LeCont
- Company typePrivate
- Founded1993
- HeadquartersRovereto, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
LeCont firmographics
Firmographics- Name
- LeCont
- Legal name
- LeCont S.r.l. a socio unico
- Website
- https://lecont.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LeCont industry classification
Industry- Product category
- Competition Karting Tires
- NAICS
- Tire Manufacturing (32621)
- SIC
- Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Motorcycle & Scooter Tires Manufacturing (IMANAKAF)
- akta.pro secondary industries
- Tires Manufacturing (IMACAIAK), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where LeCont is headquartered
LocationHeadquarters
- HQ city
- Rovereto
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
LeCont business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Competition Tire Sales: Sale of high-performance karting tires to racing teams, drivers, and through distributor network. Products include slick tires, rain tires, and various compounds for different racing conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Set OT - Kart Tire Set |
| Unit Pricing | Pay-as-you-go | Set LMK CIK MINI - Kart Tire Set |
| Unit Pricing | Pay-as-you-go | Set LMW CIK MINI - Kart Tire Set |
| Unit Pricing | Pay-as-you-go | Set LOH CIK OPTION - Kart Tire Set |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
LeCont product offering
Product offeringCore offering
LeCont manufactures and sells competition kart tires, primarily CIK-FIA homologated slicks, rain tires, and option variants for professional and amateur karting. The company also produces car racing tires (including Pikes Peak 2014 winners), kart rims, and a branded merchandising line, distributing through global partners plus its own e-commerce site.
Product overview
LeCont is an Italian manufacturer of competition tires, primarily serving the karting market. The product portfolio centers on CIK-FIA homologated kart tires (LPM Prime slick, LWR rain, LOH option variants in various configurations such as OT, LMK CIK MINI, LMW CIK MINI), with expansion into car racing tires (Pikes Peak winners) and kart rims. The company produces over 500,000 tires annually and also offers a merchandising line (Lecont Merch) featuring apparel. Founded in the late 1980s, LeCont became official supplier for FIA World and European Karting Championships in 2010 and maintains partnerships with WSK Promotion and FIA Karting events.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Tyre set longevity of at least 150km as required by CIK-FIA homologation standards
- +1 more outcomes
Companies that use LeCont
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
LeCont technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LeCont partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered regional and core.
- Pro KartregionalPro Kart based in Wackersdorf, Germany became the exclusive importer for LeCont tires in Germany, building a dedicated distribution network for the German market.
- Karting AustraliacoreExclusive tire supply partnership with Karting Australia (KA) federation starting January 2022. LeCont was selected as the exclusive tire supplier for Australian karting, marking a significant expansion into the Australian market.
- WSK PromotioncoreLong-term partnership with WSK Promotion as official tire supplier for their racing series. LeCont has been partner since approximately 2020-2021, supplying tires for categories including OK, KZ, and KZ2 across all WSK events including Champions Cup, Super Master Series, Euro Series, Open Cup, and Final Cup.
- FIA KartingcoreSince 2010, official tire supplier for FIA Karting World and European Championships for categories including KZ, KZ2, and Academy. Supplying tires for both slick and rain conditions.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
LeCont competitors and assessment
Company assessmentBroad incumbents
- Maxxis International: Global tire manufacturer with motorsport product lines and growing racing involvement. Could expand into karting competition tires and compete for federation contracts.
- Pirelli: Italian motorsport tire leader with deep racing pedigree (F1, rallying, GT). Has the technical base, homologation experience, and Italian manufacturing footprint to credibly enter or expand in kart competition tires.
- Bridgestone: Global tire major with motorsport and karting tire products. While not exclusively focused on karting, it has the scale and homologation track record to compete for federation contracts that LeCont currently holds.
- Continental: Global tire major with motorsport activity across circuit, rally, and karting applications. Represents a broader-incumbent threat to LeCont's niche karting position, with significantly greater R&D and distribution resources.
- Dunlop (Goodyear): Long-established motorsport tire brand with karting and racing heritage. Offers overlapping competition tire capabilities across multiple motorsport segments and could compete for karting federation supply contracts.
Direct peers
- Vega (Bridgestone-affiliated): Italian karting tire brand historically known for CIK-FIA-homologated competition tires and a long-standing presence in kart championships. Competes head-to-head with LeCont in FIA Karting, WSK, and national federation contracts.
- MG Tires: Italian manufacturer of karting tires and one of the primary competitors in CIK-FIA-homologated kart competition tires. Directly competes with LeCont for federation contracts and racing team customers in the same karting categories.
- Hoosier Racing Tire: U.S.-based specialty manufacturer focused exclusively on racing and competition tires across multiple motorsport categories. Comparable as a niche, high-performance racing tire specialist with homologation-driven go-to-market.
Others
- Marangoni: Historic Italian tire manufacturer (Rovereto-based) where LeCont's founders originally learned tire rebuilding. Operates in adjacent tire segments (industrial, retreading) and shares geographic and historical roots with LeCont.
- BKT (Balkrishna Industries): Indian specialty tire manufacturer focused on off-highway, industrial, and motorsport applications. An adjacent specialty tire producer with the scale and ambition to expand into motorsport competition categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LeCont social profiles
Digital presenceLeCont financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeCont leadership team
Management profileNumber of profiles
Profiles3 records
LeCont funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeCont M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeCont
What does LeCont do?
LeCont manufactures and sells competition kart tires, primarily CIK-FIA homologated slicks, rain tires, and option variants for professional and amateur karting. The company also produces car racing tires (including Pikes Peak 2014 winners), kart rims, and a branded merchandising line, distributing through global partners plus its own e-commerce site.
Is LeCont a public or private company?
LeCont is a private company. It is classified as family owned and is currently operating.
When was LeCont founded?
LeCont was founded in 1993. It employs 11 to 50 people.
Where is LeCont based?
LeCont is headquartered in Rovereto, Italy, in the Europe region.
How does LeCont make money?
One revenue line is on record: competition Tire Sales.
Who are LeCont's main competitors?
Broad incumbents on record are Maxxis International, Pirelli, Bridgestone, Continental and Dunlop (Goodyear). Direct peers are Vega (Bridgestone-affiliated), MG Tires and Hoosier Racing Tire. Others are Marangoni and BKT (Balkrishna Industries).
Does LeCont have an API?
No public API is recorded for LeCont.
What industry is LeCont in?
LeCont's product category is Competition Karting Tires. Its primary akta.pro industry code is IMANAKAF, Motorcycle & Scooter Tires Manufacturing, with a secondary code of IMACAIAK, Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.