Brewshop

What Brewshop does

Brewshop is a privately held, New Zealand-owned specialty e-commerce retailer of home brewing ingredients and equipment, founded in 2010 and operating from a single warehouse and distribution center in Hamilton, New Zealand. The company sells a comprehensive range of products across two categories: ingredients (malts and grains, hops, yeast, beer kits, recipe packs, malt extracts, and high-gravity wort) and equipment (fermenters, kegging systems, brewing vessels, bottling supplies, and accessories). Its catalog spans small consumables priced under NZ$5 through to commercial-scale kegerators and brewing systems priced above NZ$1,300, with the company explicitly stating it supplies equipment ranging from 5 to 50,000 litres in capacity.

The business runs on a standard BigCommerce storefront (brewshop.co.nz) targeting New Zealand customers, plus a separate Australian website (au.brewshop.co.nz) that processes AUD transactions while shipping from the same Hamilton warehouse. There is no proprietary technology stack disclosed; the company operates as a conventional e-commerce reseller carrying inventory from more than a dozen third-party supplier brands including Kegland, SS Brewtech, Krome Dispense, White Labs, Brick Road Brewing Co, Black Rock, Gladfield, Fermentis, NZ Hops, Lallemand, Mangrove Jacks, and Long White Cloud. Product offerings are priced individually on a one-time purchase basis, with the notable exception of a monthly all-grain recipe subscription called "Serial Brewer" and digital gift certificates. Marketing is conducted primarily through organic search, email newsletter, a Facebook community group, and content marketing via blog and brewing club directory.

The primary customer segment is individual home brewers (hobbyists ranging from beginners to experienced all-grain brewers), with a secondary segment of small-to-medium craft breweries requiring equipment up to 50,000-litre capacity. The company reports a 4.85/5 average rating across 3,542 verified customer reviews and emphasizes 15 years of brand reputation, fast flat-fee shipping, and tracked delivery as core value propositions. No subscription, enterprise contract, or recurring service model underlies the bulk of revenue, which is generated almost entirely through transactional product sales.

Name

Brewshop

Legal name

Brewshop.co.nz

Website

https://brewshop.co.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Brewshop is a privately held New Zealand e-commerce retailer, founded in 2010 and based in Hamilton, selling home brewing ingredients and equipment to hobbyist brewers and small-to-medium craft breweries across New Zealand and Australia.

Ownership category

akta.pro rank

Product category

Brewing Supplies Retail

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Home brewing supplies
• Brewing ingredients
• Brewing equipment
• Craft brewing supplies
• Malt and hops

Headquarters

HQ city

Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of brewing ingredients (malts, grains, hops, yeast, beer kits, recipe packs, malt extract, high gravity wort) and brewing equipment (fermenters, kegging equipment, bottling supplies, accessories) through e-commerce storefront. Revenue generated from one-time product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brewshop is a New Zealand-based specialty retailer selling home brewing ingredients (malts, grains, hops, yeast, beer kits, recipe packs, malt extracts, and high gravity wort) and brewing equipment (fermenters, kegging systems, brewing vessels, bottling supplies, and accessories) through an e-commerce storefront. It also offers the Serial Brewer monthly all-grain recipe subscription and gift certificates, serving both hobbyist home brewers and small-to-medium craft breweries with equipment ranging from 5 to 50,000 litres of capacity.

Product overview

Brewshop is a New Zealand owned and operated home brew beer supplies retailer serving both home brewers and craft breweries since 2010. The company offers a comprehensive portfolio of brewing products organized across two main categories: Ingredients (Malts & Grains, Hops, Yeast, Beer Kits, Recipe Packs, Malt Extract, and High Gravity Wort) and Equipment (Brewing Equipment and Kegging systems). Key products include Oxebar portable kegs, DigiBoil digital brewing systems, FermZilla fermenters, BrewZilla brewing systems, and the Serial Brewer recipe subscription service. Brewshop stocks equipment and ingredients from over 24 brands including Kegland, SS Brewtech, Krome Dispense, White Labs, Black Rock, Brick Road Brewing Co, Gladfield, Fermentis, and NZ Hops. The company supplies brewery equipment ranging from 5 to 50,000 litres capacity.

Differentiator

Problem solved

Functional benefit

Brands

• Brewshop: The primary brand name under which the company operates its home brew beer supplies e-commerce store and retail operations in New Zealand.

Products and services

• Serial Brewer - All Grain Recipe Subscription Monthly all-grain recipe subscription delivering curated brewing recipes to home brewers for ongoing hobby engagement.
• DigiBoil - Digital Turbo Boiler Digital brewing system with built-in temperature control, available in 35L (2400W) and 65L (3500W) variants for all-grain home brewing.
• Oxebar Kegs Affordable and portable kegs (Kegland brand) designed by Kiwis for brewers needing a portable kegging and pressure fermentation solution.
• Fresh High Gravity Wort Ready-to-ferment high gravity wort supplied by Long White Cloud in various styles including Pale, Pilsner, Bitter, Wheat, and Dark for home brewers.
• Brewshop Starter Kit - Standard Comprehensive beginner brewing kit containing essential equipment needed for someone starting home brewing for the first time.
• Malts & Grains Wide selection of base malts and specialty malts from multiple supplier brands for extract and all-grain brewing.
• Hops Selection of New Zealand and imported hop varieties including Nelson Sauvin, Motueka, Riwaka, Citra, Cascade, Mosaic, and specialty cryo hops.
• Yeast Extensive yeast selection including dry yeast, liquid yeast, ale yeast, lager yeast, and Brett/bacteria products from multiple suppliers.
• Beer Kits Pre-packaged beer brewing kits from Black Rock, Brick Road Brewing Co, and Muntons for convenient home brewing by beginners or hobbyists.
• Recipe Packs Curated ingredient packs for specific beer styles including extract recipes, all-grain recipes, IPA packs, and lager recipes.
• Malt Extract Dried and liquid malt extracts including light, amber, dark, and wheat varieties from multiple suppliers for extract brewing.
• Brewing Equipment Full range of brewing equipment including bottling, fermenting, fittings, glycol systems, and Kegland equipment for home and craft breweries.
• Kegging Equipment Complete kegging solutions including ball lock fittings, drip trays, kegerators, kegs, regulators, shanks, taps, and towers from Kegland and Krome Dispense.
• FermZilla Fermenters Conical unitank fermenters available in 27L, 30L, and 60L capacities with pressure fermentation capability for advanced home brewing.
• BrewZilla Brewing Systems All-in-one brewing systems including the Gen 4.1 35L model with built-in heating and pump capabilities for compact all-grain brewing.
• SS Brew Bucket 2.0 Stainless steel fermenter from SS Brewtech designed for professional-grade home brewing.
• Gift Certificates Digital gift certificates available for purchase in custom amounts, with a 1095-day expiration period, usable across the Brewshop storefront.

Quantifiable outcome

• 4.85/5 average from 3,542 verified reviews

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major and minor.

• KeglandmajorOthersKegland is a major supplier brand with 459 products listed on Brewshop, including BrewZilla systems, kegging equipment, Duotight fittings, and various brewing accessories.
• SS BrewtechmajorOthersSS Brewtech supplies professional-grade brewing equipment with 161 products including fermenters, temperature control systems, and brewing vessels.
• Krome DispensemajorOthersKrome Dispense provides dispensing and tap equipment with 174 products including regulators, shanks, and tap accessories.
• White LabsmajorOthersWhite Labs supplies liquid yeast products with 67 varieties including their Next Generation yeast strains.
• Brick Road Brewing ComajorOthersBrick Road Brewing Co supplies beer kits, malt extracts, and recipe packs with 53 products including their popular craft beer kit range.
• Black RockmajorOthersBlack Rock supplies beer kits and malt extracts with 30 products including their classic and crafted kit ranges.
• GladfieldmajorOthersGladfield supplies specialty malts and grains with 42 products including their range of craft malts, wheat malts, and smoked malts.
• Long White CloudminorOthersLong White Cloud supplies high gravity wort products with 19 products.
• FermentismajorOthersFermentis supplies dry yeast products with 12 varieties including Safale and Saflager ranges.
• NZ HopsmajorOthersNZ Hops supplies New Zealand hop varieties with 15 products including Riwaka, Nelson Sauvin, and Waimea.
• LallemandminorOthersLallemand supplies brewing yeast with 11 products including their brewing and cider yeast varieties.
• Mangrove JacksminorOthersMangrove Jacks supplies beer kits, malt extracts, and yeast with 21 products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BSG Craftbrewing: BSG Craftbrewing is a wholesale supplier of brewing ingredients (grains, hops, yeast, malt extract) to both homebrewers and craft breweries in North America. Comparable assortment focus on the raw-input side of the homebrew supply chain.
• Kegland: Kegland is an Australian homebrew equipment manufacturer and direct-to-consumer retailer. It is the single largest SKU supplier to Brewshop (459 products) and operates in the exact same homebrew-supply category across the same ANZ region.
• Williams Brewing: Williams Brewing is a US homebrew supply retailer offering ingredients, kits, and equipment for hobbyist and small-batch brewing. Comparable product breadth and target customer to Brewshop, with a similar e-commerce-led model.
• Austin Homebrew Supply: Austin Homebrew Supply is a US specialty retailer selling brewing ingredients, equipment, and kegging supplies to home brewers and small craft breweries. Closely comparable e-commerce-focused business model and customer mix.
• Adventures in Homebrewing: Adventures in Homebrewing is a US homebrew supply retailer carrying ingredients, kits, and equipment for both beginners and advanced all-grain brewers. Comparable assortment and hobbyist-customer focus to Brewshop.

Broad incumbents

• MoreBeer: MoreBeer is one of the largest homebrewing supply retailers in the US, carrying ingredients, equipment, and kegging systems across both hobbyist and small craft brewery segments. Directly comparable product breadth and customer base to Brewshop, but at much larger scale.
• Northern Brewer: Northern Brewer is a major US homebrew retailer with a broad ingredients and equipment catalog, plus its own content and education platform. Comparable business model and customer segments to Brewshop, including a recurring recipe-kit subscription offering.

Regional players

• The Malt Miller: The Malt Miller is a UK-based homebrew ingredients and equipment retailer focusing on grain, hops, and yeast supplies. Comparable product offering and homebrewer customer base to Brewshop, but serving a different geography.
• Get Er' Brewed: Get Er' Brewed is a UK and Ireland-based homebrew ingredient and equipment retailer. Comparable product categories (grains, hops, yeast, kits, equipment) and homebrewer customer focus, but in a different geography.
• Brew2Bottle: Brew2Bottle is an Australian homebrew supply retailer offering ingredients, kits, and equipment to hobby brewers. Comparable assortment and target customer, operating in the same ANZ region as Brewshop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brewshop.co.nz
• Xx.com/brewshopnz
• LinkedInlinkedin.com/company/brewshop-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brewshop