What Centre For Surgery does

Centre For Surgery is a CQC-regulated private cosmetic and plastic surgery hospital operating from a single purpose-built facility at 95–97 Baker Street, Marylebone, London. Founded in 2019 and registered as M Sarwar Ltd., the clinic delivers the full spectrum of aesthetic and gender-affirming surgery across facial, breast, body, post-weight-loss, buttock, cosmetic gynaecology, male, and gender surgery categories, alongside non-surgical treatments including injectables, laser skin rejuvenation (Fotona 4D, Morpheus8), and skin lesion removal. All surgical procedures are performed by GMC Specialist Register consultant plastic surgeons under TIVA (Total Intravenous Anaesthesia) as standard, with a BBL safety protocol using subcutaneous-only ultrasound-guided fat transfer.

The clinic operates a direct-to-consumer self-pay model targeting UK adults who self-refer without GP, specialist, or gender-clinic referral. Customer acquisition is driven primarily by an extensive library of procedure-specific SEO landing pages, blog content, and patient reviews (4.6/5 across 318 reviews). Four customer segments are served: transgender women and non-binary individuals (FFS, body feminisation, MTF top surgery), general cosmetic patients (facial, breast, body), cisgender women seeking feminising facial procedures, and men (gynaecomastia surgery, male contouring). Pricing spans £2,500 for upper blepharoplasty to £48,000–£56,000 for comprehensive FFS packages, with body feminisation starting at £8,000 and MTF top surgery from £6,500. The £100 initial consultation fee is fully redeemable against the procedure cost.

Revenue is generated entirely from one-time procedure fees and consultation fees, supplemented by finance intermediation through a 0% APR partnership with Chrysalis Finance (6–60 month terms) that supports conversion on higher-ticket procedures. The company is independently owned with no disclosed external investment or parent entity, operates Monday to Saturday 9am–6pm with same-week consultation availability, and provides a 24/7 surgeon-led aftercare programme that earned an 'Outstanding' rating from the Care Quality Commission.

Name

Centre For Surgery

Legal name

M Sarwar Ltd.

Website

https://centreforsurgery.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Centre For Surgery is a CQC-regulated private cosmetic and plastic surgery hospital on Baker Street, London, offering self-pay aesthetic and gender-affirming procedures — including facial feminisation, body feminisation, MTF top surgery, rhinoplasty, and breast surgery — to UK adult patients via direct self-referral.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), General Medical and Surgical Hospitals (622110)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Procedural Dermatology (Office-Based Surgery) (HLAKACAG)

Keywords

• Cosmetic surgery services
• Plastic surgery clinic
• Gender-affirming surgery
• Body contouring procedures
• Non-surgical aesthetics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedure Fees: One-time fees charged for each surgical procedure performed. Revenue is generated from individual procedures across a wide spectrum — facial surgery (rhinoplasty, blepharoplasty, facelift, chin surgery, otoplasty), breast surgery (augmentation, lift, reduction), body contouring (liposuction, tummy tuck, BBL), gender-affirming surgery (FTM top surgery, MTF top surgery, body feminisation, facial feminisation), and cosmetic gynaecology. Pricing varies by procedure complexity and surgeon. No recurring revenue from these procedures.
2. Non-Surgical / Injectables: Fees for non-surgical treatments including anti-wrinkle injections, dermal fillers, laser skin rejuvenation (Fotona 4D, Morpheus8), skin lesion removal, and skin booster treatments. These may include both one-time and repeat treatments.
3. Consultation Fees: An initial consultation fee of £100 is charged, which is redeemable against the procedure cost if the patient proceeds. Further consultations are provided at no additional cost.
4. Finance Intermediation (Chrysalis Finance): 0% APR finance available through Chrysalis Finance, enabling patients to spread the cost of procedures over 6 to 60 months. Centre for Surgery acts as an intermediary directing patients to the lender.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Centre for Surgery is a CQC-regulated purpose-built private hospital on Baker Street, London, offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. Services span facial surgery (rhinoplasty, blepharoplasty, facelift), breast surgery (augmentation, lift, reduction), body contouring (liposuction, tummy tuck, BBL), gender-affirming surgery (FTM/MTF top surgery, facial feminisation surgery, body feminisation), and non-surgical treatments (anti-wrinkle injections, dermal fillers, Fotona 4D laser, Morpheus8). All surgical procedures are performed by GMC Specialist Register consultant plastic surgeons under TIVA anaesthesia at the single Baker Street facility.

Product overview

Centre for Surgery is a CQC-regulated private hospital on Baker Street, London, offering a comprehensive portfolio of surgical and non-surgical cosmetic procedures. The clinic provides services across multiple categories: facial surgery (rhinoplasty, facelifts, eyelid surgery), breast surgery (augmentation, reduction, gender-affirming procedures), body contouring (liposuction, tummy tucks), gender surgery (FTM/MTF top surgery, facial feminisation surgery, body feminisation surgery), laser skin treatments (Fotona 4D, Morpheus8, laser skin rejuvenation), injectables (anti-wrinkle injections, dermal fillers, skin boosters), and skin lesion removal. All surgical procedures are performed by GMC specialist-registered consultant plastic surgeons under TIVA anaesthesia. The clinic offers both individual procedures and combined package pricing for comprehensive treatment plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Nose Surgery (Rhinoplasty) Surgical nose reshaping procedures including rhinoplasty, septorhinoplasty, tip rhinoplasty, ethnic rhinoplasty, preservation rhinoplasty, ultrasonic rhinoplasty, and revision rhinoplasty for adults seeking aesthetic or functional improvements to nasal appearance and breathing.
• Upper Face and Eyelid Surgery Procedures including blepharoplasty (eyelid surgery), canthoplasty (almond eye surgery), Asian blepharoplasty, brow lift, endoscopic brow lift, temporal brow lift, hairline lowering, forehead contouring, and forehead osteoma removal for patients seeking upper facial rejuvenation or gender-affirming changes.
• Face and Neck Surgery Facial procedures including facelift, deep plane facelift, mini facelift, facial fat transfer, neck lift, chin liposuction, FaceTite, lip lift, buccal fat removal, genioplasty, otoplasty, and earlobe procedures for facial rejuvenation and contouring.
• Breast Surgery Breast procedures including breast augmentation, fat transfer breast augmentation, breast lift, breast reduction, breast implant revision, inverted nipple correction, areola reduction, breast asymmetry correction, and male breast reduction for aesthetic and corrective purposes.
• Body Contouring Surgery Body contouring procedures including liposuction, 360 liposuction, Vaser liposuction, Argo Plasma skin tightening, tummy tuck, mummy makeover, arm lift, and thigh lift for patients seeking body reshaping.
• Post Weight Loss Surgery Body contouring after significant weight loss including excess skin removal, extended tummy tuck, fleur de lis tummy tuck, apronectomy (panniculectomy), bra line back lift, lower body lift, upper body lift, and male body lift for patients with loose skin following weight loss.
• Buttock Contouring Buttock enhancement procedures including Brazilian Butt Lift (BBL), mini BBL, skinny BBL, male BBL, buttock lift, buttock implants, and non-surgical butt lift (HYAcorp) for patients seeking buttock volume and shape.
• Cosmetic Gynaecology Female genital procedures including labiaplasty, clitoral hood reduction, labia fat transfer, vaginoplasty, perineoplasty, vaginal rejuvenation, and laser treatments (IntimaLase, IncontiLase, ProlapLase, RenovaLase) for women seeking aesthetic and functional genital changes.
• Male Cosmetic Surgery Cosmetic procedures for men including gynaecomastia surgery, high definition liposuction, abdominal etching, male rhinoplasty, male facelift, male neck lift, pectoral implants, calf implants, and male BBL for male patients seeking aesthetic enhancement.
• Facial Feminisation Surgery (FFS) Comprehensive gender-affirming facial surgery led by Dr Shehab Jabir, combining forehead contouring, hairline lowering, brow lift, rhinoplasty, jaw contouring, chin recontouring (genioplasty), lip lift, and tracheal shave. Packages: Upper Face FFS (£18,000–£26,000), Lower Face FFS (£20,000–£28,000), Comprehensive FFS (£32,000–£48,000).
• Tracheal Shave (Adam's Apple Reduction) Surgical reduction of thyroid cartilage prominence (chondrolaryngoplasty) performed through a small horizontal incision in the submental skin crease, leaving no visible external scar. Performed by Dr Shehab Jabir under local anaesthetic or TIVA. Price £4,000–£5,500 standalone.
• Body Feminisation Surgery Gender-affirming body contouring combining liposuction of the waist, flanks, back, and abdomen with subcutaneous fat transfer to hips and buttocks using ultrasound-guided injection to eliminate fat embolism risk. Performed by Mr Andreas Shiatis and Dr Spyridon Vlachos. Price £8,000–£15,000.
• MTF Top Surgery Male-to-female breast surgery with options for breast augmentation with implants (from £6,500), fat transfer, or hybrid approach. Performed by Dr Spyridon Vlachos and Mr Andreas Shiatis under TIVA. Includes surgeon's fee, anaesthetist's fee, facility fee, and all post-operative follow-up appointments.
• FTM Top Surgery Female-to-male top surgery for transgender men and non-binary individuals seeking chest masculinisation through mastectomy and male chest contouring.
• Laser Skin Rejuvenation Non-surgical laser treatments including Fotona 4D laser, SmoothEye laser, LipLase, Morpheus8 (RF microneedling), Erbium laser skin resurfacing, TightSculpting, and LineLase for skin rejuvenation and tightening.
• Laser Skin Condition Treatments Laser treatments for specific skin conditions including facial thread vein removal, pigmentation treatment, melasma treatment, acne treatment, rosacea treatment, fungal nail treatment, and NightLase snoring treatment.
• Injectables Non-surgical injectable treatments including anti-wrinkle injections, lip flip, jaw slimming, anti-sweat injections, dermal fillers across multiple facial areas, Profhilo skin boosters, polynucleotide treatment, and filler dissolving.
• Skin Lesion Removal Removal of skin lesions including moles, lipomas, cysts, warts, verrucas, skin tags, milia, sebaceous hyperplasia, xanthelasma, dermatofibromas, pyogenic granulomas, seborrhoeic keratosis, and lip lesions.
• Skin and Scar Treatments Treatments including hyperhidrosis (suction curettage), rhinophyma surgery, surgical tattoo removal, scar revision, and acne scar removal.

Quantifiable outcome

• 24/7 surgeon-led clinical support for the first 48 hours post-procedure
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Private Clinic: London-headquartered private cosmetic surgery and aesthetics group offering surgical and non-surgical treatments including FFS-related procedures. Directly comparable on Harley Street / Marylebone catchment, premium positioning, and surgeon-led delivery model.
• MYA Cosmetic Surgery: UK self-pay cosmetic surgery provider operating a multi-clinic model with breast, body, and facial procedures plus finance partnerships. Comparable on self-pay DTC funnel, package pricing, and social-media-led patient acquisition.
• The Harley Medical Group: Long-established UK cosmetic surgery chain with clinics across the country offering breast, body, facial and non-surgical procedures. Closely comparable on patient demographic, self-pay positioning, and procedure breadth.
• Transform Hospital Group: UK-wide chain of private cosmetic surgery clinics offering the same core procedures (breast, body, facial, post-weight loss) on a direct-to-consumer self-pay basis. Directly comparable on GTM motion (no-referral, package pricing, finance partnerships) and procedure mix.
• Cadogan Clinic: CQC-registered private day-case hospital in Chelsea, London, offering plastic surgery, dermatology, and aesthetics with consultant-only delivery. Closely comparable on London premium positioning, CQC regulation, and consultant-led surgical offering.

Broad incumbents

• Spire Healthcare: UK-listed private hospital group with 30+ hospitals offering cosmetic and plastic surgery among broader elective services. Comparable as a CQC-regulated private hospital provider offering cosmetic surgery, but on a much larger multi-site scale and broader clinical portfolio.
• HCA Healthcare UK: Operates major London private hospitals (e.g., The Wellington, The Portland, London Bridge) with consultant-led cosmetic surgery as part of a wider acute-care portfolio. Overlaps on consultant plastic surgery delivery and CQC-regulated London private hospital setting.

Others

• sk:n Clinics: UK chain of dermatology and aesthetics clinics offering non-surgical injectables, laser treatments, and skin lesion removal. Adjacent rather than directly competing — overlapping on the injectables, laser skin rejuvenation, and dermatology portions of Centre for Surgery's portfolio.

Emerging players

• Pall Mall Cosmetics: UK private provider of cosmetic surgery and non-surgical aesthetics with surgeon-led delivery and self-pay model. Comparable on direct-to-consumer self-pay positioning and bundled procedure offerings, though with a broader regional footprint.
• Facialteam: Marbella-based clinic specialising exclusively in facial feminisation surgery, performing the full FFS component range. Directly comparable to Centre for Surgery on FFS capability, though competing from a Spain-based medical-tourism angle rather than London domestic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/centre4surgery
• LinkedInlinkedin.com/company/centre-for-surgery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centre For Surgery