Scopesi
- Company typePrivate
- Founded1984
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Scopesi does
Scopesi is an Argentine-founded (circa 1984) audience-measurement and market-intelligence company specializing in Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising across Argentina, Peru, and Paraguay. It is the only firm in LATAM with standardized OOH audience metrics, designated as the official measurement source in each of those three markets. Services span four integrated modules — (1) Audience Metrics built on geolocation data analysis and urban mobility analytics that transform location data into standardized, comparable reach and frequency indicators for OOH and DOOH planning; (2) nationwide Advertising Audits providing on-site verification of installation, quality standards, and performance KPIs to ensure control, transparency, and traceability; (3) recurring Investment Monitoring & Market Intelligence reports with monthly sector-level spend tracking, competitive analysis, and visual documentation of displayed campaigns; and (4) Strategic Consulting combining market knowledge and data analysis to advise on urban and in-store advertising strategies. The offering is delivered to advertisers, advertising agencies, and media owners through a sales-led, relationship-driven B2B motion, with revenue derived from subscription-based access to metrics and intelligence reports complemented by project-based audit and consulting fees.
The company's technical foundation is a geolocation and urban-mobility analytics platform that ingests mobility data and converts it into audience metrics, positioned by Scopesi as "technology of today, attention of always" — emphasizing human-led interpretation alongside algorithmic processing. Geographically, Scopesi operates from Buenos Aires (Maure 4109 1° A, CABA) and serves as the standardized reference across Argentina, Peru, and Paraguay; no public app, SDK, or API is disclosed, indicating product delivery remains report and dashboard based rather than developer-platform oriented. The business is privately held with no disclosed funding rounds or institutional investors, no parent company, and no public ticker, consistent with a long-standing owner-operated professional services firm. The company employs between 11 and 50 people and is led by President Mariano Tejero Scopesi.
Strategic positioning emphasizes regulatory and de facto standardization advantages: Scopesi is the only LATAM audience-measurement company with cross-country standardized metrics, and its audits and intelligence reports are cited by advertisers, agencies, and media owners as the verification layer for outdoor spend. Recent moves in 2026 — including the renewed partnership with the Universidad de Buenos Aires (UBA) Faculty of Economic Sciences for OOH/DOOH diplomas, the collaboration with Metro Research on a Paraguay OOH effectiveness study, association with SPSI representing Argentina's interior advertising market, and participation in the Metro Ads launch — point to active ecosystem and thought-leadership investment rather than inorganic expansion. Given the absence of disclosed revenue, headcount time-series, or pricing details, the company's quantitative scale remains inferential, but its role as the regional measurement standard is well documented across sources.
Scopesi firmographics
Firmographics- Name
- Scopesi
- Legal name
- Scopesi
- Website
- https://scopesi.com.ar
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Scopesi industry classification
Industry- Product category
- OOH Advertising Measurement and Analytics
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
- akta.pro secondary industries
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), Out-of-Home (OOH) & Venue-Based TV/Audio Measurement (MPABAOAD)
Keywords
Where Scopesi is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Scopesi business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Audience Metrics Services: Provides standardized OOH and DOOH audience measurement metrics to advertisers, agencies, and media owners, serving as the official measurement source in Argentina, Peru, and Paraguay. Revenue derives from subscription-based access to metrics and analytics platforms.
- Advertising Auditing Services: Nationwide OOH auditing services ensuring control, transparency, and traceability. Provides on-site verification, quality standards assessment, and performance KPIs for campaign optimization.
- Market Intelligence Reports: Delivers comprehensive OOH market intelligence including monthly investment tracking, sector-specific reports, competitive analysis, and campaign documentation. Sold as recurring analytical reports and intelligence products.
- Strategic Consulting: Customized consulting services for urban and in-store advertising strategies, combining market expertise with data-driven analysis to maximize advertising efficiency for clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Scopesi product offering
Product offeringCore offering
Scopesi provides audience measurement, advertising auditing, market intelligence, and strategic consulting for the out-of-home (OOH) and digital out-of-home (DOOH) advertising industry. It analyzes urban mobility and geolocation data to produce standardized audience metrics, conducts nationwide audits of OOH installations, delivers monthly investment tracking and competitive analysis reports, and advises advertisers, agencies, and media owners on urban and in-store advertising strategies.
Product overview
Scopesi is an OOH (Out of Home) and DOOH (Digital Out of Home) audience measurement and market intelligence company operating as a unified platform with four integrated service modules. The core offering consists of Audience Metrics (geolocation-based mobility analysis), Advertising Audits (national verification and quality control), Investment Monitoring & Market Intelligence (monthly tracking and competitive analysis), and Strategic Consulting. These modules work together to provide planning, measurement, control, and management tools for the out-of-home advertising ecosystem, with standardized metrics across Argentina, Peru, and Paraguay.
Differentiator
Problem solved
Functional benefit
Products and services
- Métricas de Audiencia OOH/DOOH (Audience Metrics) Analysis of urban mobility and geolocation data to construct objective, standardized, and actionable OOH and DOOH audience metrics, transforming geolocation data into clear performance indicators for strategic decision-making. Designed for advertisers, agencies, and media owners operating in Latin America.
- Auditoría Publicitaria (Advertising Audits) Nationwide OOH auditing services that ensure control, transparency, and traceability through on-site verification of installations and quality standards, with deviation detection and KPI delivery for efficient decision-making. Targets advertisers, agencies, and media owners requiring independent verification.
- Informes y Monitoreo de Inversión OOH (Investment Monitoring & Market Intelligence) Comprehensive OOH market intelligence with monthly investment analysis, detailed reports by advertiser and industry sector, competitive analysis, trend monitoring, and visual documentation of displayed campaigns. Provides advertisers, agencies, and media owners with recurring analytical reports and intelligence.
- Consultoría Estratégica (Strategic Consulting) Strategic advisory services for advertisers, agencies, and media operators, combining market knowledge, data analysis, and customized solutions to maximize advertising efficiency in urban and in-store environments. Delivered as professional services engagements scoped to client needs.
Quantifiable outcome
- 90%+ population reach in target markets
- +5 more outcomes
Companies that use Scopesi
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Scopesi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Scopesi partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Universidad de Buenos Aires (UBA) - Facultad de Ciencias EconómicascoreScopesi supports and participates in the UBA OOH Diplomas program, contributing to professional development in the outdoor advertising industry. The partnership includes three specialized diplomas covering Commercial Management, Coaching for Business Development, and Advanced OOH/DOOH Planning Strategies.
- Metro AdsminorScopesi participated in the launch of Metro Ads, a new player in the public advertising ecosystem. The company attended the event to share industry perspectives and strengthen relationships within the evolving OOH market.
- Metro ResearchcoreScopesi collaborated with Metro Research to conduct a study on OOH advertising effectiveness in Paraguay. The research partnership examined audience recall rates and behavioral responses to outdoor advertising, contributing valuable market intelligence to the industry.
- SPSI (Sociedad de Propaganda del Interior de la República Argentina)minorScopesi is associated with SPSI, an organization representing interior advertising in Argentina. This association connects Scopesi with the broader advertising industry ecosystem in the region.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Scopesi competitors and assessment
Company assessmentEmerging players
- Placer.ai: Placer.ai provides location intelligence and foot-traffic analytics from aggregated mobile-location data. It is comparable to Scopesi's mobility-data analysis for measuring where audiences move, while serving a broader location-analytics market.
- FootfallCam: FootfallCam supplies people-counting and footfall analytics for physical locations. Its footfall measurement technology is relevant to Scopesi's audience and in-store strategy use cases, though its focus is retail and venue operations.
Direct peers
- Quividi: Quividi specializes in real-time audience analytics for digital out-of-home networks, using computer vision and shopper analytics. It overlaps with Scopesi's DOOH audience metrics, although it is more focused on digital network measurement.
- Trazando: Trazando provides audience measurement and data solutions for OOH and DOOH advertising in Latin America. Its regional focus and measurement-led offering make it a direct comparability benchmark for Scopesi.
- Geopath: Geopath is a U.S. out-of-home advertising audience-measurement organization providing common measurement standards and planning data. It is the closest category analogue to Scopesi's standardized OOH audience metrics and verification role.
Broad incumbents
- Ipsos: Ipsos provides market research, advertising, brand, and audience measurement services globally. Its broader research model overlaps with Scopesi's market intelligence, campaign evaluation, and strategic consulting.
- Nielsen: Nielsen operates large-scale media and audience-measurement businesses across television, digital, and other channels. It represents a scaled incumbent that competes for the same advertiser and agency measurement budgets.
- Broadsign: Broadsign provides a global DOOH advertising platform for inventory management, campaign operations, and audience measurement. It is a broad incumbent in the DOOH ecosystem and is relevant to Scopesi's measurement, audit, and market-intelligence services.
- Vistar Media: Vistar Media offers a programmatic DOOH advertising platform with planning, campaign delivery, and measurement capabilities. It overlaps with Scopesi's DOOH measurement and market-intelligence work, but is more oriented toward media execution.
- Kantar: Kantar provides global media, advertising, and audience measurement and analytics alongside consumer and brand research. It is a broad incumbent comparable to Scopesi's measurement, market-intelligence, and advertising-effectiveness capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Scopesi social profiles
Digital presenceScopesi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scopesi leadership team
Management profileNumber of profiles
Profiles1 record
Scopesi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scopesi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scopesi
What does Scopesi do?
Scopesi provides audience measurement, advertising auditing, market intelligence, and strategic consulting for the out-of-home (OOH) and digital out-of-home (DOOH) advertising industry. It analyzes urban mobility and geolocation data to produce standardized audience metrics, conducts nationwide audits of OOH installations, delivers monthly investment tracking and competitive analysis reports, and advises advertisers, agencies, and media owners on urban and in-store advertising strategies.
Is Scopesi a public or private company?
Scopesi is a private company. It is classified as unknown and is currently operating.
When was Scopesi founded?
Scopesi was founded in 1984. It employs 11 to 50 people.
Where is Scopesi based?
Scopesi is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Scopesi make money?
Four revenue lines are on record. Audience Metrics Services are the primary driver. The others are advertising Auditing Services, market Intelligence Reports and strategic Consulting.
Who are Scopesi's main competitors?
Emerging players on record are Placer.ai and FootfallCam. Direct peers are Quividi, Trazando and Geopath. Broad incumbents are Ipsos, Nielsen, Broadsign, Vistar Media and Kantar.
Does Scopesi have an API?
No public API is recorded for Scopesi.
What industry is Scopesi in?
Scopesi's product category is OOH Advertising Measurement and Analytics. Its primary akta.pro industry code is BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift), with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541810 and its SIC code is 7310.