Create Consulting

What Create Consulting does

Create Consulting is a Beijing-headquartered, privately held professional services firm founded in 2010 by Eileen Zhang and Michael Jones. The company specializes in country branding, outbound tourism marketing, and lifestyle marketing services for international clients seeking to reach Chinese travelers and consumers. Its primary customer segments are government tourism boards and destination marketing organizations, hospitality and tourism businesses (airlines, cruise companies, hotel and resort groups, theme parks, tour operators/DMCs), and lifestyle brands across F&B, real estate, and consumer categories.

The firm offers a broad services portfolio spanning strategic communications planning, Chinese social media campaign management on WeChat, Weibo, Douyin, and RedNote/Xiaohongshu, KOL/influencer campaigns, B2B tour operator and OTA sales support, crisis and issues management, training and certification programs (including a China Online Travel Agent Expert Certificate), CCTV documentary production, executive C-Level China immersion trips, and Mandarin content development. It maintains trade-manager-led offices across Beijing, Shanghai, Shenzhen, Chengdu, and Guangzhou in China, plus an international office in Amsterdam, and has documented long-term engagements with organizations such as the Jordan Tourism Board, Brand South Africa, PROMPERU, Viking Cruises, Centara Hotels, and South African Airways.

In 2026, the company expanded its offering with a "China AI Search" sub-brand providing Generative Engine Optimization (GEO) services that optimize tourism brand content for visibility on Chinese and global AI platforms including ChatGPT, Doubao, Kimi, and Alibaba Qianwen. Revenue is generated through professional services retainers and project-based engagements with undisclosed, direct-quote pricing. The firm operates without institutional external funding and is independently owned by its founding partners.

Name

Create Consulting

Legal name

Create Consulting

Website

https://cconsulting.com.cn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Cultural Consulting & Market Suitability Review (MPAAANAF)

Keywords

• Tourism marketing services
• Country branding
• Lifestyle marketing
• Destination marketing
• Digital marketing campaigns

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional consulting services for brands entering China or established brands seeking strategic communications planning. Includes development of strategic communications plans with focus on traditional media and influencers for Mainland China and Hong Kong.
2. Digital Marketing Campaigns: Cost-effective digital campaigns on leading Chinese social media platforms including WeChat, Weibo, Douyin (Tik-Tok), and RedNote (Xiaohongshu). Regular influencer/KOL trips and campaigns for tourism destinations.
3. Tourism Sales & Trade Support: B2B sales and marketing support engaging with Chinese tour operators and OTAs. Trade team provides sales support resulting in tens of millions value of lifestyle and tourism B2B sales in China.
4. Tour Operator Relations & Training: China Outbound Tour Operator Relations with managers in Beijing, Shanghai, Shenzhen, and Chengdu. China Online Travel Agent Expert Certificate Training, seminars, workshops, and brand/product event management services.
5. Crisis & Issues Management: Crisis and issues management services for travel industry clients including media (B2C) and trade (B2B) engagement to secure winning solutions.
6. TV Documentary & Content Production: TV Culture & Tourism Documentary production services assisting clients in securing CCTV airtime with cultural and tourism documentary film shoots, cost-effective budget planning, and timeline adherence.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Create Consulting is a professional marketing agency providing outbound tourism, country branding, and lifestyle marketing solutions for brands entering or expanding in the China market. The firm delivers strategic communications planning, digital campaigns on Chinese social platforms (WeChat, Weibo, Douyin, RedNote), tour operator and OTA relations, AI-driven Generative Engine Optimization (GEO), influencer/KOL campaigns, crisis management, and TV documentary production for tourism and lifestyle clients.

Differentiator

Problem solved

Functional benefit

Brands

• China AI Search: AI-powered tourism marketing strategy and generative engine optimization services for the China market.

Products and services

• China AI Tourism Brand/Product Search Audit & Generative Engine Optimization (GEO) AI-powered tourism marketing service that optimizes brand content for generative AI search platforms, replacing traditional SEO with Generative Engine Optimization to improve semantic visibility on ChatGPT, Doubao, Kimi, and Alibaba Qianwen. Targeted at tourism brands seeking to influence AI-driven travel recommendations for Chinese travelers.
• RedNote (Xiaohongshu) Trends Analysis, Strategy & Account Campaign Management Social media marketing service focused on Xiaohongshu (RedNote) platform, including trend analysis, content strategy development, and ongoing account management for tourism destinations and lifestyle brands targeting Chinese consumers.
• China Outbound Tour Operator Relations, Client Marketing & Sales (B2B) Trade relations service connecting tourism brands with Chinese tour operators and OTAs (Ctrip, Fliggy). Team represented in Beijing, Shanghai, Chengdu, and Shenzhen covers the China market comprehensively to generate B2B tourism and lifestyle sales.
• China Online Travel Agent Expert Certificate Training, Seminars & Workshops Training programs including China Online Travel Agent Expert Certificate Training, seminars, workshops, and brand/product event management delivered online via Tencent XiaoErTong platform and offline.
• Influencer/KOL Campaigns Strategy and Management, Public Relations / China Media Engagement Key Opinion Leader campaign strategy and management plus China media engagement services for B2C tourism marketing. Includes influencer trips to destinations and engagement with Chinese online and offline traditional media titles.
• Tourism Brand China B2C & B2B Crisis & Issues Management Crisis and issues management services for travel industry clients, handling both media (B2C) and trade (B2B) engagement situations to secure winning solutions.
• Digital Marketing Campaigns on Chinese Social Platforms Cost-effective digital campaigns on leading Chinese social media platforms including WeChat, Weibo, Douyin (TikTok), and RedNote (Xiaohongshu). Includes influencer/KOL trips and campaigns to tourism destinations.
• Strategic Communications Planning Development of strategic communications plans for brands entering China for the first time and established brands, covering Mainland China and Hong Kong with focus on traditional media and influencers.
• Online/Offline Event Management Planning and execution of media or trade events in China, both online and offline formats. Team has executed thousands of offline and online events for tourism and lifestyle clients.
• Executive C-Level China Immersion Trips Executive immersion tours to China arranged for corporate clients, including high-level meetings with leading Chinese companies such as Tencent, Alibaba, and Baidu.
• TV Culture & Tourism Documentary Production CCTV television documentary production and placement service for tourism destinations. Assists clients in securing CCTV airtime with cultural and tourism documentary film shoots, including cost-effective budget planning and timeline adherence.
• Mandarin Content Development Creation of Mandarin Chinese content for social media, traditional media campaigns, and B2B solutions delivered by the multinational language team.
• Tourism Sales & Marketing Support B2B sales and marketing support leveraging tour operator relations to generate tourism and lifestyle sales in China, with tens of millions in B2B sales value documented.

Quantifiable outcome

• Jordan Tourism Board doubled Chinese tourist arrivals in first two years of partnership
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Yunxi.escoreStrategic or Co-development Partner · 1 January 2026Strategic partnership announced during ITB China 2026. Yunxi.es, founded by Antonio Teijeiro with 15 years of hospitality leadership experience in China (including roles at Marriott, Sheraton, Wanda, and Wharf Hotels), brings expertise in Chinese traveler behavior and cross-cultural hospitality. The collaboration covers the entire Chinese guest journey—from destination awareness and promotion to on-site service adaptation, guest experience, customer satisfaction, and repeat visitation. Services include audit of Chinese guest journey, sales and marketing strategy for Chinese market, pre-arrival experience design, operational implementation for Chinese guests, revenue optimization, Chinese guest satisfaction and loyalty programs, intercultural consulting, and 'Chinese Friendly' certification.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mailman Group: China-focused digital marketing agency with a dedicated travel and tourism practice serving destination marketing organizations. Comparable in offering digital, social, and KOL campaign services to tourism boards entering China.
• Seventh Sense: China digital marketing agency specializing in WeChat, Weibo, and other Chinese platforms for travel, tourism, and lifestyle brands. Directly comparable as a cross-border social/digital marketing partner for inbound and outbound tourism clients.
• Dragon Trail International: Beijing-based digital marketing and PR agency specialized in China travel, tourism, and lifestyle brands for international clients. Directly comparable as a cross-border tourism marketing agency targeting Chinese outbound travelers.
• Alarice: Hong Kong- and China-based marketing agency focused on travel, tourism, and lifestyle brands targeting Chinese consumers. Overlapping service set in social media, KOL, and digital campaigns for destination and hospitality clients.

Emerging players

• Jing Daily: China-focused luxury and lifestyle media and consultancy covering brand strategy and market entry for international brands. Comparable for clients needing China market entry and cultural adaptation for luxury and lifestyle verticals.
• Yinematic: Asia-based marketing agency focused on Chinese outbound tourism and destination marketing for international clients. Comparable niche focus on connecting overseas tourism and lifestyle brands with Chinese outbound travelers.

Broad incumbents

• FleishmanHillard: Global communications consultancy with tourism and country branding expertise and operations in Asia. Comparable on strategic communications and country branding mandates for tourism boards entering China.
• Edelman: Global communications firm with significant China presence serving tourism, travel, and lifestyle clients. Competes on large-scale country branding and crisis management mandates for travel industry clients.
• GroupM (WPP): Global media investment holding company with China capabilities serving travel, tourism, and lifestyle advertisers. Competes on integrated media planning, digital, and AI-driven campaign mandates at scale.
• Weber Shandwick: Global PR and communications firm with a strong China practice serving tourism boards, airlines, and consumer brands. Competes for the same government tourism board and lifestyle brand mandates, but from a much larger global footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/create-consulting-china

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Create Consulting