ALTE

What ALTE does

ALTE (株式会社アルテ) is a Fukuoka, Japan-headquartered company founded in May 2010 that operates two integrated business divisions. The Logistics Division provides full-service B2C e-commerce fulfillment outsourcing — covering customer service, order and inventory management, picking, packing, shipping, returns/exchanges, payment collection, and call center operations — for online retailers, with particular specialization in pharmaceutical, quasi-drug, and cosmetic product handling under licenses secured in November 2016 (quasi-drug manufacturing license 40DZ2000041 and cosmetics manufacturing license 40CZ20012). The System Division develops and licenses proprietary in-house software built on a .NET stack, including DirectAce (an integrated e-commerce customer and sales management platform), CALL-BK (a call center/CTI system integrating with NEC AspireUX), and 検品名人/Kenpin Meijin (a barcode-based POS inspection system). The company also operates a proprietary WMS covering stock-in/out, FIFO picking, lot, and expiration date management.

ALTE earns revenue through three primary streams: (1) managed fulfillment services billed on a per-shipment plus inventory-storage-day basis plus packaging materials, (2) DirectAce software licensing, customization, and recurring support contracts, and (3) one-time 検品名人 hardware/software sales with VPN-based remote maintenance. The go-to-market is sales-led enterprise field sales with on-site presentations across Japan, supported by a regional Kyushu base and clients spanning Kanto and Kansai. Operations run from three Fukuoka facilities — the ALTE Center headquarters (established 2010), the Hakozaki Center (opened August 2017), and the ALTE SB Center (opened February 2019) — and serve a mix of e-commerce operators (井田両国堂, シャンティ), cosmetics/health manufacturers (ピエール), and technology partners (NEC Group, サトー, イシダ). Registered capital is 10 million JPY with no disclosed external funding, and the founder, Representative Director Shunsuke Yamashita (山下俊介), maintains control.

Name

ALTE

Legal name

株式会社アルテ

Website

https://alte.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

ALTE (株式会社アルテ) is a Fukuoka, Japan-based company offering B2C e-commerce fulfillment outsourcing and proprietary logistics software (DirectAce, 検品名人) for online retailers, with specialized pharmaceutical and cosmetics handling under pharmacist-supervised manufacturing licenses.

Ownership category

akta.pro rank

Product category

E-commerce Fulfillment & Logistics Services

NAICS

General Warehousing and Storage (493110)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pick/Pack & Value-Added Warehouse Services (Kitting, Returns Prep) (CRAFAMAD)

akta.pro secondary industries

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK), Returns Management & Reverse Logistics (CRAFAMAE)

Keywords

• E-commerce fulfillment services
• Third-party logistics
• Warehouse management software
• Pharmaceutical logistics services
• Order management systems

Headquarters

HQ city

Fukuoka

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fulfillment Services (フルフィルメントサービス): Full outsourcing of e-commerce logistics including order management, inventory management, picking, sorting, packing, shipping, payment processing, returns/exchanges handling. Revenue generated through logistics fees based on number of shipments, storage fees based on inventory volume and storage days, and packaging material costs. Fixed shipping rates nationwide including remote islands.
2. DirectAce Software License and Support: Sales management and customer management software for e-commerce operators. Revenue from software licenses, customization services, and ongoing maintenance/support contracts. System customization based on client service content and scale.
3. POS Inspection System (検品名人): Barcode-based inspection and picking system for logistics operations. Revenue from system sales, installation, and remote maintenance support services via VPN.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ALTE provides outsourced e-commerce fulfillment and logistics services — including inventory storage, packing, shipping, returns handling, and a pharmaceutical/cosmetic-compliant logistics center — to online retailers and mail-order operators. In parallel, it develops and sells proprietary business software (DirectAce for order/customer/sales management, 検品名人 for POS-linked quality inspection, and CALL-BK for inbound call-center operations) used by e-commerce operators.

Product overview

ALTE operates two core business divisions: System (システム) and Logistics (ロジスティクス). The System Division develops and sells proprietary software including DirectAce (，通貨顧客販売管理パッケージ), CALL-BK (call center system), and 検品名人 (POS inspection system). The Logistics Division provides BtoC e-commerce fulfillment outsourcing services, with specialized pharmaceutical/cosmetics compliance capabilities through their 薬機法対応センター. DirectAce serves as the core customer/sales management platform for e-commerce operators, while the fulfillment service handles logistics operations. All products are developed in-house with end-to-end capabilities from development to support.

Differentiator

Problem solved

Functional benefit

Brands

• DirectAce（ダイレクトエース）: E-commerce customer management and sales management integrated package software for the mail-order industry, developed fully in-house by ALTE's System Division.
• 検品名人 (Kenpin Meijin)

Products and services

• E-commerce Fulfillment Service

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• NECグループ (NEC Group)coreTechnology or IntegrationStrategic technology partnership with NEC Corporation and affiliated companies including NEC Fielding and NEC Platforms. Collaboration involves systems integration, technology platforms, and field service support. DirectAce software integrates with NEC AspireUX for call center operations. Long-standing business relationship with NEC Group companies as listed clients.
• 株式会社井田両国堂coreChannel Partner/ Reseller/ DistributorListed as a primary client and business partner. E-commerce business in health products sector. Active collaboration in logistics fulfillment and systems services.
• 株式会社ピュールcoreChannel Partner/ Reseller/ DistributorCosmetic products manufacturer. ALTE provides logistics services for their operations. Attended new factory completion ceremony in April 2017 demonstrating close partnership relationship. Represents type of pharmaceutical/cosmetic client ALTE specializes in serving.
• 株式会社サトーsupportingTechnology or IntegrationAuto-ID and barcoding technology provider. Supplies barcode scanners, wireless handheld terminals, and labeling systems used in ALTE's 検品名人 inspection system and general logistics operations.
• 株式会社イシダsupportingTechnology or IntegrationMeasuring and packaging equipment manufacturer. Provides weighing and packaging equipment used in pharmaceutical/cosmetics logistics operations including precision scales for quality control.
• 香椎法律事務所 (Law Office of Kashiwa)supportingOthersDesignated legal counsel with attorney Hanada Shigeharu providing legal advisory services to the company. Represents formal external legal partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• futureshop inc. Japanese cloud e-commerce platform with built-in CRM, subscription, and recurring-purchase features — directly competing with DirectAce in the subscription D2C segment.
• GMO MakeShop: Leading Japanese SaaS e-commerce platform offering storefront, order management, and seller tools — overlapping with DirectAce's order/customer management functionality.
• Link (BIZTEL): Cloud-based call center and CRM platform in Japan, including CTI and ACD functionality — the closest SaaS-comparable alternative to ALTE's CALL-BK contact center system.

Broad incumbents

• Yamato Holdings (Yamato Transport): Japan's largest delivery and logistics conglomerate offering TA-Q-BIN parcel, e-commerce fulfillment, and adjacent BPO — broad incumbent in the same overall e-commerce logistics space as ALTE.
• SG Holdings (Sagawa Express): Major Japanese logistics group with nationwide parcel, 3PL, and e-commerce fulfillment operations — competes with ALTE for enterprise fulfillment contracts at much larger scale.
• Askul Corporation: Japanese B2B office supply and e-commerce operator with proprietary logistics and order management — broader incumbent running integrated commerce-and-fulfillment operations comparable in concept to ALTE's dual division.

Direct peers

• Scroll Corporation: Japanese e-commerce fulfillment and catalog logistics provider offering B2C pick-pack-ship, returns, and customer support — directly comparable to ALTE's Logistics Division across similar client segments.
• e-LogiT Co., Ltd. Specialized Japanese e-commerce 3PL with proprietary WMS and dedicated health/cosmetics operations — overlapping ALTE on both the fulfillment and software dimensions of the business.
• Kantsu Co., Ltd. Japan-based 3PL provider with strong e-commerce fulfillment, returns processing, and warehousing capabilities — competing head-to-head with ALTE for B2C 3PL contracts in cosmetics and health verticals.
• Fuji Logitech Holdings: Japanese 3PL with fulfillment, returns, and value-added services for e-commerce and mail-order clients — directly comparable to ALTE's logistics service portfolio.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/alteco_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTE