Pleasanton Weekly
Pleasanton Weekly is a 501(c)(3) nonprofit local news organization serving Tri-Valley residents of California's East Bay (Pleasanton, Livermore, Dublin, Danville, San Ramon). It publishes a weekly print newspaper, a digital news site, and newsletters, funded by memberships, donations, and advertising.
- Company typePrivate
- Founded2000
- HeadquartersPleasanton, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Pleasanton Weekly does
Pleasanton Weekly is a 501(c)(3) nonprofit local news organization serving the Tri-Valley region of California's East Bay — primarily Pleasanton, Livermore, Dublin, Danville, and San Ramon. Founded in 2000, it is operated as a wholly owned publication of the Embarcadero Media Foundation, a nonprofit that runs a network of seven Bay Area local news outlets. The publication's core product is a weekly print newspaper combined with a digital content platform at pleasantonweekly.com; it also operates as the adjudicated newspaper of record for Alameda County, which gives it monopoly status for publishing legal notices.
The company's revenue model is a hybrid of reader-supported membership, donations, and advertising. Membership tiers are priced at $15/month (Basic), $25/month (Premium, which includes a CEO meet-and-greet), and $144/year (Plus), with members receiving unlimited online access, the members-only Local Scoop newsletter, optional print delivery, and access to six additional Embarcadero Media publications. Advertising revenue comes from employment listings ($66 per column inch in the Friday print edition), legal notices (priced via a published PDF chart), and general sponsorships. Supplemental revenue is generated by periodic special publications such as Seniors Living Well, Luxury Homes Preview, Camp Connection, Real Estate Preview, and Our Neighborhoods. The free Express daily email digest serves as a top-of-funnel acquisition tool for membership conversion.
The audience is a horizontal long tail of local Tri-Valley residents, with a secondary B2B segment of local businesses purchasing employment and legal-notice advertising. State-level coverage is delivered via a syndication partnership with CalMatters rather than internal staff. The operation is small (1-10 employees, professional journalists) and has been recognized with ten first-place California Journalism Awards in 2026, including General Excellence. There are no disclosed AI, API, or mobile app products; the technology footprint is a standard CMS-driven publishing platform with email and social distribution.
Pleasanton Weekly firmographics
Firmographics- Name
- Pleasanton Weekly
- Legal name
- Embarcadero Media Foundation
- Website
- https://pleasantonweekly.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pleasanton Weekly is a 501(c)(3) nonprofit local news organization serving Tri-Valley residents of California's East Bay (Pleasanton, Livermore, Dublin, Danville, San Ramon). It publishes a weekly print newspaper, a digital news site, and newsletters, funded by memberships, donations, and advertising.
- Ownership category
- akta.pro rank
Pleasanton Weekly industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Pleasanton Weekly is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pleasanton Weekly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Membership Subscriptions: Monthly and annual membership fees providing unlimited online access, print edition option, exclusive newsletters, and member events. Basic tier at $15/month, Premium at $25/month, Plus at $144/year.
- Donations: One-time or recurring tax-deductible donations as a 501(c)(3) nonprofit organization. Donations support local journalism directly.
- Advertising: Employment advertising ($66 per Column Inch), legal notices, and general advertising/sponsorships. Employment ads published in print on Fridays.
- Special Publications: Specialty publications including Seniors Living Well, Luxury Homes Preview, Camp Connection, Real Estate Preview, and Our Neighborhoods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic membership with online access and Local Scoop newsletter |
| Subscription | Monthly | Premium membership with meet-and-greet benefit |
| Subscription | Annual | Annual membership with all benefits |
| Unit Pricing | Pay-as-you-go | Employment advertising rates |
| Unit Pricing | Pay-as-you-go | Legal notice advertising |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Pleasanton Weekly product offering
Product offeringCore offering
Pleasanton Weekly is a nonprofit local news organization that publishes a weekly print newspaper and a continuously updated digital news site covering the Tri-Valley region (Pleasanton, Livermore, Dublin, Danville, San Ramon) in Alameda County, California. It is part of the Embarcadero Media Foundation network of seven Bay Area community publications. The organization funds its journalism through tiered reader memberships, tax-deductible donations, and advertising, and it also serves as the adjudicated newspaper of record for Alameda County, publishing legal notices and offering print employment advertising.
Product overview
Pleasanton Weekly is a nonprofit local news organization serving the Tri-Valley region (Pleasanton, Livermore, Dublin, and surrounding areas). The company operates a dual product model combining a print newspaper with digital content platforms. Core offerings include the print weekly newspaper (delivered via mail to members) and unlimited online content access through their website. The subscription business is structured around tiered memberships: Basic ($15/month), Premium ($25/month), and Plus ($144/year), all providing online access plus various member benefits. Editorial products include multiple newsletters (Express daily digest, Local Scoop insider newsletter, Tri-Valley Preps Playbook sports newsletter) and periodic Special Publications covering real estate, seniors, camps, and community topics. The company also operates as an adjudicated newspaper of record for Alameda County, offering legal notice and employment advertising services. Membership provides access to seven Embarcadero Media Group publications across the Bay Area.
Differentiator
Problem solved
Functional benefit
Brands
- Express: Free daily local news digest delivered by email each weekday.
- Tri-Valley Preps Playbook
Products and services
- Print Newspaper Physical weekly newspaper delivered via mail to members, covering local government, schools, sports, real estate, lifestyle, and community events in the Tri-Valley region.
- Online Content Access Unlimited digital access to Pleasanton Weekly news articles, archives, blogs, lifestyle content, sports coverage, real estate listings, obituaries, opinion pieces, and multimedia on the company's website. Free preview is limited to 5 articles per month for non-members.
- Membership Subscriptions Tiered reader memberships providing unlimited online access, print edition option, member-only newsletters, invitations to member events, exclusive giveaways, and access to all seven Embarcadero Media publications. Tiers: Basic at $15/month, Premium at $25/month (adds meet-and-greet with the CEO), and Plus at $144/year.
- Express Newsletter Free daily local news digest delivered by email each weekday, summarizing top stories from Pleasanton Weekly.
- Local Scoop Newsletter Members-only monthly behind-the-scenes newsletter from Pleasanton Weekly included with membership subscriptions.
- Tri-Valley Preps Playbook Weekly email sports newsletter providing in-depth coverage of local high school sports, including season previews, athlete profiles, post-game analysis, and local sports trends.
- Special Publications Periodic themed publications including Seniors Living Well, Luxury Homes Preview, Real Estate Preview, Summer Camp Connection, and Our Neighborhoods Pleasanton, covering specialized local lifestyle and real estate topics.
- Legal Notices Legal notice publication service leveraging adjudicated newspaper of record status for Alameda County, including Fictitious Business Name filings, name changes, probate hearings, and other required public notices. Published in print and digitally each Friday.
- Employment Advertising Print employment advertising service allowing local businesses to publish job listings in the Friday print edition of Pleasanton Weekly at $66 per Column Inch (approximately $8 per line).
- Town Square Forum Free registration-based community forum where users can post comments and engage in discussions on local topics.
Quantifiable outcome
- Ten first-place journalism awards including General Excellence in California Journalism Awards
Companies that use Pleasanton Weekly
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pleasanton Weekly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pleasanton Weekly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CalMatterscoreState news partnership providing California state-level political and policy coverage. CalMatters content is syndicated through Pleasanton Weekly, extending reach of independent nonprofit state journalism to local readers. Partnership provides comprehensive coverage of state issues affecting Tri-Valley community.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Pleasanton Weekly competitors and assessment
Company assessmentEmerging players
- Berkeleyside: Independent nonprofit local news site covering Berkeley and Oakland, operating on a membership/donation model that overlaps Pleasanton Weekly's approach within the broader East Bay local-news ecosystem.
Direct peers
- Voice of San Diego: Nonprofit digital local news organization funded by memberships and donations covering a specific metropolitan region, structurally analogous to Pleasanton Weekly's nonprofit, reader-supported model.
- Mountain View Voice: Another Embarcadero Media Foundation title covering Mountain View with the same hybrid print + digital membership model, offering a directly comparable reader-supported community newspaper operation.
- Danville San Ramon: Embarcadero Media Foundation East Bay title covering Danville and San Ramon, sharing the same operating model, technology stack, and Embarcadero membership bundle.
- Palo Alto Online: Sister publication within the same Embarcadero Media Foundation network, operating the identical nonprofit local-news membership model for a different Bay Area city. The closest functional and operational peer.
- The Almanac (Menlo Park): Embarcadero Media Foundation sister title serving Menlo Park and surrounding communities with the same nonprofit local news and adjudicated legal notice model as Pleasanton Weekly.
- Livermore Vine: Embarcadero Media Foundation publication serving Livermore, operating an essentially identical nonprofit local-news and member-supported business model in an adjacent Tri-Valley city.
- Redwood City Pulse: Embarcadero Media Foundation title covering Redwood City with the same community-newspaper, membership, and adjudicated legal notice model as Pleasanton Weekly.
Broad incumbents
- East Bay Times: Large regional for-profit daily covering the broader East Bay, including the Tri-Valley. Competes for Tri-Valley advertising and reader attention but at metro scale rather than community-nonprofit scale.
- San Jose Mercury News: Major Bay Area regional newspaper that covers Tri-Valley communities as part of a much larger geographic footprint, competing for the same local advertisers and readers but with a fundamentally different scale and ownership model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pleasanton Weekly social profiles
Digital presencePleasanton Weekly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pleasanton Weekly leadership team
Management profileNumber of profiles
Profiles1 record
Pleasanton Weekly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pleasanton Weekly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pleasanton Weekly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pleasanton Weekly
What does Pleasanton Weekly do?
Pleasanton Weekly is a nonprofit local news organization that publishes a weekly print newspaper and a continuously updated digital news site covering the Tri-Valley region (Pleasanton, Livermore, Dublin, Danville, San Ramon) in Alameda County, California. It is part of the Embarcadero Media Foundation network of seven Bay Area community publications. The organization funds its journalism through tiered reader memberships, tax-deductible donations, and advertising, and it also serves as the adjudicated newspaper of record for Alameda County, publishing legal notices and offering print employment advertising.
Is Pleasanton Weekly a public or private company?
Pleasanton Weekly is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pleasanton Weekly founded?
Pleasanton Weekly was founded in 2000. It employs 1 to 10 people.
Where is Pleasanton Weekly based?
Pleasanton Weekly is headquartered in Pleasanton, United States, in the North America region.
How does Pleasanton Weekly make money?
Four revenue lines are on record. Membership Subscriptions are the primary driver. The others are donations, advertising and special Publications.
Who are Pleasanton Weekly's main competitors?
Berkeleyside is listed as an emerging player. Direct peers are Voice of San Diego, Mountain View Voice, Danville San Ramon, Palo Alto Online, The Almanac (Menlo Park), Livermore Vine and Redwood City Pulse. Broad incumbents are East Bay Times and San Jose Mercury News.
Does Pleasanton Weekly have an API?
No public API is recorded for Pleasanton Weekly.
What industry is Pleasanton Weekly in?
Pleasanton Weekly's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.