What One Green World does

One Green World is a family-owned nursery and garden center founded in 1994 and headquartered in Portland, Oregon, that specializes in fruiting plants, rare and unusual edible trees, shrubs, berries, vines, and nut trees. The company curates and sells over 1,000 plant varieties spanning categories such as fruiting trees, berries (50+ blueberry cultivars), citrus, nut trees, vines, xeriscape/drought-tolerant plants, perennial vegetables, and subtropical fruits, complemented by adjacent products including organic fertilizers and pest-control inputs, mason bees for pollination, curated plant bundles, gift certificates, and an annual printed catalog. Its core technology is a standard e-commerce storefront with an integrated retail point-of-sale system; no proprietary software, AI/ML, mobile app, or platform integrations are evidenced in the source materials.

The company's go-to-market is primarily direct-to-consumer, combining a physical retail garden center in SE Portland (open daily 10am–5pm) with nationwide e-commerce shipping to all 50 states, including seasonal bare-root shipping programs. Marketing is driven by an extensive content library of growing guides, planting tutorials, and care resources, supported by an active Instagram presence, an email newsletter, in-person seasonal events (spring garage sales, fruit tastings, educational classes), and OGW Videos. Revenue is generated through one-time unit-priced plant sales at price points ranging from roughly $12.95 (small berry pots) to $270 (large container nut trees), plus gift certificates, catalog sales, and bundle add-ons — there are no subscription or recurring contracts.

One Green World serves a fragmented base of individual home gardeners, small-scale commercial growers, market farmers, restaurants, and Pacific Northwest community organizations and educational institutions. The company operates as a privately held, bootstrapped family business with no disclosed institutional investors, no funding rounds, no M&A activity, and headcount in the 11–50 employee range. Its strategic posture over the past several years has emphasized assortment breadth (new categories such as Books, Apparel, Tools, Xeriscape, Perennial Vegetables, and Northwest Natives), brand refresh (new 2026 logo and catalog), and continued nationwide shipping expansion rather than geographic or vertical pivots.

Name

One Green World

Legal name

One Green World

Website

https://onegreenworld.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

One Green World is a family-owned Portland, Oregon nursery founded in 1994 that sells over 1,000 varieties of fruiting trees, berries, nut trees, citrus, vines, and xeriscape plants direct-to-consumers nationwide via e-commerce and a single Portland retail garden center.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Plant Sales: Direct retail sales of fruiting trees, shrubs, berries, vines, citrus, nut trees, and other edible plants through their e-commerce website and physical retail location. Products are sold in various container sizes (4.5" pots, 1 gallon, 2 gallon, 5 gallon, etc.) and as bare root plants during seasonal availability.
2. Gift Certificates: Digital and physical gift certificates sold in variable amounts, never expiring, redeemable for any purchase on the website or at the Portland retail location. Physical certificates include a free printed catalog.
3. Catalog Sales: Sale of the One Green World Catalog and Plant Resource Guide, a printed reference publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

One Green World is a family-owned nursery that sells over 1,000 varieties of edible and unusual plants — fruiting trees, berries, nut trees, citrus, vines, xeriscape and subtropical plants — directly to consumers through an e-commerce website that ships to all 50 U.S. states and through a physical retail garden center in Portland, Oregon. The assortment is complemented by organic fertilizers, pest control, mason bees for pollination, bundled plant collections, gift certificates, and a printed catalog.

Product overview

One Green World is a family-owned nursery and garden center located in Portland, Oregon, operating since 1994. The company operates as an e-commerce platform offering over 1,000 varieties of unique, edible, and unusual plants. The product portfolio centers on fruiting trees, berries, nut trees, citrus, vines, and specialty plants, complemented by related products including organic fertilizers, pest control solutions, mason bees for pollination, and plant bundles. The company sells directly to consumers nationwide via its website and maintains a retail garden center in Portland where customers can browse, pick up orders, and access seasonal fruit tastings and educational classes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruiting Trees A diverse selection of fruit-bearing trees including apple, apricot, cherry, fig, jujube, mulberry, olive, pawpaw, peach, pear, persimmon, and plum, plus specialty forms such as combination apples, columnar apples, and espalier-trained trees, sold to home gardeners and small-scale growers.
• Berries An extensive collection of berry plants including over 50 blueberry varieties, blackberries, raspberries, currants, gooseberries, elderberries, honeyberries, huckleberries, lingonberries, Chilean guava, and goji, for home gardeners and small commercial growers.
• Nut Trees Nut-producing trees including almonds, chestnuts, hazelnuts/filberts, walnuts, pistachios, stone pines, oak trees, and monkey puzzle trees, offered in both seedling and tissue-cultured forms for home orchards and small-scale production.
• Citrus Edible citrus trees suited to a range of climates, including oranges, lemons, limes, mandarins, finger limes, and rare varieties such as Buddha's Hand and Australian Desert Lime.
• Vines Climbing plants including table and wine grape varieties, hardy, fuzzy, and arctic beauty kiwis, passionflowers, schisandra, jasmine, and hops.
• Xeriscape Plants Drought-tolerant plants for water-wise gardening, including agapanthus, agave, aloe, banksia, ceanothus, cistus, eucalyptus, grevillea, madrone trees, manzanitas, yucca, and sempervivum.
• Fruiting Shrubs Fruiting shrub selections including pomegranates, bush cherries (such as Carmine Jewel), and pineapple guava varieties such as Waingaro, suited to home gardens in a range of climates.
• Subtropical Fruits Subtropical fruiting plants suitable for milder climates and protected sites, complementing the catalog of fruiting trees, berries, and citrus.
• Herbs, Spices, and Teas Herb, spice, and tea plants offered alongside the nursery's fruiting and edible plant assortment for home culinary gardens.
• Perennial Vegetables Perennial vegetable plants that provide ongoing edible harvests from a home garden or edible landscape.
• Nitrogen Fixers and Companion Plants Nitrogen-fixing and companion plants intended to support soil health and interplant with fruiting species in home orchards and edible landscapes.
• Fertilizers and Pest Control Organic fertilizers and pest management inputs including Acid Mix 4-3-6, Blood Meal, Fish Bone Meal, Cottonseed Meal, Langbeinite, mycorrhizal inoculants, and bokashi for edible and unique plant cultivation.
• Mason Bees Blue Orchard Mason Bees (Osmia lignaria) supplied in boxes of 20 or 100, with related supplies such as tubes and clay, for fruit tree pollination in home orchards.
• Plant Bundles Curated multi-plant bundles sold at a discount, including a Chilean Nut Tree Bundle (monkey puzzle and Chilean hazelnut) and a Blueberry Bundle (four varieties).
• Gift Certificate Digital and physical gift certificates in variable amounts that never expire, redeemable for any purchase on the website or at the Portland retail garden center, with physical certificates including a free printed catalog.
• Catalog and Plant Resource Guide Annual printed catalog and plant resource guide available for order, providing growing information and the complete One Green World plant selection.
• Blueberry Varieties Collection Specialty collection of more than 50 blueberry varieties organized by type — Northern Highbush (Duke, Bluecrop, Chandler, Patriot, Liberty), Southern Highbush (Emerald, Jewel, Misty, O'Neal), Rabbiteye (Florida Rose, Pink Lemonade, Ochlockonee), Half-High (Northcountry, Northsky, Chippewa), and Lowbush (Brunswick, Burgundy).
• Northwest Natives Plant varieties native to the Pacific Northwest, supporting local ecology and aligned with the nursery's Pacific Northwest climate expertise.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• White Flower Farm: White Flower Farm is a Connecticut-based mail-order nursery specializing in perennials, shrubs, and garden plants. Comparable as an established DTC plant retailer with catalog heritage, though focused primarily on ornamentals rather than edible/rare varieties.
• Burpee (W. Atlee Burpee & Company): Burpee is a heritage American seed and plant company selling vegetables, fruits, herbs, and flowers via catalog and online. Comparable as a DTC gardening brand with mail-order heritage, though Burpee's core is seeds/annuals rather than rare perennial fruiting varieties.
• Jung Seed Company: Jung Seed is a Wisconsin-based mail-order nursery offering fruits, vegetables, perennials, and ornamentals to home gardeners. Comparable as a multi-category DTC nursery with catalog heritage; broader assortment and Midwestern climate focus.
• Dave Wilson Nursery: Dave Wilson Nursery is one of the largest wholesale growers of fruit, nut, and shade trees in the US, supplying garden centers nationwide. Comparable product category (fruit and nut trees) but operates primarily B2B/wholesale rather than DTC; sets the upstream supply context for One Green World's retail assortment.
• Fast Growing Trees: Fast Growing Trees is a large online nursery selling trees, shrubs, and plants across many categories with heavy digital marketing. Comparable as a direct-to-consumer online plant retailer shipping nationwide, though broader in assortment and less specialized in rare/edibles.
• Gurney's Seed & Nursery Co. Gurney's is a long-standing mail-order seed and nursery company offering fruits, berries, and ornamental plants to home gardeners. Comparable in channel (catalog + online DTC) and customer segment, though broader assortment and less specialized in rare edible varieties.
• Stark Bro's Nurseries & Orchards Co. Stark Bro's is one of the oldest and largest fruit tree nurseries in the US, offering broad DTC fruit tree and edible plant assortments. Comparable in product category (fruit trees, berries, nuts) but much larger scale and broader assortment depth; competes with One Green World for the home orchardist customer.

Direct peers

• Burnt Ridge Nursery & Orchards: Burnt Ridge Nursery is an Onalaska, WA nursery specializing in fruit and nut trees, berries, and unusual edible plants via mail order. Direct competitor with overlapping catalog (rare and edible varieties), similar Pacific Northwest focus, and family-owned operations.
• Raintree Nursery: Raintree Nursery is a Washington State-based mail-order nursery specializing in fruit trees, berries, and edible landscaping plants. It is the most directly comparable peer - similar catalog focus, similar Pacific Northwest expertise, similar DTC mail-order model.

Regional players

• Territorial Seed Company: Territorial Seed is a Cottage Grove, Oregon-based seed and plant company focused on varieties suited to the Pacific Northwest and similar climates. Comparable in regional expertise and DTC gardening customer overlap, with similar organic/sustainable gardening positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/onegreenworld
• Xx.com/onegreenworld
• Facebookfacebook.com/onegreenworldnursery
• LinkedInlinkedin.com/company/greenlit-district-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Green World