What Pro Audio does

Pro Audio - Frank und Martin Engelmann GbR is a privately held German audio production and radio advertising agency founded in October 1984 and headquartered in Wuppertal. The firm operates as a civil-law partnership (GbR) under the continued ownership of its two founding brothers, Frank and Martin Engelmann, supported by a core team of roughly five to ten audio engineers, sound designers, composers, and account staff, plus freelance and trainee capacity accessed through the VillaMedia Wuppertal cross-media network. It serves enterprise clients across Germany with a full-service audio portfolio comprising radio spot production (Funkspots), media planning and buying, Digital Audio Streaming campaigns with PLZ-precise geo-targeting on Spotify, Deezer, Radio.de, Laut.fm, TuneIn, and 1,000+ German UKW streaming feeds, multi-language voice-overs in at least nine languages, telephone on-hold messaging, and Corporate Sound Identity (audio logo) creation.

The underlying technology stack is a digital audio studio workflow that has evolved from the firm's early multi-track digital upgrade in 1990 into today's integrated service environment, including voice casting, music and sound-effects selection, mixing to near-TV production quality, and same-day transmission of dealer spots to local stations. The media layer relies on long-standing (since 2000) partnerships with Germany's three dominant radio marketing organizations — ARD-AS&S, WDR-Mediagroup, and RMS — which together govern access to public and private radio inventory across the country, supplemented by direct relationships with regional stations including WDR 2.

Revenue is generated entirely through professional-services fees: spot production charges, media placement commissions, per-project voice-over and translation fees, telephone hold-message production, and digital audio streaming campaign service fees, all priced on a custom quote basis with no publicly disclosed rate cards. Customer acquisition is direct (website contact, phone, referral) and the firm has accumulated a portfolio of named enterprise relationships including Yokohama, G DATA, Husqvarna, Hyundai, Subaru, Gardengirls, ALMASED, BKK, PSD Banken, Musterring, MediMax, ZEG, Busch-Jaeger, and the 420+ Wohnungsbaugenossenschaften NRW cooperative association representing more than 865,000 apartments.

Name

Pro Audio

Legal name

Pro Audio - Frank und Martin Engelmann GbR

Website

https://pro-audio.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Audio is a Wuppertal-based German audio production agency, founded in 1984 and family-owned, that produces radio spots, digital audio streaming campaigns, media planning, multi-language voice-overs, telephone on-hold messaging, and corporate sound design for enterprise brand clients across Germany.

Ownership category

akta.pro rank

Product category

Audio Production Services / Radio Advertising

NAICS

Sound Recording Studios (51224), Sound Recording Industries (5122), Sound Recording Studios (512240)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB)

Keywords

• Radio advertising production
• Audio production services
• Media planning
• Digital audio streaming
• Sound design

Headquarters

HQ city

Wuppertal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising Production and Media Planning: Full-service radio advertising including creative spot production, media analysis, media planning, booking, controlling, invoicing, and final research. Revenue from production fees and media placement commissions.
2. Voice-over and Translation Services: Voice-over services for CD-ROM, DVD, film, POS, cinema, and internet applications. Includes translation and native-speaker voice recordings in multiple languages. Revenue from per-project professional services fees.
3. Telephone Hold Message Production: Production of telephone waiting loop messages and call center applications for businesses including medical practices, clinics, and companies across all sectors.
4. Sound Design and Music Production: Custom music production, sound design, exclusive publisher music, GEMA-free music, and custom jingle productions for advertising and brand identity.
5. Digital Audio Streaming Campaigns: Campaign management for digital audio streaming platforms with geo-targeting, PLZ-based delivery, mood and socio-targeting, with billing based on actual delivered contacts. Revenue from media buying fees and service charges.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pro Audio is a full-service radio advertising agency with digital audio studios producing radio spots (Funkspots), media planning, digital audio streaming campaigns, telephone on-hold messaging, voice-overs/dubbing, and sound design / Corporate Sound Identity. The company delivers end-to-end campaigns from creative concept and voice casting through production to media placement across traditional UKW radio and digital streaming platforms in Germany.

Product overview

Pro Audio is a radio advertising service agency operating digital audio studios for producing radio advertisements, phone on-hold messages, and various voice-over projects. The company offers an integrated full-service portfolio comprising Funkspots (radio spot production), Digital Audio Streaming (multi-platform campaign distribution), Mediaplanung (media planning and buying), Vertonungen (voice-over/dubbing), Telefon & Co (phone on-hold systems), and Sounddesign (audio branding/CSI). These services work together as a complete radio advertising solution: creative spot development feeds into media planning for optimal placement across traditional FM radio and digital streaming platforms, with additional services for corporate audio identity and multilingual content needs. Founded in 1984, the company serves clients throughout Germany through partnerships with major media networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Funkspots (Radio Advertising Spots) Full-service radio advertising spot production including voice casting, pre-production, music and sound effects selection, and final mixing for national brands and local dealer networks. Produces near-TV production quality radio spots.
• Digital Audio Streaming Digital audio campaign distribution across streaming platforms including Spotify, Deezer, Radio.de, Laut.fm, and TuneIn with PLZ-precise geo-targeting and socio-demographic targeting to reach Generation Kopfhörer (young audiences ages 14-29).
• Mediaplanung (Media Planning) Target audience analysis, detailed broadcasting plans, reservation, booking, and campaign execution across radio stations with subsequent confirmation and research reporting for radio advertising clients.
• Vertonungen (Voice-over/Dubbing) Professional voice-over and dubbing services for CD-ROM, DVD, film, POS, cinema, and internet applications with native speaker translations in multiple languages including Chinese, German, English, French, Dutch, Italian, Polish, Russian, and Spanish.
• Telefon & Co (Phone On-hold Messages) Phone on-hold message production with interactive process dialogs for call center applications, enhancing customer service and reducing call center workload for businesses across all sectors.
• Sounddesign (Sound Design) Audio logo and Corporate Sound Identity (CSI) creation, custom music production, sound design, GEMA-free music, exclusive publisher music, and personalized jingle production for advertising and brand identity.

Quantifiable outcome

• Over 420 housing cooperatives served with 865,000+ apartments represented
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ARD-AS&ScoreGTM or Marketing Partner · 1 January 2000Partnership since 2000 for radio campaign distribution and promotion across ARD public broadcasting stations in Germany.
• WDR-MediagroupcoreGTM or Marketing Partner · 1 January 2000Long-standing partnership since 2000 with WDR-Mediagroup for radio advertising campaigns in Germany.
• RMS (Privat-Radio-Vermarkter)coreGTM or Marketing Partner · 1 January 2000Partnership since 2000 with Germany's largest private radio marketer for campaign distribution across private radio stations.
• VillaMedia WuppertalcoreStrategic or Co-development PartnerActive network partner and co-founder of VillaMedia Wuppertal. Enables holistic cross-media campaign development combining radio, posters, cinema, and telephone hold messaging. Team has access to joint trainees and freelance resources through the network.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Antfood: Global sound design and audio branding studio serving agencies and brands. Comparable as an audio creative specialist with growing European presence; intersects with Pro Audio on the sound design / brand audio service line.

Broad incumbents

• Serviceplan Group: Largest German independent agency group with cross-media capabilities including radio advertising and audio production. Comparable as a full-service alternative for enterprise clients that might otherwise route work through Pro Audio.
• Jung von Matt: Major Hamburg-headquartered German creative agency network with in-house audio production for radio spots and cross-media campaigns. Competes for the same enterprise clients and media planning budgets, but as part of a much broader portfolio.
• Scholz & Friends: German creative agency group with strong automotive and B2C brand radio advertising. Comparable on radio spot production and media planning for enterprise clients, but operates at significantly larger scale and across more media.

Direct peers

• amp sound branding: Munich-based audio branding agency creating corporate sound, jingles, and radio spots for German and international brands. Directly comparable on the sound design / audio logo / radio production service line.
• Studio Funk: Berlin-based audio production studio producing radio spots, audio branding, podcasts, and voice-overs for German enterprise clients. Directly comparable full-service audio production agency competing for the same brand advertisers (Hyundai, BKK, etc.) and radio inventory.
• MassiveMusic: Amsterdam-headquartered global audio branding and music agency offering sound logos, sonic identity, and music supervision. Comparable as a specialized audio branding/Creative Sound Identity competitor serving European enterprise brands.

Others

• ARD-AS&S: Sales house for ARD public broadcasting radio inventory in Germany, and a long-standing Pro Audio partner. Comparable as an adjacent ecosystem player whose commercial relationship directly enables Pro Audio's distribution.
• RMS (Radio Marketing Service): Germany's largest private radio marketer and a direct Pro Audio commercial partner. Relevant as an ecosystem participant — vertical integrator that could in theory disintermediate creative production agencies.

Regional players

• Sixième Son: Paris-based audio branding agency with European reach, specializing in sonic identity and audio logo creation. Comparable in audio branding craft but competes in DACH-adjacent geographies rather than directly in NRW.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Audio