MDS Solutions

What MDS Solutions does

MDS Solutions is a privately held, bootstrapped digital marketing agency headquartered in Darlington, United Kingdom. Founded around 2007–2009 and operating with a team of 1–10 employees, the firm delivers website design, search engine optimisation (SEO), local SEO, drone photography, and pay-per-click management services to small and medium-sized businesses concentrated in the Darlington, County Durham, and broader North East England region. Its core technology stack comprises a proprietary Content Management System (CMS) developed in-house and deployed on Amazon Web Services (AWS) cloud infrastructure; the same CMS is used to operate the company's own website and its clients' sites, and it natively integrates Google PageSpeed Insights, Lighthouse, and Core Web Vitals monitoring so customers can audit site performance without third-party tools.

Commercially, MDS Solutions operates a subscription-based SaaS pricing model rather than a traditional project-based agency model. Website design and SEO services are sold in tiered monthly packages starting at £14.99, with no setup fees, no minimum contract length, and self-serve online signup protected by PayPal buyer guarantees. Revenue is split across recurring monthly subscriptions for website design and SEO, plus discrete pay-as-you-go revenue from drone photography beginning at £49 per flight. Customer acquisition relies on a multi-channel mix of long-running SEO/content marketing (a blog active since 2009), Pay-Per-Click advertising, email marketing, and Facebook/Twitter social presence, all directed primarily at the local Darlington market. The company has no external institutional investment, no parent entity, and no disclosed subsidiaries.

Name

MDS Solutions

Legal name

MDS Solutions

Website

https://mdssolutions.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

MDS Solutions is a bootstrapped, Darlington-based digital agency offering website design, SEO, and drone photography services to small and medium-sized businesses in the North East of England, delivered via a proprietary AWS-hosted CMS and a monthly subscription pricing model from £14.99.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Web design services
• Search engine optimization
• Local SEO
• Digital marketing agency
• Website development

Headquarters

HQ city

Darlington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design Subscriptions: Monthly subscription service for website design with 4 package tiers. No one-time design fee, no setup cost, no contracts. Customers pay only the monthly fee for as long as they need the service.
2. SEO Services Subscriptions: Monthly SEO optimization packages with on-page optimization, reporting, and ongoing SEO management included in all packages.
3. Drone Photography Services: One-time drone photography and videography services starting from £49 for individual flights, with custom comprehensive packages available.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

MDS Solutions is a Darlington, UK-based digital agency that designs responsive websites, delivers search engine optimisation services, and provides aerial drone photography for local small businesses. Web design and SEO services are delivered through a proprietary Content Management System (CMS) running on Amazon Web Services infrastructure, packaged as monthly subscriptions starting at £14.99 with no setup fees and no minimum contracts.

Product overview

MDS Solutions is a Darlington-based digital agency offering a unified suite of web design and digital marketing services delivered via a SaaS subscription model. The core offering consists of Website Design and SEO Services, supported by a proprietary Content Management System (CMS) deployed on Amazon Cloud infrastructure. Additional services include Drone Photography and Local SEO targeting. All services are offered through monthly subscription packages starting at £14.99 with no contracts or setup fees. The company also provides PPC advertising services and digital marketing consulting.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Responsive website design service for start-up and established local businesses in Darlington and the North East of England. Delivers fast, mobile-, tablet- and desktop-friendly websites built on a proprietary Content Management System (CMS) deployed on Amazon Web Services infrastructure, with no setup costs, no minimum contracts, and flat monthly fees starting from £14.99.
• SEO Services Search engine optimisation service for Darlington and North East businesses targeting Google and Bing. Includes on-page optimisation, technical SEO aligned with Google Core Web Vitals, keyword research, link-building, and reporting, supported by the CMS's built-in performance monitoring.
• Local SEO Specialised local SEO service for Darlington businesses, focusing on local search optimisation, Google My Business profile management, and dominating local search rankings within the Darlington and North East area.
• Drone Photography Aerial drone photography and videography service starting from £49 per flight, with custom packages available. Provides professional 4K and beyond footage for business showcases, real estate, product promotion, event coverage, and tourism applications.

Quantifiable outcome

• Websites live within couple of weeks of signup
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Evoluted: UK-based digital agency providing web design, development, and SEO. Comparable to MDS in service offering, though Evoluted typically serves a wider range of UK regions and has a larger team.
• ClearBrave: UK digital agency offering web design, SEO, and digital marketing services. Comparable in size and service mix to MDS, though operating across a broader UK footprint rather than Darlington-only.
• Blue Whale Media: UK digital agency specializing in web design and SEO for small and medium businesses. Directly comparable in target customer (UK SMB) and service mix to MDS Solutions.
• Bespoke Digital: UK-based digital agency offering web design, SEO, and digital marketing to local businesses. Comparable in service offering and customer segment to MDS, with similar subscription-style engagements.

Emerging players

• Fiverr: Global freelance marketplace with extensive web design and SEO offerings at low price points. Competes with MDS for price-sensitive UK SMBs seeking web design and SEO services.
• 99designs: Global freelance design platform connecting SMBs with web designers. Overlaps with MDS on web design services for SMBs, though delivered through a marketplace model rather than managed subscriptions.

Direct peers

• Yell: UK-focused digital marketing and directory business offering websites, SEO, and digital advertising to local SMBs. Directly comparable to MDS as a UK-local digital services provider for the SMB segment.

Broad incumbents

• Squarespace: Premium DIY website builder popular with creatives and SMBs. Competes indirectly with MDS for the same local business segment but offers self-serve tools rather than managed subscriptions.
• GoDaddy: Large domain, hosting, and website builder provider with a UK SMB focus. Overlaps with MDS on website design, hosting, and basic SEO services for small businesses, with greater scale and brand recognition.
• Wix: Global DIY website builder offering drag-and-drop site creation with built-in SEO tools. Competes with MDS at the low end of the SMB website market, though MDS's managed service model and proprietary CMS are differentiated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MDSSolutions
• Facebookfacebook.com/mdssolutions
• LinkedInlinkedin.com/company/mds-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDS Solutions