Red Rock Vacation Rentals

What Red Rock Vacation Rentals does

Red Rock Vacation Rentals is a privately-held, full-service vacation rental property management company headquartered in St. George, Utah, founded in 2012. The company manages 500+ luxury vacation rental properties — ranging from 2-bedroom condos to 8+ bedroom houses with nightly rates spanning $102-$2,099 — across multiple Southern Utah communities including Desert Color, Bloomington Country Club, The Lofts, Heritage Pointe, Elim Valley, Terra, and Paseos at Sienna Hills. Properties feature resort-style amenities such as private pools, hot tubs, lagoons, lazy rivers, and waterslides, with proximity to Zion National Park, Snow Canyon, Sand Hollow Reservoir, and area golf courses.

The company operates a property management platform with online booking, guest communication tools, and property management software supporting its 500+ unit portfolio. It does not appear to have proprietary AI/ML capabilities, a mobile app, a public API, or third-party integrations beyond standard OTA listings. Distribution is multi-channel: direct website and phone booking at (435) 703-9944, plus listings on Airbnb, Vrbo, Marriott Homes & Villas, and Expedia Partner. An optional Reservation Guarantee add-on (8% of total rent) provides differentiated cancellation flexibility.

Revenue is generated through management fees on the rental properties it manages for owners, plus ancillary income from optional add-ons and an 8% reservation guarantee fee. Customer segments are exclusively B2C — families, sports groups, golf enthusiasts, pet owners, and regional weekend travelers from Las Vegas, Phoenix, and Salt Lake City — with no enterprise or B2B revenue disclosed. The company is a member of The 100 Collection and operates a sub-brand, Red Rock Real Estate, which provides vacation home sales and brokerage services, creating a funnel from property acquisition into management. With 11-50 employees, the operating model is asset-light, scaled through owner relationships and OTA distribution rather than owned inventory.

Name

Red Rock Vacation Rentals

Legal name

Red Rock Vacation Rentals

Website

https://stgeorgeutahvacationrentals.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Rock Vacation Rentals is a privately-held, full-service vacation rental property manager based in St. George, Utah, managing 500+ luxury properties across Southern Utah for individual travelers, families, and groups visiting Zion and surrounding attractions, distributed via direct booking and major OTAs.

Ownership category

akta.pro rank

Product category

Vacation Rental Management

NAICS

Consumer Goods Rental (5322)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Unique & Specialty Stays (Tiny Homes, Treehouses, Houseboats, Yurts, Castles) (THAGANAG)

Keywords

• Vacation rental management
• Luxury vacation rentals
• Short-term rentals
• Vacation home rentals
• Property management services

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vacation Rental Revenue: The company generates revenue primarily through vacation rental income from managed properties. Hosts pay management fees while guests pay nightly rates that vary by property size, amenities, and season. The company offers over 500 luxury vacation homes in the St. George, Utah area.
2. Reservation Guarantee Program: Optional add-on at time of booking that costs 8% of total rent. Provides guests with refund and rescheduling options not otherwise available, including full refunds 15+ days prior for 1-5 bedroom properties or 45+ days prior for 6+ bedroom properties.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Red Rock Vacation Rentals is a vacation rental management company based in St. George, Utah that manages a portfolio of over 500 luxury vacation homes, townhomes, and condos across Southern Utah communities. The company books stays directly through its website and phone line, distributes inventory across major OTAs (Airbnb, Vrbo, Marriott Homes & Villas, Expedia Partner), and offers full-service property management for owners along with guest concierge services such as tee time booking, private chef arrangements, and in-home massages.

Product overview

Red Rock Vacation Rentals operates as a vacation rental management platform offering over 500 luxury properties across multiple St. George, Utah communities including Desert Color, Bloomington Country Club, The Lofts, Heritage Pointe, Elim Valley, Terra, and Paseos at Sienna Hills. The portfolio spans diverse property types from 2-bedroom condos to 8-bedroom houses, with nightly rates ranging from $102 to $2,099. Properties feature amenities including private pools and hot tubs, lagoons, lazy rivers, waterslides, pickleball courts, and access to championship golf courses. The company complements its rental portfolio with vacation rental management services for property owners, concierge services for guests (tee time booking, private chefs, massage scheduling), and Red Rock Real Estate for vacation home purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Portfolio

Quantifiable outcome

• 4.9 out of 5.0 Google rating reflecting guest satisfaction
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The 100 CollectionminorGTM or Marketing PartnerProud member of The 100 Collection, a curated collection of vacation rental management companies meeting high standards for quality and service. Provides credibility and brand recognition within the vacation rental industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonder:
• Vrbo: Vacation rental by owner platform owned by Expedia Group, providing both a distribution channel for Red Rock and competing managed-vacation-rental services through partner programs.
• Airbnb: Largest short-term rental marketplace, serving as both a key distribution channel for Red Rock and a competitor through Airbnb-managed property services and adjacent offerings.
• Marriott International: Global hotel chain operating the Marriott Homes & Villas program, a distribution partner that also competes for luxury leisure stays. Broad incumbent in the short-term lodging space that lists Red Rock properties within its booking ecosystem.

Direct peers

• Vacasa: Largest North American vacation rental management company offering full-service property management across 30,000+ homes. Direct competitor in short-term rental management with similar inventory model.
• Casago: Vacation rental management franchise with full-service property management in destination markets including the Southwest US. Direct competitor for property owners in St. George and surrounding markets.
• Plum Guide: Curated luxury vacation rental platform emphasizing quality verification and premium service. Comparable in its target on premium guest experience and curated inventory.
• TurnKey Vacation Rentals: Full-service vacation rental management company (now part of Vacasa) with emphasis on professionally cleaned and serviced rental homes. Direct competitor for owner contracts in destination markets.
• SkyRun Vacation Rentals: Vacation rental manager operating through a local franchise model in destination markets across the US. Comparable service offering spanning booking, management, and concierge.
• Evolve: Tech-forward vacation rental manager offering full-service property management and dedicated marketing, with a focus on destination markets. Competes for property owner contracts in similar regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@redrockvacationrentals/featured
• Facebookfacebook.com/stgeorgeutahvacationrentals
• LinkedInlinkedin.com/company/red-rock-vacation-rentals/?viewAsMember=true
• Instagraminstagram.com/redrockvacationrentals
• Pinterestpinterest.com/RedRockVacationRentalsUT
• TikToktiktok.com/@redrockvacationrentals
• Xx.com/RedRockvaca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Rock Vacation Rentals