89.7 KSGN

Religious Broadcastingksgn.com

89.7 KSGN is a listener-supported nonprofit Christian radio ministry operated by Good News Radio, broadcasting contemporary Christian music on 89.7 FM across Southern California's Inland Empire and worldwide via streaming, sustained by tax-deductible donations and a Community Partner program.

Company typePrivate
Founded1959
HeadquartersOrange, United States
Headcount1–10
GTM typeB2C
OfferingServices

What 89.7 KSGN does

89.7 KSGN is a listener-supported nonprofit Christian radio ministry operated by Good News Radio, a 501(c)(3) organization (US TAX ID: 23-7243474) headquartered at 2048 Orange Tree Lane #200 in Redlands, California. The station began broadcasting on May 11, 1959, as KNFP-FM, a small college station built by professors and students at La Sierra College (now La Sierra University) in Riverside; the call letters were changed to KSGN in 1979. KSGN serves Southern California's Inland Empire (Riverside and San Bernardino Counties), Los Angeles County, and Orange County via its 89.7 FM signal and translator stations K209AK (Palm Springs) and K204GG (Banning), with worldwide reach through digital streaming. The organization reports 1-10 employees, has no specific church affiliation, and is financially independent of government grants or corporate ownership.

The station's core product is a 24/7 contemporary Christian music stream, paired with a secondary year-round "89.7 KSGN Christmas" stream. Day-parted on-air programming features The Brant Hansen Show, Donna Cruz midday, Scott & Friends afternoons, Penny evenings, and weekend hosts; daily "Encouraging Thought" devotional messages are distributed via app notification, email newsletter, and social media. Distribution is multi-platform: a website live player, dedicated iOS and Android mobile applications (with Apple CarPlay and Android Auto support), and aggregator integrations with Apple Music, iHeartRadio, TuneIn, Amazon Alexa, Google Home, and Roku. Adjacent product surfaces include a Music Team listener-voting program, a Fun Club membership, prayer request submission, a community event calendar, a Resources directory for food, jobs, and health assistance, and periodic contests offering concert tickets and gift cards.

KSGN operates as a donation-based nonprofit with no products or services sold. Revenue derives from tax-deductible individual listener donations and a Community Partner program through which local businesses, churches, educational institutions, and ministries (including Loma Linda University, La Sierra University, City Mission, CURE International, and others) provide financial contributions in exchange for on-air acknowledgment written and produced by the station. The underlying infrastructure is an FCC-licensed noncommercial educational broadcast position supplemented by digital streaming pipelines, with FCC license renewals for KSGN, K209AK, and K204GG filed on August 4, 2021.

89.7 KSGN firmographics

Firmographics

Name: 89.7 KSGN
Legal name: Good News Radio
Website: https://ksgn.com
Company type: Private
Founded year: 1959
Operating status: Operating
Headcount range: 1–10 employees
Short description: 89.7 KSGN is a listener-supported nonprofit Christian radio ministry operated by Good News Radio, broadcasting contemporary Christian music on 89.7 FM across Southern California's Inland Empire and worldwide via streaming, sustained by tax-deductible donations and a Community Partner program.
Ownership category
akta.pro rank

89.7 KSGN industry classification

Industry

Product category: Religious Broadcasting
NAICS: Radio Broadcasting Stations (51611)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Religious Radio Broadcasting (MPAIAEAF)
akta.pro secondary industries: Religious Music & Worship Broadcasting (MPABALAN), Christian Broadcasting (TV & Radio) (MPABALAA)

Keywords

Christian radio broadcasting
Religious radio station
Contemporary Christian music
Community radio ministry
Noncommercial FM radio

Where 89.7 KSGN is headquartered

Location

Headquarters

HQ city: Orange
HQ country: United States
HQ region: North America

Offices1 record

Markets served

89.7 KSGN business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

Listener Donations: Tax-deductible donations from individual community members who support the ministry. The station is a 501(c)(3) nonprofit organization (US TAX ID: 23-7243474) and relies entirely on voluntary contributions.
Community Partner Program: Local businesses and nonprofit organizations become Community Partners by making financial contributions, receiving on-air acknowledgment and recognition in return. Announcements are written and produced by KSGN as messages of thanks for donations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

89.7 KSGN product offering

Product offering

Core offering

89.7 KSGN operates a noncommercial Christian radio ministry broadcasting contemporary Christian music, talk programming, and ministry content 24/7 on 89.7 FM to the Inland Empire, Los Angeles County, and Orange County, and worldwide via digital streaming. The station operates a second year-round Christmas music channel and distributes content through FM broadcast, mobile apps (iOS/Android), smart speakers, smart TVs, Apple Music, iHeartRadio, and TuneIn. Financial support comes from listener donations and a Community Partner program featuring local businesses, churches, and nonprofits.

Product overview

89.7 KSGN operates as a listener-supported Christian radio ministry with two live streaming channels: the main 89.7 KSGN Contemporary Christian music station and the 89.7 KSGN Christmas year-round channel. The station offers a mobile app for iOS and Android with both streaming options, daily Encouraging Thought messages delivered via app notifications, email, and social media, an event calendar for community activities, a Music Team program allowing listeners to vote on songs, periodic contests and giveaways, a Fun Club membership for contest entry and concert updates, prayer request submission, a resource directory for food, jobs, and health assistance, and community partnership/sponsorship programs for local businesses and nonprofits.

Differentiator

Problem solved

Functional benefit

Brands

KSGN Christmas: A year-round Christmas music streaming channel alongside the main contemporary Christian music format.

Products and services

89.7 KSGN Contemporary Christian Main radio station broadcasting contemporary Christian music, talk shows, and ministry content 24/7 on 89.7 FM to the Inland Empire of Southern California and worldwide via digital streaming.
89.7 KSGN Christmas Year-round Christmas music streaming channel featuring classic and contemporary holiday favorites, distributed alongside the main KSGN stream via website, app, and smart platforms.
KSGN Mobile App Mobile application for iOS and Android devices enabling live streaming of both KSGN channels, daily Encouraging Thought notifications, community event access, and in-vehicle connectivity via Apple CarPlay and Android Auto.
Encouraging Thought Daily Devotional Daily inspirational content featuring Bible verses and quotes from Christian authors and public figures, delivered via app notifications, email newsletter, and social media as a free listener engagement offering.

Companies that use 89.7 KSGN

Customer profile

Segments2 records

Ideal customer profiles2 records

89.7 KSGN technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

89.7 KSGN partnerships and signals

Strategic signal

Partnerships

19 partnerships are on record, tiered minor and core.

America's Christian Credit UnionminorGTM or Marketing PartnerCurrent Community Partner of 89.7 KSGN. Financial supporter of the ministry in exchange for on-air recognition. Contact: 800-343-6328.
Burgeson's Heating, A/C, Electrical, Solar, & PlumbingminorGTM or Marketing PartnerCurrent Community Partner of 89.7 KSGN. Local service business supporting the station. Contact: 909-792-2222.
Calvary Chapel Chino ValleyminorGTM or Marketing PartnerCurrent Community Partner. Local church ministry partnered with KSGN for community outreach and recognition.
Corky's Kitchen & BakeryminorGTM or Marketing PartnerCurrent Community Partner of 89.7 KSGN. Local restaurant business supporting the ministry.
CURE InternationalminorGTM or Marketing PartnerCurrent Community Partner. Christian medical ministry organization. Contact: 717-730-6706.
Grace CollegeminorGTM or Marketing PartnerCurrent Community Partner. Christian educational institution supporting the station.
Inland PharmacyminorGTM or Marketing PartnerCurrent Community Partner. Local pharmacy business. Contact: 951-658-7111.
Loma Linda UniversitycoreGTM or Marketing PartnerCurrent Community Partner. Major regional health sciences university and medical center. Contact: 909-558-1000.
Medi-ShareminorGTM or Marketing PartnerCurrent Community Partner. Christian healthcare sharing ministry. Contact: 800-772-5623.
Olivet Nazarene UniversityminorGTM or Marketing PartnerCurrent Community Partner. Christian university in Bourbonnais, Illinois.
Paulson OrthodonticsminorGTM or Marketing PartnerCurrent Community Partner. Local orthodontics practice.
Rodney G JonesminorGTM or Marketing PartnerCurrent Community Partner. Law firm. Contact: 909-772-1510.
Selah Christian StoreminorGTM or Marketing PartnerCurrent Community Partner. Local Christian bookstore. Contact: 909-792-2175.
The Sheepfold ShelterminorGTM or Marketing PartnerCurrent Community Partner. Christian ministry providing shelter services. Contact: 877-743-3736.
Trinity Debt ManagementminorGTM or Marketing PartnerCurrent Community Partner. Christian debt management services. Contact: 800-606-4260 or 800-750-9643.
United Faith MortgageminorGTM or Marketing PartnerCurrent Community Partner. Faith-based mortgage lending service. Contact: 888-225-8999.
Year Round Heating & AirminorGTM or Marketing PartnerCurrent Community Partner. Local HVAC service business. Contact: 833-797-6863.
City Mission (Riverside & San Bernardino)coreGTM or Marketing PartnerLong-time community partner providing food assistance through Family Food Boxes, Bags of Hope, and other outreaches. Contact: (909) 649-0011 (San Bernardino) or 951-341-5055 (Riverside).
La Sierra UniversitycoreStrategic or Co-development PartnerOriginal founding institution. KSGN began as KNFP-FM, a lab station built by professors and students at La Sierra College (now La Sierra University) in Riverside in 1959. Contact: 951-785-2225.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

89.7 KSGN competitors and assessment

Company assessment

Direct peers

WAY-FM Media Group: WAY-FM is a network of listener-supported contemporary Christian music radio stations serving markets across the US. It is a direct peer to KSGN in format, funding model (donor-supported nonprofit), and audience demographic (Christian/faith-based listeners).
Moody Radio: Moody Radio is the broadcast ministry of Moody Bible Institute, operating a network of listener-supported Christian teaching and music stations across the US. It is comparable to KSGN in its nonprofit, donor-supported funding model and faith-based content mission.
Bott Radio Network: Bott Radio Network is a listener-supported Christian teaching and talk radio network operating across multiple US markets. It is comparable to KSGN in funding model (listener donations) and faith-based content mission, though its format is teaching/talk-heavy rather than music-centric.
Air1: Air1 is EMF Broadcasting's secondary contemporary Christian music network, offering a worship-leaning alternative to K-LOVE. It is highly comparable to KSGN's Christmas sub-brand and KSGN's contemporary Christian main format, with similar listener-supported nonprofit structure and app/streaming distribution.
K-LOVE: K-LOVE is a noncommercial contemporary Christian music radio network operated by Educational Media Foundation (EMF), broadcasting on hundreds of FM signals nationwide. It is the most direct peer to KSGN given its identical format (positive, encouraging Christian music), listener-supported funding model, and multi-platform streaming distribution.
His Radio: His Radio is a regional contemporary Christian music network operated by the Radio Training Network, broadcasting across the Southeast US. It mirrors KSGN's format, listener-supported model, and community-engagement programming (concerts, prayer requests, encouraging content).

Broad incumbents

Salem Media Group: Salem Media Group is a publicly traded broadcasting company specializing in Christian and conservative talk radio formats, owning/operating a portfolio of stations nationwide. It is comparable to KSGN as a large-scale operator in the Christian radio space but operates commercially rather than as a listener-supported ministry.
iHeartMedia Christian Stations: iHeartMedia operates several Christian music and faith-based stations (and now also distributes KSGN via iHeartRadio). It is comparable as a large-scale radio operator with Christian format stations, though it is a commercial broadcaster rather than a nonprofit ministry.
SiriusXM Faith & Family Channels: SiriusXM offers satellite-delivered Christian music and talk channels as part of its broader subscription radio platform. It overlaps with KSGN's audience (Christian music listeners) and competes for listening time, but operates at a vastly larger scale and through a commercial subscription model.

Regional players

Spirit 105.9: Spirit 105.9 is a contemporary Christian music station serving the Pacific Northwest (Seattle/Tacoma market) operated by the Salem Communications portfolio. It mirrors KSGN's format and listener-supported character but serves a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

89.7 KSGN compliance and trust

Trust signal

Compliance3 records

89.7 KSGN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

89.7 KSGN leadership team

Management profile

Number of profiles

Profiles5 records

89.7 KSGN funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

89.7 KSGN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 89.7 KSGN

What does 89.7 KSGN do?

Is 89.7 KSGN a public or private company?

89.7 KSGN is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was 89.7 KSGN founded?

89.7 KSGN was founded in 1959. It employs 1 to 10 people.

Where is 89.7 KSGN based?

89.7 KSGN is headquartered in Orange, United States, in the North America region.

How does 89.7 KSGN make money?

Two revenue lines are on record. Listener Donations are the primary driver. The others are community Partner Program.

Who are 89.7 KSGN's main competitors?

Direct peers on record are WAY-FM Media Group, Moody Radio, Bott Radio Network, Air1, K-LOVE and His Radio. Broad incumbents are Salem Media Group, iHeartMedia Christian Stations and SiriusXM Faith & Family Channels. Spirit 105.9 is listed as a regional player.

Does 89.7 KSGN have an API?

No public API is recorded for 89.7 KSGN.

What industry is 89.7 KSGN in?

89.7 KSGN's product category is Religious Broadcasting. Its primary akta.pro industry code is MPAIAEAF, Religious Radio Broadcasting, with a secondary code of MPABALAN, Religious Music & Worship Broadcasting. Its NAICS code is 51611 and its SIC code is 4832.