Holiday Auction & Realty

What Holiday Auction & Realty does

Holiday Auction & Realty (legal entity Holiday Auctions LLC) is a Spartanburg, South Carolina-based private auction firm founded by Matthew Holiday in 2000, conducting onsite and online real estate auctions across South Carolina, North Carolina, and (by license) Georgia, alongside benefit auctioneer services for nonprofit organizations. Its core offerings are residential and commercial real estate auctions, benefit auctions for charity galas, probate estate liquidation support, a buyer-facing 'My Auction Manager' portal, and travel-package inventory for fundraisers; the technology stack is a WordPress website with property listings plus an integration into the Crexi commercial real estate marketplace for online bidding and registration.

The firm earns revenue primarily through transaction-based fees on real estate auctions: a 10% buyer's premium on winning bids, a 5% marketing fee on commercial properties with a $20,000 minimum, and a 2% commission paid to buyer's agents who register day-of. Benefit auction services and probate estate work are billed as professional services, with clients citing 30%+ increases in fundraising relative to prior years as the principal value metric. Distribution is regional and direct: the firm's website, phone-based sales (864-357-5672), and personal outreach to nonprofits and real estate sellers, augmented by the Crexi marketplace channel.

Holiday is a founder-led, privately held LLC with no institutional investment, no parent company, and no public listing. Matt Holiday personally serves as President, broker-in-charge, and primary auctioneer; he holds licenses in SC, NC, and GA, was appointed to the SC Auctioneers Commission in 2011, and was inducted into the SC Auction Association Hall of Fame in 2026. The firm previously operated as Tranzon Holiday Auctions before rebrand, and the small named team (Holiday plus auctioneer Danny Perkins) indicates a tightly-held operator model rather than a scaled platform business.

Name

Holiday Auction & Realty

Legal name

Holiday Auctions LLC

Website

https://mattholidayauctions.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Holiday Auction & Realty is a Spartanburg, SC-based private auction firm founded by Matt Holiday that conducts residential and commercial real estate auctions and benefit fundraising auctions across South Carolina, North Carolina, and Georgia, earning transaction-based fees from buyer premiums, marketing fees, and agent commissions.

Ownership category

akta.pro rank

Product category

Real Estate Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Auctions (BPAJAEAA)

akta.pro secondary industries

Commercial Real Estate Auctions (BPAJAEAB), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG)

Keywords

• Real estate auctions
• Benefit auction services
• Charity fundraising auctions
• Probate estate services
• Accelerated marketing auctions

Headquarters

HQ city

Spartanburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Buyer's Premium: 10% buyer's premium charged on winning bids at real estate auctions. Non-contingent sales with earnest money deposits.
2. Marketing Fee: 5% marketing fee on winning bid amount with $20,000 minimum for commercial properties. Additional participation deposit of $10,000 required.
3. Benefit Auction Services: Professional auctioneer services for charity events and galas. Clients report significant increases in fundraising (30%+ more funds than previous years, 12% increase in return on fair market value).
4. Probate Real Estate Services: Real estate sale services for probate estates including traditional listings and auctions. Coordinates estate tag sales, cash buyouts, and donation/removal of personal belongings through professional partners.
5. Buyer's Agent Commission: 2% commission paid to buyer's agents who register day of auction for real estate properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holiday Auction & Realty conducts onsite and online real estate auctions for residential and commercial properties using accelerated marketing techniques and competitive bidding. The firm also provides benefit auctioneer services for nonprofit fundraising galas, along with probate estate sales support including real estate and personal property liquidation. Operations span South Carolina and North Carolina with licensing in both states plus Georgia.

Product overview

Holiday Auction & Realty operates as a unified service business combining real estate auctions with benefit auctioneer services. The core offerings include Real Estate Auctions for residential and commercial properties sold through competitive bidding, and Benefit Auctions for charitable organizations. Supporting services include Probate Help for estate sales, Travel Packages for fundraisers, and My Auction Manager for buyer account management. Led by Matt Holiday as primary auctioneer and broker, the company serves clients across South Carolina and North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Auctions

Quantifiable outcome

• 30%+ increase in funds raised compared to previous years for charity clients
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and support.

• CrexicoreTechnology or IntegrationCrexi is an online commercial real estate auction platform used by Holiday Auction & Realty for commercial property auctions. The partnership provides online bidding capabilities, registration requirements, and broader market exposure for commercial properties. Crexi Technologies, LLC holds license AF 4243.
• Holliday Ingram Real Estate LawsupportImplementation/ SI/ Consulting PartnerLaw firm providing closing services and escrow deposit holding for real estate transactions. Holds $10,000 escrow deposits and offers title work and closing services to buyers at auction properties.
• Professional Probate PartnerssupportImplementation/ SI/ Consulting PartnerNetwork of professionals assisting with probate process including cleanup, maintenance, staging, estate tag sales, auctions, cash buyouts, and donation/removal of items.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Givebutter: Modern nonprofit fundraising platform with online auction, ticketing, and donation functionality. Competes with Holiday for the same nonprofit event budgets by providing self-service tools that can substitute for a benefit auctioneer.
• OneCause: Software platform for nonprofit fundraising auctions and events. Adjacent competitor in the benefit-auction vertical: OneCause offers the technology layer, while Holiday supplies the auctioneer service; both serve the same nonprofit customers' fundraising needs.

Broad incumbents

• Williams & Williams (Ten-X): Large-scale online real estate auction platform (formerly Williams & Williams) with national reach. Comparable to Holiday on residential and commercial real estate auctions but at significantly larger scale.
• Auction.com: Largest online residential foreclosure and real estate auction marketplace. Represents the scaled online competitor Holiday competes against for buyer attention, particularly on bank-owned and residential auction inventory.
• Bonterra / Network for Good: Major nonprofit technology and fundraising suite including auction functionality. Adjacent competitor in nonprofit fundraising events where benefit auction services like Holiday's are budget line items.

Direct peers

• Tranzon: Holiday's former identity was 'Tranzon Holiday Auctions' (broker-in-charge of Tranzon). Tranzon is the largest US real estate auction network and a direct competitor in residential, commercial, and estate real estate auctions.
• J.P. King Auction Company: One of the oldest and largest US real estate auction firms, conducting both live and online auctions for residential, commercial, land, and luxury properties — directly comparable to Holiday's real estate auction core service.

Others

• Crexi: Commercial real estate marketplace integrated with Holiday's commercial auction business for online bidding and listing distribution. Functions as both a technology partner and an adjacent marketplace competitor in CRE transactions.

Regional players

• Spartanburg Area Realtors / Local Brokerages: Traditional residential and commercial real estate brokerages in the Spartanburg/Greenville/Upstate SC market that compete for seller listings. Holiday's auction model competes head-to-head with traditional MLS-based sales for the same seller prospects.
• Allen & Marshall Auctioneers / Regional SC Auction Firms: Other regional Southeastern US auction houses (state-level firms) comparable to Holiday in geographic and service scope — small teams that handle both real estate and personal property auctions in their local markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/mattholidayauctions
• Facebookfacebook.com/Holiday-Auction-Realty-LLC-395887817284867

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Auction & Realty