Puro

What Puro does

Puro Tekstiilihuoltopalvelut Oy is a Finnish privately held industrial textile care company that rents, launders, sterilizes, and distributes patient garments, workwear, surgical textiles, bed linens, and cleaning textiles to public-sector healthcare providers. It was formed on January 1, 2021 through the merger of Uudenmaan Sairaalapesula Oy and Puro Tekstiilihuolto Oy, and operates three production facilities in Kerava, Kotka, and Turku, delivering approximately 140,000 clean textiles per day to customers across Uusimaa, Southwest Finland, and Kymenlaakso — a service area covering roughly half of Finland's population (2.7 million Finns). The company employs ~400 staff across 24 native languages, and approximately 90% of employment relationships are permanent.

The technical stack combines industrial laundry equipment with embedded automation: an Inwatec workwear sorting robot (Danish-built) installed at Kerava in autumn 2024 (capacity 2,300 garments/hour with X-ray, foreign-object detection, machine vision, RFID), Elstor Oy electric heat-storage steam generation (patented, emission-free, ~3,250 tn CO2e annual reduction), automated protective-clothing dispensers and return stations deployed at customer hospitals, and a Texportal web-based ordering platform. Processes are certified under ISO 13485 (medical devices), EN 13795 (surgical drapes/gowns), ISO 11607 (sterile packaging), ISO 17665 (moist heat sterilization), ISO 14065 (laundry biocontamination control/RABC), and ISO 14001 (environmental management). A specialized dementia-friendly linen collection was co-developed with Koskelan senior center and City of Helsinki.

Puro's revenue model is subscription-based recurring service contracts (rental + per-cycle processing fees) with publicly owned healthcare customers. Owners and primary customers are Finnish welfare areas (hyvinvointialueet), including HUS, Satasairaala, and Tyks (Turku University Hospital). Pricing is not publicly disclosed but is reported to have remained stable for multiple years despite inflation, indicating contract structures with multi-year fixed pricing. Puro is not a typical venture-backed or PE-owned entity — it is a public-sector-adjacent services company owned by its healthcare customers, with no disclosed external funding rounds. The company's first sustainability report was published in June 2024 and is aligned with ESRS standards, supporting owners' carbon-neutrality-by-2030 commitments.

Name

Puro

Legal name

Puro Tekstiilihuoltopalvelut Oy

Website

https://puro.fi

Company type

Private

Founded year

2021

Operating status

Operating

Short description

Puro Tekstiilihuoltopalvelut Oy is a Finnish healthcare textile services company that rents, launders, and sterilizes patient garments, workwear, surgical textiles, and linens for public hospitals and welfare areas across southern Finland, delivering ~140,000 clean textiles daily from three facilities.

Ownership category

akta.pro rank

Product category

Healthcare Textile Care Services

NAICS

Industrial Launderers (812332), Linen Supply (812331)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Reusable Medical Textile Processing (Surgical Packs/Gowns/Drapes) (HSAJAEAL)

akta.pro secondary industries

Industrial Workwear & PPE Laundry (HSAJAEAD), Medical / Healthcare Laundry Pickup & Delivery (Clinics, Dental, Vet) (HSAJACAG), Industrial Laundry & Textile Waste Services (Non-hazardous) (EUAIAGAI)

Keywords

• Healthcare textile rental
• Industrial laundry services
• Surgical textile sterilization
• Medical linen services
• Workwear management

Headquarters

HQ city

Kerava

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Healthcare Textile Rental and Laundry Services: Puro provides comprehensive textile care services (rental, washing, sterilization, delivery) to public healthcare providers. Owners are primarily welfare areas (hyvinvointialueet). Services cover patient garments, workwear, surgical textiles, and linens. Revenue is derived from service contracts with public sector customers, with pricing maintained stable over multiple years according to customer testimonials.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Puro provides industrial textile care services for healthcare, including laundering, sterilization, sorting, and logistics of patient garments, workwear, surgical textiles, and linens. Operating from three production facilities in Finland, the company delivers approximately 125,000-140,000 clean textiles daily to public healthcare providers, including hospitals, health centers, and senior care homes, primarily owned by Finnish welfare areas (hyvinvointialueet).

Product overview

Puro Tekstiilihuoltopalvelut Oy is Finland's leading healthcare textile service provider, operating as a single integrated platform delivering approximately 125,000-140,000 clean textiles daily across three facilities (Kerava, Kotka, Turku). The core offering consists of healthcare textile rental and laundry services including workwear, patient clothing, bed linens, surgical textiles, and cleaning textiles. The company has invested in automation technologies such as workwear sorting robots and protective clothing vending machines to enhance operational efficiency. An online ordering portal (Texportal) enables customers to place orders and manage workwear inventories digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• Työvaatehuolto (Workwear Services) Industrial laundry, rental, and management services for healthcare staff workwear and protective clothing, including cleaning, maintenance, and delivery to hospitals, health centers, and care facilities.
• Potilasvaatteet (Patient Clothing Services) Laundry and rental services for patient garments used in hospitals and healthcare facilities, ensuring continuous availability of clean clothing for patients.
• Liinavaatteet (Bed Linen Services) Hospital bed linen services including rental, washing, and delivery of sheets, pillowcases, and duvet covers for healthcare institutions.
• Leikkaustekstiilit (Surgical Textile Services) Sterilized surgical textiles for operating rooms, including sorting, inspection, folding, sterilization compliant with medical device standards (ISO 13485, EN 13795, ISO 17665), and delivery to hospitals.
• Siivoustekstiilit (Cleaning Textile Services) Laundry and rental of cleaning textiles and mops for healthcare facility cleaning operations, supporting hygiene and infection control.
• Liinavaatemallisto muistisairaille (Dementia-Friendly Bed Linen Collection) Specialized home-like bed linen collection for senior centers and service homes, designed for dementia patients using high-luminance white backgrounds, strong contrast colors, and large easily recognizable patterns to accommodate visual perception and spatial difficulties caused by dementia.

Quantifiable outcome

• ~140,000 clean textiles delivered daily to healthcare facilities
• +5 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Rester OycoreStrategic or Co-development PartnerPuro partners with Rester Oy (Paimio, Finland) for textile recycling. Retired textiles are mechanically shredded into fibers and processed into recycled material. Products include new workwear, insulation and acoustic panels, chair/sofa filling, industrial yarn, non-woven and filter materials, and geo-textiles. Puro participated in pilot trials from 2020. In 2023, 44,105 kg of textiles were recycled, saving 23,155,125 liters of water and 145,811.1 kg CO2e.
• Elstor OycoreTechnology or IntegrationElstor Oy (Finnish company) supplies a patented electric heat storage system for emission-free steam production at the Kerava facility. The system optimizes electricity storage as thermal energy during off-peak (lowest cost) electricity periods. This is Elstor's first industrial laundry sector project. Annual CO2 reduction of approximately 3,250 tn CO2e.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lindström: Finnish-headquartered textile rental and workwear service company operating across Europe and Asia. Directly comparable to Puro in business model (textile rental, laundering, workwear supply), customer verticals (healthcare, hospitality, industry), and Nordic market focus. Puro's more concentrated healthcare-only positioning differentiates it from Lindström's broader diversification.
• Clini (Pohjois-Suomen Sairaalapesula): Finnish healthcare-focused industrial laundry serving Northern Finland (Oulu region), explicitly mentioned in Puro's data as having deployed similar Inwatec sorting robot technology since 2021. Most direct Finnish competitor with overlapping customer verticals (public hospitals), though operating in different geographic territory.
• Comforta: Finnish textile services company providing workwear and hygiene solutions to healthcare and industry. Comparable to Puro in customer verticals and Finnish market focus, though smaller scale and broader service scope beyond pure textile rental.

Regional players

• Textilia: Swedish industrial laundry and textile rental company serving healthcare, hospitality, and industrial customers. Comparable to Puro in service model and Nordic regional focus but primarily serves the Swedish market, making it a regional rather than direct competitor despite similar customer verticals.

Broad incumbents

• Rentokil Initial: Global hygiene and textile services provider operating in dozens of countries through its Initial brand. Comparable to Puro in healthcare textile rental and workwear services but as one segment within a broader pest control and hygiene conglomerate. Recently completed acquisition of major European laundries enhances Nordic presence.
• CWS (Christinen WäscheService / Haniel): European provider of textile rental, washroom hygiene, and workplace solutions, part of the Haniel group. Comparable to Puro in healthcare textile services and rental model but at significantly larger pan-European scale and with broader hygiene portfolio. Has Nordic presence competing for hospital contracts.
• Berendsen (now part of Elis): Formerly independent Nordic textile service leader acquired by Elis in 2017. Historically a direct competitor to Puro with overlapping Nordic healthcare customers; now operates under the Elis brand but retains Nordic-specific customer relationships and operations comparable to Puro's model.
• Elis: European leader in flat linen, workwear, and hygiene solutions following the acquisition of Berendsen. Comparable to Puro in core services (textile rental, laundering for healthcare) but operates at much larger scale across multiple countries with a broader product portfolio including washroom and floor care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puro-tekstiilihuoltopalvelut

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puro