Bosgraaf Homes
Bosgraaf Homes is a fourth-generation, family-owned West Michigan homebuilder that designs, develops, and constructs energy-efficient single-family homes, condominiums, and townhomes across 11 planned communities, plus a Build On Your Land custom program, serving individual homebuyers and families.
- Company typePrivate
- Founded1960
- HeadquartersHolland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bosgraaf Homes does
Bosgraaf Homes is a fourth-generation, family-owned residential homebuilder headquartered in Holland, Michigan, operating exclusively in the West Michigan market across the Grand Rapids and Lakeshore sub-markets. The company designs, develops, and constructs new single-family homes, condominiums, and townhomes across 11 active planned communities, supplemented by a Build On Your Land custom program for landowners. Its core technical differentiator is a High-Performance Home certification in which licensed third parties verify air sealing, insulation, and energy efficiency through blower door testing; standard inclusions span GE Energy Star appliances, Carrier high-efficiency HVAC, JeldWen Low-E windows, engineered flooring, and foam exterior wall insulation. The business model is direct-to-consumer and sales-led: licensed New Home Sales Consultants and in-house designers guide buyers through an on-site Design Center experience, with home prices ranging from approximately $400,000 to $900,000+. Revenue is generated through one-time transactions on home sales, Build On Your Land contracts, and supporting land development services. The company produces over 100 properties per year and is led by owner Mike Bosgraaf, with Noah Bosgraaf joining the Sales and Development team alongside a professional staff of over 25 across construction, design, estimating, purchasing, marketing, and warranty operations.
Bosgraaf Homes firmographics
Firmographics- Name
- Bosgraaf Homes
- Legal name
- Bosgraaf Homes
- Website
- https://bosgraaf.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bosgraaf Homes is a fourth-generation, family-owned West Michigan homebuilder that designs, develops, and constructs energy-efficient single-family homes, condominiums, and townhomes across 11 planned communities, plus a Build On Your Land custom program, serving individual homebuyers and families.
- Ownership category
- akta.pro rank
Bosgraaf Homes industry classification
Industry- Product category
- Residential Home Construction
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (2361)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)
- akta.pro secondary industries
- Custom Home Building (IMAFABAC), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Bosgraaf Homes is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bosgraaf Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Home Sales: Bosgraaf Homes generates revenue primarily through the sale of newly constructed single-family homes and condominiums in planned communities throughout West Michigan. Home prices range from approximately $400,000 to $900,000 depending on community, floorplan, and customization options.
- Build On Your Land: Revenue from customers who own land and contract Bosgraaf to build a custom home on their property. Pricing includes land evaluation, lot finishing, home base price, and options/upgrades.
- Land Development: The company develops land and creates planned communities, selling homesites and constructing homes in developments such as Shorewood Lane, Cobblestone Fields, Trailside East, Wildflower Condominiums, Laketown Meadows, Centre Stone, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Community Homes - Starting Prices |
| Unit Pricing | Pay-as-you-go | Move-In Ready Homes |
| Unit Pricing | Pay-as-you-go | Centre Stone Community Floorplans |
| Unit Pricing | Pay-as-you-go | Eagles Ridge Community Floorplans |
| Unit Pricing | Pay-as-you-go | Laketown Meadows Community Floorplans |
| Unit Pricing | Pay-as-you-go | Pearline Estates Community Floorplans |
| Unit Pricing | Multi-year contract | Build On Your Land Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Bosgraaf Homes product offering
Product offeringCore offering
Bosgraaf Homes is a West Michigan design-build homebuilder that constructs and sells high-performance, third-party certified single-family homes, condominiums, and townhomes in 11 planned communities across the Grand Rapids and Lakeshore regions, priced from roughly $400,000 to $900,000. The company also operates a Build On Your Land program for custom builds on customer-owned parcels, an in-house Design Center for finish and fixture personalization, and a land development arm that creates new residential communities.
Product overview
Bosgraaf Homes is a fourth-generation West Michigan homebuilder offering a comprehensive portfolio of new construction residential products. The core offering consists of high-performance, energy-efficient single-family homes and condominiums built across multiple planned communities in the Grand Rapids and Lakeshore areas. The company provides three main product lines: (1) pre-designed floor plans offered in established communities, (2) the Build On Your Land custom program for customers with their own property, and (3) land development services for community creation. Supporting services include an in-house Design Center for home customization, a structured construction process with phased building stages, and a one-year warranty program with HomeKeep home management app subscription. The company builds over 100 properties annually including single-family homes, ranch condominiums, and townhomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Bosgraaf High-Performance Homes Energy-efficient, third-party certified new single-family homes built in West Michigan communities, featuring high-performance insulation, air sealing, energy-efficient appliances, HVAC systems, windows, and lighting as standard inclusions. Targeted at individual homebuyers and families seeking a move-in-ready or to-be-built energy-efficient primary residence.
- Residential Community Developments
Quantifiable outcome
- Third-party certified energy efficiency verified by blower door testing
- +2 more outcomes
Companies that use Bosgraaf Homes
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Bosgraaf Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Bosgraaf Homes partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Preferred LenderscoreBosgraaf Homes works with preferred lenders who specialize in new construction financing. These lenders offer the best new construction financing options and have established working relationships with the sales team.
- HomeKeepminorHomeKeep provides a one-year subscription to their all-in-one home management app included with every Bosgraaf home warranty. The platform includes monthly maintenance reminders, digitized home information, and a comprehensive homeowner education guide.
- Third-Party Energy Raters and CertifierscoreLicensed third parties certify High-Performance Homes throughout the construction process and perform blower door testing to verify air-sealing and energy efficiency standards.
- Wellborn CabinetsminorCabinet manufacturer whose adjustment guide is referenced for homeowner maintenance of cabinet doors.
- Railside Golf ClubminorAdjacent golf club offering cart path access to clubhouse and course for residents of Ravines at Railside Condominiums community, with included social membership.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Bosgraaf Homes competitors and assessment
Company assessmentDirect peers
- Tri Pointe Homes: Production homebuilder operating across multiple regional markets with similar for-sale community model. Comparable in scale of communities managed and move-up buyer targeting.
- Belden Homes: Michigan-based homebuilder focused on new construction in planned communities with similar included-features model. Comparable mid-market production builder with regional Michigan footprint.
- Beazer Homes: Production homebuilder focused on energy-efficient new construction with a Net Zero and high-performance product line — directly comparable to Bosgraaf's High-Performance Homes differentiation strategy.
- M/I Homes: Public production homebuilder operating in Midwest and other regional markets with similar community-development model. Closest mid-cap public peer on production volume, design-center offerings, and customer experience.
- Toll Brothers: National luxury and move-up homebuilder with comparable premium pricing band and included-feature positioning. Closest large-cap analog to Bosgraaf's high-end, energy-forward product strategy.
- Eastbrook Homes: West Michigan-based production homebuilder operating planned communities across the Greater Grand Rapids market. Closest geographic and product overlap with Bosgraaf, competing for the same move-up family buyer in overlapping submarkets.
- Century Communities: Volume production homebuilder with broad regional presence and move-up price band overlap. Comparable on community count, production throughput, and direct-to-consumer sales motion.
- Sable Homes: Grand Rapids-area production homebuilder developing planned communities and offering Build On Your Land style custom programs. Directly competes with Bosgraaf on community count, price band, and West Michigan buyer segment.
Broad incumbents
- D.R. Horton: Largest U.S. homebuilder with national scale and growing presence in Midwest secondary markets. Represents the scale-driven competitive threat from a broad incumbent entering Bosgraaf's West Michigan territory.
- PulteGroup: National homebuilder with multiple brands covering entry-level through move-up segments. Comparable on the production-community model and serves as the benchmark large-cap incumbent in the broader homebuilding category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bosgraaf Homes social profiles
Digital presenceBosgraaf Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bosgraaf Homes leadership team
Management profileNumber of profiles
Profiles7 records
Bosgraaf Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bosgraaf Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bosgraaf Homes
What does Bosgraaf Homes do?
Bosgraaf Homes is a West Michigan design-build homebuilder that constructs and sells high-performance, third-party certified single-family homes, condominiums, and townhomes in 11 planned communities across the Grand Rapids and Lakeshore regions, priced from roughly $400,000 to $900,000. The company also operates a Build On Your Land program for custom builds on customer-owned parcels, an in-house Design Center for finish and fixture personalization, and a land development arm that creates new residential communities.
Is Bosgraaf Homes a public or private company?
Bosgraaf Homes is a private company. It is classified as family owned and is currently operating.
When was Bosgraaf Homes founded?
Bosgraaf Homes was founded in 1960. It employs 11 to 50 people.
Where is Bosgraaf Homes based?
Bosgraaf Homes is headquartered in Holland, United States, in the North America region.
How does Bosgraaf Homes make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are build On Your Land and land Development.
Who are Bosgraaf Homes's main competitors?
Direct peers on record are Tri Pointe Homes, Belden Homes, Beazer Homes, M/I Homes, Toll Brothers, Eastbrook Homes, Century Communities and Sable Homes. Broad incumbents are D.R. Horton and PulteGroup.
Does Bosgraaf Homes have an API?
No public API is recorded for Bosgraaf Homes.
What industry is Bosgraaf Homes in?
Bosgraaf Homes's product category is Residential Home Construction. Its primary akta.pro industry code is IMAFABAD, Spec Home / Production Homebuilding (Tract & Volume Builders), with a secondary code of IMAFABAC, Custom Home Building. Its NAICS code is 236117 and its SIC code is 1520.