Valley Transit
- Company typePrivate
- Founded1978
- HeadquartersAppleton, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Valley Transit firmographics
Firmographics- Name
- Valley Transit
- Legal name
- Valley Transit
- Website
- https://myvalleytransit.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Valley Transit industry classification
Industry- Product category
- Public Transportation Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111), Special Needs Transportation (485991)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Public Transit Agencies (Bus, Rail, Metro, Paratransit) (BPAIALAB)
- akta.pro secondary industries
- Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders) (TLAFAJAH), Community & Senior Transportation Shuttles (Dial-a-Ride, Non-ADA) (TLAFAJAI), Public Transit MaaS Integration Platforms (GTFS/RT, APIs, Real-Time Ops Feeds) (THADALAE)
Keywords
Where Valley Transit is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Valley Transit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Transit Fares: Base fare revenue from fixed-route bus service ($2.00 per ride for regular fare with fare capping). Additional revenue from demand-response services (VT Connector at $2.00, VT II at $4.00-$11.00 depending on day of week).
- Advertising: Interior and exterior advertising opportunities on buses, including vinyl ads in various sizes and full bus wraps. Managed through Houck Transit Advertising.
- Municipal/Government Funding: Public transit funding from Fox Cities municipalities and counties (Appleton, Neenah, Menasha, Kaukauna, etc.) and federal transportation funding programs.
- Partnership Revenue: Revenue from intercity bus partnerships (Lamers Connect, Megabus, FlixBus) that stop at the Downtown Appleton Transit Center.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Regular Adult Fare with WisGo fare capping |
| Usage-based | Pay-as-you-go | Reduced Fare (Seniors 65+, Medicare Card holders, ADA Certified, Disabled) |
| Usage-based | Pay-as-you-go | Youth Fare (Ages 5-18) |
| Usage-based | Pay-as-you-go | Cash Fare |
| Usage-based | Pay-as-you-go | VT Connector Demand Response |
| Usage-based | Pay-as-you-go | VT II Paratransit Service |
| Usage-based | Pay-as-you-go | Senior Transportation Service |
| Other | One time/ perpetual license | WisGo Card |
| Subscription | Annual | Institutional Free Rides |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Valley Transit product offering
Product offeringCore offering
Valley Transit is a public transit authority providing fixed-route bus service and demand-response transportation across the Fox Cities region in Wisconsin, covering 117 square miles and 9 municipalities. Core offerings include 25+ fixed bus routes, VT II ADA paratransit, VT Connector on-demand micro-transit, senior transportation, and the WisGo fare payment system (Umo App and WisGo Card) with fare capping.
Product overview
Valley Transit operates as a public transit authority providing fixed-route bus service across the Fox Cities region in Wisconsin, complemented by demand-response services. The product portfolio centers on the WisGo fare payment ecosystem (launched August 2025) comprising the Umo Mobility App and WisGo Card for contactless fare payment with fare capping. Core services include 25+ fixed bus routes, VT II paratransit for ADA-qualified riders, and VT Connector on-demand micro-transit. Additional offerings encompass travel training programs, real-time bus tracking via RideMyValleyTransit.com, and Senior Transportation Service. All services are coordinated through the Fox Cities Transit Commission serving Appleton, Neenah, Menasha, Kaukauna, and surrounding communities.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- $3 return per $1 invested in public transit according to Wisconsin Department of Transportation study
- +3 more outcomes
Companies that use Valley Transit
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Valley Transit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Valley Transit partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Fox Valley Technical CollegecoreFVTC has partnered with Valley Transit to offer free bus rides for FVTC students through the WisGo system. Current students can get set up for WisGo at the FVTC Campus Student Life Office. FVTC determines student eligibility.
- Lawrence UniversitycoreLawrence University partners with Valley Transit to offer current students free bus rides. Lawrence students can get set up for WisGo at the Office of Student Engagement, Activities, & Leadership (SEAL) on the 4th floor of the Warch Campus Center. Lawrence University determines eligibility.
- Appleton Area School DistrictcoreAASD offers free Valley Transit bus rides to current middle and high school students through the WisGo system. Students can get set up at their school's main office with a WisGo Card or Umo Mobility App. AASD determines eligibility.
- PITT Crew Partner OrganizationscorePITT Crew (Partners in Travel Training) includes multiple organizations with in-house travel trainers: Appleton Area School District, Boys & Girls Club of the Fox Valley, Goodwill NCW, Kaukauna High School, Lakeside Packaging Plus, Make the Ride Happen, Remarkable, Todd Steven & Associates, Valley Packaging Industries, Inc, and World Relief.
- Houck Transit AdvertisingminorHouck Transit Advertising handles all Valley Transit bus advertising sales, including interior and exterior vinyl ads, full bus wraps, and various ad size options.
- Lamers ConnectminorLamers provides intercity bus transportation between Green Bay and Milwaukee, stopping at Valley Transit's Downtown Appleton Transit Center.
- MegabusminorMegabus provides intercity bus transportation between Green Bay and Madison, stopping at Valley Transit's Downtown Appleton Transit Center.
- FlixBusminorFlixBus provides intercity bus transportation between Detroit, MI and Green Bay, WI. New service started May 22, 2025. Stop is at Valley Transit's Downtown Appleton Transit Center.
- GO Transit (Oshkosh)minorGO Transit is the public transit provider in Oshkosh, WI, managing GO Connect service between Neenah Transit Center and Oshkosh Transit Center.
- East Central Regional Planning Commission (ECWRPC)minorECWRPC guides transportation planning in an 8-county region including the Fox Cities and supports Valley Transit with short and long-range planning.
- American Public Transportation Association (APTA)minorNational industry organization for public transportation providers. Valley Transit holds membership.
- Wisconsin Public Transportation Association (WIPTA)minorState-level industry organization for Wisconsin public transportation providers. Valley Transit holds membership.
- Community Transportation Association of America (CTAA)minorNational organization supporting community transportation. Valley Transit holds membership.
- Make the Ride Happen, LSScoreNonprofit organization offering comprehensive transportation information to older adults and adults with disabilities in Outagamie, Calumet, and Winnebago County. Manages volunteer driver programs, provides travel training, and collaborates to fill transportation gaps.
- Fox Cities Municipal PartnerscorePartnership with Fox Cities municipalities: City of Appleton (parent), City of Menasha, City of Neenah, City of Kaukauna, Town of Buchanan, Town of Grand Chute, Village of Fox Crossing, Village of Kimberly, Village of Little Chute, Outagamie County, Winnebago County, and Calumet County.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Valley Transit competitors and assessment
Company assessmentEmerging players
- Via Transportation: Technology company that builds, operates, and partners with transit agencies on microtransit and on-demand transit services; relevant to Valley Transit given VT Connector's microtransit orientation and the broader industry shift toward on-demand transit models.
Direct peers
- Green Bay Metro: Public fixed-route bus and paratransit provider serving Green Bay, WI; comparable in mission, governance model (city-operated), service area size, and Wisconsin-specific FTA funding profile to Valley Transit's Fox Cities operation.
- La Crosse Municipal Transit Utility: Municipal transit operator running fixed-route bus and paratransit in La Crosse, WI; similar scale, mission, and Wisconsin-specific operating environment to Valley Transit.
- Eau Claire Transit: Fixed-route and paratransit bus service in Eau Claire, WI; comparable small-city Wisconsin transit operation with similar rider segments and municipal governance.
- Sheboygan Transit: Public fixed-route bus and paratransit provider in Sheboygan, WI; comparable mid-sized Wisconsin municipal transit agency with overlapping rider demographics.
- Belle Urban System (Racine): Public fixed-route bus and paratransit provider serving Racine, WI; closely mirrors Valley Transit in size, service scope, demographic profile, and Wisconsin public-transit funding environment.
- Wausau Metro Ride: Municipal fixed-route bus and paratransit service in Wausau, WI; small-city Wisconsin peer comparable in fleet size, service hours, and rural-urban ridership mix.
- GO Transit (Oshkosh): Public bus and GO Connect microtransit service serving Oshkosh, WI; Valley Transit already coordinates with GO Transit on the Neenah-Oshkosh corridor and operates a comparable mix of fixed-route, paratransit, and demand-response services in a neighboring Wisconsin city of similar scale.
- Kenosha Area Transit: Wisconsin municipal transit system providing fixed-route bus, paratransit, and streetcar service; comparable in municipal-department governance, Wisconsin state funding access, and small-to-mid-sized city operations.
Broad incumbents
- Madison Metro Transit: Larger Wisconsin municipal transit agency operating fixed-route bus service across Madison with paratransit and a more extensive route network; offers a relevant scale-and-upper-bound benchmark for Valley Transit's growth trajectory within Wisconsin.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Valley Transit social profiles
Digital presenceValley Transit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Transit leadership team
Management profileNumber of profiles
Profiles12 records
Valley Transit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Transit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Transit
What does Valley Transit do?
Valley Transit is a public transit authority providing fixed-route bus service and demand-response transportation across the Fox Cities region in Wisconsin, covering 117 square miles and 9 municipalities. Core offerings include 25+ fixed bus routes, VT II ADA paratransit, VT Connector on-demand micro-transit, senior transportation, and the WisGo fare payment system (Umo App and WisGo Card) with fare capping.
Is Valley Transit a public or private company?
Valley Transit is a private company. It is classified as state government owned and is currently operating.
When was Valley Transit founded?
Valley Transit was founded in 1978. It employs 51 to 100 people.
Where is Valley Transit based?
Valley Transit is headquartered in Appleton, United States, in the North America region.
How does Valley Transit make money?
Four revenue lines are on record. Transit Fares are the primary driver. The others are advertising, municipal/Government Funding and partnership Revenue.
Who are Valley Transit's main competitors?
Via Transportation is listed as an emerging player. Direct peers are Green Bay Metro, La Crosse Municipal Transit Utility, Eau Claire Transit, Sheboygan Transit, Belle Urban System (Racine), Wausau Metro Ride, GO Transit (Oshkosh) and Kenosha Area Transit. Madison Metro Transit is listed as a broad incumbent.
Does Valley Transit have an API?
No public API is recorded for Valley Transit.
What industry is Valley Transit in?
Valley Transit's product category is Public Transportation Services. Its primary akta.pro industry code is BPAIALAB, Public Transit Agencies (Bus, Rail, Metro, Paratransit), with a secondary code of TLAFAJAH, Municipal/Transit-Agency Microtransit (First/Last-Mile Feeders). Its NAICS code is 485113 and its SIC code is 4100.