Coldwell Banker Hartung

What Coldwell Banker Hartung does

Coldwell Banker Hartung is a privately held, full-service real estate brokerage founded in 1979 and headquartered in Tallahassee, Florida, operating as an independently owned franchise within the Coldwell Banker System. The company serves the Tallahassee Metropolitan Service Area, spanning six Florida counties (Leon, Wakulla, Gadsden, Liberty, Franklin, and Jefferson) plus Thomasville, Georgia and surrounding counties, and is led by Broker/Owner Lawrence "Chip" Hartung. Service lines include residential sales, commercial real estate (via the Coldwell Banker Commercial Hartung division), corporate relocation assistance, and luxury property representation (via the Coldwell Banker Global Luxury program).

The brokerage runs on a sales-led, agent-driven go-to-market model. Its underlying technology is a web-based property search platform with an integrated mortgage calculator, a Move Meter cost-of-living tool, and a CB Estimate home valuation tool, all oriented toward lead capture and self-service discovery. Supporting services include professional home staging and relocation destination assistance. Distribution is primarily direct agent-to-client with a physical Tallahassee office, supplemented by an online property search portal and organic social channels (Facebook, Instagram).

The company earns revenue through traditional real estate commissions on residential, commercial, and luxury transactions and on corporate relocation engagements. Commission rates are not publicly disclosed and are negotiated on a per-transaction basis. The customer base is highly distributed across individual home buyers and sellers in the Tallahassee MSA, with no disclosed enterprise anchors; this produces low customer concentration but ties revenue directly to local housing turnover cycles.

Name

Coldwell Banker Hartung

Legal name

Coldwell Banker Real Estate LLC

Website

https://cbhartung.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Hartung is a privately held, full-service real estate brokerage founded in 1979 in Tallahassee, Florida, serving residential, commercial, corporate relocation, and luxury clients across six Florida counties and Thomasville, Georgia, as an independently operated Coldwell Banker franchise.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Corporate relocation services
• Luxury property marketing
• Property search platform

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents earn commissions on successful home sales, purchases, and lease transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coldwell Banker Hartung is a full-service real estate brokerage operating since 1979 in the Tallahassee Metropolitan Service Area, providing residential sales and purchases, commercial real estate transactions (acquisition, sale, lease, development), corporate relocation services, and luxury property marketing through the Coldwell Banker Global Luxury program. The firm earns traditional real estate commissions on closed transactions and is supported by web-based tools including a property search portal, home valuation tool, mortgage calculator, and cost-of-living estimator.

Product overview

Coldwell Banker Hartung operates as a single, full-service real estate brokerage offering residential, commercial, and corporate relocation services. The company is led by Broker/Owner Lawrence 'Chip' Hartung and provides its services through a unified brokerage with several specialized divisions and tools: the core Coldwell Banker Hartung residential brokerage, the Coldwell Banker Commercial Hartung commercial division, and the Coldwell Banker Global Luxury program for high-end properties. Supporting the core services are add-on tools including Property Search, Mortgage Calculator, Move Meter (cost of living estimate), Relocation Services, and Home Staging. The company has been operating since 1979 and serves the Tallahassee Metropolitan Service Area across multiple Florida counties and Thomasville, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Commercial Hartung: Commercial real estate division of Coldwell Banker Hartung, led by Broker/Owner Lawrence 'Chip' Hartung, servicing Tallahassee commercial real estate since 1979.

Products and services

• Residential Real Estate Brokerage (Coldwell Banker Hartung) Full-service residential real estate brokerage serving the Tallahassee Metropolitan Service Area (Leon, Wakulla, Gadsden, Liberty, Franklin, and Jefferson counties in FL plus Thomasville, GA and surrounding counties). Provides home buying, selling, and related services through a network of experienced Realtors.
• Commercial Real Estate (Coldwell Banker Commercial Hartung) Commercial real estate services for businesses and investors in Tallahassee, including property acquisition, sale, lease, and development of office, retail, industrial, and land. Led by Broker/Owner Lawrence "Chip" Hartung.
• Relocation Services Corporate relocation services for individuals and families moving to the Tallahassee area, including guidance on neighborhoods, housing search, and settlement assistance.
• Coldwell Banker Global Luxury Luxury real estate marketing program aligning the Coldwell Banker brand with experienced agents to serve high-net-worth buyers and sellers of premium properties.
• Home Staging Services Professional home staging services to help sellers prepare their properties for market and maximize appeal to prospective buyers.

Quantifiable outcome

• 45+ years of continuous operation in Tallahassee market

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Coldwell Banker Global LuxurycoreGTM or Marketing PartnerAccess to the Coldwell Banker Global Luxury program which provides luxury real estate marketing resources, brand recognition, and specialized services for high-value property transactions. The program has redefined luxury real estate marketing for over 80 years.
• Coldwell Banker Real Estate LLCcoreGTM or Marketing PartnerFranchise relationship providing brand affiliation, technology platforms, marketing resources, training, and operational support systems for the independently owned and operated Coldwell Banker Hartung brokerage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RE/MAX: Global real estate franchise network with comparable commission-based agent model. Directly competes with Coldwell Banker Hartung in residential brokerage using a similar franchise affiliation structure and commission-split economics.
• HomeSmart: Large US residential brokerage with a discount, agent-friendly commission split model. Comparable to Coldwell Banker Hartung in residential transaction activity, but competes by offering higher agent splits and a tech-enabled platform.
• Compass: Tech-enabled national residential brokerage with luxury emphasis. Comparable to Coldwell Banker Hartung as a full-service real estate brokerage serving buyers and sellers, but Compass differentiates through proprietary technology and a national agent platform rather than a franchise model.
• Century 21 Real Estate: Long-established residential and commercial real estate franchise. Comparable to Coldwell Banker Hartung on franchise model, agent network structure, and full-service transaction offering including luxury tiers.
• Better Homes and Gardens Real Estate: Residential real estate franchise affiliated with a recognized consumer brand. Comparable to Coldwell Banker Hartung on franchise structure, commission-based revenue model, and full-service residential brokerage offering.
• eXp Realty: Cloud-based residential brokerage with a high-agent-count, low-overhead model. Comparable to Coldwell Banker Hartung on commission-based residential brokerage activity, but competes through a virtual office model and aggressive agent recruitment.
• Realty ONE Group: Modern full-service real estate franchise with a coaching-style culture. Comparable to Coldwell Banker Hartung on franchise-based residential brokerage model and full-service offering, with similar agent recruitment and regional expansion strategies.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the US. Directly comparable to Coldwell Banker Hartung's franchise-based brokerage model, with regional associates serving local markets through a similar residential-focused offering.
• Sotheby's International Realty: Luxury-focused real estate franchise with global brand affiliation. Directly comparable to Coldwell Banker Hartung's Global Luxury program affiliation, targeting high-net-worth buyers and premium property marketing.
• Berkshire Hathaway HomeServices: Premium-branded residential real estate franchise affiliated with Berkshire Hathaway. Comparable to Coldwell Banker Hartung's premium positioning and luxury program emphasis, with similar franchise economics and brand-driven differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CBHartungRealEstate
• Instagraminstagram.com/coldwellbankertlh
• Xx.com/CBHartung
• LinkedInlinkedin.com/company/coldwell-banker-hartung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Hartung