Textilia
Textilia is a Nordic B2B textile service company that rents, launders, and delivers workwear, linens, and specialized textiles to healthcare, hospitality, food industry, restaurant, cleanroom, and defense customers across Sweden, Norway, and Denmark via 11 industrial laundries and a chip-tagged logistics platform.
- Company typePrivate
- Founded2005
- HeadquartersÖrebro, Sweden
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Textilia does
Textilia is a Nordic B2B textile service company that rents, launders, maintains, and delivers workwear, linens, and specialized textiles to enterprise and public sector customers. Operations are anchored by 11 industrial laundries across Sweden from Boden to Malmö, with additional capacity in Norway and Denmark, processing more than 100 tons of laundry per day and serving approximately 270,000 employees via chip-tracked textiles in the majority of Swedish healthcare regions. Customers are concentrated in healthcare, hotels, restaurants, food industry, cleanroom, and defense (FMV), with mix of public tenders (Västernorrland, Region Gotland, Nya Karolinska Solna, Region Örebro Län) and enterprise accounts (Barilla, Hotel Lydmar, Nääs Hotell & Restaurang).
The core technology is a proprietary logistics and tracking stack: Textilia Trace (Texi for logistics management, TexMatic for automated handling, Textilia Gateway for on-site service), Texi Logistic Solution (TLS) automated pickup stations — 160 deployed at Nya Karolinska Solna alone — and chip-tagged textiles that flow through the full service cycle for shrinkage control and traceability. Customer interface is the Textilia Online portal for ordering, tracking, complaints, and garment management. A circular economy layer, Textilia upcy (wholly-owned subsidiary), collects discarded textiles from the customer base and redesigns them into new certified products, with production in Denmark, Lithuania, and Romania; the upcy program recycled more than 400 tons in 2023.
Revenues are generated through three pricing models — subscription (fixed weekly rental), per-piece, and hybrid — with B2B enterprise sales targeting large public sector and corporate accounts. Six of 11 laundries carry Nordic Swan Ecolabel certification, the group holds SBTi validation, and the company has won multiple sustainability and innovation awards (ETSA Climate Impact Award 2026, FFCR Non-Food of the Year 2026, CSR People Prize 2025 nomination). Textilia is a subsidiary of Danish DFD (Dansk Form og Design), with group parent Textilia Group A/S domiciled in Denmark and approximately 650 employees, 50% of whom are foreign-born from 40 countries.
Textilia firmographics
Firmographics- Name
- Textilia
- Legal name
- Textilia Group A/S
- Website
- https://textilia.se
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Textilia is a Nordic B2B textile service company that rents, launders, and delivers workwear, linens, and specialized textiles to healthcare, hospitality, food industry, restaurant, cleanroom, and defense customers across Sweden, Norway, and Denmark via 11 industrial laundries and a chip-tagged logistics platform.
- Ownership category
- akta.pro rank
Textilia industry classification
Industry- Product category
- Industrial Laundry and Textile Rental Services
- NAICS
- Industrial Launderers (812332), Linen and Uniform Supply (81233), Linen Supply (812331), Drycleaning and Laundry Services (except Coin-Operated) (812320)
- akta.pro primary industry
- Hospitality (Hotel/Resort) Linen Laundry (HSAJAEAB)
- akta.pro secondary industries
- Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF), Corporate / Office & Employee Laundry Pickup & Delivery (HSAJACAI), Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD), Diaper Service & Incontinence Textile Laundry (Institutional) (HSAJAEAM)
Keywords
Where Textilia is headquartered
LocationHeadquarters
- HQ city
- Örebro
- HQ country
- Sweden
- HQ region
- Europe
Offices12 records
Markets served
Textilia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Textile rental and laundry service: Core revenue from renting textiles (workwear, linens, towels, etc.) combined with professional washing, maintenance, and logistics. Customers pay weekly rental fees regardless of wash frequency (rental price model), per-piece prices, or split price combining fixed weekly and variable per-delivery components.
- Transaction-based services: Per-article pricing where customers pay per piece delivered from the laundry. Suitable for high-volume items like linens and towels or customer-owned textiles.
- Professional services: Advisory and consulting services before and during contracts, including textile selection, hygiene compliance, and logistics optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Rental price model - fixed weekly fee |
| Unit Pricing | Pay-as-you-go | Per-piece pricing model |
| Hybrid | Annual | Split price - combination model |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Textilia product offering
Product offeringCore offering
Textilia is a Nordic textile service company that rents, washes, maintains, and distributes workwear, bed linens, towels, table linens, and specialty textiles (including cleanroom garments) to businesses and public-sector organizations. Services are delivered through 11 industrial laundries across Sweden, supported by proprietary logistics systems (Texi, TLS, Textilia Gateway, TexMatic), chip-tracked textile inventory, and the Textilia upcy circular-economy recycling program. Customers include hospitals, regions, municipalities, hotels, restaurants, food manufacturers, defense agencies, and cleanroom operators, served exclusively on a B2B basis.
Product overview
Textilia is a textile and laundry service company offering a comprehensive portfolio of products and services across multiple industries. The core offering includes rental and washing of workwear, bed linens, towels, table linens, and specialized textiles. Key product lines include Textilia upcy (upcycling service converting discarded textiles into new products), Textilia Trace (distribution and tracking system with Texi, Terminal, TexMatic, and Gateway modules), and industry-specific solutions for Healthcare, Hotels, Food Industry, Restaurants, Cleanroom, and Hygiene services. The company also offers rental mats, cleaning systems (Viima), and the Textilia Online customer portal for electronic ordering and management. Services are delivered through a network of 11 laundries across Sweden, from Boden in the north to Malmö in the south, with headquarters in Örebro.
Differentiator
Problem solved
Functional benefit
Brands
- Textilia upcy: Industrial-scale upcycling service that collects discarded textiles from customers and redesigns them into new usable products, extending textile lifespan and promoting circular resource use.
- Viima
- Omtanke
- Precize
- Texi
- Textilia Online
- TexMatic
- Texi Logistic Solution (TLS)
Products and services
- Textilia upcy Upcycling service that transforms discarded textiles from customers into new usable products, such as converting bed linens into chef shirts or worn-out T-shirts into hand-drying cloths, extending textile lifespans and promoting circular economy.
- Vård & Omsorg (Healthcare Textile Service)
Quantifiable outcome
- More than 400 tons of textiles recycled in 2023 through Textilia upcy
- +3 more outcomes
Companies that use Textilia
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles5 records
Textilia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Textilia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Klopman InternationalcoreStrategic partnership for developing a new fabric containing 30% recycled textile fibers from Textilia's own discarded textiles. Through fiber-to-fiber recycling, discarded textiles are converted to new fibers, spun into yarn, and woven into fabric for new textiles. This won the ETSA Climate Impact Award 2026.
- Textilia upcycoreSister company and sister brand focused on upcycling discarded textiles from Textilia's customer base into new products. Operates collection center in Skovlunde, Denmark, with production in Lithuania and Romania. Textilia upcy is the market's first business model for upcycling at industrial scale.
- re:newcellminorInvestment and partnership in re:newcell for fiber recycling technology, supporting the development of closed-loop solutions for end-of-life textiles.
- Södra CellminorPartnership for fiber recycling using OnceMore technology to dissolve and regenerate cellulose fibers from textile waste for new textile production.
- ConvertminorPartnership for processing textile waste from upcycling production. When textiles from Textilia upcy are no longer usable, Convert tears up materials into components for table tops, sound insulation, acoustic panels, and building materials.
- Coor Service ManagementcoreCoor is the service provider for Nya Karolinska Solna hospital and coordinates textile service as part of their managed services. Textilia serves as the textile service subcontractor within Coor's broader service offering.
- Svenska Kockars FöreningcorePartnership for Restaurangbranschens Vardagshjälte (Restaurant Industry Everyday Hero) award, a diversity and inclusion prize for the hotel and restaurant industry. Textilia and Svenska Kockars Förening have awarded this prize annually since 2022.
- Svenska Kocklandslaget (Swedish National Culinary Team)coreTextilia is a partner to the Swedish National Culinary Team, supporting culinary professionals through textile services and joint visibility opportunities.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Textilia competitors and assessment
Company assessmentBroad incumbents
- Alsco: Global industrial laundry and uniform services company operating across multiple continents. Comparable as a broader incumbent in uniform rental and commercial laundry with multi-vertical reach similar to Textilia's multi-segment approach.
- Rentokil Initial (Initial Hygiene): UK-listed global hygiene and services group with workwear and textile services as part of broader pest control and hygiene portfolio. Comparable as an incumbent offering overlapping laundry and workwear services within a much wider service portfolio.
- Aramark Uniform Services: US-based uniform and career apparel rental division of Aramark. Comparable as a broader incumbent offering uniform rental, laundry, and managed apparel services across enterprise customers in healthcare, hospitality, and food industry.
Direct peers
- Elis SA: Pan-European leader in textile and hygiene services (including former Berendsen operations in the Nordics). Directly comparable as a multi-vertical B2B laundry, workwear, and linen rental provider serving healthcare, hospitality, and industry across Europe — Textilia's most direct continental competitor and benchmark.
- Lapeco: Finnish industrial laundry and textile rental company serving B2B customers. Comparable as a Nordic industrial laundry peer competing for similar enterprise and public-sector accounts with comparable subscription-based service models.
- Lindström (Comforta): Finnish family-owned workwear and textile rental company with strong Nordic presence. Highly comparable as a Nordic peer serving healthcare, hospitality, and industry with subscription-based textile service models similar to Textilia's Swedish operations.
- CWS Workwear (Haniel Group): European workwear and hygiene rental provider with operations across multiple sectors including healthcare and industry. Closely comparable to Textilia's subscription rental model, industrial workwear focus, and multi-country service delivery model.
- Mewa: Family-owned European industrial textile service company operating workwear rental, cleaning, and maintenance across multiple countries. Comparable in business model (subscription-based textile rental with route service), vertical specialization, and enterprise customer focus to Textilia's industrial laundry offering.
Regional players
- Pure Laundry: Norwegian industrial laundry service operating in Textilia's home Nordic market. Comparable as a regional Norwegian competitor offering B2B laundry and textile services to enterprise customers in hospitality, healthcare, and industry segments.
Emerging players
- ImageFIRST: US-focused healthcare laundry and linen rental specialist. Comparable as a niche player with deep focus on healthcare linen services and chip-tracked inventory management — overlapping with Textilia's healthcare segment (Karolinska, Region Gotland).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Textilia social profiles
Digital presenceTextilia compliance and trust
Trust signalCompliance12 records
Textilia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Textilia leadership team
Management profileNumber of profiles
Profiles1 record
Textilia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Textilia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Textilia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Textilia
What does Textilia do?
Textilia is a Nordic textile service company that rents, washes, maintains, and distributes workwear, bed linens, towels, table linens, and specialty textiles (including cleanroom garments) to businesses and public-sector organizations. Services are delivered through 11 industrial laundries across Sweden, supported by proprietary logistics systems (Texi, TLS, Textilia Gateway, TexMatic), chip-tracked textile inventory, and the Textilia upcy circular-economy recycling program. Customers include hospitals, regions, municipalities, hotels, restaurants, food manufacturers, defense agencies, and cleanroom operators, served exclusively on a B2B basis.
Is Textilia a public or private company?
Textilia is a private company. It is classified as corporate owned and is currently operating.
When was Textilia founded?
Textilia was founded in 2005. It employs 501 to 1,000 people.
Where is Textilia based?
Textilia is headquartered in Örebro, Sweden, in the Europe region.
How does Textilia make money?
Three revenue lines are on record. Textile rental and laundry service is the primary driver. The others are transaction-based services and professional services.
Who are Textilia's main competitors?
Broad incumbents on record are Alsco, Rentokil Initial (Initial Hygiene) and Aramark Uniform Services. Direct peers are Elis SA, Lapeco, Lindström (Comforta), CWS Workwear (Haniel Group) and Mewa. Pure Laundry is listed as a regional player. ImageFIRST is listed as an emerging player.
Does Textilia have an API?
No public API is recorded for Textilia.
What industry is Textilia in?
Textilia's product category is Industrial Laundry and Textile Rental Services. Its primary akta.pro industry code is HSAJAEAB, Hospitality (Hotel/Resort) Linen Laundry, with a secondary code of HSAJACAF, Hotel / Hospitality Laundry Pickup & Delivery. Its NAICS code is 812332.