Transformation Protein
- Company typePrivate
- Founded2019
- HeadquartersNew Berlin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Transformation Protein firmographics
Firmographics- Name
- Transformation Protein
- Legal name
- Transformation Protein LLC
- Website
- https://transformationprotein.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Transformation Protein industry classification
Industry- Product category
- Sports Nutrition
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)
- akta.pro secondary industries
- Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Collagen, Gelatin & Protein Hydrolysates (Animal-Derived) (AFANAGAI)
Keywords
Where Transformation Protein is headquartered
LocationHeadquarters
- HQ city
- New Berlin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Transformation Protein business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Protein Product Sales: One-time and subscription-based sales of Total Body Protein powder in various bundle configurations (1, 3, or 5 bags) with Vanilla Ice Cream and Chocolate Lava Cake flavors
- Super Greens Sales: Sales of Super Greens + Berries powder supplement with subscription options
- Collagen Product Sales: Age-Defying Collagen Peptides powder supplement with subscription and one-time purchase options
- Bundles & Packages: Pre-configured product bundles including Immunity & Strength Package and Beauty & Strength Package at discounted prices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Total Body Protein - 1 Bag |
| Subscription | Monthly | Total Body Protein - 3 Bags |
| Subscription | Monthly | Total Body Protein - 5 Bags |
| Subscription | Monthly | Super Greens + Berries - 1 Bag |
| Subscription | Monthly | Super Greens + Berries - 3 Bags |
| Subscription | Monthly | Age-Defying Collagen - 1 Bag |
| Subscription | Monthly | Age-Defying Collagen - 3 Bags |
| Subscription | Monthly | Age-Defying Collagen - 5 Bags |
| Subscription | One time | Immunity & Strength Package |
| Subscription | One time | Beauty & Strength Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Transformation Protein product offering
Product offeringCore offering
Transformation Protein manufactures and sells direct-to-consumer protein powder and dietary supplement products, including a multi-source protein blend (whey, casein, egg, and plant proteins), greens and berries superfood powder, collagen peptides, and bundled supplement packages. Products are produced in-house at a Milwaukee, Wisconsin facility and distributed via the company's online storefront.
Product overview
Transformation Protein offers a suite of nutritional supplement products centered around body transformation and fitness goals. The core product is Total Body Protein, a multi-protein superblend combining egg white, plant, and collagen proteins with MCT oil, probiotics, and superfood ingredients. This is complemented by Super Greens + Berries for immune support and daily detoxification, and Age-Defying Collagen Peptides for skin, hair, and joint health. The company also offers curated bundles (Immunity & Strength Package, Beauty & Strength Package) that combine multiple products for comprehensive wellness routines, along with merchandise. All products are manufactured in a GMP and FDA compliant U.S.-based facility and are dairy-free, soy-free, and non-GMO.
Differentiator
Problem solved
Functional benefit
Products and services
- Total Body Protein Multi-source protein powder combining whey, casein, egg, and plant proteins, marketed as dairy-free, keto-friendly, and non-GMO. Designed for health-conscious adult consumers and fitness enthusiasts seeking a comprehensive protein supplement.
- Super Greens + Berries Greens and berries superfood powder designed to deliver antioxidant, vitamin, and phytonutrient support for daily nutrition. Intended for adults seeking a convenient greens supplement.
- Age-Defying Collagen Peptides Collagen peptide supplement targeting skin, hair, nail, and joint health, marketed for age-defying benefits. Intended for adult consumers, particularly those interested in beauty and joint support from collagen.
- Immunity & Strength Package Bundled supplement package combining Total Body Protein and Super Greens + Berries, marketed as a value-priced immunity and strength support package for health-conscious consumers.
- Beauty & Strength Package Bundled supplement package combining Total Body Protein and Age-Defying Collagen Peptides, marketed for combined beauty and strength outcomes for adult consumers.
- Transformation T-Shirt Branded Transformation Protein T-shirt sold as merchandise and brand ambassador apparel. Intended for existing customers and brand fans.
Quantifiable outcome
- 30g protein per serving with 0g sugar and 4g net carbs
- +3 more outcomes
Companies that use Transformation Protein
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Transformation Protein technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Transformation Protein partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AVP ChicagocoreTransformation Protein is the official protein sponsor of AVP Chicago, described as 'the gold standard for beach volleyball' and 'the greatest beach volleyball community in the world.' Sponsorship covers youth players to world-class professional athletes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Transformation Protein competitors and assessment
Company assessmentDirect peers
- Ka'Chava: Ka'Chava markets an all-in-one plant-based 'superblend' meal replacement via DTC subscription. Highly comparable to Transformation Protein on the multi-ingredient superblend positioning, subscription GTM, and premium DTC pricing model.
- Transparent Labs: Transparent Labs is a premium DTC sports-nutrition brand selling protein, pre-workout, and supplements with clinically-dosed, clean-label formulations. Comparable on premium DTC positioning, subscription mechanics, and fitness-consumer targeting.
- Vega: Vega (owned by Danone) is a plant-based protein and nutrition brand with broad DTC and retail presence. Comparable to Transformation Protein on plant-based protein focus and athlete/lifestyle positioning.
- Ritual: Ritual is a DTC supplements brand with a clinically-backed, transparent-formulation positioning across vitamins and protein. Comparable on premium DTC supplement positioning, modern brand voice, and subscription-led retention.
- Orgain: Orgain sells organic, plant-based and dairy protein powders via DTC and major retail. Most directly comparable to Transformation Protein on positioning (clean-label, multi-source protein, subscription-friendly) and customer base (fitness and wellness consumers).
- Garden of Life: Garden of Life (Nestlé Health Science) sells organic plant and sport protein powders through DTC, Amazon, and natural retail. Comparable on clean-label protein positioning and multi-channel distribution at larger scale.
- Naked Nutrition: Naked Nutrition sells minimally processed whey, plant, and collagen protein powders DTC with subscription options. Comparable on clean-label protein positioning, DTC subscription GTM, and direct competition for premium protein dollars.
- Bulletproof: Bulletproof sells collagen protein, MCT oil, and functional supplements through DTC and retail. Directly comparable on the protein-plus-MCT functional nutrition stack that mirrors Transformation Protein's flagship formulation.
- Primal Kitchen: Primal Kitchen (recently acquired by SmashMyFit/Conifer) sells collagen peptides, protein, and functional supplements via DTC and retail. Comparable on collagen-forward supplement portfolio and clean-label positioning.
Emerging players
- Care/of: Care/of is a personalized DTC vitamins and supplements brand with a strong subscription model. Comparable as a modern, design-forward DTC supplement subscription peer even though the core product set is vitamins rather than protein.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Transformation Protein social profiles
Digital presenceTransformation Protein financial estimates
Financial estimateRevenue estimate
Valuation estimate
Transformation Protein leadership team
Management profileNumber of profiles
Profiles1 record
Transformation Protein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Transformation Protein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Transformation Protein
What does Transformation Protein do?
Transformation Protein manufactures and sells direct-to-consumer protein powder and dietary supplement products, including a multi-source protein blend (whey, casein, egg, and plant proteins), greens and berries superfood powder, collagen peptides, and bundled supplement packages. Products are produced in-house at a Milwaukee, Wisconsin facility and distributed via the company's online storefront.
Is Transformation Protein a public or private company?
Transformation Protein is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Transformation Protein founded?
Transformation Protein was founded in 2019. It employs 11 to 50 people.
Where is Transformation Protein based?
Transformation Protein is headquartered in New Berlin, United States, in the North America region.
How does Transformation Protein make money?
Four revenue lines are on record. Protein Product Sales are the primary driver. The others are super Greens Sales, collagen Product Sales and bundles & Packages.
Who are Transformation Protein's main competitors?
Direct peers on record are Ka'Chava, Transparent Labs, Vega, Ritual, Orgain, Garden of Life, Naked Nutrition, Bulletproof and Primal Kitchen. Care/of is listed as an emerging player.
Does Transformation Protein have an API?
No public API is recorded for Transformation Protein.
What industry is Transformation Protein in?
Transformation Protein's product category is Sports Nutrition. Its primary akta.pro industry code is AFAJAHAJ, Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems), with a secondary code of AFAJAHAB, Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins). Its NAICS code is 311 and its SIC code is 2000.