What Achleitner does

Achleitner is a Tyrolean family-owned company, founded in 1932 as a blacksmith shop in Kundl and now operating in its fourth generation under Managing Directors Helmut Achleitner (74% shareholder), Florian Achleitner (26% shareholder), and Mag. Stefan Frank. Its core business is tire retail through Achleitner Reifenzentrum GmbH, operating 12 Michelin-certified branches across western Austria (9 in Tyrol, 3 in Salzburg) that sell tires from major brands (Michelin, Continental, Goodyear, Bridgestone, Pirelli) and provide professional mounting, balancing, wheel alignment, seasonal tire storage (Reifendepot), tire insurance, and alloy wheel refinishing services (chemical stripping, CNC polishing, powder coating, laser welding). The company employs approximately 300 people across all business areas, occupies roughly 70,000 m² of operational space, and reports annual revenue of approximately €100 million.

Beyond the core retail business, Achleitner operates two adjacent subsidiaries: Tyrol Pneu Räder & Tuning GmbH, a wholesale rim distribution business where it holds general importer rights in Austria for the Brock and RC Felgen brands; and Alpengasthof Brechhornhaus GmbH, an alpine inn and chalet operation in the Kitzbühel Alps owned since 1985. The company reaches B2B fleet customers (leasing companies, government entities, large fleet operators) via the Top Reifen Team cooperative network of 15 independent tire companies, which extends service coverage nationwide.

The business model combines physical retail (12 branches), e-commerce (POLLEX online shop), digital customer tools (online reservation system, wheel configurator), and recurring revenue streams (tire storage subscriptions, tire insurance). Manufacturing and logistics are based at the Wörgl headquarters and the Radfeld logistics center (relocated from Kundl in 2017). The vehicle construction division, historically a core business building truck and low-loader trailers, has been de-emphasized in favor of the tire retail and rim distribution verticals. No external funding rounds or institutional investment are recorded; ownership remains entirely within the Achleitner family.

Name

Achleitner

Legal name

Achleitner Reifenzentrum GmbH

Website

https://achleitner.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Achleitner is a Tyrolean family-owned tire and wheel retail company operating 12 Michelin-certified branches across western Austria, serving individual consumers and fleet customers with tire sales, mounting, storage, and alloy wheel refinishing services, plus rim wholesale via its Tyrol Pneu subsidiary.

Ownership category

akta.pro rank

Product category

Tire and Wheel Retail Services

NAICS

Tire Dealers (44134), Tire and Tube Merchant Wholesalers (42313), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Wheel & Rim Repair/Refurbishment (TLAKADAG)

Keywords

• Tire retail services
• Alloy wheel wholesale
• Tire mounting balancing
• Wheel repair refinishing
• Automotive tire trade

Headquarters

HQ city

Radfeld

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Retail Sales: Sale of tires for passenger cars, motorcycles, trucks, and specialty vehicles from major brands including Michelin, Continental, Goodyear, Bridgestone, and others
2. Rim/Alloy Wheel Sales: Sale of aluminum rims and wheels, with general import rights for Brock and RC Felgen brands, serving both retail customers and resellers across Austria
3. Professional Mounting Services: Professional tire mounting, balancing, and installation services at 12 Michelin-certified branches with highly trained staff
4. Tire Storage (Reifendepot): Seasonal storage service for summer and winter tires, allowing customers to store their wheel sets between seasons
5. Tire Insurance: Tire insurance coverage against vandalism, curb damage, and other incidents for purchased and mounted tires
6. Alloy Wheel Repair Services: Professional rim repair and refinishing including chemical stripping, CNC polishing, powder coating, and laser welding services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Achleitner operates the Reifenzentrum (Tire Center) — a 12-branch Michelin-certified retail network in western Austria providing tire sales (passenger cars, motorcycles, trucks, specialty vehicles), professional mounting, balancing, and alignment for leading brands including Michelin, Continental, Goodyear, Bridgestone, and Pirelli. The Tyrol Pneu subsidiary provides rim wholesale with general importer rights for Brock and RC Felgen. Service modules include seasonal tire storage (Reifendepot), tire insurance (Reifenversicherung), alloy wheel refinishing (Alufelgen Aufbereitung), and tire accessories, supported by digital tools such as an online reservation system, wheel configurator, and e-commerce platform.

Product overview

Achleitner is a multi-generational Tyrolean family business founded in 1932, operating primarily as a tire and wheel retail company with 12 Michelin-certified branches across western Austria. The core offering is the Reifenzentrum (Tire Center) business providing tire sales, professional mounting, and related services through 12 branches. Supporting this core are the Tyrol Pneu rim wholesale sub-brand, the Brechhornhaus alpine restaurant/gastronomy segment, and various service modules including tire storage (Reifendepot), alloy wheel refinishing (Alufelgen Aufbereitung), tire insurance (Reifenversicherung), and tire accessories. The company also provides digital services including an online appointment booking system, wheel configurator tool, and reseller online shop. Manufacturing operations are based in Wörgl (headquarters) and Radfeld (logistics center).

Differentiator

Problem solved

Functional benefit

Brands

• Tyrol Pneu: Rim wholesale brand - professional wheel distribution
• Alpenchalets
• Brechhornhaus

Products and services

• Reifenzentrum (Tire Center) Tire retail and professional mounting service with 12 Michelin-certified branches in western Austria, offering tire sales, mounting, balancing, and related services for passenger cars, motorcycles, trucks, and specialty vehicles.
• Tyrol Pneu Rim Wholesale Wholesale distribution of aluminum rims and alloy wheels operated through Tyrol Pneu Räder & Tuning GmbH, serving professional buyers and resellers across Austria with general importer rights for Brock and RC Felgen brands.
• Alpengasthof Brechhornhaus and Alpenchalets Alpine hospitality offering comprising the Brechhornhaus inn in the Kitzbühel Alps and two adjacent traditional-style chalets, owned and operated by the Achleitner family since 1985.
• Reifendepot (Tire Storage Service) Professional seasonal storage service allowing customers to store summer and winter wheel sets between seasons at Achleitner facilities, including the Innsbruck Rossaugasse customer depot warehouse.
• Alufelgen Aufbereitung (Alloy Wheel Refinishing) Professional alloy wheel repair and refinishing service using chemical paint stripping, CNC precision polishing, industrial powder coating, and laser welding without heat impact, delivered from a state-of-the-art in-house rim repair facility.
• Reifenversicherung (Tire Insurance) Insurance coverage for tires purchased and mounted at Achleitner, protecting against vandalism, curb damage, and insertion injuries for passenger cars, SUVs, buses/vans, and transporters.
• Reifenzubehör (Tire Accessories) Complementary tire accessories including snow chains (PEWAG, RUD brands), batteries (Banner brand), steel rims, wheel caps, wheel spacers, and wheel locks.

Quantifiable outcome

• 12 Michelin-certified branches demonstrates quality assurance
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Top Reifen TeamcoreChannel Partner/ Reseller/ DistributorTop Reifen Team is a cooperative of 15 independent tire companies operating across Austria. Achleitner participates in this network to provide nationwide tire services to fleet customers including leasing companies, government entities, and large fleet operators. The partnership enables access to a comprehensive service network throughout Austria.
• MichelincoreTechnology or IntegrationMichelin certification program for tire retail businesses. All 12 Achleitner branches have achieved Michelin certification, demonstrating adherence to quality standards and professional service capabilities. This partnership provides marketing support and brand credibility.
• Brock FelgenmajorChannel Partner/ Reseller/ DistributorGeneral importer (Generalimporteur) status for Brock wheels in Austria. Achleitner has worked closely with Brock on design development and supplies wheels to dealers throughout Austria.
• RC FelgenmajorChannel Partner/ Reseller/ DistributorGeneral importer status for RC wheels in Austria. Similar to Brock partnership, Achleitner has been involved in design contributions and supplies RC products across Austria.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Vergölst: Part of Continental, operates a large network of service centers across Germany and parts of Austria for tires, brakes, and basic auto service. Larger incumbent competitor with broader service portfolio, useful as a benchmark for branch economics and fleet service scale.
• Premio Reifen + Autoservice: Cooper Tire-affiliated branded service network with strong DACH presence including Austria. Comparable multi-branch tire retail and light-service model, though operates as a franchise network rather than owned branches.
• Pit-Stop: German/Austrian auto service chain offering tires, inspection, and basic maintenance through franchised branches. Comparable in branch-based tire retail model and B2C/B2B mix; larger scale and broader service menu.

Direct peers

• Forneth Reifen: Austrian tire and wheel specialist serving consumer and fleet customers with comparable branch presence and full-service tire offerings. Comparable in scale and Austrian geographic focus to Achleitner's western Austria footprint.
• Leeb Reifen: Austrian regional tire retailer with branch network across several federal states, offering comparable tire sales, wheel services, and storage. Most direct head-to-head competitor within Austrian tire retail given similar multi-branch model and customer base.
• Reifen Steiner: One of the largest Austrian tire retail chains with multiple branches across the country, directly comparable to Achleitner in passenger/commercial tire sales, mounting services, and Michelin/Continental brand partnerships. Competes for the same Tyrolean and Austrian retail and fleet customers.

Emerging players

• Reifen.com: Leading DACH online tire retailer with partner fitting network across Germany, Austria, and Switzerland. Not a direct branch competitor but a structural threat to traditional retail pricing on commodity tires; represents the digital channel Achleitner must compete with.

Regional players

• Reifen Helm: Southern Germany/Bavaria-focused tire retailer with comparable scale, branch network, and full-service offerings including mounting, storage, and alloy wheel services. Comparable in DACH regional positioning but does not directly compete in Achleitner's core Austrian territories.

Others

• Top Reifen Team (network): Cooperative of 15 independent Austrian tire companies in which Achleitner participates. Both partner and peer — Achleitner benefits from the network for fleet coverage while the other 14 members are effectively peers operating under shared branding and B2B terms.
• Tyrol Pneu (Räder & Tuning GmbH): Wholly-owned subsidiary of Achleitner operating the rim wholesale business with general importer rights for Brock and RC Felgen. Adjacent business within the same corporate group — useful as a benchmark for specialty wheel distribution economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/achleitner-franz-fahrzeugbau-u-reifenzentrum

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achleitner