categories including photography and videography equipment, computing hardware, smart home devices, home appliances, automotive electronics, baby products, office supplies, sports and outdoor gear, and personal care products. Featured brands include Samsung, Philips, Dahua, G.Skill, Broadcom, Singer, IMOU, AENO, and Edifier. The platform provides a Hungarian-language shopping experience with fixed unit pricing in Hungarian Forints, supporting individual consumer purchases with no subscription or recurring components.
The underlying technology is a standard e-commerce storefront: product catalog, shopping cart, user accounts, order management, and online checkout. The company does not disclose any proprietary technology, API, mobile app, or developer platform. Customer acquisition is driven by organic search on its own domain, presence on the Pepita.hu Hungarian marketplace as a Super Seller, and inclusion on the Árukereső.hu price comparison platform. No field sales, enterprise motion, or B2B contracts are documented.
The business model is traditional retail: one-time product sales of branded goods at publicly listed unit prices. With 1-10 employees, no disclosed revenue, no external funding, and no parent company, Focus Camera operates as a small, privately held, single-country retailer dependent on organic e-commerce traffic and marketplace channels. The company has been in continuous operation since at least 2007 (per the copyright notice through 2026), reflecting an established but small-scale position in Hungarian online retail.
Focus Camera firmographics
Firmographics- Name
- Focus Camera
- Legal name
- Option Line Kft.
- Website
- https://focuscamera.hu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Focus Camera is a small Hungarian e-commerce retailer (Option Line Kft., Budapest) selling consumer electronics, photography gear, home appliances, and general merchandise across 14+ categories to individual Hungarian consumers via its own website and the Pepita.hu marketplace.
- Ownership category
- akta.pro rank
Focus Camera industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Optical Goods Retailers (456130)
- SIC
- Photographic Equipment & Supplies (3861), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)
- akta.pro secondary industries
- Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF), Action Cameras & Rugged Cameras (CRACAPAC), Consumer Drones for Imaging (Camera Drones) (CRACAPAD)
Keywords
Where Focus Camera is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Focus Camera business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Focus Camera generates revenue through one-time product sales of consumer electronics, photography equipment, home appliances, and general merchandise. Products are sold at fixed retail prices displayed on the website, with no subscription or recurring revenue components. The company operates on a traditional retail model where customers purchase individual items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Focus Camera product offering
Product offeringCore offering
Focus Camera is a Hungarian online retailer (operated by Option Line Kft.) selling a broad multi-category assortment of branded consumer electronics, photography/videography equipment, computing hardware, smart home devices, networking equipment, home appliances, sports/outdoor gear, baby products, office supplies, and personal care products. Products from brands such as Samsung, Philips, Dahua, G.Skill, Broadcom, Singer, Smeg, IMOU, AENO, and Edifier are sold at fixed unit prices in Hungarian Forints, with delivery to customers across Hungary.
Product overview
Focus Camera is a Hungarian e-commerce retailer operated by Option Line Kft., offering a broad multi-category product portfolio across 14 main categories including electronics, photography/videography equipment, computing hardware, smart home devices, networking equipment, home appliances, sports/outdoor gear, and personal care products. The company sells individual branded products rather than operating a unified software platform. Product categories span action cameras, computer components (RAM, network cards, peripherals), smart home sensors and controllers, major and small home appliances, security cameras, projectors, monitors, audio equipment, sewing machines, and outdoor/travel accessories. Featured brands include Samsung, Philips, Dahua, G.Skill, Broadcom, Singer, Smeg, IMOU, AENO, and Edifier. The company operates as a traditional e-commerce marketplace without documented API, developer platform, or SaaS product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Uni-T UT161D Digital Multimeter True RMS digital multimeter for measuring AC/DC voltage up to 1000V, current up to 10A, and temperature, with NCV, LoZ functions, and USB data transfer, sold to electrical/electronics users.
- AURZEN ZIP Cyber Projector Compact foldable DLP projector with 720p native resolution, 100 ANSI lumen brightness, built-in battery, Wi-Fi-free AirLink mirroring, and auto-focus via ToF sensor, sold for home, travel, and outdoor use.
- Dahua LM24-B221S Monitor 23.8-inch Full HD IPS monitor with 144Hz refresh rate, 1ms response time, and low blue light emission, marketed for gaming and professional use.
- G.Skill Ripjaws S5 DDR5-5600 RAM (2x16GB) 32GB DDR5 memory kit at 5600MHz with CL36 latency and Intel XMP 3.0 support, designed for 12th and 13th gen Intel platforms.
- Broadcom NetXtreme P225P 25Gb PCIe Network Card Dual SFP28 25Gb PCIe network adapter for high-speed networking in data centers, enterprise networks, and cloud services, with Linux and Windows Server support.
- Philips 326P1H/00 32-inch QHD Monitor 32-inch QHD USB-C docking monitor with 90W laptop charging, built-in Windows Hello webcam, PowerSensor energy saving, and TÜV Eye Comfort certification.
- Samsung DV80CGC2B0TELE Heat Pump Dryer 8kg heat pump tumble dryer with A energy class, Wi-Fi connectivity, and Samsung SmartThings app for remote control and energy monitoring.
- IMOU Cruiser Dual 6MP Outdoor Wi-Fi Camera 360-degree outdoor Wi-Fi surveillance camera with dual 6MP resolution for smart home security monitoring.
- Flextail Max Repel S Mosquito Repellent Portable 2-in-1 mosquito repellent with IP65 waterproofing, 9600mAh power bank function, dual camping/outdoor modes, and fast heating to 165°C.
- AENO HD2 Hair Dryer Ionic hair dryer with four customizable modes, foldable travel-friendly design, overheat protection, and included concentrator attachment and travel case.
- Edifier C2XD 2.1 Speaker System 2.1 multimedia speaker system with optical, RCA, and 3.5mm jack inputs, 16.5cm subwoofer at 35W, and Edifier Intelligent Distortion Control technology.
- Singer Sewing Machines (3223, C7225, 3333, 1412) Line of mechanical and computerized sewing machines with varying stitch patterns, automatic buttonholing, and accessories for hobbyist and advanced users.
- Smart Home Sensors and Controllers Smart home devices including motion sensors, door/window sensors, weather sensors, smart switches, smart plugs, smart thermostats, carbon monoxide detectors, and sirens for home automation.
Companies that use Focus Camera
Customer profileSegments1 record
Ideal customer profiles1 record
Focus Camera technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Focus Camera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pepita.huminorFocus Camera operates as a Super Seller and marketplace partner on Pepita.hu, a Hungarian e-commerce marketplace platform. This partnership provides additional sales channel and customer acquisition opportunities, extending reach to Pepita.hu's customer base.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Focus Camera competitors and assessment
Company assessmentDirect peers
- Notebook.hu: Notebook.hu is a Hungarian online retailer specializing in laptops, computers, peripherals and consumer electronics. Comparable e-commerce model, Hungarian-only geographic focus and similar product categories as Focus Camera.
- eMAG Hungary: eMAG.hu is one of Hungary's largest multi-category e-commerce platforms, selling electronics, home appliances, computing and photography products. It directly competes with Focus Camera on assortment, pricing and Hungarian consumer mindshare.
- Alza.hu: Alza.hu is a major Central European e-commerce retailer with a strong Hungarian presence, offering electronics, computing, photography, home appliances and hobby products. Same multi-category, self-serve e-commerce model and target customer as Focus Camera.
- Extreme Digital (edigital.hu): Extreme Digital is a Hungarian-focused online retailer specializing in consumer electronics, computing, photography and smart home products. Directly comparable product mix, geographic focus and customer segment as Focus Camera.
- Mall.hu: Mall.hu is a Hungarian multi-category online marketplace selling electronics, home appliances, photography and hobby products. Comparable horizontal e-commerce model, Hungarian-only geographic focus and consumer target customer as Focus Camera.
- iPon.hu: iPon.hu is a Hungarian e-commerce retailer focused on IT, computing, gaming and consumer electronics. Comparable assortment, online-only model and Hungarian consumer target market as Focus Camera.
Others
- Pepita.hu: Pepita.hu is Hungary's domestic marketplace platform where Focus Camera operates as a Super Seller. Comparable Hungarian consumer base and electronics-leaning assortment, but functions as a marketplace enabling Focus Camera rather than a direct product competitor.
Broad incumbents
- Euronics Hungary: Euronics is a European electronics retail group with a Hungarian network of physical stores and online presence. Sells overlapping categories (TV, audio, computing, home appliances) but competes primarily through a franchise/store-based model versus Focus Camera's pure-play e-commerce.
- MediaMarkt Hungary: MediaMarkt is a large European consumer electronics omnichannel retailer with extensive Hungarian operations spanning physical stores plus a comprehensive online platform. Overlaps heavily with Focus Camera's electronics and appliance assortment but operates at much greater scale and breadth.
Regional players
- Aqua Hungary (aqualing.hu): Aqua is a Hungarian online electronics and home appliance retailer with a comparable multi-category assortment and local e-commerce positioning. Regional Hungarian competitor with similar self-serve online retail model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Focus Camera social profiles
Digital presenceFocus Camera compliance and trust
Trust signalCompliance4 records
Focus Camera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Focus Camera leadership team
Management profileNumber of profiles
Focus Camera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Focus Camera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Focus Camera
What does Focus Camera do?
Focus Camera is a Hungarian online retailer (operated by Option Line Kft.) selling a broad multi-category assortment of branded consumer electronics, photography/videography equipment, computing hardware, smart home devices, networking equipment, home appliances, sports/outdoor gear, baby products, office supplies, and personal care products. Products from brands such as Samsung, Philips, Dahua, G.Skill, Broadcom, Singer, Smeg, IMOU, AENO, and Edifier are sold at fixed unit prices in Hungarian Forints, with delivery to customers across Hungary.
Is Focus Camera a public or private company?
Focus Camera is a private company. It is classified as unknown and is currently operating.
When was Focus Camera founded?
Focus Camera was founded in 2007. It employs 1 to 10 people.
Where is Focus Camera based?
Focus Camera is headquartered in Budapest, Hungary, in the Europe region.
How does Focus Camera make money?
One revenue line is on record: product Sales.
Who are Focus Camera's main competitors?
Direct peers on record are Notebook.hu, eMAG Hungary, Alza.hu, Extreme Digital (edigital.hu), Mall.hu and iPon.hu. Pepita.hu is listed as an others. Broad incumbents are Euronics Hungary and MediaMarkt Hungary. Aqua Hungary (aqualing.hu) is listed as a regional player.
Does Focus Camera have an API?
No public API is recorded for Focus Camera.
What industry is Focus Camera in?
Focus Camera's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAHAA, Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories), with a secondary code of CRAIAMAF, Smart Security Cameras & Surveillance Systems Retail. Its NAICS code is 4492 and its SIC code is 3861.