Village at Belmar

What Village at Belmar does

Village at Belmar operates an integrated senior living campus at 7825 W Alameda Ave in Lakewood, Colorado, in the western metropolitan Denver area adjacent to the Belmar Shopping District. The 9-acre campus delivers a full continuum of care across three product lines: Independent Living Flats (private apartments in individual four-plex buildings with private garages and outdoor living spaces), Assisted Living (personalized daily support in a main building with 24/7 staff), and Monarch House Memory Care (a secure specialized neighborhood for residents with Alzheimer's and dementia). A sub-product, the Bridge to Belonging program, extends cognitive support services to residents in Independent or Assisted Living who experience mild cognitive impairment, reducing the need for relocation as care needs evolve. Supporting services include a flexible dining program across three venues (The Grand Vista, The Village Grille, The Bistro), a Life Enrichment activity program, and structured wellness and transportation offerings.

The community's technology stack centers on resident safety and family engagement. AUGi fall detection, provided by third-party vendor Inspiren, applies AI-powered 24/7 monitoring to resident movement patterns to predict and proactively flag fall risks to care staff while preserving privacy. The Cubigo engagement platform connects families to community events and resident activities. The campus applies Universal Design Principles throughout and complies with Colorado privacy regulations on its web properties.

Village at Belmar generates revenue through monthly recurring subscription-style residential fees, tiered by care level: Independent Living starts at $6,295/month, Assisted Living at $5,995/month, and Memory Care at $8,355/month, with pricing varying by floor plan (Studio, 1-Bedroom, 2-Bedroom) and additional care services potentially adding supplemental charges. Independent Living residents also receive Flex Spend credits usable across dining venues. The go-to-market motion is direct-to-consumer, relying on personalized campus tours, phone inquiries, website contact forms, organic SEO, and a multi-platform social media presence, supported by an educational blog targeting adult children of prospective residents. The company is privately held with no disclosed parent entity, no funding rounds, and no public listing.

Name

Village at Belmar

Legal name

Village at Belmar

Website

https://villageatbelmar.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Village at Belmar is a privately held integrated senior living community in Lakewood, Colorado, offering independent living, assisted living, and memory care (Monarch House) on a single 9-acre campus, with monthly recurring fees and a direct-to-consumer tour-based sales model.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living services
• Assisted living care
• Memory care facilities
• Independent living
• Senior housing

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Residential Senior Living Fees: Monthly fees for senior living accommodation and care services across three levels: Independent Living ($6,295/month starting), Assisted Living ($5,995/month starting), and Memory Care ($8,355/month starting). Fees are tiered by care level and apartment type, with pricing varying based on floor plan selection (Studio, 1 Bedroom, 2 Bedroom options). Additional services and care support may incur supplementary charges.
2. Flex Spend Credits: Independent living residents receive Flex Spend credits that can be used across dining venues and menu options, including Sunday Brunch.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Village at Belmar operates a senior living community on a 9-acre campus in Lakewood, Colorado, providing housing, personal care, and health-related support services for older adults. The community offers three core care levels — independent living, assisted living, and memory care — delivered within a single residential campus. Services are offered through monthly residency agreements tailored to each resident's level of care.

Product overview

Village at Belmar is an award-winning integrated senior living campus offering a full continuum of care through three core products: Independent Living Flats (private apartments with garages), Assisted Living (personalized daily support), and Monarch House Memory Care (specialized dementia care). A fourth offering, Bridge to Belonging, provides cognitive support for those with mild impairment. Supporting services include a dining program with three venues, a Life Enrichment activity program, and AUGi AI-powered fall detection technology for resident safety. The 9-acre campus in Lakewood, Colorado also features the Cubigo engagement platform for family connectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Monarch House: Personalized memory care neighborhood within Village at Belmar providing cognitive support for residents with Alzheimer's or dementia.

Products and services

• Independent Living

Quantifiable outcome

• Seamless cognitive support through Bridge to Belonging program for mild cognitive impairment
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• University of Colorado DenvercoreStrategic or Co-development PartnerVillage at Belmar has a partnership with the University of Colorado Denver's Experiential Learning Center that provides innovative learning opportunities for residents, supporting lifelong learning experiences within the senior living community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Silverado Senior Living: Memory care-focused operator with clinical specialization; comparable to Village at Belmar's Monarch House memory care neighborhood in their shared focus on dementia care.

Direct peers

• Enlivant: Assisted living and memory care operator with a comparable mix of personal care services and secure memory care neighborhoods.
• Pegasus Senior Living: Regional senior living operator with IL/AL/Memory Care communities; comparable in size and structure to Village at Belmar's single-campus model.
• Belmont Village Senior Living: Operates urban and suburban IL/AL/Memory Care communities, often co-located with retail districts and healthcare corridors — a model highly analogous to Village at Belmar's Belmar Shopping District adjacency.
• Atria Senior Living: Operates upscale IL, AL, and Memory Care communities across the U.S., with a similar premium-pricing, lifestyle-oriented positioning to Village at Belmar.
• Juniper Communities: Boutique senior living operator with integrated wellness and memory care programming; comparable in scale and care model to Village at Belmar's campus.
• Sunrise Senior Living: Premium IL/AL/Memory Care operator with strong clinical programming; directly comparable in care-level breadth and higher-end resident profile.

Broad incumbents

• Life Care Services (LCS): Largest CCRC management company in the U.S.; comparable in managing continuing-care-style communities with IL, AL, and skilled services.
• Five Star Senior Living: Multi-state CCRC, AL, and Memory Care operator with a comparable continuum-of-care model and premium service positioning.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad IL/AL/Memory Care portfolio. Comparable in providing a full continuum of care across many markets, but at national scale rather than a single community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/villageatbelmar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village at Belmar