ClubPay

What ClubPay does

ClubPay is a privately held vertical software and services company that provides outsourced payroll, timekeeping, applicant tracking, benefits enrollment, and HR management exclusively to the private club industry — primarily country clubs and golf clubs. The company was founded in 2008 and operates as a subsidiary of Jonas Club Management following a 2010 acquisition, while also serving as the exclusive sales and marketing division of CertiPay America (Certa Data Corporation) for the club vertical. Its platform is built on a true common database architecture shared across payroll and HR modules, with bi-directional synchronization to its ClubTime labor management system and mobile timekeeping apps featuring GPS location validation; this integration eliminates double data entry across the full pre-hire-to-retire employee lifecycle. The product suite includes ClubPay Payroll and Tax Processing (core), ClubHR, ClubPay HRO (outsourced HR services from certified HR professionals), ClubTime (biometric and GPS-enabled timekeeping), ClubApplicant (recruitment and applicant tracking), Online Benefits Enrollment, and Electronic Onboarding.

ClubPay operates a sales-led go-to-market with bundled annual subscription pricing that includes upgrades, enhancements, and support — eliminating per-module add-on costs. Sales is conducted through direct outbound calling, a website-driven demo scheduling flow, and content marketing emphasizing vertical expertise, with an indirect channel through Jonas Club Management that resells ClubPay to its own club software customers. The company is headquartered in Markham, Ontario, Canada, and serves clubs in the United States and Canada. Customer retention is supported by high switching costs tied to integrated lifecycle data, an exclusive vertical focus with deep domain expertise in club-specific labor complexities (tips, multi-department pay rates, seasonal ACA tracking), and a seven-year streak of BoardRoom Magazine Excellence in Achievement awards (2011–2017). The underlying payroll technology and processing are operated by CertiPay America, which processes over $1 billion in payroll annually and has maintained a 97% client retention rate since inception.

Name

ClubPay

Legal name

ClubPay, LLC

Website

https://clubpayroll.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ClubPay provides outsourced payroll, HR, timekeeping, applicant tracking, benefits enrollment, and onboarding software exclusively for private clubs (country and golf clubs), operating on an integrated common-database platform under Jonas Club Management with processing by CertiPay America.

Ownership category

akta.pro rank

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced Payroll Processing: Core payroll processing service including tax filing, W-2 printing, and direct deposit/pay cards. Billed as part of a bundled service package.
2. HR Management Software (ClubHR): Integrated HR management features including HRIS, HR reporting, and compliance tools. Bundled with payroll processing.
3. HR Outsourcing (HRO): Human resource outsourcing including HR Online Support Center, HR assessments, custom employee handbook, and ongoing HR support from certified HR professionals. Offered as standalone or bundled service.
4. Time & Attendance (ClubTime): Labor management with biometric time clocks, scheduling tools, leave requests, and mobile timekeeping with GPS tracking.
5. Applicant Management (ClubApplicant): Recruitment, hiring and application management including custom career center, automated job posting to online boards, and applicant tracking.
6. Online Benefits Enrollment: Online benefits enrollment system integrated with payroll for automatic deductions and enrollment tracking.
7. Workers Compensation Administration: Workers compensation administration services integrated with payroll processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ClubPay provides outsourced payroll processing, tax filing, HR management, time and labor management, applicant tracking, electronic onboarding, and online benefits enrollment built specifically for private clubs (country clubs, golf clubs, and similar member-based clubs). The products share a true common database that eliminates double data entry across the full employee lifecycle from pre-hire through retirement. Offerings are bundled into a single service package priced by quote and sold direct to club operators and indirectly through Jonas Club Management.

Product overview

ClubPay offers a unified integrated HR and payroll management platform specifically designed for the club industry. The product portfolio consists of ClubPay Payroll and Tax Processing (the core platform with integrated HR), complemented by modular add-on services including ClubTime (biometric timekeeping with labor management), ClubApplicant (recruitment and applicant tracking), Online Benefits Enrollment, and Electronic Onboarding. ClubHR provides built-in HR features within the core platform, while ClubPay HRO offers outsourced HR services for additional compliance support. The products share a true common database that eliminates double entry, allowing seamless data flow from applicant tracking through payroll processing and timekeeping.

Differentiator

Problem solved

Functional benefit

Brands

• ClubPay Payroll and Tax Processing: Integrated payroll processing and HR management solution with pay calculators, report writer, benefit tracking tools, and re-hire functionality.
• ClubHR
• ClubPay HRO
• ClubTime
• ClubApplicant

Products and services

• ClubPay Payroll and Tax Processing Integrated payroll processing and HR management solution for clubs, including pay calculators, report writer, benefit tracking tools, re-hire functionality, secure web-based system, custom upload interface to general ledger accounting systems, and tax filing services.
• ClubHR Human Resource Management Built-in HR features for tracking personnel information from applicant to retiree, including automated reports for benefit plan affordability and ACA compliance, with strategic human resource compliance tools.
• ClubPay HRO (Human Resource Outsourcing) Outsourced HR services providing personalized compliance protection from certified HR professionals, including HR assessment, custom employee handbook, and ongoing HR support for clubs.
• ClubTime Labor Management with Biometric Time Clocks Labor management system with biometric time clocks that tracks total hours worked, overtime, holidays, personal time, meal breaks, and sick days. Features bi-directional integration to ClubPay payroll, online scheduling, and mobile apps with GPS location tracking.
• ClubApplicant Recruitment, Hiring and Application Management Recruitment and applicant tracking system providing custom career site, automated job posting to major online job boards, applicant tracking and reporting, with seamless conversion of applicants to employees in ClubPay payroll.
• Online Benefits Enrollment Online benefits administration system integrated with payroll for managing open enrollment and new hire elections, with real-time enrollment status tracking and automatic approvals.
• Electronic Onboarding Paperless new hire paperwork automation enabling employees to enter data once, HR approval, and automated submission of standard government new hire employment forms online.

Quantifiable outcome

• 97% client retention rate — far higher than industry standard
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• Jonas Club ManagementcoreChannel Partner/ Reseller/ Distributor · 1 January 2010In 2010, Jonas Club Management recognized the value of ClubPay's service and acquired ClubPay as their preferred outsourced payroll provider. Jonas resells ClubPay's services to their club management software customers, making ClubPay the exclusive payroll solution for Jonas-managed clubs.
• CertiPay America (Certa Data Corporation)coreTechnology or IntegrationClubPay acts as the exclusive sales and marketing division of CertiPay America for the club industry. CertiPay handles all payroll processing and development of the underlying software systems. CertiPay has been in business since 1990 and is headquartered in Central Florida with additional regional offices across the Southeastern United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clubessential: Clubessential provides club management software to private clubs, golf clubs, and member-based organizations. While more focused on member/club management than payroll, it overlaps with ClubPay's customer base and is a complementary or competing vendor.
• Northstar Club & Association Management: Northstar Club & Association Management provides software and services to private clubs and HOAs. It competes for the same vertical software wallet at country clubs and golf clubs that ClubPay serves.
• Jonas Club Software: Jonas Club Management is ClubPay's parent company and the leading club management software vendor. While ClubPay is the payroll/HR module within the Jonas stack, Jonas provides the broader club management platform that ClubPay integrates into.

Broad incumbents

• isolved: isolved provides HCM, payroll, benefits, and talent management to mid-market employers. It competes for the same payroll/HR software wallet that ClubPay addresses at private clubs.
• Paylocity: Paylocity provides cloud-based payroll and HR software to mid-market employers. It overlaps with ClubPay's modular HCM platform and competes for the same payroll/HR software budget at private clubs.
• Gusto: Gusto is a leading SMB payroll, HR, and benefits platform. While it serves smaller businesses, its ease-of-use and integrated benefits model parallel parts of ClubPay's bundled offering.
• Paycom: Paycom offers single-database payroll and HR software, conceptually similar to ClubPay's 'true common database' architecture. It is a direct horizontal competitor targeting similar HCM functionality.
• ADP: ADP is the largest US payroll and HR services provider, serving businesses of all sizes including private clubs. ClubPay competes by offering club-specific features and a bundled integrated platform that ADP's general-purpose offerings lack.
• Paychex: Paychex is a major SMB payroll and HR provider competing for the same customer base. While not club-specialized, it offers payroll processing, timekeeping, and benefits administration that overlap with ClubPay's suite.

Emerging players

• Justworks: Justworks provides payroll, benefits, and HR support to small and mid-sized businesses. It overlaps with ClubPay HRO's outsourced HR support offering conceptually, though it is not club-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clubpayroll
• Facebookfacebook.com/clubpay
• LinkedInlinkedin.com/company/clubpay

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClubPay