Casiraghi Greco &

What Casiraghi Greco & does

Casiraghi Greco & is a privately held, Milan-headquartered advertising and communication agency founded in 2000, self-positioned as '100% Italian'. The firm operates as a full-service agency offering brand strategy, creative campaign development, media planning and buying across television, print, out-of-home, digital, and social channels, plus event-based activations. Its client base is concentrated among large Italian enterprises spanning financial services (ING Direct, Agos), consumer credit, automotive (Kia), food and household (Bialetti, Parmigiano Reggiano Consorzio, Curtiriso, Granfetta), retail/fashion (PittaRosso, Autogrill, Deghi), travel/retail (Autogrill with Parmacotto), healthcare (MSD Italia), and publishing (La Settimana Enigmistica).

The agency's product portfolio consists almost entirely of integrated advertising campaigns and media services — TV spots, print ads, OOH maxi-affissioni, influencer collaborations, and longer-form branded content such as the 2021 Rai1 mediometraggio 'Gli Amigos' for Parmigiano Reggiano. There is no proprietary technology stack disclosed; differentiation rests on creative reputation, senior talent access (directors such as Paolo Genovese; on-screen talent including Massimo Bottura, Luca Argentero, Joe Bastianich), and cross-media execution. Distribution of services occurs exclusively through direct enterprise sales; the firm lists no agency-of-record for product, no international offices, and no parent or investment-backing.

Name

Casiraghi Greco &

Legal name

Casiraghi Greco &

Website

https://casiraghigreco.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Casiraghi Greco & is a privately held, Milan-based Italian advertising and communication agency founded in 2000 that delivers full-service brand campaigns — creative development, media planning and buying across TV, print, OOH, digital, and social — to large Italian enterprise clients across financial services, FMCG, automotive, retail, and healthcare.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Advertising agency services
• Media planning and buying
• Creative campaign development
• Brand strategy
• Cross-media advertising

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: Full-service advertising agency providing creative development, campaign strategy, media planning and buying services to corporate clients across Italy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Casiraghi Greco & is a full-service Italian advertising agency that creates integrated advertising campaigns for major Italian brands, spanning creative concept development, strategic brand positioning, media planning and buying, and cross-media content production. Deliverables include television spots on networks such as Rai, Mediaset, Sky and Discovery, print placements in leading national publications, large-format out-of-home billboards, digital and social media campaigns, influencer collaborations, and branded film projects broadcast on RAI and distributed on RaiPlay.

Product overview

Casiraghi Greco & is a 100% Italian advertising agency that creates integrated advertising campaigns across television, print, digital/social media, outdoor advertising (maxi-affissioni), and event marketing. The agency develops campaigns for various clients spanning retail, food/beverage, automotive, financial services, and healthcare sectors. Core services include creative development, media planning, and campaign execution across multiple channels including TV (Rai, Mediaset, Sky, Discovery), national print publications, billboards, and social media platforms. Notable projects include Parmigiano Reggiano's crossmedia film project 'Gli Amigos', PittaRosso's integrated fashion retail campaign, Bialetti's 'Perfetto Moka' coffee launch, and various brand awareness campaigns for financial services clients like Agos and ING Direct.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Campaign Development End-to-end creative advertising campaign services for large Italian enterprise brands, including TV spots (Rai, Mediaset, Sky, Discovery), national print placements, large-format billboards, digital and social campaigns, influencer collaborations, viral video seeding, and branded film production. Designed for marketing and brand leadership at consumer-facing enterprises needing integrated multi-channel campaigns.
• Media Planning and Buying Services Media planning and buying services offering quality, service, and cost optimization for advertising across television, print, digital, and outdoor channels. Named clients include ACI, A2A, Agos, Snam, Illumia, and Italgas. Targeted at enterprise clients seeking optimized multi-channel media investment.
• Cross-Media Content Production Cross-media content projects combining short films (mediometraggi), TV broadcasts on RAI, companion episodes on RaiPlay, social media activations, and program integrations such as Linea Verde. Designed for enterprise clients seeking broadcast-grade branded content rather than traditional spot-only advertising.

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rai PubblicitàcoreGTM or Marketing Partner · 18 September 2021Cross-media project 'Gli Amigos' for Parmigiano Reggiano. The mediometraggio aired on Rai1 and extended across RaiPlay with 6 episodes, social media endorsements, Linea Verde integration, and multiple channel replays.
• Parmacotto GroupcoreStrategic or Co-development PartnerAutogrill and Parmacotto Group partnership for Camogli sandwich restyling. The collaboration is based on shared values of authenticity and simplicity. The new Camogli recipe features Parmacotto High Quality Prosciutto Cotto, olive oil focaccia, and Emmental cheese.
• AutogrillcoreChannel Partner/ Reseller/ DistributorLong-standing client relationship for advertising campaigns including the Deejay Chiama Italia Tour with mobile Autogrills, and Camogli sandwich campaign with Parmacotto.
• Radio DeejayminorGTM or Marketing PartnerPartnership for Tour de Fans cycling event where Casiraghi Greco & set up mobile Autogrills along the route for Linus and Nicola Savino during their Deejay Chiama Italia program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JWT Italy (Wunderman Thompson Italy): Italian office of WPP's Wunderman Thompson. Overlaps with Casiraghi Greco & on full-service creative + media mandates for Italian enterprise clients, with significantly broader digital/data capabilities.
• DDB Italy: Italian office of Omnicom's DDB Worldwide network. Competes for the same Italian enterprise brand strategy and creative mandates but with significantly larger headcount, multinational reach, and network resources.
• Publicis Italy: Milan-based hub of Publicis Groupe operating across creative, media, and digital. Directly competes for integrated Italian enterprise accounts and offers broader capabilities (media, digital, data) that Casiraghi Greco & lacks.
• McCann Italy: IPG-owned McCann Worldgroup's Italian operation. Strong in integrated creative and media-buying for large Italian and multinational advertisers, directly overlapping with Casiraghi Greco &'s enterprise positioning.
• Leo Burnett Italy: Milan-headquartered Italian office of Publicis' Leo Burnett network. Competes for the same creative-led brand-building assignments from Italian enterprise clients in retail, FMCG, and financial services.
• Havas Milan: Milan hub of Havas Creative Network. Competes for integrated advertising mandates from Italian enterprise clients across creative, media, and healthcare (relevant given Casiraghi Greco &'s MSD Italia work).
• Saatchi & Saatchi Italy: Italian arm of the Publicis-owned Saatchi network. Comparable in serving major Italian consumer brands with creative-led campaigns; broader network support enables larger multinational pitches.
• BBDO Italy: Italian office of Omnicom's BBDO Worldwide. Comparable in creative-led campaigns for major Italian consumer and retail brands; broader network resources and international coordination.

Emerging players

• Independents (e.g., different smaller Italian shops): Other small-to-mid independent Italian creative agencies (e.g., Nuovo, The Ad Store Italia) competing for the same SME and selective enterprise assignments where the '100% Italian independent' positioning resonates.

Direct peers

• Armando Testa: Largest independent Italian advertising agency, also headquartered in Turin/Milan. Comparable as a homegrown Italian creative-led agency serving major Italian enterprise brands with multi-channel campaigns. Direct competitor for the same blue-chip client roster.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@casiraghigreco
• LinkedInlinkedin.com/company/casiraghi-greco&

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casiraghi Greco &