Advanced Self Storage
Advanced Self Storage is a private Canadian self-storage operator owned by Nicola Real Estate, running eight facilities across British Columbia with roughly 7,500 lockers serving residential, SMB, student, and vehicle storage customers on month-to-month terms.
- Company typePrivate
- Founded2004
- HeadquartersMaple Ridge, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Advanced Self Storage does
Advanced Self Storage is a privately held Canadian self-storage operator headquartered in Maple Ridge, British Columbia, owned by Nicola Real Estate (NRE), which acquired the original four-property portfolio in 2004. The company operates eight facilities across Metro Vancouver and Vancouver Island — Maple Meadows, Westgate (Maple Ridge), New Westminster, North Vancouver, Vancouver, Richmond, Squamish, and Langford — totaling approximately 7,500 lockers. Unit sizes range from 5'x5' (25 sq ft) to 10'x30' (300 sq ft), with climate-controlled options available at five locations and individually alarmed units at Squamish. Customer access is enabled through FOB key fobs or the Protege smartphone app for 24/7 entry, supported by 24/7 digital video surveillance, electronic gate access, and motion-controlled lighting.
The company's revenue model is predominantly recurring monthly rentals on month-to-month terms with no long-term commitment and no security deposit, supplemented by a $20 one-time administration fee (waived for returning customers), ancillary sales of packing supplies and moving boxes, mailbox rental services, and parcel acceptance for business clients. It also operates a Third Party Storage Management service that provides revenue management, marketing planning, talent recruitment, and full-service accounting to external storage operators. Customer segments are residential movers and downsizers, small and medium businesses with inventory and document storage needs, students, and vehicle owners storing RVs, boats, and seasonal vehicles.
Go-to-market is digital-first and self-serve: customers select a location, choose a unit size, and complete the rental independently through the online reservations platform (reservations.advancedselfstorage.com). Marketing relies on SEO, CPC, video/virtual tours, content marketing via the company blog, social media on Facebook/Instagram/LinkedIn, Google Reviews management (with location-level ratings of 4.4 to 4.95 stars), and community engagement. Pricing is not publicly disclosed and is quote-based. The company rebranded from 'Advanced Storage Centre' to 'Advanced Self Storage' in 2021, with the most recent expansion being Squamish Phase 2, the newest facility in the portfolio.
Advanced Self Storage firmographics
Firmographics- Name
- Advanced Self Storage
- Legal name
- Advanced Self Storage
- Website
- https://advancedselfstorage.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advanced Self Storage is a private Canadian self-storage operator owned by Nicola Real Estate, running eight facilities across British Columbia with roughly 7,500 lockers serving residential, SMB, student, and vehicle storage customers on month-to-month terms.
- Ownership category
- akta.pro rank
Advanced Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI), Self-Storage Ancillary Services (Locks, Boxes, Truck Rental, Mailbox/Package Acceptance) (HSAKAGAH)
Keywords
Where Advanced Self Storage is headquartered
LocationHeadquarters
- HQ city
- Maple Ridge
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Advanced Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Storage Unit Rentals: Monthly rental fees for storage units of various sizes (5'x5' to 10'x30'). Month-to-month rental terms with no long-term commitment required. Revenue is recurring and predictable.
- Ancillary Services: Packing supplies and moving boxes sold at all locations. Mailbox rental services for business and residential customers. Parcel acceptance services for business clients.
- Administration Fees: One-time $20 administration fee for new tenants (waived for returning customers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Storage unit rentals starting from 5'x5' (25 sq ft) up to 10'x30' (300 sq ft) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Advanced Self Storage product offering
Product offeringCore offering
Advanced Self Storage operates 8 self-service storage facilities across British Columbia, renting secure storage units in sizes ranging from 5'x5' to 10'x30' on a month-to-month basis to residential and commercial customers. Each unit features electronic gate access, individual alarms, 24/7 video surveillance, and (at select locations) climate control, with FOB or smartphone app entry. The company also offers ancillary mailbox rental, packing supplies, and parcel acceptance for businesses, plus a third-party storage management service for external operators.
Product overview
Advanced Self Storage operates a network of 8 self-storage facilities across British Columbia, offering a unified storage platform with various unit sizes (5'x5' to 10'x30') for residential and commercial customers. The core product is self-storage unit rental, supplemented by add-on services including Business/Commercial Storage for inventory and document management, Vehicle Storage for RVs and boats, Student Storage for flexible short-term needs, Mailbox Service for secure package reception, Packing Supplies for purchase, and Third Party Storage Management for external facility operators. Climate-controlled units and an Online Rental Platform provide feature differentiation and customer convenience across all locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage Units Rental of secure self-storage units in various sizes (5'x5' to 10'x30') for residential and commercial use, with month-to-month terms, electronic gate access, individual alarms, 24/7 video surveillance, and climate control available at select locations.
- Business/Commercial Storage Storage solutions tailored for businesses to store excess inventory, equipment, documents, and supplies off-site, with flexible rental agreements, extended access hours, and drive-up units at most locations for easy loading and unloading.
- Vehicle Storage Secure outdoor storage for RVs, boats, classic cars, and seasonal vehicles, with 24-hour digital recording security systems and monitored access control.
- Student Storage
Quantifiable outcome
- Saved refugee families over $4,300 in storage fees since March 2022
Companies that use Advanced Self Storage
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Advanced Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Advanced Self Storage partnerships and signals
Strategic signalScale indicators5 records
Recent moves9 records
Expansion highlights6 records
Advanced Self Storage competitors and assessment
Company assessmentBroad incumbents
- Extra Space Storage: Large publicly-traded US self-storage REIT with multi-thousand-location portfolio. While primarily US-focused, its technology platform and digital-first customer acquisition approach set the broader-incumbent benchmark for the self-service storage category Advanced Self Storage operates in.
- Public Storage: Largest publicly-traded self-storage REIT in North America, with a growing Canadian footprint. While Advanced Self Storage is regional, Public Storage represents the broad incumbent benchmark for technology investment, scale economics, customer acquisition, and pricing discipline in the same self-storage category.
- CubeSmart: Major publicly-traded US self-storage REIT with select Canadian exposure. Comparable core self-storage offering, climate-controlled unit mix, and digital customer experience investments — relevant as a benchmark for operational scale and capital allocation in the self-storage category.
- National Storage Affiliates Trust: US publicly-traded self-storage REIT operating a large multi-brand portfolio across the US. Relevant broader-incumbent peer for capital structure, third-party management operating model, and franchise-like expansion mechanics analogous to Advanced's third-party storage management offering.
Direct peers
- Sentinel Storage: Western Canadian self-storage operator with locations across BC, Alberta, and Manitoba. Closely comparable in regional footprint, self-service operating model, climate-controlled unit offerings, and mixed residential/business customer base — directly competing for the same Metro Vancouver and Western Canada customer segments.
- BlueBird Self Storage: BC-based self-storage operator with multiple locations across Metro Vancouver and Western Canada. Directly comparable in geography, unit-size offerings, customer segments (residential and commercial), and self-service operating model — making it the closest head-to-head competitor for Advanced Self Storage in its home market.
- StorageVault Canada: Canadian self-storage owner/operator and storage management platform with a national portfolio. Comparable in self-service storage offering, third-party storage management service line, and multi-location operating model, though at significantly larger scale — a relevant competitor and acquirer in the Canadian market.
- Apple Self Storage: Canadian self-storage operator with a multi-location portfolio in Ontario. Comparable self-service storage model, mixed residential/business customer base, and digital reservation/access features — a relevant Canadian peer for unit-economics and customer acquisition benchmarking.
- Dymon Self Storage: Canadian self-storage operator focused on Ontario markets with a multi-location portfolio. Comparable unit-size offerings, climate-controlled facilities, and self-service operating model — a relevant Canadian regional peer for benchmarking operational and digital practices.
- 1Storage: Canadian self-storage operator with multiple locations primarily in Ontario and Western Canada. Comparable self-service storage model, multi-tier unit size offerings, and digital reservation/access features that overlap with Advanced Self Storage's customer-facing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Advanced Self Storage social profiles
Digital presenceAdvanced Self Storage compliance and trust
Trust signalCompliance3 records
Advanced Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advanced Self Storage leadership team
Management profileNumber of profiles
Profiles4 records
Advanced Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advanced Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advanced Self Storage
What does Advanced Self Storage do?
Advanced Self Storage operates 8 self-service storage facilities across British Columbia, renting secure storage units in sizes ranging from 5'x5' to 10'x30' on a month-to-month basis to residential and commercial customers. Each unit features electronic gate access, individual alarms, 24/7 video surveillance, and (at select locations) climate control, with FOB or smartphone app entry. The company also offers ancillary mailbox rental, packing supplies, and parcel acceptance for businesses, plus a third-party storage management service for external operators.
Is Advanced Self Storage a public or private company?
Advanced Self Storage is a private company. It is classified as corporate owned and is currently operating.
When was Advanced Self Storage founded?
Advanced Self Storage was founded in 2004. It employs 11 to 50 people.
Where is Advanced Self Storage based?
Advanced Self Storage is headquartered in Maple Ridge, Canada, in the North America region.
How does Advanced Self Storage make money?
Three revenue lines are on record. Storage Unit Rentals are the primary driver. The others are ancillary Services and administration Fees.
Who are Advanced Self Storage's main competitors?
Broad incumbents on record are Extra Space Storage, Public Storage, CubeSmart and National Storage Affiliates Trust. Direct peers are Sentinel Storage, BlueBird Self Storage, StorageVault Canada, Apple Self Storage, Dymon Self Storage and 1Storage.
Does Advanced Self Storage have an API?
No public API is recorded for Advanced Self Storage.
What industry is Advanced Self Storage in?
Advanced Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.