Interop
Interop is a legacy IT professional community founded in 1986 that was transitioned in 2024 into Enterprise Connect, a North American conference and expo for enterprise communications, collaboration, and CX, operated by Informa PLC. It serves enterprise IT attendees and technology vendor exhibitors through an annual flagship event and digital on-demand content.
- Company typePrivate
- Founded1986
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Interop does
Interop, founded in 1986 in San Francisco, was an education and community platform for IT professionals centered on delivering unbiased, cutting-edge content. In 2024, the Interop community was transitioned into Enterprise Connect, North America's leading conference and expo for enterprise communications, collaboration, and customer experience (CX), operated under Informa Connect, a division of Informa PLC (LSE: INMA, registered in England and Wales). The core product is a single annual flagship conference held at MGM Grand Las Vegas (next scheduled March 23-25, 2027), supplemented by a digital extension surface including on-demand sessions, an event app, a digital events program, a knowledge hub, and year-round newsletter and social media engagement across X, LinkedIn, Instagram, Facebook, and YouTube.
The business model is event-driven and two-sided. On the demand side, Enterprise Connect sells conference passes to enterprise IT professionals and decision-makers, with promotional incentives (such as the Interop200 $200 discount code for legacy Interop alumni) to drive registration. On the supply side, technology vendors and solution providers purchase exhibitor booth space, sponsorships, digital marketing placements, and PR opportunities. The supporting technology is standard event management infrastructure — registration platforms, exhibitor portals, floor plan tools, and digital event delivery — with no proprietary technology platform or AI capabilities identified in the source material. Revenue mechanics are concentrated around the annual flagship event cadence, with growing contribution from on-demand and digital event monetization.
The customer base spans IT community / enterprise IT professionals as the primary persona segment and technology vendors / exhibitors as a secondary business-unit segment. The company is a sub-brand within Informa PLC's broader events portfolio rather than a standalone operating entity, and it does not have its own public listing, independent ownership, or disclosed financials. Headcount is small (11-50 employees range per firmographics), consistent with a focused event-management team. The company's strategic posture post-2024 is community retention and digital extension rather than geographic or vertical expansion.
Interop firmographics
Firmographics- Name
- Interop
- Legal name
- Informa PLC
- Website
- https://interop.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Interop is a legacy IT professional community founded in 1986 that was transitioned in 2024 into Enterprise Connect, a North American conference and expo for enterprise communications, collaboration, and CX, operated by Informa PLC. It serves enterprise IT attendees and technology vendor exhibitors through an annual flagship event and digital on-demand content.
- Ownership category
- akta.pro rank
Where Interop is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Interop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Conference Registration Fees: Revenue generated from IT professionals and enterprise attendees registering for the Enterprise Connect conference passes. Discount codes are offered to drive conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Conference passes with promotional discount for Interop community |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Interop product offering
Product offeringCore offering
Interop is an IT professional community and education brand founded in 1986 that has been transitioned into Enterprise Connect, North America's leading annual conference and expo focused on enterprise communications, collaboration, and customer experience (CX). The offering consists of the in-person annual conference held at MGM Grand Las Vegas, featuring conference tracks, summit sessions, an expo hall, keynote presentations, Excellence Awards, and complementary on-demand digital sessions.
Product overview
Enterprise Connect is a single unified conference and expo product — North America's leading event for enterprise communications, collaboration, and customer experience professionals. The offering consists of the main annual conference held at MGM Grand Las Vegas, featuring conference tracks, summit sessions, an expo hall, keynote presentations, Excellence Awards, and on-demand content. The event targets IT professionals and decision-makers in the communications and collaboration space.
Differentiator
Problem solved
Functional benefit
Products and services
- Enterprise Connect Conference and Expo North America's leading annual conference and expo for enterprise communications, collaboration, and customer experience (CX). Brings together the IT community for education, networking, and exhibition. Targeted at enterprise IT professionals, decision-makers, and technology vendors/solution providers in the communications and collaboration space.
- Enterprise Connect On-Demand Sessions Digital, self-serve access to recorded conference sessions and content from Enterprise Connect, available for remote attendees and post-event viewing by enterprise IT professionals.
Companies that use Interop
Customer profileSegments2 records
Ideal customer profiles2 records
Interop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Interop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Informa ConnectflagshipEnterprise Connect is operated by Informa Connect, part of Informa PLC. Informa PLC is a UK-based events and publishing company. This is a parent-subsidiary relationship within a large media/events organization rather than a commercial partnership. Informa's registered office is at 5 Howick Place, London SW1P 1WG, registered in England and Wales.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Interop competitors and assessment
Company assessmentDirect peers
- Microsoft Ignite: Microsoft's annual enterprise IT and communications/collaboration conference. Competes for the same enterprise IT decision-makers and represents a major vendor-hosted alternative to Enterprise Connect.
- Genesys Xperience: Genesys's customer experience and contact center conference. Directly comparable as a CX-focused industry event serving the same enterprise buyer base Enterprise Connect targets.
- Dreamforce: Salesforce's annual enterprise CX, collaboration, and IT conference. Strongly comparable given Enterprise Connect's explicit focus on customer experience (CX), and competes for similar enterprise attendee and exhibitor spend.
- Google Cloud Next: Google's enterprise cloud and collaboration (Workspace/CCaaS) conference. Competes for enterprise IT and CX buyers and serves as another vendor-owned alternative in the same communications/collaboration event space.
- Cisco Live: Cisco's flagship annual enterprise communications and networking conference. Directly competes for the same enterprise IT/communications attendee and vendor mindshare as Enterprise Connect (formerly Interop), with similar expo-and-keynote format.
- Zoomtopia: Zoom's annual communications and collaboration customer conference. Highly comparable as a vendor-hosted event focused on the same UCaaS/collaboration category Enterprise Connect serves.
- AWS re:Invent: Amazon Web Services' annual enterprise cloud and communications conference. A leading enterprise IT event competing for attendee travel budgets and vendor sponsorship dollars in the same category as Enterprise Connect.
- ServiceNow Knowledge: ServiceNow's annual enterprise IT and workflow conference. Competes for enterprise IT decision-maker attendance and partner/exhibitor investment in the same window as Enterprise Connect.
Broad incumbents
- Black Hat: Informa-owned enterprise cybersecurity conference. A sibling brand within the same parent (Informa Connect) sharing back-office infrastructure, exhibitor relationships, and enterprise IT audience as Enterprise Connect.
- Web Summit: Large-scale enterprise and enterprise-tech conference attracting global attendees and major exhibitors. Comparable as a top-tier enterprise conference business competing for the same vendor marketing dollars and senior attendee time.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Interop social profiles
Digital presenceInterop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interop leadership team
Management profileNumber of profiles
Profiles1 record
Interop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interop
What does Interop do?
Interop is an IT professional community and education brand founded in 1986 that has been transitioned into Enterprise Connect, North America's leading annual conference and expo focused on enterprise communications, collaboration, and customer experience (CX). The offering consists of the in-person annual conference held at MGM Grand Las Vegas, featuring conference tracks, summit sessions, an expo hall, keynote presentations, Excellence Awards, and complementary on-demand digital sessions.
Is Interop a public or private company?
Interop is a private company. It is classified as corporate owned and is currently operating.
When was Interop founded?
Interop was founded in 1986. It employs 11 to 50 people.
Where is Interop based?
Interop is headquartered in San Francisco, United States, in the North America region.
How does Interop make money?
One revenue line is on record: conference Registration Fees.
Who are Interop's main competitors?
Direct peers on record are Microsoft Ignite, Genesys Xperience, Dreamforce, Google Cloud Next, Cisco Live, Zoomtopia, AWS re:Invent and ServiceNow Knowledge. Broad incumbents are Black Hat and Web Summit.
Does Interop have an API?
No public API is recorded for Interop.