Adams Radio Group
- Company typePrivate
- Founded2013
- HeadquartersLakeville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Adams Radio Group firmographics
Firmographics- Name
- Adams Radio Group
- Legal name
- Adams Radio Group
- Website
- https://adamsradiogroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Adams Radio Group industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611), Broadcasting and Content Providers (516)
- SIC
- Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
- akta.pro secondary industries
- Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)
Keywords
Where Adams Radio Group is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Adams Radio Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Advertising Revenue: Revenue generated from on-air advertising, digital advertising (display, geo fence, OTT/CTC, SEM, video, social), event marketing, and promotional sponsorships sold to local and national businesses.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Adams Radio Group product offering
Product offeringCore offering
Adams Radio Group is a private broadcast media company that owns and operates radio stations across four U.S. markets (Fort Wayne, IN; Las Cruces, NM; Northwest Indiana; and Tallahassee, FL). The company sells on-air, digital, and event-based advertising to local and regional advertisers seeking reach within these specific metropolitan markets.
Product overview
Adams Radio Group is a medium-market local radio broadcasting company operating a portfolio of 16 radio stations across four geographic markets: Fort Wayne, Indiana; Las Cruces, New Mexico; Northwest Indiana; and Tallahassee, Florida. The company's stations span multiple music formats including country, classic rock, top 40/contemporary hit radio, hip-hop, and adult contemporary. Beyond traditional over-the-air broadcasting, Adams Radio Group offers integrated marketing services including on-air advertising, digital advertising (display, geo-fence, OTT/CTV, SEM, video, social), event marketing, and promotional sponsorships. The stations provide live streaming capabilities through the SoCast platform.
Differentiator
Problem solved
Functional benefit
Products and services
- On-Air Radio Advertising Traditional broadcast advertising inventory across owned and operated AM/FM radio stations in Fort Wayne IN, Las Cruces NM, Northwest Indiana, and Tallahassee FL, sold to local and regional businesses seeking audience reach.
Quantifiable outcome
- Radio reaches 92% of people in an average week according to Nielsen
- +1 more outcomes
Companies that use Adams Radio Group
Customer profileSegments2 records
Ideal customer profiles2 records
Adams Radio Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adams Radio Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Adams Radio Group competitors and assessment
Company assessmentDirect peers
- Townsquare Media: Townsquare Media is a publicly traded mid-market local radio and digital media company operating across small and medium U.S. markets — directly comparable to Adams Radio Group's small/mid-market, multi-format, on-air + digital strategy.
- Alpha Media: Alpha Media is a privately held U.S. radio group operating in mid-sized markets with a mix of on-air and digital advertising — a close structural analogue to Adams Radio Group's cluster-based, local-rep-driven model.
- Cumulus Media: Cumulus Media operates one of the largest U.S. radio station footprints concentrated heavily in mid-sized markets, offering similar formats and bundled on-air + digital ad products to advertisers as Adams Radio Group.
- Salem Communications: Salem Communications (now Salem Media Group) operates a multi-market U.S. radio portfolio with diversified formats and digital properties — comparable in being a multi-station, multi-format broadcast advertising platform.
- Bonneville International: Bonneville International is a privately held family-owned U.S. radio group operating in multiple markets with both music and news/talk formats — overlapping with Adams in private mid-market broadcast operations.
- Midwest Communications: Midwest Communications is a family-owned, mid-market U.S. radio group operating station clusters across multiple states — directly comparable in scale, private ownership, and local-market focus to Adams Radio Group.
- Connoisseur Media: Connoisseur Media is a privately held radio operator with multiple station clusters in small and medium U.S. markets — comparable to Adams in market focus, format diversity, and private-group structure.
Broad incumbents
- iHeartMedia: iHeartMedia is the largest U.S. radio operator, offering on-air advertising, digital (iHeartRadio streaming/podcasts), and events across nearly every market — competes for the same advertiser dollars as Adams but with vastly greater scale and national reach.
- Audacy: Audacy (formerly Entercom/CBS Radio) operates a major portfolio of U.S. radio stations plus the Audacy digital streaming and podcast platform — a larger incumbent competing in similar on-air + digital ad categories as Adams Radio Group.
Regional players
- Lotus Communications: Lotus Communications is a privately held radio group operating primarily in western U.S. markets — comparable in mid-market station group format, with overlapping Las Cruces/Southwest market adjacency to Adams Radio Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Adams Radio Group social profiles
Digital presenceAdams Radio Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adams Radio Group leadership team
Management profileNumber of profiles
Adams Radio Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adams Radio Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adams Radio Group
What does Adams Radio Group do?
Adams Radio Group is a private broadcast media company that owns and operates radio stations across four U.S. markets (Fort Wayne, IN; Las Cruces, NM; Northwest Indiana; and Tallahassee, FL). The company sells on-air, digital, and event-based advertising to local and regional advertisers seeking reach within these specific metropolitan markets.
Is Adams Radio Group a public or private company?
Adams Radio Group is a private company. It is classified as unknown and is currently operating.
When was Adams Radio Group founded?
Adams Radio Group was founded in 2013. It employs 101 to 250 people.
Where is Adams Radio Group based?
Adams Radio Group is headquartered in Lakeville, United States, in the North America region.
How does Adams Radio Group make money?
One revenue line is on record: advertising Revenue.
Who are Adams Radio Group's main competitors?
Direct peers on record are Townsquare Media, Alpha Media, Cumulus Media, Salem Communications, Bonneville International, Midwest Communications and Connoisseur Media. Broad incumbents are iHeartMedia and Audacy. Lotus Communications is listed as a regional player.
Does Adams Radio Group have an API?
No public API is recorded for Adams Radio Group.
What industry is Adams Radio Group in?
Adams Radio Group's product category is Radio Broadcasting. Its primary akta.pro industry code is MPABACAC, Local Radio Station Groups (Owned & Operated/Station Chains), with a secondary code of MPAIAEAI, Radio Advertising Sales & Representation (Local/National, Network Ad Sales). Its NAICS code is 516110 and its SIC code is 4832.