Macarthur FC

What Macarthur FC does

Macarthur FC is a professional men's football (soccer) club headquartered in the Macarthur region of South West Sydney, with home matches at Campbelltown Sports Stadium and operating under the Australian Professional Leagues (APL) umbrella entity Australian Professional Leagues Company Pty Ltd. The club was established as an A-League expansion team for the 2020-21 season and currently fields a first team in the Isuzu UTE A-League Men, the Australia Cup, and (from 2025-26) the AFC Champions League Two.

The revenue model combines four streams: matchday tickets sold via Ticketek, annual season memberships sold through a dedicated membership platform, multi-tier corporate sponsorship (kit supply by Kelme plus major sponsors across transport, mobile, hospitality, FMCG, and automotive categories), and merchandise sold through an owned online store, with secondary income from casual corporate hospitality and the Club 100 partnership tier. Distribution is direct-to-consumer via the club's website, social channels (Twitter/X, Facebook, Instagram), email newsletters, and a video content portal, supplemented by the Campbelltown Sports Stadium physical venue.

Beyond the senior team, Macarthur FC runs the Bulls FC Academy across Men's, Boys, and Women/Girls pathways competing in NPL NSW and FNSW leagues, plus an extensive community portfolio — Bulls in Schools, the Junior Bulls Program, FREE Bulls Holiday Clinics, the "Play Our Way: EmpowerHer" initiative, and the Junior Herd junior supporter program — that together reached approximately 28,000 students across 100 schools in a record community season. Leadership comprises CEO Sam Krslovic, Head Coach Mile Sterjovski, Assistant Coach Bruno Berner, and Goalkeeper Coach Glen Moss; the club is privately held within the APL structure and does not disclose financial results.

Name

Macarthur FC

Legal name

Macarthur FC

Website

https://macarthurfc.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Macarthur FC is an Australian professional men's football club, founded in 2020 and based in the Macarthur region of South West Sydney, competing in the A-League Men, Australia Cup, and AFC Champions League Two, with ticket, membership, sponsorship, and merchandise revenue, plus a youth academy and community programs.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• A-League soccer
• Football academy
• Sports membership
• Football merchandise

Headquarters

HQ city

Regents Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Campbelltown Sports Stadium across A-League Men, Australia Cup, and AFC Champions League Two competitions.
2. Memberships: Season memberships offering fans access to all regular season home matches, exclusive content, and member benefits.
3. Corporate Sponsorship: Partnerships with major sponsors including Alvaro Transport, Better Life Mobile, Cabravale Club Resort, Kelme (kit manufacturer), Purple Cow, Sixt, and STM. Includes signage options, casual corporate hospitality, player sponsorships, and academy sponsorships.
4. Merchandise Sales: Online merchandise store selling official jerseys, apparel, and accessories. Home and away kits manufactured by Kelme.
5. Merchandise - Kit Sales: Official Macarthur FC jerseys sold exclusively online via macarthurfcshop.com.au for the 2024/25 season.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Macarthur FC operates a professional men's football team that competes in the Isuzu UTE A-League, Australia Cup, and AFC Champions League Two at Campbelltown Sports Stadium. The club sells season memberships, matchday tickets via Ticketek, and official merchandise through its online store, and runs the Bulls FC Academy youth development program alongside community outreach programs. Revenue is supplemented by corporate sponsorship, signage, and hospitality packages.

Product overview

Macarthur FC operates as a professional football organization competing in the Isuzu UTE A-League Men, with a multi-layered structure including the senior A-League team, Bulls FC Academy for youth development across Mens, Womens/Girls, and Boys programs, and extensive community programs including Bulls in Schools, holiday clinics, and the Junior Herd supporter program. The club offers match-day experiences, membership packages, merchandise, and corporate hospitality services, serving as a community-focused football club with representation across senior professional football and youth development pathways.

Differentiator

Problem solved

Functional benefit

Brands

• Bulls FC Academy: The club's youth academy program developing players from grassroots to professional levels, including boys, girls, men's, and women's teams competing in NPL NSW and FNSW leagues.
• Macarthur FC Community

Products and services

• Isuzu UTE A-League Men (First-Team Matchday Offering)

Quantifiable outcome

• 28,000 students across 100 schools reached in record community season

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, minor and core.

• Alvaro TransportmajorOthersMajor sponsor of Macarthur FC. Alvaro Transport is a transport/logistics company providing sponsorship support to the club.
• Better Life MobilemajorOthersMajor sponsor of Macarthur FC. Better Life Mobile is a mobile lifestyle company providing sponsorship support.
• Cabravale Club ResortmajorOthersMajor sponsor of Macarthur FC. Cabravale Club Resort is a hospitality venue providing sponsorship and potentially hospitality services.
• KelmemajorTechnology or IntegrationOfficial kit manufacturer for Macarthur FC. Kelme provides all playing kits, training gear, and merchandise apparel for the club. The 2024/25 kits feature distinctive design elements including a chainmail pattern and 3D raised logo.
• Purple Cow IndustriesmajorOthersMajor sponsor of Macarthur FC. Purple Cow Industries provides sponsorship support to the club.
• SixtmajorOthersMajor sponsor of Macarthur FC. Sixt is a car rental company providing sponsorship and potentially vehicle support.
• STMmajorOthersMajor sponsor of Macarthur FC. STM provides sponsorship support to the club.
• Australian Superbike Championship (ASBK)minorStrategic or Co-development PartnerMacarthur Bulls FC partnered with the Australian Superbike Championship, bringing together football and superbike racing in a collaboration celebrating athleticism, competition, and community.
• TicketekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Macarthur FC matches, providing the platform for matchday ticket sales.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Western Sydney Wanderers FC: A-League club based in Western Sydney. Most direct peer given the geographic overlap with the Macarthur/SW Sydney region and direct competition for the same corporate sponsors, supporters, and academy talent pool in Greater Sydney.
• Brisbane Roar FC: A-League club with a similar provincial / single-city identity outside the Sydney-Melbourne axis. Comparable in audience structure, sponsorship mix, and dependency on league-wide APL distribution.
• Melbourne City FC: A-League club owned by City Football Group. Comparable as a corporate-owned A-League franchise with multi-stream revenue (matchday, membership, sponsorship, merchandise) and an active academy pathway.
• Melbourne Victory: One of the A-League's flagship clubs and a top-tier membership/sponsorship franchise. Useful as an aspirational scale and revenue-mix comparable, though it operates in a much larger market.
• Perth Glory FC: A-League's most geographically isolated club. Comparable in operating model (single-team, geographically constrained fan base) and reliance on membership + sponsorship to supplement matchday revenue.
• Sydney FC: A-League powerhouse and Sydney's flagship football club. Competes with Macarthur FC for the same metropolitan Sydney fan base, corporate sponsors, and broadcast attention, making it the closest scale comparable in market.
• Adelaide United FC: A-League club operating in a single mid-size market. Comparable as a regional A-League franchise with an integrated youth academy and similar community-driven GTM approach.
• Central Coast Mariners: Fellow NSW-based A-League club playing in a smaller regional market. Comparable in terms of single-stadium operation, regional identity, and reliance on community/membership-driven revenue, making it a strong size and structure comparable.
• Wellington Phoenix FC: Trans-Tasman A-League club. Comparable as a single-market A-League franchise with constrained local TAM, similar community-driven commercial model, and dependence on league central revenue.
• Newcastle Jets: A-League club in a non-capital NSW city. Comparable in operating model (regional, single-team A-League franchise under APL) and in reliance on local community engagement and corporate partnerships for revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/mfcbulls
• Facebookfacebook.com/macarthurfc
• Instagraminstagram.com/mfcbulls
• LinkedInlinkedin.com/company/macarthurfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macarthur FC